• Title/Summary/Keyword: EXPERIENCE BASED TOURISM

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Convergence Approach of the Marine Tourism Policy (해양관광 정책의 융복합적 접근에 관한 연구)

  • Lee, Jung-Chul
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.233-238
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    • 2017
  • The purpose of this study is to investigate the necessity of policy approach in terms of complex combination of tourists and fishing villages. In order to achieve the purpose of this study, the policies related to the marine tourism industry were investigated and the laws related to the development of the coastal area and fishing port area were investigated. As a convergence approach to marine tourism policy, First, the development of marine tourism resources should be based on the increase of hydrophilic activities and the characteristics of the four seasons. In particular, the need to dig through support of projects such as the successful model that made aquarium associations etc. that are currently in progress, such as "fishing village experience".

Experience Type Applications by the Behavior of Food-Content Creators

  • Yu, Chaelin;Ryu, Gihwan;Moon, Seok-Jae;Yoo, Kyoungmi
    • International Journal of Advanced Culture Technology
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    • v.8 no.3
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    • pp.247-253
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    • 2020
  • It has emerged Food-content among various forms of 1-person media through social media. Food-content influencer also market products through 1-person media, generating revenue through increased views and subscribers of 1-person media. It also sells products through sponsorship. In general, there is a profit structure through 1-person media viewing, but research on how restaurant companies generate profits directly through food-content is insufficient. In addition, research on converting subscribers to consumers through food-contents is minimal. In this paper, we propose an experiential application system based on the behavior of food-content creators. The proposed system collects and categorizes food-content information, and maps between highly related words to organize into keyword categories. The ontology tag-based concept network applied to the proposed system connects representative information by pre-extracting/mapping information related to information requests among a wide range of data. This method maps relevant food-content information to provide the user with data collected/storage in the form of an application. The user uses the application while watching the food eaten by the influencer and creator. And, it is meaningful that the user could be provided is provided with information about the food they want to eat.

Authenticity in Dark Tourism : A Case of Disaster Tourism after the Great East Japan Earthquake (다크투어리즘과 관광경험의 진정성 - 동일본대지진의 재난관광을 사례로 -)

  • Cho, Ara
    • Journal of the Korean association of regional geographers
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    • v.19 no.1
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    • pp.130-146
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    • 2013
  • This study aimed to analyze the authenticity of dark tourism, and to discuss the possibilities and limitations of disaster tourism as an alternative type of tourism in post-modern society. For this purpose, disaster tourism related with the Great East Japan Earthquake was analyzed. After the disaster occurred, the boundaries between guests (tourists) and hosts (residents) dissolved and disaster communities emerged temporarily. This was followed by social contributive tourism, in which both guests and hosts shared their matter of life-and-death experiences, so existential authenticity became the most important motive and experience for tourism. As time passed, however, existential authenticity was reconstructed ideologically in the socioeconomic political context of disaster recovery, and replaced constructive authenticity. After all, the possibilities of disaster tourism as an alternative type of tourism based on the introspection of modernity were restricted. To discuss the underlying ethical issues of the commodification of disaster tourism, further researches should conducted to consider dark tourism as an alternative type of postmodern tourism.

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Technology Readiness as Moderator for Satisfaction and Destination Loyalty in Augmented Reality Environments

  • Taehyee Um;Jingwen Jia;Tie Xiaorui;Namho Chung
    • Asia pacific journal of information systems
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    • v.31 no.2
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    • pp.220-235
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    • 2021
  • Technology has been changing the travel experience of visitors. Particularly, augmented reality (AR) is one of the emerging technologies, which widely used in cultural heritage tourism sites. This study is based on a new technology acceptance model and future modified this model to examine the relationship between product beliefs, consumer satisfaction with AR, and destination loyalty in cultural heritage sites. Moreover, this paper examined the role of technology readiness (TR) forming travellers' loyalty of destination with a kind of travel technology--AR. The results show that perceived usefulness and perceived ease of use have significant effects on the satisfaction of AR towards the travellers' loyalty of destination. TR is found to have moderating effects on this model.

The Study on the Effect of Casino Tourism Policy : Focused on the Casino Tourists Service in Macau Area1

  • CHOI, Youngsoo;KIM, Chansoon
    • East Asian Journal of Business Economics (EAJBE)
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    • v.8 no.2
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    • pp.43-56
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    • 2020
  • Purpose - This study is regarding customer service environment in casino marketing under a study on the factors affecting casino tourist satisfaction based on casino tourists' various needs. Research design and methodology - The study of casino tourism policy factors is proceeded by interviewing tourists of Macao casino. A total of 220 copies were distributed and 193 copies were collected, but 13 copies were not conceded due to insincere responses, and a total of 180 cases were analyzed for this study. Based on the analysis results, the casino tourism policy factors were derived through satisfaction level of casino tourist service as follows. Results - Firstly, the casino tourist satisfaction is a positive influence on casino visits, so efforts should be made to enhance tourist satisfaction when establishing cultural experience programs and casino marketing strategies. Casino culture for tourist should be matured to develop casino tour. In order to increase the satisfaction level of revisiting casino resorts, various cultural products such as clean environment should be developed to enhance the satisfaction level of casino visitors in the future. Secondly, a positive impact of cultural, experiential visits and psychological motivations affect to tourists' psychological stability through cultural experiences as well as casino games. Thirdly, casino tourist satisfaction has been shown to provide a positive impact on behavior intention. Conclusions - Based on the results of this research, the marketing of casino tour is to identify tourists' needs and increase satisfaction.

