• 제목/요약/키워드: Education & Advertisement

검색결과 174건 처리시간 0.022초

융합적 관계로서의 이미지와 텍스트의 상호관계성 분석 연구 -광고 제작 수업을 통하여- (Analysis of Interrelation between Image and Text as Fusion Relationship -Through Advertising Production Class-)

  • 서화정;허윤정
    • 한국융합학회논문지
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    • 제9권7호
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    • pp.155-162
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    • 2018
  • 본 연구는 광고 이미지와 텍스트를 활용한 광고 제작 수업을 통해 광고 이미지와 텍스트의 관계를 탐구하고, 학생작품을 롤랑 바르트의 기호학으로 분석하였다. 제작자의 의도보다는 감상하는 수용자의 해석에 중점을 둔 바르트의 해석에 따라, 수용자로서 작품을 해석하였으며. 학생들이 작품에 어떤 의미를 담아 제작하였는지 사회 문화적 의미에서 분석하였다. 수업은 총 4차시로 D고등학교 1학년 2개 학급 총 64명을 대상으로 진행되었다. 광고 제작 수업 후 학생들의 광고작품을 기호학 입장에서 분석한 결과는 다음과 같다. 첫째, 바르트의 기호학 모형으로 분석한 결과, 학생들이 의도가 광고 이미지와 텍스트의 기호가 되어 의미작용을 하였다. 둘째, 광고 이미지와 텍스트가 서로 보완하는 역할을 하며 의미를 구성하는 상호관계성의 특성이 있다. 셋째, 학생들의 광고에 내재되어 있는 사회 문화적 의미를 끌어냄으로 그들의 가치관과 관심사를 발견할 수 있다.

스파테라피에 대한 피부관리사의 인식에 관한 조사 (A Study on the Recognition of Massage Therapist About the Spa-therapy)

  • 허은영;홍란희
    • 한국패션뷰티학회지
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    • 제3권3호
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    • pp.64-70
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    • 2005
  • The purpose of this study was to give help for more activation to the area of spa industry appropriate to the emotion of our country based on the spa of recognition of massage specialist. Aroma Essencial oil bath was the first favorite of the customers when they're going to have bath in Hydro-therapy or with some other material in their bathtub according to the general results of the previous study. The most high voice of discontent of customers was the high price and the main customer's ages on the spa-therapy were the ages 30s and 40s. The method for activation for future spa-therapy were showed as the better facilities and advertising, reasonable price, systematic education programs, professionalists as an order. The proper care hours for spa-therapy that customers like most was 1:30-2:30 and the resonable price of one time care of that was shown as 100,000-200,000 won. The priority actions for the competition with foreigners on this area of spa-therapy will be the various and nation-wide advertisement of the effectiveness on spa-therapy to the customers to use easily and to be made being generalized on their lives. And the our inland spa-therapy must have main position at the center of cities, the various programs to satisfy the Korean traditional culture of them should be studied and introduced. And at that time future inland spa-therapy industry will have power for the competitions with similar foreign industries.

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부산.경남지역 아파트 분양광고에 나타난 주택판매 전략의 연도별 특성에 관한 연구 - 1970년대부터 1990년대까지 부산일보 분양광고를 중심으로 - (A Study on the Chronological Characteristics of the Strategy for House Marketing in terms of the Apartment Advertisements in Busan.Kyungnam area - focused on Busanilbo newspaper advertisements from 1970's to 1990's -)

