• 한국IT서비스학회지
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• 제12권4호
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• pp.59-75
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• 2013

As education environment is changing rapidly and competition of education industry is more intensive, the importance of service view about education is increasing as a differential competitive advantage. This study attempted to investigate the impact of service convenience as a different competitive advantage on e-learning acceptance by using TAM. The purpose of this study is to examine how five-dimensional service convenience constructs(decision convenience, access convenience, transaction convenience, benefit convenience, post-benefit convenience) affect consumers' perceived usefulness, attitude and usage intention. For this study, data were gathered from respondents who bought or used e-learning services and analyzed by structural equation model. Among the five-dimensional service convenience constructs, two constructs(benefit convenience, post-benefit convenience) affected consumers' positive perceived usefulness, attitude and usage intention about e-learning service. The results show that management and investment to improve benefit and post-benefit service convenience make consumers' positive attitude and usage intention about e-learning service.

• 통상정보연구
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• 제11권3호
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• pp.47-71
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• 2009

In order to implement e-trade infrastructure through the radical innovation of trade process, e-trade platform which is called 'uTradehub' has been developed for three years. After pilot operation of this platform in 2007, the formal service of e-trade such as logistics, customs and foreign exchanges had been provided in 2008. However, the usage of e-Trade platform is not the level of users' satisfaction because trade-related communities have not actively participated into e-trade platform and several functions with users requirements are necessary to develop additionally. In this regard, there are strong demands to suggest some strategies for application and usage proliferation of e-trade platform. Therefore, this paper would like to evaluate the current status of e-trade platform service and usage by the theoretical consideration of preceding researches and practical analysis of statistical data. Then, it will explore several service improvement ideas in terms of system supplementation and integration, electronic documents standardization, radical change of using fee, global connection, user oriented education and advertisement.

• 산경연구논집
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• 제7권3호
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• pp.13-18
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• 2016

Purpose - Usage of E-services is critical for businesses to maximize work efficiency and gain competitive advantage. The aim of the study is to explore how awareness of technology and e-services usage in an emerging economy in Pakistan. The studies aimed to explore as to what extent these factors can potentially motivate transport employees towards e-services; who are generally not aware about technology and hence also not confident in using it also. Research design, data, and methodology - Employees from the three transport subsidiary units from a large private company in Pakistan were sampled for the study. Through using self-administered technique, the questionnaires were distributed during the month of April, 2016 to 189 employees. A total of 150 responses were taken further for analysis where the study found a positive link between awareness of technology and e-services usage. Results - This study found positive relationship between intention to use and e-service usage among the employees of three subsidiary units. The paper has reported 30 percent variance explained by the predicting variables in relation with e-services usage. Conclusions - Employees could be motivated to use e-services and latest technology through enhancing their awareness about their respective importance and viability. Accordingly, organizations can foster employees' intentions to use to enhance e-service usage.

• 한국항해항만학회지
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• 제30권8호
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• pp.669-674
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• 2006

본 연구의 목적은 해운기업을 대상으로 e-비즈니스 활용의 영향요인과 활용수준간의 인과관계를 분석하는데 있다. 이를 위해 먼저, 신뢰성분석과 타당성분석(요인분석)을 실시하였다. 다음으로, 어떠한 요인이 e-비즈니스 활용에 더 큰 영향을 미치는 지를 구체적으로 분석하기 위해 도출된 9개의 독립변수와 2개 종속변수를 이용하여 다중회귀분석을 수행하였다. 다중회귀분석 결과, 9개의 요인 중에서 실질적으로 e-비즈니스 서비스업무 활용수준에 영향을 미치는 요인은 5개인 것으로, e-비즈니스 실거래업무 활용수준에는 4개의 요인만이 영향을 미치는 것으로 나타났다.

• 정보학연구
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• 제6권3호
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• pp.137-150
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• 2003

e-Learning 시장은 급속도로 성장할 잠재력을 가지고 있는 반면 이와 관련한 정책적 제도는 아직까지 미흡한 실정이다. e-Learning 서비스를 이용하는 소비자들은 상대적으로 저연령의 특징을 가지고 있으며, 기존 사교육인 학원 등과 병행하여 이용되고 있고, 지출비용은 평균 4만원 정도로 나타났다. e-Learning 이용경험자들은 비교적 만족하고 있으나 계약 및 해약과정, 이용요금 분야에서는 상대적으로 만족 수준이 낮았다. 특히, e-Learning을 이용함에 있어서 소비자의 과거 피해경험 여부가 소비자의 만족도에 상당한 영향을 주고 있는 것으로 분석되어 e-Learning 사업자들의 소비자보호가 상당히 중요한 요인으로 대두되고 있음을 보여 주었다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.94-99
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• 2007

In this study, we investigate the effect of social presence and affection on usage and participation in the UCC service. We have conducted a face-to-face survey along with an e-mail survey and obtained a total of 329 responses. The findings show that social presence has a significant impact on pleasure and arousal. Social presence and pleasure in turn show a positive impact on using the UCC service. However, arousal has no significant influence on the UCC service usage. Participation in the UCC service appears to be a different behavior than the UCC usage. Pleasure shows a negative effect on the UCC service participation, while arousal very strongly and positively affects the UCC service participation. The significance of this study can be found in that it empirically demonstrates the importance of social presence and affection in promoting the UCC service usage.

