• Asia-Pacific Journal of Business
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• v.7 no.1
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• pp.59-69
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• 2016

An extensive body of research on the effects of country-of-origin has emerged in the international marketing and business literature streams. Nonetheless, extant studies do not satisfactorily demonstrate whether and how a foreign firm's choice of market entry mode influences consumers' purchase intentions of its product in country-related affect contexts. Using a survey and an experimental design, we aimed to provide evidence of the effects of the choice on consumers' evaluation and attitude of its product in an animosity context and in a national image context. Through the survey, we collected data regarding consumer animosity, national image, product evaluation, and product attitude from 185 university students and tested the hypotheses that consumer animosity and national image have effects on foreign product evaluation and attitude. The results of the survey research show that personal animosity has a negative effect on consumers' evaluation of foreign products and that a country's image regarding economics has positive effects on consumers' attitude toward foreign products as well as consumers' evaluation of foreign products. In the experimental design, we divided subjects into four groups and exposed them to several descriptions of hypothetical purchase situations. Conducting a 2 (market entry modes)${\times}2$ (country-of-origin) ANOVA, we tested the hypothesis that a market entry mode influences foreign product evaluation and attitude. The results of the experimental study reveal that in a high country-related product association (Germany), market entry modes have insignificant effects on foreign product evaluation and attitude. In addition, in a low country-related product association (China), international partnership has more positive effects on foreign product evaluation and attitude than does exporting.

• Journal of the Korean Institute of Gas
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• v.23 no.6
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• pp.33-38
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• 2019

In order to invigoration the hydrogen economy, production of hydrogen needed for hydrogen charging stations and hydrogen fuel cells is needed. Generally, it is reforming used to coal fuel or natural gas. Other technologies include water electrolysis using pure water. Among these water electrolysis technologies, development is mainly carried out using PEM(Polymer Electrolyte Membrane electrolysis). In this study, the company aims to identify potential harmful hazards to PEM electrolysis hydrogen stations in the development stage among hydrogen charging stations. In order to find the hazardous factors in the facilities of the electrolysis and hydrogen charging stations, we were analyzed by Failure Mode & Effect Analysis(FMEA).

• Journal of the Korean Society of Costume
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• v.15
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• pp.217-231
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• 1990

The purposes of this study were to research 1) the background of origination, 2) the process of development and 3) the influences to modern clothing culture of American sportswear. The most Influential sportswear designers in America from beginning period to present : such as Claire McCardell, Calvin Klein, Ralph Lauren and Donna Karan were selected to study their life and achievements in the world sportswear market. The Results were as follows : 1) World War I & II have caused the greatest changes to modern history America became the center of world economy, society and culture. Politically, they have influenced democracy world-wide and raised the social status of women. The free American women enjoyed sports, Jazz drinking and car-driving. The advanced technology have accelerated mechanization and mass-production to the fashion industrv. 2) The above historical backgrounds have caused to change women's clothing to casual, practical and simple form. Dorothy Shaver at Lord & Taylor began promoting American designers who created the original American spirit. Claire McCardell created the seperated American sportswear to become world-wide fashion. Calvin Klein and Ralph Lauren, the sportswear designers who have the unique American feeling have come to have riches and fames equal to the top designers in Paris. 3) The American sportswear and fashion industry influenced Paris Mode, the traditional Haute Couture to open Pret-a-porter-a-porter. The concept of seperated coordination in American sportswear have promoted the advanced marketing techniques and merchandising systems to modern ready-to-wear industry. Fashion in 1980s have increased the mutual interdepedence between the American sportswear industry and the creative Paris Mode. And then, the fashion world in 1990s and 21C will be changed and developed on the basis of American sportswear mechanism.

• Journal of the Korean Society for Precision Engineering
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• v.27 no.5
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• pp.36-47
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• 2010

The Korean Railroad Research Institute (KRRI) has developed the rubber tired AGT system (Model: K-AGT) between 1999 and 2005. The K-AGT is a light rail transit system does not require a driver and generally operates on an elevated railroad for transporting passengers. Accidents caused by driverless vehicles can severely affect social confidence, safety and economy therefore, it is very important to minimize the occurrences of such faults, and to accurately perform detailed maintenance tasks and thoroughly investigate the cause of any repeated failures. This research develops the web-based Preventive Maintenance (PM) system for the KAGT train system. The framework of the PM system is based on performing a reliability analysis and a failure mode effects analyses (FMEA) procedure on all the sub-systems in the K-AGT system. Out of the devices that have a low reliability, the high failure ranked devices are included high in the list for performing the overall maintenance plans. Through registration of historical failure data, the reliability indexes can be updated. Such a process is repeated continuously and can achieve very accurate predictions for device operational life times and failure rates. Therefore, this research describes the development of the overall PM system consists of a reliability analysis module, a failure mode effect analysis module, and maintenance request module.

• Transactions of the Korean Society of Automotive Engineers
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• v.14 no.5
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• pp.32-38
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• 2006

Currently, due to the serious world-wide air pollution by substances emitted from vehicles, emission control is enforced more firmly and it is expected that the regulation requirements for emission will become more severe. A new concept combustion technology that can reduce the NOx and PM in relation to combustion is urgently required. Due to such social requirement, technologically advanced countries are making efforts to develop an environment-friendly vehicle engine at the nation-wide level in order to respond to the reinforced emission control. As a core combustion technology among new combustion technologies for the next generation engine, the homogenous charge compression ignition(HCCI) is expanding its application range by adopting multiple combustion mode, catalyst, direct fuel injection and partially premixed combustion. This study used a 2-staged injection method in order to apply the HCCI combustion method without significantly altering engine specifications in the aspect of multiple combustion mode and practicality by referring to the results of studies on the HCCI engine. In addition, this study confirmed the possibility of securing optimum fuel economy emission reduction in the IMEP 8bar range(which could not be achieved with existing partially premixed combustion) through forced charging, exhaust gas recirculation(EGR), compression ratio change and application of DOC catalyst.

