• Journal of the Korea Society of Computer and Information
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• v.29 no.3
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• pp.199-216
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• 2024

This research examines the factors influencing consumer purchase intentions in e-commerce live streaming, set against the backdrop of the internet celebrity economy. The investigation serves as a pivotal inquiry into the dynamics of this economy, striving to uncover the extent of internet celebrities' influence, particularly in terms of their economic impact. Employing the Emotional Behavioral Cognitive (ABC) attitude theory and the Stimulus Organism Response (S-O-R) theory as foundational frameworks, this study scrutinizes internet celebrity live streaming sales. It incorporates direct observations and leverages existing scholarly work to devise a tailored measurement scale and questionnaire. From this, a research model and hypotheses are developed, leading to the establishment of an empirical model. This empirical model is instrumental in statistically analyzing how e-commerce live streaming, within the internet celebrity economy context, shapes consumer purchase intentions. By integrating theoretical insights and empirical findings, the research elucidates the strategic dimensions and consumer behavior aspects in digital commerce. It enhances understanding of how internet celebrity influence intersects with consumer purchasing processes. Overall, this study contributes to the academic discourse on digital marketing and consumer behavior, providing a nuanced perspective on the mechanisms through which internet celebrities affect e-commerce. It offers valuable implications for marketers, strategists, and policymakers aiming to navigate the complex landscape of the internet celebrity economy.

• Industrial Engineering and Management Systems
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• v.11 no.2
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• pp.155-164
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• 2012

As the global market becomes more competitive, manufacturing industries face relentless pressure caused by a growing tendency of greater varieties of products, shorter manufacturing cycles and more sophisticated customer requirements. Efficient and effective supplier selection and order allocation decisions are, therefore, important decisions for a manufacturer to ensure stable material flows in a highly competitive supply chain, in particular, when customers are willing to accept products with less desirable product attributes (e.g., color, delivery date) for economic reasons. This paper attempts to solve optimally the challenging problem of supplier selection and order allocation, taking into consideration the customer flexibility for a manufacturer producing multi-products to satisfy the customers' demands in a multi period planning horizon. A new mixed integer programming model is developed to describe the behavior of the supply chain. The objective is to maximize the manufacturer's total profit subject to various operating constraints of the supply chain. Due to the complexity and non-deterministic polynomial-time (NP)-hard nature of the problem, an improved genetic approach is proposed to solve the problem optimally. This approach differs from a canonical genetic algorithm in three aspects: a new selection method to reduce the chance of premature convergence and two problem-specific repair heuristics to guarantee feasibility of the solutions. The results of applying the proposed approach to solve a set of randomly generated test problems clearly demonstrate its excellent performance. When compared with applying the canonical genetic algorithm to locate optimal solutions, the average improvement in the solution quality amounts to as high as ten percent.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.1
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• pp.23-34
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• 2013

In this study, a safe, economic, and rapid construction method of underground roadway using PSC girder is developed to reduce traffic congestion and maximize space usage in urban area. For an efficient application of the method, a rigid joint connection is proposed and tested. For the testing, cantilever specimens were used to verify its capacity. The parameters for this study were cross beam length and joint connection type. The results of the test showed that the proposed connection system has superior performances. Despite having differences of cross beam length and joint connection type, the stable flexural behavior was shown in all of the tested specimens. Also, the behaviors of PSC girders and upper slabs connected by the proposed method showed superior performance. Moreover, the improvement of structure performance according to the increase of length of cross beams has been verified.

• Journal of Energy Engineering
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• v.25 no.1
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• pp.1-8
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• 2016

When the oil is produced in the low temperature environment, wax can be accumulated in petroleum production system(pipeline, riser) and causes problems such as pipeline stucking, disturbance of the oil production. These problems can be lead to time-consuming and economic losses for flow assurance. For prediction and mitigation of wax deposition, it is necessary to measure the Wax Appearance Temperature(WAT) which is a temperature when the wax crystals start to be formed. WAT standard measurement method of transparent oil has to determine the cloud point of sample to the naked eye and cannot be applied to continuous change of the temperature. In this study, wax behavior of transparent oil samples are recorded depending on temperature using Visualized WAT Measurement System. Also, WATs of transparent oil samples are measured by image processing and compared with the result of the standard method.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.5052-5059
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• 2012

This study was carried out to find consumers' attributes and willingness to pay(WTP) of agricultural products cultivated from plants factory system. The agricultural products were sorted into lettuce, strawberry, Ligularia fischeri(wild edible greens), and ginseng. We made the questionaires to survey consumers' purchasing attributes and preference of agricultural products. Finally, 200 valid replies were selected to analyze consumers' attributes and to estimate marginal willingness to pay. We used conjoint analysis and multinomial logit model for empirical analysis. MWTPs of commodities are estimated as follows; Lettuce is 1,016KW(100g), Strawberry is 6,014KW(2kg), Ligularia fischeri is 3,652KW(100g), and Ginseng is 5,905KW(100g). Several attributes of consumers' purchasing behavior were identified from this study. We suggested several implications to formulate more appropriate policy of plants factory system.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.6
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• pp.603-610
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• 2020

