• 제목/요약/키워드: E-service quality

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도서관 E-Service 품질에 대한 소비자인식 결정요인에 대한 연구: Zeithaml과 Bitner모형을 중심으로 (A Study on the Customer Perceptions of Service Quality for Library E-Service: Based on Zeithaml & Bitner's Model)

  • 이성신
    • 정보관리학회지
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    • 제27권1호
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    • pp.119-136
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    • 2010
  • 본 연구는 Zeithaml과 Bitner모형을 도서관 E-Service품질 연구를 위해 수정 제안하고자 하는데 그 목적이 있다. 연구 목적을 달성하기 위해 문헌조사방법을 사용하였으며 연구결과 '환경적 품질'이 도서관 E-Service품질에 대한 소비자인식을 결정하는데 있어서 가장 중요한 요소임이 밝혀졌다. 이와 더불어 기존의 E-Service 관련연구와 사용성연구와의 비교 분석을 통해 도서관 E-Service를 위한 '환경적 품질'의 하부차원들을 제시하였다. 도서관 E-Service의 '환경적 품질'에 영향을 미치는 요소로서는 '기술적 요소에 대한 개인적 인식'과 '과거의 유사서비스 사용경험'이 중요한 것으로 나타났다.

인터넷뱅킹의 서비스품질이 e-서비스가치 및 고객만족과 고객충성도에 미치는 영향 (The Effect of Service Quality on E-Service Value, Customer Satisfaction and Loyalty in Internet Banking)

  • 정기한;박민영;신재익
    • 디지털산업정보학회논문지
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    • 제5권4호
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    • pp.231-247
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    • 2009
  • With the growth of e-commerce banks make the best use of internet banking which can provide all sorts of financial services in cyber space and satisfy customers beyond traditional banking services which are cash reserve and loan based on retail. For survival of internet banking high quality of service should be provided to customers. For this, the attributes of service quality in internet banking should be identified first. The studies on scale of service quality in internet banking have been divided into two ways. While traditional way has focused on SERVQUAL, several researchers have developed scale of e-service quality. However, the dimension of e-service quality is applied from the traditional dimension of service quality. In this paper five dimensions of tangibles, reliability, responsiveness, assurance, and empathy based on SERVQUAL are used as scale of service quality in internet banking through reviewing previous studies. In addition, because service value is correlated to service quality, the dimensions of service quality can affect e-service value. The positive relationship among e-service value, customer satisfaction, and customer loyalty in online or offline service has been identified by previous studies. The purpose of this study is to identify the relationship among service quality, e-service value, customer satisfaction, and customer loyalty in internet banking. SPSS 12.0 is used to test validity and reliability of questionnaire items and correlation of variables and AMOS 4.0 is used to test the hypotheses. The results of this study show that the responsiveness, assurance, and empathy factors of service quality have a positive effect on service value and that the tangible and assurance factors have a positive effect on customer satisfaction. It also shows that e-service value affects positively customer satisfaction and loyalty. Customer satisfaction affects positively customer loyalty. Therefore, to enhance customer satisfaction and loyalty, service quality and value of internet banking should be improved through reinforcing customers' trust in internet service quality.

QFD를 이용한 인터넷 쇼핑몰의 서비스 품질 측정 및 개선에 관한 연구 (A Study on the Measurement and Improvement of Service Quality using QFD in the Internet Shoppingmall)

  • 정상철;유해림;김명숙
    • Journal of Information Technology Applications and Management
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    • 제11권4호
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    • pp.181-208
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    • 2004
  • By the developing of Internet. the environments of the company have rapidly been changed. Especially. managers in the Internet shoppingmall have been try to provide excellent e-Services to their customers. e-Service i~ defined comprised of all interactive services that are delivered on the Internet uSing advanced telecommunications. information, and multimedia technologies. but according to study of e-Satisfy. com[2000]. customer service through internet is still neither effective nor efficient and poor service will impact on company's profit but excellent service can improve their value and quality of the service or product. In order to customer-oriented e-Services. this study suggested the QFD linked with e-Service quality model for the Internet shoppingmall service system. which can help determine design characteristics being relevant to customer's e-Service quality requirements. this hybrid model have two stages. In the first stage. we do measure service quality and find priorities of service quality attribute by purchase process. and in the second stage. on the basis of priority of e-Service quality attributes, we find design characteristics to maximize customer satisfaction. From this study, we provide internet shoppingmall managers with the implications for improvement of service quality, measuring quality of e-service, providing design characteristics for customer-oriented service quality.