• Steel and Composite Structures
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• v.38 no.2
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• pp.121-139
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• 2021

Ultra-high strength concrete (UHSC) encased steel columns are receiving growing interest in high-rise buildings owing to their economic and architectural advantages. However, UHSC encased steel columns are not covered by the modern fire safety design code. A total of 14 fire tests are conducted on UHSC (120 MPa) encased steel columns under constant axial loads and exposed to ISO-834 standard fire. The effect of load ratio, slenderness, stirrup spacing, cross-section size and concrete cover to core steel on the fire resistance and failure mode of the specimens are investigated. The applicability of the tabulated method in EC4 (EN 1994-1-2-2005) and regression formula in Chinese code (DBJ/T 15-81-2011) to fire resistance of UHSC encased steel columns are checked. Generally, the test results reveal that the vertical displacement-heating time curves can be divided into two phases, i.e. thermal expansion and shortening to failure. It is found that the fire resistance of column specimens increases with the increase of the cross-section size and concrete cover to core steel, but decreases with the increase of the load ratio and slenderness. The EC4 method overestimates the fire resistance up to 186% (220 min), while the Chinese code underestimates it down to 49%. The Chinese code has a better agreement than EC4 with the test results since the former considers the effect of the load ratio, slenderness, cross section size directly in its empirical formula. To estimate the fire resistance precisely can improve the economy of structural fire design of ultra-high strength concrete encased steel columns.

• Architectural research
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• v.13 no.4
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• pp.43-51
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• 2011

Community-based housing is widely recognized as one unique mode of affordable housing provision discussed in the agenda of urban housing policy in the midst of global economy. While economic development of rural communities are severely blocked by many factors, the local housing needs at grass roots level are addressed in the response to the growing number of the elderly and shortage of adequate housing to accommodate the group, and the availability of affordable housing is primarily seen as a viable option to the sustainability of rural community. This research study is to examine the case study of community-based housing development in rural areas, and to explore the drives and hurdles that influence the success of each development. The on-site visits and in-depth interviews with community leaders were employed to meet the research goals. The findings show that the driving factors making the successful housing development include the firm commitment to the importance of affordable and adequate housing, strong leadership of community leaders, public support, well-advised dispersion of public resources and strong bond between the public sector and local people. In spite of all the contributing factors, the unfamiliarity of collective ownership is the leading hurdle to proceed the development in a timely manner.

• Journal of Korean Society for Atmospheric Environment
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• v.30 no.6
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• pp.545-554
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• 2014

In general, odorant was added to fuel gases, such as LPG, LNG and city gas, to prevent gas poisoning, ignition, explosion, or other accident caused by fuel gases, and to enable immediate and easy detection of fuel-gas leakage by emitting an offensive smell. This study describes a study on the exhaust emissions characteristics and fuel economy of liquefied petroleum gas (LPG) vehicle using LPG fuel with new sulfur free odorant. New sulfur free odorant was added to LPG to reduce sulfur content of the LPG. Its performance and exhaust emission were compared to those of LPG with sulfur containing odorant (EM, ethyl mercaptan). Engine performance using LPG with sulfur free odorant was similar to that with sulfur-containing odorant. Exhaust emissions from the LPG vehicle with LPG including sulfur free odorant were also similar to those with LPG including sulfur containing odorant in the FTP 75 and NEDC mode. There experimental results suggest that the sulfur free odorant may substitute for the sulfur containing odorant in LPG fuel.

• Transactions of the Korean Society of Automotive Engineers
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• v.22 no.1
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• pp.59-64
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• 2014

Integrated Starter Generator (ISG) system improves the fuel economy of hybrid electric vehicles by using idle stop and go function, and regenerative braking system. To obtain the high performance and durability of ISG motor under continuously high load condition, the motor needs to properly design the cooling system (cooling fan and cooling structure). In this study, we suggested the enhanced design by modifying the thermal design of the ISG motor and then analyzed the improvement of the cooling performance under high-speed condition and generating mode by CFD simulation. The temperatures at the coil and the magnet of the enhanced model were decreased by about $4^{\circ}C$ and $6^{\circ}C$, respectively, compared to those of the conventional model. Therefore, we verified the cooling performance enhancement of the novel thermal design in the case of core loss increment due to the higher speed condition.

• Transactions of the Korean Society of Automotive Engineers
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• v.21 no.3
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• pp.24-29
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• 2013

An automotive cooling system is designed sufficiently large enough to endure the excessive heat load. In general driving condition, the cooling systems are too large to operate optimally. An experimental study was performed to evaluate a novel automotive cooling strategy using the latent heat of a phase change material (PCM). The strategy is expected to reduce the cooling system size up to around 35% and the engine warm-up time around 60%. The strategy will help improve fuel economy and emissions characteristics of vehicles as a result of reduced total body weight and shortened engine warm-up time by a smaller radiator, as well as more stable combustion mode due to constantly maintained coolant temperature.