• 패션비즈니스
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• 제6권5호
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• pp.125-135
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• 2002

The purpose of this study was to investigate the present state of e-business according to the establishment year and the sales approach of Dongdaemun clothing market and to present problems according to e-business activation of it and its developmental direction. The subjects for this study were selected out of Dongdaemun clothing markets being considered as more fashion-oriented markets and were divided into two categories both according to the establishment year and according to the sales approach. As a result, Dongdaemun clothing markets are mainly divided into traditional wholesale market, eastern wholesale & retail market, and western retail market and having dealings with each other according to the market's characteristics. The utility percentage of on-line e-business according to the establishment year and the sales approach showed that traditional wholesale market was 42%, eastern wholesale & retail market 0.75%, and western retail market 11%. This result indicated that the utility percentage of traditional wholesale market showed much higher than eastern wholesale & retail market and western retail market. This would be because the structural characteristics of clothing market delayed the utility of e-business. For the problems on the utility of on-line e-business through counselling, traditional wholesale market showed much higher than wholesale & retail market and retail market because it had little problems on design imitation in retail market due to export by order and mass production. The problems of low utility of on-line e-business in Dongdaemun clothing market would result from well-timed on-line update according to rapid goods cycle, constant satisfaction for additional order, standardization of size and quality, and inexpensive internet purchase despite of express expense.

• 한국콘텐츠학회논문지
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• 제7권7호
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• pp.161-170
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• 2007

국 내외적으로 e-비즈니스는 일반적인 상거래 유형으로 자리 잡고 있다. 최초 e-비즈니스는 전자상거래라는 용어로 시작되었다. 그러나 점점 단순한 전자상거래보다 포괄적인 전자상거래 방식으로 변화되었다. 이러한 시점에서 한국의 e-비즈니스 시장에 대한 연구를 통해 성숙된 e-비즈니스 시장의 진입과 세계시장을 이끌 수 있는 토대를 마련하고자 한다. 이를 위해 한국 시장의 e-비즈시장 활성화를 위한 핵심성공요인의 성숙 단계를 측정하였다. 시간의 흐름에 따라 변화되는 핵심성공요인 의 중요도를 측정하여 한국 시장에서의 e-비즈니스의 활성화의 수준을 분석하였다. 이를 통해, 향후 e-비즈니스 시장의 발전 방향을 예측하고, 이에 대응할 수 있는 방안을 제공하고자 한다.

• 한국컴퓨터정보학회논문지
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• 제12권5호
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• pp.273-284
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• 2007

본 논문은 재구성가능생산시스템 환경에서 e-MarketPlace를 통한 거래상황을 도입한 주기적 검토 재고모형을 연구한다. 의사결정권자는 고객의 확률적 수요를 만족시키기 위해서 생산용량/생산량을 확장/축소하거나 e-Marketplace를 통해 긴급으로 재고를 보충/처리한다. e-MarketPlace로부터의 거래 시 재고의 보충/처리에 걸리는 리드타임은 시스템의 생산리드타임보다 짧지만, 단위거래비용(구매/판매비용)은 생산용량/생산량을 한 단위 확장/축소하는 비용보다 높기 때문에 각 대안들의 비용-리드타임간의 trade-off가 고려된다. 추가적으로 e-MarketPlace로부터 재고를 보충하거나 생산용량을 확장하는 경우 그 수량에 따른 규모의 경제를 고려하기 위해 고정 비용이 포함된다. 우리는 제안되는 모형의 최적 정책형태를 규정하기 위해 동적계획모형과 K-convexity 기법을 적용하고, base stock policy와 (s,S) type policy의 조합으로 구성된 최적 생산-재고관리 정책을 제시한다.

• STI Policy Review
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• 제2권1호
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• pp.55-73
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• 2011

Intermediaries are presenting not only transactional information that orchestrates electronic transaction, but also market related information and knowledge useful for sellers' understanding of the market status. However, we do not have strong evidence that the market related information and knowledge is properly utilized by sellers and that it has an actual influence on sellers' performance. According to the research result, absorptive capacity and the pattern of information system utilization is statistically significant to sellers' performance mediated by operational efficiency and market knowledge creation. Especially, explorative utilization of information system and realized absorptive capacity has a stronger influence on sellers' performance mediated by market knowledge creation. With this research result, this study maintains that sellers are required to absorb and utilize market related information and knowledge more actively through explorative utilization of information system to achieve better performance in the e-marketplace. On the other hand, intermediaries are recommended to provide abundant and valuable market related information and knowledge for the sellers to build up better e-marketplaces.

