• 한국의류학회지
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• 제40권3호
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• pp.465-479
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• 2016

Some groups do ethical activities (such as ethical slogan t-shirt campaigns) only to complete the requirements for ethical duty; consequently, some people question the effectiveness of those products. The attributes of ethical slogan t-shirts should be considered seriously to reduce skepticism when planning a campaign. Researchers can also suggest a new purpose for ethical t-shirts using an ethical message. In study 1, we conduct a conjoint analysis that suggests realistic multi-attribute choice decisions. The suggested multi-attributes wear design aesthetic (high/low), price (high/low), where we donate (close/far), and the size of firm (big/small). In addition, participations were divided into two groups according to eco-friendly attitudes to confirm differences in choices between two groups. Study 1 showed that price is the most important attribute, but design aesthetic also remains important. In addition, a group that has a high eco-friendly attitude thought "where we donate" was more important than other groups. In study 2, a pre-post approach investigated wearers' attitude changes. We also divided participants into two groups and one group wear high level design aesthetic t-shirts (and vice-versa) to measure the attitude change difference. As a result of study 2, the wearers partially changed their eco-friendly attitudes. The group that wore high design aesthetic t-shirts showed a greater difference than other groups. Through this study, we conclude that customers seriously considered the design aesthetic. Finally, wearing ethical slogan t-shirts can change the attitudes of wearers.

• 한국식품영양학회지
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• 제36권6호
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• pp.588-604
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• 2023

This study was conducted to investigate whether there were differences in eco-friendly food, home meal replacement (HMR) purchases, and eating-out behavior according to the level of agri-food consumer competence. The data for the study were extracted from main food consumers (n=3,321) in the 2022 Food Consumption Behavior Survey. The competence index was divided into awareness-attitude-practice items, and three groups were classified by competence level. The results showed an agri-food consumer competency score of 70.62, with the highest score for awareness (73.96), followed by practice (69.28) and attitude (66.18). The frequency of purchasing eco-friendly food was higher in the excellent group compared to other groups, and quality and price satisfaction was higher with higher competency (p<0.001). Regarding HMR, the results showed that the shortage group had the lowest HMR consumption rate, and satisfaction decreased as competence decreased (p<0.001). The main reason for eating-out was to enjoy food in all groups (59.0%), followed by a lack of cooking time in the excellent group (15.7%) and hassle with food preparation in the moderate and shortage groups (17.3%, 16.6%) (p<0.001). In short, agri-food consumption competency showed differences by contents and components, and differences in food purchases and eating-out behavior by competency level were found.

• 한국유기농업학회지
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• 제30권2호
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• pp.171-189
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• 2022

This study analyzed the effect of purchase competence on purchasing performance when purchasing eco-friendly food ingredients from school nutrition teachers. To this end, 131 copies surveyed for school nutrition teachers in the survey area were used for analysis. As a result of the analysis, the verification of the difference between purchase competence and purchase performance according to the general characteristics of school nutrition teachers showed significant differences according to age. In addition, the general characteristics of nutrition teachers and the effect of purchase competence on purchasing performance had a positive (+) effect on purchasing performance by Attitude, Knowledge, and communication among purchase competence. In this respect, it is judged that it is necessary to form an organic relationship between the supplier of eco-friendly food ingredients and nutrition teachers in school meals.

• 한국콘텐츠학회논문지
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• 제13권11호
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• pp.1004-1013
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• 2013

본 연구는 자연재해 교육이 초등학교 저학년 통합학급 아동의 환경친화적 태도에 미치는 효과를 알아보고자 하였다. 이를 위하여 G광역시에 위치한 C초등학교 1학년 통합학급 2곳에 재학중인 일반아동 45명과 발달지체아동 2명을 선정하였다. 본 프로그램에 참여를 원하는 반을 실험집단, 다른 한 반은 비교집단으로 정하였다. 1학년 2학기에 총 18회기의 실험처치를 실시하였다. 자연재해 교육의 효과는 Musser와 Diamond가 제작한 CATES-PV를 기초로 허윤정이 수정 번안한 도구를 사용하여 측정하였다. 그 결과 자연재해 교육은 초등학교 저학년 통합학급 아동의 환경친화적 태도를 증진시키는데 효과적인 것으로 나타났다. 본 연구의 자연재해교육을 받은 아동들의 동식물 대한 애호와 관심, 생명에 대한 존중의식, 인공적인 환경 보다 자연환경에 대한 선호, 자연보호, 자원절약 등 현재 환경 관련 교육 이 목표로 하고 있는 능력, 태도가 증진되었다는 결과는 현재 우리나라 아동들을 위한 자연재해 교육에 대한 의미와 범위를 재고해 봐야할 필요성을 제시한다.