  • 최임주
    • 한국실내디자인학회논문집
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    • 제33호
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    • pp.36-45
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    • 2002
  • The purpose of this study is to investigate the chronological characteristics of the strategy for the house marketing in terms of the apartment lots for sale advertisements appeared to be from 1970's to 1990's in Busan·Kyungnam area. For the analysis of the newspaper advertisement, a new residence environmental indication is introduced to this research as referring to the existing research data. With this indication, therefore, this study is to examine what contents of the advertisements are. Moreover, as analyzing how frequently the advertisements have been inserted in the newspaper, it shows the characteristics which the construction industry has planned for sale of apartment in lots. The results are as follows; First, the frequency of the appearance in the newspaper about each unit and block in an apartment complex has been on the decrease. On the other hand, the importance about the surrounding area has been on the increase during the period. It shows that consumer require more about the surrounding area issues than each unit itself. Second, in the case of the outdoor space in the apartment complex, the frequency of the appearance in the newspaper has been kept a certain levels during the period. It is clear that the consumers have been concerned about the outdoor space throughout the period. Third, the most important issue is the qualify of site location, such as the benefits of the traffic, the levels of the education environment, the natural environment of the apartment complex and so forth. The frequency of the appearance in the newspaper has been kept increasing since 1970's in the advertisement. It clearly shows that this issue has been standardized for purchasing a house.

병원중심 가정간호사업에 대한 입원환자의 인식과 태도에 대한 조사연구 (A Study on the Recognition and Attitude on the Home Health Care Program by Inpatients in Pusan)

  • 김정순;고영희;김대숙;김정화;신재신;이길자;정인숙;황선경
    • 지역사회간호학회지
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    • 제12권3호
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    • pp.620-626
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    • 2001
  • Purpose: This study was aimed at investigating the recognition and attitude of inpatients for the purpose of facilitating the implementation of the home health care program in relation to the opening of the Home Care Department in P University Hospital in Pusan. Method: Data were collected from the questionnaires returned by 293 patients, who were admitted at P University Hospital. from May 1 to May 15, 2001 and analyzed using descriptive statistics and the Fisher exact test. Results: In regard to the previous information about the home health care program, 55.6% of the inpatients heard about the name through the advertisement in the hospital. the mass communication, and from acquaintances. The percentage of right answers regarding the knowledge of home health care program was 43.9%. In regard to the acceptance of the home health care program, 97.1 % of patients agreed with the implementation of the home care program. The reasons for acceptance were: the maintenance of the continuity of care, the alleviation of the family burden of time. Conclusion: For the stabilization and successful implementation of a home health care system, it should be accompanied not only by advertisement but also education for patients about the home health care program, and a post-evaluative study after the implementation.

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Role of Print and Audiovisual Media in Cervical Cancer Prevention in Bangladesh

  • Nessa, Ashrafun;Hussain, Muhammad Anwar;Ur Rashid, Mohammad Harun;Akhter, Nargis;Roy, Joya Shree;Afroz, Romena
    • Asian Pacific Journal of Cancer Prevention
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    • 제14권5호
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    • pp.3131-3137
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    • 2013
  • Background: Visual inspection of cervix with acetic acid (VIA) is offered at 252 centers in 64 districts of Bangladesh. VIA+ve women are managed at colposcopy clinics of Bangabandhu Sheikh Mujib Medical University (BSMMU) and 14 Medical College Hospitals (MCHs). This research work has been supported by 'UICC Cancer Prevention Campaign' programme. Objectives: This study explored the role of print materials and electronic media to improve cervical cancer screening in the present socio-cultural context of Bangladesh. Methods: This study was performed from January to August 2011 at two upazilas of Bangladesh (Singair with screening facility and Sonargaon without screening facility). Data were collected by focus group discussion (FGD) with women, husbands and community people before and after intervention. Information on cervical cancer screening and VIA camps was disseminated using advertisement through local cable line of the television, microphone announcement, service providers and leaflet throughout the week prior to a VIA camp. Three-day VIA camps were organized at the upazila health complex (UHC) of both upazilas. Quantitative data was gathered from women at the camps on source of information on VIA and the best method of awareness creation. Results: The population was aware of "cancer" and a notable number knew about cervical cancer. Baseline awareness on prevention and VIA was low and it was negligible where screening services were unavailable. Awareness was increased fourfold in both upazilas after interventions and half of the women and the majority of the community people became aware of screening and available facilities. Cable line advertisement (25.5%), microphone announcement (21.4%), and discussion sessions (20.4%) were effective for awareness creation on VIA. Television was mentioned as the best method (37.4%) of awareness creation. Conclusion: Television should be used for nation-wide awareness creation. For local awareness creation, cable line advertisement, microphone announcements and health education at Uthan Baithaks/ EPI sessions can easily be adopted by the government.

