• Title/Summary/Keyword: East Asian Journal of Business Economics (EAJBE)

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Global Busan City Brand Image Development Strategy - SWOT/AHP analysis -

  • LEE, Changhwan;RA, Heeryang;OH, Youngsam;LEE, Chunsu
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.3
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    • pp.115-124
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    • 2021
  • Purpose - An empirical analysis of various opinions of experts to build Busan's global city image. Based on this, we provide strategy establishment metrics using opportunities, strengths, and threats to build Busan's global city image. Research design, data and methodology - SWOT-AHP analysis are used in terms of methodology, and this study is based on experts' reviews and answers. In addition, AHP analysis is performed based on SWOT analysis to derive the result values for important priority factors. Result - As a result of the prioritization of SWOT-AHP results, a matrix of strategic development directions for Busan city brand building can be presented. As a result of the composite weighting, the factors related to opportunity were ranked as important. In addition, matrices on SO strategy, ST strategy, WO strategy, and WT strategy were derived. Conclusion - This study is an interdisciplinary study from the economic aspect, international management and international marketing aspect, administrative aspect, and architectural engineering aspect. Through this, the image of a global city of Busan that can overcome COVID-19 and cope with the 4th industry in the future will be built, and Busan will be able to build a global international city image by commercially attracting the 2030 World Expo.

Research on the Growth Strategy of University Technology Holding Companies Based on Public Technology

  • YUN, Jeong-Keun
    • East Asian Journal of Business Economics (EAJBE)
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    • v.8 no.4
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    • pp.29-43
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    • 2020
  • Purpose - Although it has been 10 years since the university technology holding company was launched, it is currently facing operational limitations. The purpose of this study is to study the growth strategy of university technology holding companies by investigating the status and problems of university technology holding companies. Research design, data, and methodology - In this study, the status of university technology holding companies was analyzed based on the survey data issued by the University Technology Holding Companies Association. Due to the lack of research on university technology holding companies, policy alternatives were suggested by examining problems based on literature research. Result - In this study, an alternative to strengthening the competitiveness of technology holding companies and supporting policies was suggested. As a result of the research, it was discovered as a policy alternative to enhance the independence of technology-owned subsidiaries, develop outstanding talents, and expand the marketing of support programs to create results based on technology holding companies. Conclusion - In previous studies, alternatives to technology commercialization policies have been suggested, but studies on the role and status of detailed technology holding companies are insufficient, and the operation system of technology holding companies and discovery of future growth models are insufficient compared to overseas cases. Therefore, in this study, various policy innovation measures are presented as examples.

A Study on Leadership Trends from the Perspective of Domestic Researcher's Using BERTopic and LDA

  • Sung-Su, SHIN;Hoe-Chang, Yang
    • East Asian Journal of Business Economics (EAJBE)
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    • v.11 no.1
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    • pp.53-71
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    • 2023
  • Purpose - This study aims to find clues necessary for the direction of leadership development suitable for the current situation by exploring the direction in which leadership has been studied from the perspective of domestic researchers, along with the arrangement of leadership theories studied in various ways. Research design, data, and methodology - A total of 7,425 papers were obtained due to the search, and 5,810 papers with English abstracts were used for analysis. For analysis, word frequency analysis, word clouding, and co-occurrence were confirmed using Python 3.7. In addition, after classifying topics related to research trends through BERTopic and LDA, trends were identified through dynamic topic modeling and OLS regression analysis. Result - As a result of the BERTopic, 14 topics such as 'Leadership management and performance' and 'Sports leadership' were derived. As a result of conducting LDA on 1,976 outliers, five topics were derived. As a result of trend analysis on topics by year, it was confirmed that five topics, such as 'military police leadership' received relative attention. Conclusion - Through the results of this study, a study on the reinterpretation of past leadership studies, a study on LMX with an expanded perspective, and a study on integrated leadership sub-factors of modern leadership theory were proposed.