• The Journal of Asian Finance, Economics and Business
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• 제7권6호
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• pp.241-254
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• 2020

As environmental concerns continue to grow, green supply chain management (GSCM) is attracting attention as an element of competitive advantage for companies. This study examined internal GSCM practices to show how they influenced the end-point of the supply chain from the perspective of the end-consumer. It identified the effects of environmental concerns on consumer purchasing behavior mediated by the company image of internal GSCM practices. Data were collected through an email survey of Korean consumers. Reliability and validity were verified using SPSS 18.0. Cronbach's alpha, and confirmatory factor analysis. The results showed that environmental concerns had a positive impact on such practices, and the image of internal GSCM practices was found to have a significantly positive effect on consumer purchasing behavior. Companies will have to actively reflect environmental factors in their operational activities, and GSCM implementation will become a necessity. A positive image of internal environmental management and eco-design, which are key elements of internal GSCM practices, strengthened the company's eco-friendly image and ultimately affected consumer purchasing behavior. This suggests that it is important for companies to evaluate their environmental attitude and make eco-friendly products from a consumer's perspective, making it a differentiation strategy for a company in building an eco-friendly corporate image.

• 한국실내디자인학회논문집
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• 제22권4호
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• pp.15-22
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• 2013

The domestic industry of construction is requiring an application building concept which could be one of the solution to the environment problem sand to the sustainability of development. It means that the consideration of the housing from a environmental friendly point of view is importantly necessary all things and the housing should be planned or responding to the concept of a environmental friendly planing. For this reason, the purpose of this study is to derive the design elements for the environmental friendly housing and to choose the priority element and to bring the planning guideline for the environmental friendly housing. The purpose of this study is to identify pro-environmental attitude of environment-friendly apartment residents, to examine importance of environment-friendly planning features, and to examine environment-friendly planning features according to residents' environmental perception. and now i suggest that important improvement direction by housing estates be accessed and analyzed through environmental approach, because environmentally friendly paradigm is one of the most effective and fundamental methods for developing housing estates.

• 한국산학기술학회논문지
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• 제20권8호
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• pp.456-471
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• 2019

최근 들어 환경에 대한 소비자들의 높아진 관심으로 인해 식생활과 지속가능한 소비의 중요성이 부각되고 있어 기능성식품 사용과 환경에 대한 관심의 연관성에 대해 소비자 반응을 파악할 필요성이 증가하고 있다. 본 연구는 식품과 관련된 소비자의 라이프스타일에 따라 시장을 세분화하여 생태친화적 기능성 식품 브랜드인 스피룰리나에 대한 소비자 행동을 분석하였다. 분석 결과, 식생활 라이프스타일에 따라 3개의 소비자유형(식생활 고관여형, 식생활 안전추구형, 식생활 편의추구형)으로 분류되었으며, 유형별 기능성 식품의 소비행동은 유의한 차이가 있는 것으로 나타났다. 더 나아가서 기능성식품에 대한 긍정적인 태도와 환경에 대한 관심은 스피룰리나의 구매의도를 증가시켜 실제 구매행동으로 연계되는 것으로 나타났으며, 환경 관여도가 높은 소비자들은 기능성 식품에 대해 좀 더 호의적인 태도를 보이는 것으로 나타났다. 따라서 생태친화적 기능성 식품의 시장 확대를 위해서는 시장을 세분화하여 환경적 관여도가 높은 소비자를 발견하고 표적화한 뒤 친환경 제품 마케팅 전략을 추진함으로써 관련 식품에 대한 소비자 인지도를 높일 필요가 있을 것이다.

• 한국산림과학회지
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• 제109권3호
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• pp.341-349
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• 2020

본 연구는 2017년 8월 국립횡성숲체원에서 진행된 교원 산림교육 직무연수에 참가한 유치원 및 초·중·고등학교 교사 46명을 대상으로, 사전·사후 설문조사를 통해 프로그램의 효과성을 분석한 것이다. 연구결과, 직무연수 참여 전과 후에 교사들의 환경감수성과 자연친화적 교수태도, 교사효능감이 통계적으로 유의하게 상승하여, 프로그램의 긍정적인 효과를 확인할 수 있었다. 그러나 교사효능감과 관련해 교사의 자신감은 다소 줄어든 것으로 나타나, 교사들이 자신감을 가질 수 있는 실질적인 교수역량 개발을 위한 연수의 필요성이 확인되었다. 본 연구는 학교 현장에서 학생들의 환경감수성과 자연친화적 태도 발달에 중요한 영향을 미치는 교사들을 대상으로 산림교육의 효과성을 확인하고, 보다 효과적인 직무연수 프로그램을 개발하기 위한 시사점을 도출하였다는 데 의의가 있다.

