• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.1
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• pp.61-71
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• 2020

This study looks at 'Corporate Social Responsibility' which is required for the fashion industry and brands in modern times. The American fashion brand known for its corporate social responsibility activities, 'Patagonia' is the case study for this research. The purpose of this study is to make suggestions to eco-friendly, outdoor and casual apparel fashion brands that want to introduce corporate social responsibility programs by considering the case of Patagonia's "Worn Wear" campaign. The method of this study was to review corporate social responsibility, previous studies on Patagonia, and literature, such as domestic and foreign media, Patagonia's official homepage, specialty publications, and media. The study concerning corporate social responsibility is focused on Patagonia's "Worn Wear". Worn Wear is Patagonia's system that repurchases and repairs products from Patagonia's own consumers. The study found that the well known corporate social responsibility led to increased sales. Patagonia's social responsibility activities are thought to be part of the brand identity that goes beyond marketing. In the Worn Ware case, repurchasing products from consumers and reselling them or reprocessing them resulted in increased sales, increased consumer engagement, and higher brand attention. The suggestion for a fashion company or brand in a category similar to Patagonia that is looking to engage in corporate social responsibilbty is to adopt and continue a campaign that 'consists of a successful marketing image, connecting memories and new experiences, separated shopping channels while diversifying the creation of distribution and contact channels'.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.15 no.3
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• pp.77-84
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• 2016

In 2012, total GHG emissions in transport sector reached 88 Million ton CO2eq. The emissions generated in the road accounted for 94% of the transport sector. Currently, there are many efforts to operate an education and campaign for eco-driving. However study for eco-friendly vehicle control considering road alignment is limited. Therefore, the purpose of this study is to address fuel-efficient driving strategy in horizontal curve section. To fulfill the goal, designed ideal freeway horizontal curve road follows regulations about road structure. And safety speed is calculated for considering vehicle's safety on horizontal curve road. Authors composed the acceleration and deceleration scenario for each horizontal curve section and generated the speed profiles that are limited by the safety speed. Speed profiles are converted into force that horizontal curve affect to fuel consumption. Then, we calculated fuel consumption using Comprehensive Modal Emission Model. Then, we developed eco-driving strategy by selecting most fuel-efficient scenario. To validate this strategy, we selected study site and compared fuel consumption for eco and manual driving. As the result, fuel consumption when driver used eco-driving was lessened by 20.73% than that of manual driving.

• Journal of Korean Society of Rural Planning
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• v.20 no.3
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• pp.179-189
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• 2014

The Saemaeul Movement, which is the representative national campaign of Korea aimed at the development of local communities, has drawn a great deal of attention from home and abroad and formed an element of Korea's national brand since 2000. Accordingly, this research was conducted for the purpose of constructing a memorial park in Shindo Village, Cheongdo County, North Kyoungsang Province, which is a home to the Saemaeul Movement. As the Saemaeul Movement is benchmarked by many countries around the world today, this research aims to communicate the spirit and social value of the movement and disseminate its effects of local community development in rural areas through the construction of a memorial park. In this study, the design motive of the memorial park was conceived through the historical review and case studies of the Saemaeul Movement. In parallel, theoretical study was also conducted on design techniques as the basis of this research. In consideration of the characteristics of a technical article, this research was conducted in several phases. In the first phase, the conditions of the site where the park construction was planned were analyzed and the direction of its development was set. In the second phase, the main theme and the basic principles of planning were established, and the contents of the park construction project were devised in detail. In the last phase, a comprehensive plan was established, including a space layout to accommodate activities, facilities and programs to be introduced to the park. The park construction site ($106,000m^2$) was divided into four zones (memorial zone, historical theme park, education zone and experience zone) based on circulation planning aimed at creating memorial space, and was linked to eco-friendly ecological space in consideration of environmental features. At a time when the Saemaeul Movement is being propagated across the world, the result of this study will help create a place for its memorial and play a pivotal role to boost international movements aimed at promoting co-prosperity across the global village. It will also bear significance as an example of theme-based park construction in a rural area and the invigoration of a local community.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.40 no.3
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• pp.207-215
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• 2022

This research has been focused on accessing precision and accuracy of UAV (Unmanned Aerial Vehicle)-derived 3-D surveying coordinates. To this end, a highly precise and accurate testing control network had been established by GNSS (Global Navigation Satellite Systems) campaign and its network adjustment. The coordinates of the ground control points and the check points were estimated within 1cm accuracy for 95% of the confidence level. FC330 camera mounted on DJI Phantom 4 repeatedly took aerial photos of an experimental area seven times, and then processed them by two widely used software packages. To evaluate the precision and accuracy of the aerial surveys, 3-D coordinates of the ten check points which automatically extracted by software were compared with GNSS solutions. For the 95% confidence level, the standard deviation of two software's result is within 1cm, 2cm, and 4cm for the north-south, east-west, and height direction, and RMSE (Root Mean Square Error) is within 9cm and 8cm for the horizontal, vertical component, respectively. The interest is that the standard deviation is much smaller than RMSE. The F-ratio test was performed to confirm the statistical difference between the two software processing results. For the standard deviation and RMSE of most positional components, exception of RMSE of the height, the null hypothesis of the one-tailed tests was rejected. It indicates that the result of UAV photogrammetry can be different statistically based on the processing software.