서울지역 청소년 흡연실태의 국제 비교: Global Youth Tobacco Survey(GYTS)의 자료를 이용하여 (Youth's smoking status in Seoul in the international perspective: Overall comparisons with the results of the Global Youth Tobacco Survey (GYTS))

  • 문인옥;박경옥
    • 한국학교ㆍ지역보건교육학회지
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    • 제6권
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    • pp.1-16
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    • 2005
  • This study was conducted to the middle and high school students in some Seoul and Kyunki areas to identify the smoking behavior characteristics among adolescences. A self-administered survey was conducted to the 2nd grad students in 4 middle schools and 6 high schools and the survey Questionnaire included general characteristics, smoking and drug use history, the close people's smoking and drug use, smoking and drug abuse prevention education, smoking intention, and smoking attitude. A total of 2,452 youths finished the survey (1,182 middle school students and 1,270 high school students). Current smoking students were 14.6%, the ex-smokers were 5.5%, and the never smokers were 85.4%. Majority of students smoked less than 5 bars of cigarettes and their first smoking experiences were related to their family members (siblings, parents, and relatives), friends, advertisement in order. Other GYTS countries reported the similar sources of the smoking start and friend was prior smoking start factor to the other sources. The students who wanted to Quit smoking were 6.7% and the students who ever had tried to Quit smoking were 9.1%. The major reasons of Quitting smoking were for their health and for their financial burden. Approximately 60% learned about smoking and drug abuse in their regular school classes, 8.4% were in the special school activities, and 7.9% were in the class closing time sometimes in order. The students who learned in any regular class were smaller in the high school students than in the middle school students. The learning experiences in school of other GYTS countries were similar to that of Korea. In conclusion, students' smoking was affected not only by the preventive activities in school but also by the close people's behaviors and care in this study; therefore, the active partnership between school and family must be a strong strategy for youth's smoking prevention.

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충남 일부지역 고등학생의 성별과 비만도에 따른 영양표시 이용실태 (Use of Nutrition Labeling according to Gender and the Obesity Degree of High School Students in Chungnam)

  • 강선희;최미경
    • 대한영양사협회학술지
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    • 제27권3호
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    • pp.149-161
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    • 2021
  • The purpose of this study was to compare nutrition labeling use according to the gender and obesity degree of adolescents to help choose the healthy foods and improve dietary habits. This study surveyed the perception and use of nutrition labeling among 392 male and female high school students in Chungnam. It was found that 34.7% of the subjects read the nutrition labels, mostly for health reason. Calorie content was read the most among all components of nutrition labels regardless of gender or body mass index (BMI) status, especially among female students. Perception of nutrition labeling was 3.3 out of 5 points for all students, and there was no significant difference in scores between male and female students. However, there was a significant difference between the overweight group (3.4 points), normal group (3.3 points), and underweight group (3.1 points) (P<0.05). The frequency of reading nutrition labels by food group was highest for ramen, and lowest for fruits. Female students had significantly higher scores on the use of nutrition labeling for 8 food groups out of 12 groups compared to male students (P<0.05). In addition, the overweight and above group had significantly higher scores on the use of nutrition labeling for snack food and fruits compared to other groups (P<0.05). The proportion of students who received nutrition labeling education was 29.8%, and about half of students answered that such education and advertisement were necessary. These results suggest that nutritional education is needed to promote the use of nutrition labeling in adolescents.