• 한국정보시스템학회지:정보시스템연구
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• 제19권3호
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• pp.35-58
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• 2010

Portal sites have been providing diverse services to attract new users and retain existing customers. Recently, they also added new services and increased quality of the services they provide to secure more customers. It is, however, not clear how people actually react to such activities. We wanted to understand the mechanism associated with users' continued usage intention of current Portal site. We assumed search, e-mail, information, community, e-commerce services as key services provided by most Portal sites and considered valuable by many customers. The quality of these services may directly affect users' continued usage intention. However, we can also assume that attractive alternatives and switching cost may have some influence on users' continued usage intention. Therefore, in this study, key variables pertaining to the quality of key services provided by Portal sites, attractive alternatives, and switching cost were examined to explain the dynamics of users' continued usage intention. An empirical study based on 891 survey responses showed the importance of the quality of key services for users' continued usage intention. Switching cost also demonstrated strong association with users' continued usage intention. However, attractive alternatives did not show a significant association with users' continued usage intention. We also found that the variable attractive alternatives moderated the relationship between the quality of search service and users' continued usage intention and the relationship between the quality of information service and users' continued usage intention. On the other hand, the variable switching cost showed a moderating effect on the relationship between the quality of e-mail service and users' continued usage intention and the relationship between the quality of community service and users' continued usage intention. This study implies that Portal sites need to make efforts not only to improve the quality of key services but also to consider attractiveness of other Portal sites' services and switching cost to secure more customers.

• 대한안전경영과학회지
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• 제11권3호
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• pp.95-103
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• 2009

Recently the information system introduction and the application which use the computer are increasing. The efficient operation of information system helps corporations to improve productivity, customer service and corporate competitive power. SaaS(Software as a Service), which is the developed type of outsourcing in the area of information technology, is to use standardized and packaged application by hosting from the outside of enterprise. SaaS is not developed yet as much as people's interest about that in the initial stage, but its related technology and service capacity are accumulated after repeated trial and error, and it's ready to activate the industry. In the area of information system, studies on the measurement of service quality were followed. But there is little study on service quality measurement in the field of SaaS(Software as a Service). The purpose of this study was to divides the SaaS with e-SERVQUAL and it consider the relationship with the perceived recognition and the usage intention. According to this, variables of traditional research were rejected because SaaS is not developed yet in Korea. But information had a strong effect on perceived recognition. Therefore, business related with in SaaS must have provided a correct information about various applications.

• 통상정보연구
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• 제9권1호
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• pp.119-148
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• 2007

The purpose of this research is to study whether environments of participating firms of electronic marketplace(e-MP) have an influence on usage factors which are supplying from e-MP and usage factors affect usage performances. Based on the existing researches we found variables and executed a empirical study of environment-usage-performance model. Through this research we suggested useful factors for the performance of trade enterprises. Usage factors of e-MP will overcome geographical limitation and acquire new sales areas and simultaneously widen the relationships of global enterprises. Those firms could be accessible into global market promptly. To enhance usages of e-MP, service quality which can satisfy both buyer and seller at the same time should be strengtened. Finally, the usage of e-trade information should also heighten through usage factors.

• 한국문헌정보학회지
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• 제45권1호
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• pp.287-310
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• 2011

이 연구는 우리나라 대학생 집단을 대상으로 대학도서관 전자책 서비스 만족도를 조사하였다. 전자책 이용에 대한 현황을 파악하고자 이용행태를 조사하였고, 전자책 이용행태와 전자책 서비스품질차원에 따른 만족도를 분석하였다. 분석결과, 대학도서관 전자책 서비스에 대한 전반적인 만족도는 평균 2.93으로 보통인 것으로 조사되었다. 또한 이용빈도가 높은 이용자일수록 만족도가 높았고, 저학년 집단에 비해 고학년 집단과 대학원집단이 전자책서비스에 대한 전반적인 만족도에서 유의미하게 높은 것으로 나타났다. 한편, 만족도에 가장 큰 영향을 미치는 전자책서비스품질차원은 콘텐츠이며, 도서관 지원서비스, 시스템 순으로 영향을 미쳤다. 이상의 분석결과를 토대로 향후 전자책에 기반한 대학도서관 서비스를 활성화하기 위해서는 도서관 홍보를 비롯하여 이용자 교육의 강화, 콘텐츠의 다양성과 최신성을 유지할 것을 제안하였다.