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모바일 SNS 플랫폼 분석을 위한 e-서비스 품질 모형의 개발 (Development of e-Service Quality Models for Mobile SNS Platform Analysis)

  • 김종수
    • 산업경영시스템학회지
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    • 제37권4호
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    • pp.90-97
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    • 2014
  • The mobile SNS is a promising e-service platform of the future. However, measuring its service quality is a challenge. An appropriate model for measuring service quality is required. This paper proposes e-service quality models for analyzing mobile SNS platform quality, based on previous service quality researches. An empirical study is performed on the proposed models. The results show that constructs of existing e-service models such as responsiveness and assurance do not fit the mobile SNS platform, and that loyalty and value are better measures for mobile service quality.

e-러닝 성과에 영향을 미치는 품질요인에 관한 연구 (What Quality Factors Affect to the e-Learning Performance)

  • 김성균;성행남;정대율
    • 한국정보시스템학회지:정보시스템연구
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    • 제16권1호
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    • pp.201-230
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    • 2007
  • Recently, the growth of e-Learning systems and its related information technology has presented a unique challenge for both schools and industry. It would make an extremely phenomenal paradigm shift in the educational method and practice. Methods of assessing the quality of e-teaming services and contents are critical issue in both practice and research. Moreover, many researchers are interested in what qualify factors more affect to the Performance of e-Learning service. Nevertheless, service quality is a construct that is difficult to define and measure. e-Learning services are composed of many factors, and they are more complicated than the traditional education services because they we performed on the distance basis and the many platforms of IT infrastructure. The purposes of our research are to classify the e-Learning service dimension and identify their factors, to develop the measurement of the factors, and finally to test empirically their relationship between the service factors and e-Learning service performance. For the development of the service factors we considered SERVQUAL model and SERVPERF model which were developed in the service marketing area. The SERVQUAL model was more fitted to the e-Learning services than the latter. From that we derived several factors that fit to our research domain, ie, tangibles, access, reliability, credibility, security, responsiveness, assurance, empathy. We combined three factors of them(reliability, credibility, security) into a factor, system stability for the semantic simplicity, and divided responsiveness factor into system operator responsiveness and teacher responsiveness as the entity based dimension classification. In the e-Learning services research, Most researcher are mentioned the quality factors of contents, so we added to two contents quality factors, ie, contents production method and richness of contents itself. We examined the relationship between the service quality factors and e-Learning performance(student satisfaction and service reuse intention). As result three quality factors(contents production method, teacher responsiveness, empathy) significantly affected student satisfaction. To the other performance variable, ie, service reuse intention, the teacher related quality factors(such as teacher responsiveness, assurance, empathy) affected only. In conclusion, even in the on-line distance teaming, the teacher's role md earnestness is as important as ever.

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서비스 가치 관점에서의 e-정보서비스 사용 의도에 관한 연구 (Determinants of the intention to use information services)

  • 한정희;장활식
    • 한국정보시스템학회지:정보시스템연구
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    • 제13권1호
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    • pp.97-119
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    • 2004
  • Recently, many e-business companies started to charge fees to the use of information contents service. However, little is known about how users evaluate and determine to purchase information services. Past technology adoption research has focused primarily on the positive utility gains side, focusing on usefulness and ease of use. Purchase of e-service, however, involves not only the position utilities but also negative utilities. This research uses the service value model(SVM) and explains user's intention of purchasing a new information service. Based on the Perceived Value Framework, this research investigates the impacts of the service quality and the fee charge on the user's perceived service value and further on user's intention of adopting the e-service. One of the most important postulations of this research is that both service quality and the fee charge influence user's intention through affecting the user's perceived service value. This research presences a conceptual model of users' e-service evaluation process. The conceptual framework provides a basis for understanding how perceptions of quality and sacrifice influence value perceptions and purchase intentions. The results of an empirical research suggest that the both service quality and fee charge have influences on the perceived service value. However, they do not directly affect user's intention to purchase the e-service. They affect user's intention to purchase through affecting the perceived service value. In conclusion, this research provides a base to build on for other research studying use intention model of new e-service.