Computer를 이용한 여자저고리 모형의 GRADING 및 자동제도 (A study on the Automatic Drafting for Jogori pattern and Grading by using Computer)

  • 염영란;조효순
    • 복식
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    • 제18권
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    • pp.307-319
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    • 1992
  • The Purpose of this study Gerber company AM-300 system of the automatic system of Producing the original form the automatic system of Producing the original form of "Jogori(a Korean Jacket)' and Grading by the usage of computers and find out its efficiency. In the result, the auther has found out the following facts and became confident on the facts; The AM-300 program of the automatic system enabled to produce the original form of 'Jogori' and Grading fitting in a short time and definately, and which indicated that the automatically producing system of the original form of 'Jorgori' and Granding is efficient. Even in the aspect of education, it has been acknowledged that there is necessity of using computers, the accumulation of techincs and technology based on traditions by cultivating professional designers, and computerization so that the composition of 'Hanbok' (Korean clothes) should be rational and scientific. In addition, advertisement and education on the traditionalism and superiority of 'Hanblk' are indispensable and absolutely necessary. Also, to succeed folk costumes rightly, the usage of computers is thought to be a way to effectiveness. So far in the study, only the automatic system of producing the original form of 'Jogori' and Grading through computers is emphasized on, however in the future, such an automatic system should be continuously supplemented, studied on and developed even in other various fields such as in pattern making, design, products planning, etc..

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학교 건강증진 사업을 위한 사회생태학적 모형의 이론적 접근 (A Theoretical Approach of Social Ecological Model for School Health Promotion Program)

  • 정상혁;윤희상
    • 한국학교ㆍ지역보건교육학회지
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    • 제7권
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    • pp.87-99
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    • 2006
  • Objectives: This study is to draw the design of the program which is improve school health promotion participation by applying the Social Ecological Model based on the literature review on the health promotion. Methods: Literature review was carried out based on 5 factors of social ecological model using computer search engines of Google, ProQuest, and Riss4U. Results; Social Ecological Model is consist of individual, interpersonal, institutional/organizational, community, and policy. Individual sphere is drawn from Health Belief Model, interpersonal sphere is Social Support Theory, institutional/ organizational sphere is institutional resources theory, community sphere is community model, and policy sphere is Social Marketing Theory. The literature review show that the important variables affecting health promotion exist in each sphere. Individual sphere has social economic status, age, sex, sensitivity and specificity of illness, self-efficacy. Interpersonal sphere has support and use of family, friend and neighbor. Institutional/Organizational sphere has environment service reliability and utility. Conclusions: Community sphere has distance, neighborhood safety, interrelationship among institutions. Policy sphere has cost, legislation advertisement, lobby and concern and leadership of Institution.

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유방암 조기검진수검 및 반복수검 실태와 관련요인 (Breast Cancer Screening and Repeat Screening)

  • 정인숙;김성희;김정순
    • 대한간호학회지
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    • 제34권5호
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    • pp.791-800
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    • 2004
  • Purpose: This study was to investigate the characteristics and related factors of breast cancer screening and repeat screening, and to propose nursing interventions to increase the rate of breast cancer screening and repeat screening. Method: Study subjects was 236 women residing in the community, teachers and nurses who were older than 45 were recruited. Data was collected with self administered questionnaires from July 1st to August 31st, 2003 and analysed using SPSS/WIN 10.0 with $X^2$test, t-test, and stepwise multiple logistic regression at a significant level of =.05. Result: The breast cancer screening rate was 57.2%, and repeat screening rate was 15.3%. With the multiple logistic regression analysis, factors associated with mammography screening were age and perceived barriers of action, and factors related to the repeat mammography screening were education level and other cancer screening experience. Conclusion: Based on the results, we recommend the development of anintervention program to decrease the perceived barrier of action, to regard mammography as an essential test in regular check-up, and to give active advertisement and education to the public to improve the rates of breast cancer screening and repeat screening.