This study examined the mental health-related factors of Korean adolescents, especially focusing on the influence of internet use. This study analyzed the raw data from the 14th Korea Youth Risk Behavior Survey, 2018. The study population was 60,040, with 50.7% male students and 49.3% female students, and 49.7% high school students and 50.3% middle school students. The dependent variables were stress, sadness and despair, suicidal ideation, suicidal plan, and suicidal attempt. The independent variables were gender and age, health behaviors, and time using the internet. Logistic regression analysis was applied to derive the related factors. For all dependent variables, the main contributing variables were gender, grade, economic status, and academic performance. The mental health of adolescents was related to various factors. In particular, the time using the internet was linearly related to the degree of stress, and a higher student group of time using the internet had a more significant effect on sadness, despair, suicidal thoughts, and suicidal plans. In conclusion, the time using the internet has harmful effects on the mental health of Korean adolescents.

• Journal of Korean Academy of Nursing
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• v.38 no.5
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• pp.694-703
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• 2008

Purpose: The purpose of this study was to identify the quality of life and its predictors in low income Korean aged. Methods: This was a predictive correlational study. An accessible sample from the population of people who were 65 and over and were supported by the basic livelihood security system was 1,040. Quota sampling with strata of state division in the nation was chosen. Quality of life and its predictors in the subjects were measured. Results: The mean quality of life in the subjects was 47.0$\pm$10.7. Predictors of this study significantly explained 54.3% of the total variance of quality of life. Depression was the most significant predictor of quality of life. Health problems, district, social support, leisure activity, and health behavior had effects on quality of life. Conclusion: This finding indicates that quality of life in lower income Korean aged is different from other populations by economic status. Demographics, health status and social status were predictors of quality of life in the aged with a small income.

• Journal of the Korea institute for structural maintenance and inspection
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• v.21 no.2
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• pp.95-102
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• 2017

This paper describes the experimental results for the structural performance of full-scale coupling beams with different reinforcement layout (diagonal and horizontal). For the reinforcements of the coupling beams, high-strength steel bars(SD500 and SD600) were used in order to improve workability and economic feasibility. The rigid steel frames and linked joints were used to maintain the clear span length (distance between both shear walls) of the coupling beam during the cyclic loading. Experimental results indicated that the diagonally reinforced coupling beam specimen could exhibit more ductile behavior compared to horizontally reinforced specimen. ACI318-14 code is applicable to design of coupling beam with diagonally reinforcement, however, that is overestimating the strength of horizontally reinforced coupling beam. It is remarkable that effective elastic stiffness values of both reinforcement details coupling beam significantly lees than ASCE 41-13.

• Journal of Labour Economics
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• v.39 no.2
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• pp.83-111
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• 2016

We investigate how smokers and drinkers have influenced on self-reported risk assessment and workplace injuries, using the Korean Working Conditions Survey. Our empirical results indicate that persistent smoking habit raises workers' job risk assessments and work injuries significantly. Also, former smokers notice relatively higher risk assessments in various work activities, but they are less likely to affect work injuries. More frequent drinking behavior leads to a positive effect of job risk perception and workplace injuries. Regular smoking with frequent drinking for high income classes, however, have significantly reduced the chance of work injuries. Furthermore, establishing smoking-designated area at the workplace makes workers reduce workplace accidents positively. Therefore, the network effect of smoking and drinking behaviors in private circle levels is suggested to extend into public and constructive activies at the workplace levels for sharing useful and productive information, which will eventually reduce workplace injuries dramatically.

• KDI Journal of Economic Policy
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• v.28 no.2
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• pp.97-129
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• 2006

This study investigates whether dynamic loan loss provisioning is necessary in Korean banking environments. Under the dynamic provisioning rule banks are required to accumulate additional reserves to general and specific provisionings in preparation for expected loan losses until maturity. This provisioning is most effective in the case that banks tend to recognize less loan losses in the business upturns and/or in the periods of increasing profits. The empirical study, however, shows that banks support procyclicality of loan loss privisioning and earning smoothing behavior over profit fluctuations. These findings suggest that Korea would not seriously need the introduction of dynamic loan loss provisioning. But this policy implication does not seem robust in view that the recent experience shows the countercyclicality of loan loss provisioning practices and negative correlation between earnings and provisioning after financial restructuring was completed. This result is partly attributable to vigorous shareholder activism because of high foreign ownership of most commercial banks. Once it is true that bank management is more interested in short-term performances, current loan loss provisioning would have attributes of impairing capital adequacy, hence strengthening loan loss provisiong requirements.