Investigating Factors of Transitioned-Online Courses on Satisfaction and Learning Effectiveness in Higher Education during the Era of the COVID-19

  • BAO, Nguyen Van;CHO, Yooncheong
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.3
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    • pp.1-15
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    • 2022
  • Purpose - This study explored factors of online education that affect student dissatisfaction and learning effectiveness in higher education during the COVID-19 pandemic. Research design, data, and methodology - This study combined qualitative and quantitative designs. The qualitative part of this study involved in-depth interviews using a criteria-based purposive sampling technique. The quantitative part of this study consisted of an online survey. Results - The qualitative results revealed that students faced significant problems related to online learning, including a lack of learning environment, interaction, and support from the school. The quantitative results indicated that the effects of transitioned-online courses on student dissatisfaction were higher with student support, the interaction between students and instructors, online learning environment, and course organization and evaluation based on the order, while the effects on learning effectiveness were higher with the online learning environment, interaction between students and instructors, course organization and evaluation, and student support based on the order. Conclusion - The results implied that online learning in the era of the COVID 19 pandemic negatively affects student satisfaction and learning effectiveness. Policymakers and school leaders should improve students' satisfaction and learning effectiveness when confronted with the pandemic. Better policies should be adopted to improve better way of teaching in the era of COVID19.

Association between Shopping Items and the Demographics of Foreign Tourists in South Korea

  • Jeong, Dong-Bin
    • East Asian Journal of Business Economics (EAJBE)
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    • v.7 no.3
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    • pp.63-73
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    • 2019
  • Purposes - In this research, we look over and investigate associations between shopping items and the demographics of foreign tourists in South Korea. The related seven variables are gender, age, occupations, country of residence, visit month, visit purpose and trip type. In addition, we can graph twenty-one shopping items in association with the demographics of foreign tourists by computing their dissimilarity or similarity on two dimension planes granting that the association exists between the underlying variables. Research design and methodology - This research is performed by Ministry of Culture and Tourism in 2017 and investigated 13,200 foreign tourists from 20 countries. For analyzing the detailed relationships between shopping items and the demographics of foreign tourists, we take advantage of both independent test and correspondence analysis as key statistical techniques. Results - The findings show that shopping items which foreign tourists purchase are closely associated with the three different demographics variables such as country of residence, tour type and visit purpose by monitoring significant p-value of chi-squared statistic Conclusions - This study suggests Ministry of Culture, Sports and Tourism must explore ways toward tourism infrastructure such as global marketing, municipality strategy for attracting foreign tourists, development of diverse shopping items and services and so on.

Proposal for the Development of the Livestock 6th Industrial Producers Improvement Index Based on the Kano Model

  • Yang, Hoe-Chang;Kim, Hwa-Kyung
    • East Asian Journal of Business Economics (EAJBE)
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    • v.5 no.4
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    • pp.67-74
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    • 2017
  • Purpose - The main purpose of this study is to contribute to the elevation of producers' production at various levels by proposing the creation of producer improvement indexes that can be used for the successful 6th industrialization of Korean agribusiness based on the Kano model and has synergistic effects on the development of the 6th industry through scientific researches. Research design, data, methodology - To this end, this study derived better and worse index from the same estimation of Timko's customer satisfaction index as in the evaluation charts used in previous researches and theoretical studies on the Kano model. Results - In this paper, we suggested that the formula for producing PSCI Index be applied to yield the producer improvement index in the 6th industry, in order to draw SIPPI. Conclusions - If this suggestion is realized, then a lot of researchers will be supported to more systematically study producers, and it is expected to contribute to the development of the 1th industry, a basis for the successful 6th industry. Moreover, the central government and municipalities are expected to provide a variety of clues for applying various policies for successful agribusiness.

The Importance of Knowledge Produced in the Management Consulting Sector -A Perspective Analysis related to the research field of Strategy-as-Practice

  • da Costa, Renato Lopes;Antonio, Nelson Santos
    • East Asian Journal of Business Economics (EAJBE)
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    • v.2 no.3
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    • pp.1-17
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    • 2014
  • Although management consulting activities have obtained a considerable growth in terms of economic significance in recent years, these results have not been duly followed by a greater number of conceptual and empirical research in this area. In order to fight the lack of studies on the actual work of management consultants, this article aims at answer some questions that remain open. Is management consulting an intensive and specialized knowledge activity? Are there knowledge and learning key success factors in this area? Are consultants the real experts and the true practitioners of strategy as practice? The results of the empirical analysis in the form of semi-structured interviews and questionnaires given to management consultants and SME managers in Portugal shows that management consulting is founded on a knowledge-intensive base, although consultants cannot be called strategy practitioners as many authors call them. This is illustrated by the Portuguese model of determinants that constitute the management consulting industry presented in this article, which means this proposition is a new direction in strategic thinking in what the field's research strategy-as-practice concerns.

