• 한국콘텐츠학회논문지
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• 제10권4호
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• pp.265-273
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• 2010

본 논문은 현대 사회에서 노인들의 소비생활 상담이 증가하고 있고 소비자로서 이들의 기능과 역할이 점차 중요시되고 있는 점에 착안하여, 사회 지원 체계 마련의 1단계로 노인을 위한 소비생활 교육 프로그램 개발을 시도하였다. 그 결과 소비자로서의 노인을 정의내리고, 노인 소비자의 소비생활 실태와 교육 요구도, 노인 소비자를 위한 교육 프로그램 분석을 토대로 노인을 위한 소비생활 교육 프로그램의 구성원리를 제시하였으며, 노인 소비생활 교육 프로그램의 구성과 내용을 소개하였다. 구성 원리는 내용 구성 측면에서 경험의 원리, 생활화 사회화의 원리, 계열성의 원리이며, 실행의 측면에서는 자발성의 원리, 개별화의 원리, 경로의 원리이다. 개발된 프로그램의 주제는 총 4개 영역으로 첫째, 노인 소비자 피해 예방교육 둘째, 올바른 소비자 상거래 방법 셋째, 피해 사례를 통한 상거래 방법 넷째, 소비자의 권리와 책임 및 의무, 구매 의사결정 과정이며, 각 주제 영역은 기획자와 진행자 중심의 주요 내용과 준비 사항으로 구성하였다.

• 대한가정학회지
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• 제12권2호
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• pp.581-600
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• 1974

The purpose of this study is clarify consumer problem on the basis of understanding consumer behavior, that is, to make explicit the effect of economic levels and educational background upon consumer consciousness and consumption behavior. The data in this study is from a survey in 1973 by means of a questionnaire of the opinions of 200 housewives of Seoul. The ${\chi}^2$(Chi-Squire) was applied for the statistical analysis of the data and following results were found. Generally consumers lack understanding of economic matters and satisfactory consciousness on matters of consumption life. And there is significant difference among the class on several matters. That is, the lower economic level and educational background are, the lower the understanding of economic matters and consciousness of satisfaction are. So the consumer education must be carried out for lower class of economic level and educational background. And in the present awakening of salers and makers is needed for consumers.

• 대한가정학회지
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• 제34권3호
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• pp.9-20
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• 1996

The purpose of this study is to develop the educational program of consumer adviser. The educational program proposed in previous study is consisted of the acquisition of 5 require and 2 optional subjects, and field education. For this, based on the role and capacity of consumer adviser we explain in detail the contents of required subjects. And we confirm the necessity and significance of field education. Finally we investigate the confirm the necessity and significance of field education. Finally we investigate the contents of field education and suggest the system and course of desirable field education through case study of several universities.

• 대한가정학회지
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• 제29권1호
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• pp.177-188
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• 1991

The purpose of this study is to investigate elderly consumer problems raised from the process of satisfing one's own consumer need(consumer expenditure problem) and purchasing goods and services in the market(purchase poblem). A survey was conducted and the data from 256 elderly persons aged 60 or more was collected. To analyze the data, following statistical methods were used: ANOVA, t-test, Multiple Regression Analysis. Major findings are as follows. 1) The Average of consumer expenditure problem is below the mid-point. 2) The levels of consumer expenditure and purchase problems differ due to consumer role performance, family solidarity, spause, educational level, discretionary expenditure, income stability and source of income 3) family solidarity, educational level and discretionary expenditure have strong independent influecces on consumer problems both in consumer expenditure and purchase in order named.

• 가정과삶의질연구
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• 제24권6호
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• pp.17-31
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• 2006

The purpose of this study was to develop the model of consumer satisfaction with educational services in higher education on the basis of expectation-disconfirmatiom theory. The major findings were as follows : 1. The level of consumer satisfaction with educational services in higher education was low. Among the four dimensions of the educational services in higher education, the level of consumer satisfaction was the highest with 'education' and lowest with cost. 2. In the model of national university, the perceived performance of the core service, the disconfirmation of the core service, the perceived performance of the additional service, the disconfirmation of the additional service had a casual effect. The perceived performance of the additional service had the greatest casual effect among them. 3. In the model of private university, the perceived performance of the core service, the disconfirmation of the core service, the perceived performance of the additional service, the disconfirmation of the additional service had a casual effect. The perceived performance of the core service had the greatest casual effect among them.

• 가정과삶의질연구
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• 제5권2호
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• pp.29-44
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• 1987

The objectives of this study were; (1)to determine if socio-demographic variables influence energy conservation attitude, energy conservation knowledge, energy conservation behavior of consumer, (2) to determine if energy conservation attitude and energy conservation knowledge influence energy conservation behavior of consumer, (3) to examine the causal relationships among variables which influence energy conservation behavior of consumer. The model for this study included following variables; (1) socio-demographic variables, which are the independent variables; (2) energy conservation behavior of consumer, which is a dependent variable; (3) energy conservation attitude of consumer, which is an intervening variable ;(4) energy conservation knowledge of consumer, which is an intervening variable. The data used in this study included 502 homemakers living in Seoul. Statistics used for data analysis were ANOVA, Pearson's Correlation and Path Analysis. The major findings were follows; (1) Energy conservation attitude and energy conservation behavior difference significantly according to the level of family income among socio-demographic variables such a age, educational level and family income. Energy conservation knowledge differenced significantly educational level, and family income. Energy conservation knowledge difference significantly educational level. (2) Energy conservation behavior differed significantly according to energy conservation attitude and energy conservation knowledge. (3) Energy conservation attitude and energy conservation knowledge had positive effects on energy conservation behavior directly and indirectly. (4) Family income had negative effects on energy conservation behavior directly and indirectly through energy conservation attitude. Education had positive effect on energy conservation behavior indirectly through energy conservation knowledge.