• 대한지구과학교육학회지
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• 제8권3호
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• pp.378-386
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• 2015

This study is to find out that pre-service elementary teacher's the effects of a ecology mentor club activities to the environmental sensitivity and the effects on the environment friendly attitude of elementary school students. This study has been aimed at 25 students of 5th grade in B metropolitan city S elementary school in 2015, B educational University of elementary pre-service teachers 10 people, Elementary School Teachers10 people to apply a ecology club mentor activities to investigate a comment participated in environmental mentor club activities of elementary pre-service teachers and the environmental sensitivity and the effects on the environment friendly attitude of elementary school students. Procedures for this research was the topic for setting ecology club mentor activities of elementary school students, pre-service elementary school teachers receive consultation from field teachers and guide to ecology club mentor activities of elementary school students. Before the ecology club mentor activities, pre-test environmental sensitivity and the environment-friendly attitude of were carried out. After the experiment, post-test of environmental sensitivity and environmental friendly attitude check was carried out. Also, investigate a comment of pre-service elementary teachers participate and guide to ecology club mentor activities of elementary school students. After the experiment results are as follows. First, the ecology club mentor activities of pre-service elementary school teachers are effective to cultivate environmental sensitivity of the elementary school students. Second, the ecology club mentor activities of pre-service elementary school teachers are effective to cultivate eco-friendly attitude of the elementary school students. Third, after ecology club mentor activities of elementary school students, pre-service elementary school teachers now have a very good feeling. Based on these results, suggestions for further research are as follows. First, the variety of ecological club programs target to elementary school students are needed. Second, there is a need for continuing research on the ecology club activities.

• 유통과학연구
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• 제11권12호
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• pp.71-81
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• 2013

Purpose - This study investigated the effects of consumers' selection criteria for environment-friendly agricultural products on purchase intention and the effects of consumers' attitudes and the reliability of environment-friendly agricultural products on purchase intention by using the theory of planned behavior. Subjective norms of variables of behavioral intention, attitudes toward behavior and control of the behavior were used to create selection criteria, consumers' attitudes and reliability of environment-friendly agricultural products. The study investigated the effects of consumers' selection criteria, attitudes, and reliability of environment-friendly agricultural products on purchase intention constructing models and hypotheses of mediation and moderation between selection criteria for agricultural products and purchase intention by consumers' attitudes and reliability. Research design, data, and methodology - The findings were as follows: first, consumers' selection criteria for environment-friendly agricultural products had a significantly affirmative influence upon purchase intention. Health was the most important factor of selection criteria convenience was more important than quality and familiarity was next. Consumers' attitudes and trust had a significant influence on purchase intention. Second, testing showed that consumers' attitude and trust partially mediated selection criteria: sub-factors and purchase intention were important in selection criteria. Third, testing showed that consumers' attitude and trust had a significant moderation effect between selection criteria and purchase intention. In the test of the moderation effect between sub-factors of selection criteria and purchase intention, consumers' attitude had a significantly positive influence upon health, convenience, and familiarity, and had no significant influence upon quality and purchase intention. Consumers' trust had no significant influence upon health, convenience, and quality. Results - The study provided several theoretical implications: first, an empirical analysis was undertaken with selection criteria for environmental-friendly agricultural products, consumers' attitude, and trust to investigate subjective norms, attitude toward behavior and control of behavior based on the theory of planned behavior. Second, this study investigated both the mediation effect and moderation effect of consumers' subjective norms on attitudes toward behavior, the mediating effects of perceived behavior control and changes of behavioral intention depending upon size and direction of the variables. This study also provided several practical implications. Conclusions - First, consumption of environment-friendly agricultural products did not increase despite rapid increase of production therefore, promotion of consumption and distribution was needed considering the supply and demand of the products. Second, definite standards for selection criteria were suggested to build up consumers' attitude and trust. Consumers' attitude could be improved by factors including the brand of environment-friendly agricultural products, consistent quality, solving physiological problems caused by adverse effects of environmental problems, supplementary approaches, treatment of adverse effects by eating food, and the development and supply of products in accordance with changes of lifestyle. Finally, consumers' demand for sub-factors of selection criteria could be much higher than health, convenience, and quality of the products. Therefore, a process was needed that could continuously check consumers' needs for the products. Limitations were described at the end of the study.