• Title/Summary/Keyword: Eco-generation

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A Study on the Moderating Effect of Government Support Policy between Eco- Friendly Vehicles Attributes and Consumer Purchasing Attitudes in Service Management Era (서비스경영시대의 친환경자동차 제품속성과 소비자 구매의도 간에서 정부지원정책의 조절효과에 관한 연구)

  • Yim, Ki-Heung
    • Journal of Digital Convergence
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    • v.16 no.12
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    • pp.257-266
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    • 2018
  • The implication of this study is that the development and market participation of the next generation eco - friendly vehicles is accelerating, and consumers 'interest is increasing. Also, the product attributes of environment - friendly vehicles and the government's policy support for the next generation eco - friendly vehicles. The purpose of this study is to investigate the effect of purchasing behavior of eco-friendly vehicles on the product attributes of eco-friendly vehicles. Economic, image, functionality, and service convenience have positive effects on consumers' purchase intention. As a result of examining the moderating effect of the government support policy between the product attributes of environment - friendly vehicles and the purchase intentions of environment - friendly vehicles, the government or municipal government has no control effect such as vehicle price subsidy, vehicle tax subsidy, Carbon tax support to prevent emissions was found to have a moderating effect of supporting 10,000 won per ton, even if 5,000 won per ton was supported. This suggests that consumers who prefer to buy eco-friendly vehicles are more likely to have environmental factors.

A Study on the Methodology and Application of the School Eco-Audit System (학교 생태감사의 이론적 고찰과 도입방안 연구)

  • Nam, Young Sook
    • Journal of Environmental Impact Assessment
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    • v.13 no.2
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    • pp.41-55
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    • 2004
  • The purpose of this study is to consider for the introduction of the school eco-audit system as an educational method for sustainable development. First of all, the concept and objective of the education for sustainable development(ESD) are reviewed in order to advance a theory on school eco-audit system. ESD which under the premise of global inter and intra generation justice, resolves to address a mixture of ecological, economical and social aspects, as well as safeguarding limited resources and protecting the environment from pollution and energy. In order to effectively structure uncoordinated environmental activities carried out by schools, the introduction of school eco-audit system in Korea is suggested, which as the model for long-term development, has since been integrated into the school's programme. Activities related to waste, heating, electricity and water are run by a 'Management Team'. By combining all 3 fields of action - i.e. establishing basic organizational conditions, education, and individual ecological measures - the eco-audit proves to be the key to success. In particular, administration agency and method, institutional improvement are presented.

Effect of the Ethical Consumption Tendency of Millennials and Members of Generation Z on the Purchase Intention of Social Enterprise Fashion Products (MZ세대의 윤리적 소비성향이 사회적 기업의 패션상품 구매의도에 미치는 영향)

  • Lee, Sang Kwon;Chung, Ihn Hee;Cho, Yun Jin
    • Human Ecology Research
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    • v.60 no.3
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    • pp.443-458
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    • 2022
  • Generation MZ, a generic term for millennials and members of Generation Z, is an innovation-leading consumer group in the current market. This study aimed to examine the impact of the ethical consumption tendencies of millennials and Generation Z on the purchase intention of social enterprise fashion products. Data were collected from Generation MZ (15-40 years old) by quota sampling based on the demographic variables of gender, age, and region, respectively. Eight hundred responses were analyzed by descriptive statistics, factor analysis, t-test, and regressions using SPSS software. Three value factors (egoistic, altruistic, and biospheric) and three ethical consumption tendency factors (resource saving tendency, eco-friendly tendency, and consciousness of corporate responsibility) were determined by factor analyses. The results confirmed that women, who showed a higher ethical consumption tendency in all three factors, were more altruistic and biospheric than men. Furthermore, women portrayed a more favorable attitude and purchase intention towards fashion products of social enterprises. The results demonstrated that members of Generation Z were more altruistic and biospheric than millennials. Additionally, the attitude, purchase intention, and willingness to pay premium prices were higher in Generation Z members. It was confirmed that higher biospheric values correlated with greater values for the three ethical consumption tendency factors. The altruistic value affected both the resource saving tendency and eco-friendly trend, while the egoistic value had an effect on the resource saving tendency. Both attitude and purchase intention were positively influenced by all three of the ethical consumption tendency factors, and affected the willingness to pay premium prices. This was subsequently influenced by the resource saving tendency and consciousness of corporate responsibility. The results of this study contribute to understanding Generation MZ as a consumer group, and the establishment of marketing strategies for fashion companies.