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The Impact of E-Service Quality and Satisfaction on Customer Loyalty: Empirical Evidence from Internet Banking Users in Indonesia

  • SASONO, Ipang;JUBAEDI, Ahmad Dedi;NOVITASARI, Dewiana;WIYONO, Nuri;RIYANTO, Riyanto;OKTABRIANTO, Oktabrianto;JAINURI, Jainuri;WARUWU, Hatoli
    • The Journal of Asian Finance, Economics and Business
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    • 제8권4호
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    • pp.465-473
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    • 2021
  • This research is motivated by the concept of online banking or Internet banking where consumers aren't required to visit a bank branch to complete most of their basic banking transactions. They can do all of this at their own convenience, wherever they want. This research aims to find out the role of e-satisfaction in mediating the influence of e-service quality on the e-loyalty of the customer of a private bank in Indonesia. The method of data collection in this research is by using probability sampling with the simple purposive sampling technique. Data that is collected from 205 respondents is the data that meet the criteria, which are the respondent needs to be a bank customer and must have an Internet banking account. The analysis method that is used is regression analysis through the SEM method with the aid of SmartPLS 3.0 software to test the significance of e-satisfaction role in mediating the relationship between e-service quality and e-loyalty. The research result shows that e-service quality has a significant positive influence on e-satisfaction; e-satisfaction has a significant positive influence on e-loyalty, e-service has a significant positive influence on e-loyalty, and e-satisfaction significantly mediate the influence of e-service quality towards e-loyalty.

The Effects of Service Quality on Customer Satisfaction and e-Loyalty in e-learning Site

  • Han, Dae-Mun;Kim, Yeong-Real;Kim, Jong-Woo;Lee, Jung-Ho
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 2007년도 춘계학술대회
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    • pp.110-113
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    • 2007
  • The purpose of this study was to investigate the nature of relationships among service quality, customer satisfaction and e-loyalty in e-learning site. In order to achieve the study purpose, survey method was applied As a result. it was revealed that service quality had significant effects on customer satisfaction in e-learning site. The influential factors of service quality on customer satisfaction included convenience of use, personalization, tangibles, responsiveness, and reliability in learning site. In addition, service quality had significant effects on e-loyalty as well.

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CRM을 고려한 공공행정 e-서비스 품질에 관한 실증적 연구 (An Empirical Study on the e-Service Quality of Public Administration Considered CRM)

  • 이채언;김광용
    • 한국IT서비스학회지
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    • 제5권2호
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    • pp.1-23
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    • 2006
  • An Empirical study was done for finding the e-service quality of public administration focused on customer relationship management(CRM). The e-service quality of public administration was categorized as system quality, information quality, service quality, and CRM after doing a literature review in e-service quality and public administration. The validity and reliability of a questionnaire were examined through factor analysis and regression analysis was done using the customer satisfaction and efficiency improvement of public administration as dependent variables and the 7 factor scores from the factor analysis as independent variables. The results show for that 6 factors are not only very important in explaining the customer satisfaction but also partially important for efficiency improvement of public administration. In particular, CRM has significant effect on both customer satisfaction and efficiency improvement of public administration.

e-러닝 사이트에서 서비스품질 결정요인, 고객만족 및 고객 e-로열티간의 관계 (The Relationship Among Service Quality, Customer Satisfaction and e-Loyalty in e-Learning Site)

  • 김영렬;한대문;김종우
    • 한국산업정보학회논문지
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    • 제12권5호
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    • pp.146-162
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    • 2007
  • 본 연구에서는 e-러닝 사이트가 웹 사이트라는 특성을 고려해서 웹 서비스품질의 주요 요인을 추가로 도출하여 e-러닝 사이트의 서비스품질 결정요인을 구성하고, 서비스품질이 고객만족 및 고객 e-로열티에 어떠한 영향을 미치는 지를 실증 분석하였다. 그 결과 유형성, 신뢰성, 반응성, 사용편리성, 개인화 요인이 고객만족 및 고객 e-로열티에 유의한 영향을 미치는 것으로 나타났다. 이러한 연구목적에 따른 결과를 토대로 e-러닝 사이트 운영자가 고객만족 및 고객 e-로열티 형성을 위해 최우선적으로 고려해야 할 요인들과 전략적 시사점을 제시하고자 한다.

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