How the High-Stakes and College Entrance Exam Affects Students' Perception: Implication on Management Policy in Higher Education

  • BAO, Nguyen Van;CHO, Yooncheong
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.1
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    • pp.83-94
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    • 2022
  • Purpose - Vietnam's education system has undergone numerous changes. One of the significant reforms is the college admissions process which all high school seniors are obliged to go through the High School Graduation Examination (HSGE). Despite its significance, there is lack of research to examine the effects of high-stakes and nationally standardized exams on students' learning experiences. By applying the concept of washback, the purpose of this study is to provide a comprehensive qualitative analysis of students' perceptions and learning experiences when preparing for and taking the HSGE. Research design, data, and methodology - 20 high school seniors were participated in this study. This study utilized a stratified sampling methods and randomly selected participants. Result - This study revealed that the washback effect of the HSGE strongly existed in students' learning experiences. This study also found that there is a negative washback effect of the HSGE on students' learning, particularly for those living in rural areas although Vietnamese schools and communities shared unequal educational and socioeconomic resources. Conclusion - The results of this study would be useful for policymakers to provide better assessment system to enhance students' ability and reduce exam pressure. This study also makes suggestions in regard to bringing more formative types of assessment into the high-stakes and nationally standardized exam.

Factors Determine Exchange Rate Volatility of Somalia

  • Mohamud, Isse Abdikadir
    • East Asian Journal of Business Economics (EAJBE)
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    • v.3 no.4
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    • pp.9-15
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    • 2015
  • The exchange rate is a very important macro variable that has influence on the whole economy and has, therefore, been the topic of many discussions amongst policymakers, academics and other economic agents. The issue of whether to have a fixed, pegged or floating exchange rate regime was highly debated during the 1970s. The purpose of this paper is to investigate what factors determine the exchange rate in Somalia. Quantitative research methodology has been employed to develop regression model using time series data for the period of 12 years. The regression model has been developed based on Quantity theory of money, purchasing power parity and uncovered interest rate parity theory. Somalia is on the countries where the highest exchange rate volatility exists; for example in 2012, the rate jumped 29% percent and two weak later dropped 21%, when Turkish humanitarian aid agencies injected the market a lot of U.S dollar. Based on my study using regression model for time series data of 12 years, the four factors are mainly attributable for the exchange rate volatility of Somalia; these factors include the balance of payment, inflation rate, money supply (mostly come from remittance and NGOs) and Bank profits.

Effect of Psychological Empowerment on Turnover Intention through Job Satisfaction and Organizational Commitment: focus on Korea, China, Japan Employees

  • Kim, Boine
    • East Asian Journal of Business Economics (EAJBE)
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    • v.6 no.2
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    • pp.1-13
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    • 2018
  • Purpose - The present research is to investigate the effect of psychological empowerment on turnover intention through job satisfaction and organizational commitment. Research design, data, and methodology - These include turnover intention as dependent variable, psychological empowerment as an independent variable and for mediating variables job satisfaction and organizational commitment. Also nationality of employee is used as a moderating variable. Survey data was collected was total 886 respondents from 345 Korean, 313 Chinese, 228 Japanese. Data analysis was conducted with SPSS to test reliability of variables with Cronbach's alpha and one variable confirmatory factor analysis to test common method bias. And regression analysis was conducted to confirm relationship among variables. AMOS was used for path analysis and to analysis moderating effect of employees' country. Results - The results of regression indicate that psychological empowerment increase job satisfaction, affective commitment, normative commitment and turnover intention. Job satisfaction, affective commitment and normative commitment decrease turnover intention. As for the moderating role of country, it seems that country does matter. Conclusions - Main conclusions of this research implicate that to decrease employee turnover intention company need to manage psychological empowerment, job satisfaction, and organizational commitment. Also there is need to consider similarity and difference in managing employees of Korea, China and Japan employees. Manager need to verify direction and importance of each antecedent then apply to employees.