Technology Development in the Era of Photovoltaic Mass Supply (태양광 대량보급 시대의 기술개발)

  • Cho, Eun-Chel;Song, Jae Chun;Cho, Young Hyun;Yi, Junsin
    • Current Photovoltaic Research
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    • v.6 no.4
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    • pp.124-132
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    • 2018
  • The Korean electric power supply plan was prepared by greatly enhancing the environmental and safety with considering the economical efficiency of the electric equipment, the impact on the environment and the public safety. As a result, the fossil energy-based power generation sector is accelerating the paradigm shift to eco-friendly energy such as solar power and wind. Also the solar power industry is expected to grow into a super large-sized industry by converging the energy storage and electric vehicle industry. Generally, a levelized cost of electricity (LCOE) is used to calculate the power generation cost for different generation power generation efficiency, operating cost, and life span. In this paper, we have studied the future research and development direction of photovoltaic technology development for the era of massive utilization of photovoltaic solar power, and have studied the LCOE of major countries including China, USA, Germany, Japan and Korea. Finally we have reviewed USA and Japan research programs to reduce the LCOE.

A Study on the Strategies for Activating the Vegan Fashion Brand in the Meaning Out - Based on an Instagram Hashtag Analysis - (미닝아웃 시대의 비건 패션 브랜드 활성화 전략 연구 - 인스타그램 해시태그 분석을 중심으로 -)

  • Kyunghee Jung;Soojeong Bae
    • Journal of Fashion Business
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    • v.27 no.3
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    • pp.132-149
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    • 2023
  • This study aims to analyze Instagram hashtags based on big data to investigate changes in consumer trends and perceptions of vegan fashion, and to derive strategies for revitalizing vegan fashion brands based on derived results. Among social media, Instagram was selected as a collection channel, and Instagram hashtags for 'Vegan Fashion' were collected from July 1, 2021 to December 31, 2021. After conducting semantic network analysis with the Ucinet 6 program based on the collected data, the CONCOR analysis on vegan fashion showed the following four clusters: 'Veganism practiced with fashion', 'Bag type of vegan fashion brand', 'Sharing vegan fashion', and 'Diversification of eco-friendly products'. Analysis results showed that the Instagram hashtag for vegan fashion confirmed the MZ generation's increased interest in vegan fashion and their thoughts to recommend and share frequently used items or brand products to people around them. CONCOR analysis of vegan fashion brands showed the following four groups: 'Differentiating the material of vegan bags', 'Eco-friendly products of vegan fashion brands', 'Interest in vegan shoes', and 'Donation campaign of vegan fashion brands'. CONCOR analysis on Meaningout showed the following four clusters: 'MZ Generation's Meaningout Start-up', 'Recommendation Platform for Skin Products', 'Value Consumption Trend for Eco-friendly Clothing', and 'Interest in Eco-friendly Packaging'. The results of this study on vegan fashion, a practical eco-friendly movement that can require changes in social responsibility and perception as issues that directly affect animals, the environment, and humans, are expected to provide basic data to help domestic vegan fashion brands develop marketing strategies.

A Study on the Resource Circulation System and Construction of the Regional Agriculture focused on Eco-industrial Approach (생태산업적 지역농업의 자원순환시스템 유형 및 구축방안)

  • Lee, Ji-Eun;Heo, Seung-Wook
    • Korean Journal of Organic Agriculture
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    • v.17 no.2
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    • pp.151-170
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    • 2009
  • The objectives of this study were to analysis the nutrient cycles of agricultural by-products. The region, in which agricultural by-products are circulated for use within the agroecosystem for minimizing the input of artificial nutrients as well as generation of wastes, and where ecologically industrial diversity is formed, was defined as the regional agriculture focused on eco-industrial approach. Plan in stages for promoting ahead with the regional agriculture focused on eco-industrial approach is as follows: First of all, "The Consultation Body for Circulating & Using By-products" should be formed. Secondly, usage of agricultural by-products is identified to select the facilities of recycling and its location including the type and amount. Thirdly, the facilities for recycling of resources and infrastructure are installed. Finally, the facilities for recycling and resource circulation system within the area are efficiently managed.