Factors Influencing Residents' Support for Tourism Resources of the Cultural Heritage in the Village -The Case of Geomdan-Ri Village, Ulju- (마을 문화유적의 관광자원화가 주민지지에 미치는 영향 -울주 검단리 마을 중심으로-)

  • Son, Ho-Gi;Kim, Sang-Bum;Kim, Kyu-Ho
    • Journal of Agricultural Extension & Community Development
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    • v.17 no.2
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    • pp.347-368
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    • 2010
  • Recently, the interests in historic tourism have been growing. Historic tourism plays a great role in establishing cultural tradition in modern explanation on them, while concerning about it's increasing because of the meaning distortion in the process of restoration. In this context, we should research in case of tourism resource in Geomdan-ri. Historic tourism considering both of Development and Conservation can make interest about historic culture like that of Geomdan-ri. We understand that the making tourist attractions like historic culture resource of Geomdan-ri equipped with unique and educational facilities would give experience the living in prehistoric age for tourist. The significance of this study was as follows. It is essential that not only raising the part of positive but also minimizing that of negative based on understanding of resident recognition for effect of society, culture, environment and economics of region by tourist development plan.

Research on tourism intention of esports event spectators based on value-attitude-behavior hierarchy: Focused on Chinese spectators (가치-태도-행동 체계를 적용한 e스포츠 경기 관람객의 관광행동의도에 관한 연구: 중국 관람객을 대상으로)

  • Zhang, Xinyue;yoo, Changsok
    • Journal of Korea Game Society
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    • v.21 no.2
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    • pp.89-98
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    • 2021
  • This study investigated the link between esports spectators and their tourism intention using value-attitude-behaviour hierachy(VAB) and co-branding. We've conducted a survey on Chinese who had a direct spectator experience on esports. Using a total of 311 samples, this study found that the link between the attitude of esports shows a positive effect on the tourism intention of the venue. Also, esports attributes have a positive relationship with the attitude of the venue.

A Study on Emotional Response of Leisure Activity (여가활동의 감성적 반응에 관한 연구)

  • Ko Dong-Wan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.33 no.1 s.108
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    • pp.19-32
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    • 2005
  • The role of emotional responses is an important subject of study in consumer behavior. Although the perceived performance and satisfaction related emotions have been studied with increasing quantities in leisure studies or fields of outdoor recreation and tourism, issues concerning the appropriate way to measure these emotional responses remains unresolved. This article reviews the emotion measuring scales, and testify the usefulness of PAD scale based upon 349 questionnaires by users of Phoenix Park(Ski Resort) and Seoul Land(Theme Park) in Korea. It was found that, users' emotional response was closely related with satisfaction in Phoenix Park(Ski Resort); however, users' perceived performance was closely related with satisfaction in Seoul Land (Theme Park). This article argues that the meanings of these findings is due to different characteristics of consumption typology between ski resort and theme park. In conclusion, users' emotional experience may be more useful in understanding skiing activities and in formulating management strategies for ski resorts than theme parks.

The Appraisal of the Kimchi Festival (김치축제 행사에 관한 평가 연구)

  • Jeung, Gang-Hoan;Roh, Yong-Ho;Kim, Hyun-Duk
    • Journal of the Korean Society of Food Culture
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    • v.19 no.6
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    • pp.640-651
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    • 2004
  • The purpose of this research was to investigate the satisfaction of visitors of Kimchi food festival in 1999, 2000, and 2003. This is the longitudinal study on the cultural festival which used Kimchi as the main resource. This study also investigated the possibility of Kimchi festival as a foreign tour product. This study has several important findings including as follows; First, the satisfaction of residents was higher than domestic visitors in most programs. Second, there were many foreign visitors to the festival and the satisfaction of foreign tourists was higher than residents and domestic tourists. More programs for the foreign visitors are recommended to be an international food festival. Third, experience based food tour events were popular. Introducing more experience oriented programs are recommended for this festival Fourth, There should be more improvement on food price and parking.

Classification and Preparation of checklist of ecological and cultural resources of rural area in point of Green tourism

  • Kim, Bum-Soo
    • Journal of Environmental Science International
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    • v.12 no.2
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    • pp.145-149
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    • 2003
  • This study was carried out to present rural functional resources through classification and preparation of checklist for ecological and cultural resources which considered various aspect of agriculture and rural area. In this study the function of ecological and cultural resources classified 6 functions such as natural environment, free environmentally agricultural products, experience of agricultural products, recreational places, rural life experience, and Interchanges of human resources. Prepared evaluation list through this study can explain a local characteristics based on 6 functions of agricultural and mountain village. This evaluation list was focused on the magnitude of the resources which motivate the visiting of city-dweller as a consumer, for an actual regional plan, investigation of the inhabitant consciousness survey should be needed, simultaneously.