• 유통과학연구
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• 제18권11호
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• pp.15-22
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• 2020

Purpose: A marketing strategy for private institutions requires marketers to leverage consumer behaviors and educational psychologies when advertising and promoting product portfolios. Indeed, understanding consumers can make marketers more effective, and the purpose of this research is to tackle private institutions' education marketing by combining marketing theories and learning theories. Research design, data and methodology: The content analysis used in this study will be suitable because there exists numerous prior studies regarding marketing strategy and educational theories. Therefore, the current author could obtain and collect adequate textual facts from much of the literature review. Results: Marketing strategies that are mixed with educational theories increase consumer enrolment due to perceived usefulness, and this implies that an adequate marketing model could help improve sustainability and income as a result of enrollment in private educational institutions. The research also identified that marketing is connected to psychology and that marketers can exploit educational and psychological theories to increase successful enrolment in private educational institutions. Conclusions: Most importantly, the target market for private educational institutions is diverse, and institutions can use direct marketing to appeal to specific audiences. Also, the research implies that diversification strategies can increase enrolment if marketers exploit behavioral learning theories in the marketing process.

• 한국생활과학회지
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• 제20권6호
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• pp.1167-1184
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• 2011

The goal of educating consumers regarding food safety is to increase consumer competency in food safety. In order to recognize consumer problems and to develop consumer competency in rapidly changing consumer environment, it is necessary to cultivate consumer knowledge, attitude, and ability on food safety required in performing the consumer role effectively. Within this context, it is necessary to develop consumer-oriented education programs which aim to change consumer values and behaviors with regard to food safety. Based on information obtained from focus group interviews, the need for educational programs for food safety, which are related to the whole process of food consumption, have been raised. The process of food consumption is divided into buying, cooking/eating, and after eating, based on the process of consumer decision making and consumer behavior. Scenarios for consumer education on food safety were developed depending on the process of food consumption. This study developed a pilot consumer education program which included the whole process of food consumption. The program of this study was designed to induce consumers to change their behavior through establishing values on food safety and may contribute to lay the foundation for the realization of food safety culture. The results will be utilized to provide future directions for consumer education programs and efficient educational materials on food safety. Finally, it is hoped that empirical evaluation and analysis on the effects of consumer education programs will be investigated in future studies.

• 한국생활과학회지
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• 제13권4호
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• pp.581-598
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• 2004

The purpose of this study is to analyze the conspicuous consumption propensity of middle schoolers and to develop effective consumer education programs which help improve consumer socialization. Empirical data were collected by using a questionnaire for 500 middle schoolers who reside in the city of Daegu. The results of this study are as follows: First, significant differences in materialistic propensity can be found. It results from the difference in parents' educational background, amount of monthly pocket money, influence of mass media and friends, and the consumer education hosted by schools. Second, significant differences in the conspicuous consumption propensity can be found. It comes from the difference in materialistic propensity and control of purchasing behaviors. Third, the variables affecting the middle schoolers' propensity of conspicuous consumption include influence of mass media and friends, control of purchasing behaviors, influence of materialistic propensity, amount of monthly pocket money, and mother's educational background. Lastly, this study helps develop consumer education programs for the teenagers. The program should use statistics data, Internet, presentation materials, putting higher priority on experience activities, survey, analysis, discussion, and presentation rather than theoretical education.

• 한국식생활문화학회지
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• 제29권4호
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• pp.342-347
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• 2014

This survey was conducted to investigate consumer preferences for branded and imported pork, including favorite cooking styles. Data were collected from a total of 252 consumers and analyzed. The results are summarized as follows. Consumers of branded pork showed a moderate preference "moderate" (54%). There was no significant difference in consumer preference for branded pork according to educational level or living area. However, there was a significant difference according to yearly income (p<0.05). Consumers in the high-income group preferred branded pork more than those in the low-income group. Most consumers did not like imported pork (64.6%). There was no significant difference in consumer preference for imported pork according to educational level or living area, whereas there was in the yearly income group (p<0.05). Whereas low-income consumers did not like imported pork, high-income consumers did. The royalty for purchasing of branded pork was shown "3.65" out of 5 points. Whereas there was no significant difference according to educational level, there was for living area and yearly income (p<0.05). Consumers living in large cities or having low income showed high royalty of purchase for branded pork. The royalty for purchase of imported pork was "2.08" out of 5 points. Significant differences for purchase royalty of imported pork were observed according to educational level, living area, and yearly income group (p<0.05). Consumers responded that they liked roasted pork (47.6%). Secondly, consumers liked stew (16.7%). There were no significant differences among various cooking styles in any of the groups.