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Development of Eco-Friendly Light Weight Form for Increased Formwork Productivity (거푸집공사의 생산성 향상을 위한 친환경 경량 거푸집 개발)

  • Ahn, Hee-Jae;Lee, Dong-Min;Lee, Dong-Youn;Cho, Hun-Hee;Kang, Kyung-In
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2019.05a
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    • pp.8-9
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    • 2019
  • Euro forms and aluminum forms, which are currently used in formwork construction sites are limited by their heavy weight and the use of environmentally hazardous form oils. Therefore, in this study, 'eco-friendly light weight form' was developed, which does not require form oils during the removal process of form. In addition, the superiority of the developed form was verified by comparison with Euro forms and aluminum forms in terms of noise generation and weight. Application of the eco-friendly light weight form in construction sites is expected to reduce the noise level, and increase workers' convenience. The productivity of formwork is also increased.

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Generational Divides of Household Wealth and Propensity to Invest in Housing Asset - Baby-boomers and Eco-boomers in the Seoul Metropolitan Area - (세대 간 가계 자산구성 및 주택자산의 투자 성향 분석 - 수도권 거주 베이비부머와 에코세대를 중심으로 -)

  • Lee, Hyunjeong
    • Journal of the Korean housing association
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    • v.26 no.1
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    • pp.109-118
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    • 2015
  • The purpose of this research is to examine generational distinctions of housing investment and household wealth for two different age cohorts - 'baby-boomers' and 'eco-boomers'. In so doing, national survey data of two different periods were analyzed and the primary results are summarized as follows; aggregate assets of both generations have risen, and the rising household debt for baby-boomers was related to loans for living expenses while eco-boomer's debt was ascribed to home-buying loans. In the midst of economic slowdown, the age cohorts had conservative asset allocation in preference for risk-averting investment like savings. The main purpose of saving and investment was distinctive across the groups? retirement for baby-boomers and home purchase for eco-boomers. Both groups prioritized reduction of household liabilities and also were cautious on investing in real estate. Still home-buying was considered to be an important driver for asset accumulation. While baby-boomers were unwilling to dispose any form of owned real estate, eco-boomers found it challenging to take on a long-term investment like home-buying, especially in economic uncertainties. Rather the young generation would diversify asset allocation with better-returning investment commodities like stocks, bonds and derivatives.

A Study on the Influence of Consumer Characteristics on Purchasing Behavior of Eco-Friendly Vehicles in Service Management (서비스 경영에 있어서 친환경 자동차 구매 행동에 미치는 소비자 특성의 영향에 관한 연구)

  • Yim, Ki Heung;Park, Chun Gyu
    • Journal of Digital Convergence
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    • v.17 no.5
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    • pp.179-189
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    • 2019
  • The market participation and development of major manufacturers of next-generation green vehicles is accelerating in recent years. The results of this study are as follows: Consumer type (personal value pursuit type, price value pursuit type) was significant difference between consumer. The results of this study were as follows: First, there was no significant difference in the characteristics of consumers (gender, age, monthly average income) and purchase intention according to age, gender and monthly average income, Image has a positive (+) impact on eco-friendly vehicles. This suggests that the development and market participation of next - generation green vehicles is accelerating and consumers 'interest is increasing, and the characteristics of environment - friendly vehicles and the government' s policy support are important factors.

A Study on the Influence of Consumer Type on Consumer Intention to Purchase Eco-friendly Vehicles in the Service Management of Convergence Industry (융복합 산업의 서비스경영에서 소비자 유형이 소비자의 친환경자동차에 대한 구매의도에 미치는 영향에 관한 연구)

  • Yim, Ki-Heung
    • Journal of Digital Convergence
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    • v.15 no.10
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    • pp.221-232
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    • 2017
  • In recent years, the development and market participation of major makers of next-generation eco-friendly vehicles has been accelerating. Consumer interest has also increased. Consumer characteristics, consumption type, characteristics of next-generation eco-friendly vehicles, and government policies on next-the results of this study are as follows. As a result of this study, it was found that the characteristics of consumers (by sex, age, monthly average income), types of consumers (price value pursuit type, individual value pursuit type), There was no significant difference between the consumers, and the purchasing intention was not significantly different by gender, age, and monthly income, but there was a significant difference in purchase intention according to the type of consumer. The positive effects of consumer purchase behavior on brand image, color, design, etc, have positive (+) effect on eco - friendly vehicles. And social environment value seeking type among consumer types are significant in relation to purchase intention. To have three support the government's carbon dioxide (per ton of 5,000 won, per ton of 10,000 won), national or local government vehicle price support directly gasolin tax, disel tax, carbon taxes, such as fuel-related tax relief, etc. was found to have positive effect.