• Journal of Information Technology Applications and Management
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• 제27권4호
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• pp.21-36
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• 2020

E-commerce represents the acquisition and sale, or the transmission of funds or data through an electronic platform. E-commerce is a paradigm shift that influences marketers and customers to improve current market processes. The significant challenges in e-commerce are the accuracy and performance factors during a business transaction, which has been substantially enhanced using Cloud Computing Techniques (CCT). The growth of e-commerce management has been increased due to massive internet penetration, and particularly small and emerging companies are increasingly using this alternative as a differentiated business model. E-commerce has significant environmental impacts and highly utilized in today's market scenario. Further, the replacement has not been thoroughly explored. Current research has been carried out to describe the e-commerce scenario to analyze market trends. This study further discusses the essential variables to the performance of market models for e-commerce. For example, e-procurement of products/services, electronic supply chain management, e-distribution and selling support (supplier connections, e-fulfilment) and online e-auctions (transactional) can represent important e-commerce capabilities, which can contribute to marketing strategy implementation effectiveness, resulting in higher export performance.

• 통상정보연구
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• 제7권4호
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• pp.117-134
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• 2005

B2B transaction was expected to dominate in the global market and thus many e-marketplaces have been built since 1999 in Korea. However, only a few e-marketplaces are thriving and the future of B2B e-marketplaces except MRO area seem to be uncertain. This paper explores why B2B transactions only in MRO area are rapidly increasing and examines the competing structure and business models of MRO e-marketplace. Business models of MRO e-marketplaces are various among different countries. However, they can be classified as three business models:information portal model, purchasing agent model, open market model. It is not easy to answer which business model is most competitive because each models have their own advantages and functions. Information portal model can be easily applied for the e-marketplace which operates off-line enterprises. Purchasing agent model is favorable to the e-marketplaces which has already obtained buyers and sellers. Open market model is desirable to the e-marketplace which has excess to global market.

• 한국산업정보학회논문지
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• 제15권4호
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• pp.83-101
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• 2010

인터넷 오픈마켓은 가능성만큼이나 일반 상거래 시장과 차별을 보이며 급격한 성장과 더불어 경쟁이 치열해지고 있다. 이에 따라 인터넷 오픈마켓 기업들은 오프라인 기업과 마찬가지로 경쟁이 치열한 인터넷 오픈마켓 시장에서 생존하고, 나아가 지속적인 이익창출을 통한 성장을 도모하기 위해 소비자들의 e-충성도를 높이기 위한 전략을 수립할 필요가 있다. 이를 위해 본 논문에서는 인터넷 오픈마켓에 대하여 e-서비스 품질이 e-충성도에 영향을 미친다는 결과들을 바탕으로 e-서비스 품질이 지각된 가치, 고객만족 및 e-충성도에 미치는 영향과 그 관계를 확인하는 실증적 연구를 수행하였다. 연구결과 첫째, e-서비스 품질은 지각된 가치와 고객만족에 시스템 이용가능성을 제외한 모든 요소들이 영향을 미치는 것으로 나타났다. 둘째, 매개변수 간 지각된 가치는 고객만족에 유의한 영향을 미치는 것으로 나타났으며, 셋째, 지각된 가치와 고객만족은 e-충성도에 유의한 영향을 미치는 것으로 나타났다. 이러한 결과는 인터넷 오픈마켓 기업들에게 e-서비스 품질, 지각된 가치 및 고객만족에 영향을 미치는 새로운 요인을 지속적으로 발굴하고 향상시켜, 이를 바탕으로 고객의 e-충성도를 향상시키고 충성고객을 확보함으로써, 미래 수익흐름을 지속할 수 있도록 최선을 다해야 한다는 시사점을 제공하고 있다.

• 유통과학연구
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• 제17권1호
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• pp.47-56
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• 2019

Purpose - This case study illustrates the story of eBay Korea, which owns two most leading Korean open market companies, AUCTION and Gmarket. The main concerns are to take over the Korean top domestic companies one by one, then, emerge these two giants through its well-developed post-merger Integration by eBay, an American multinational corporation. Research design, data, and methodology - This case explores various secondary resources such as periodicals, annual reviews, magazine, news articles, commentaries, even some interview materials related to 'eBay Korea' and industry source on condition of anonymity based on the critical reviewing of existing studies on these topics as well. Results - The findings of this study show the merger and acquisition of two market leaders in Korea is the only successful case in Asian Markets. The eBay's choice of entry mode is appropriate considering the timing, synergy and efficiency by sharing their resources. Conclusions - This study examines the successful entry and settlement process of foreign, multinational company through mergers and acquisitions in the Korean market. This would be a valuable in the studies of International Business and Global entry or distribution strategy in the e-commerce and open market dealing with M&A and its post-merger integration.

• 격월간물류
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• 통권22호
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• pp.45-47
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• 2007

• 무역상무연구
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• 제17권
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• pp.197-224
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• 2002

This paper aims to analyze the status and prospects of chinese e-commerce, review previous literature, and provide future direction for cooperation with far east asian area This study deals with the reform, the open and entering WTO of China economy to suddenly change domestic IT industry, legal regulation of Chinese e-commerce market and cooperation with far east asian area. Especially, Chinese e-commerce market is much developed in recently, but relative legal system is unsatisfactory. Therefore this paper research firstly the present conditions and characteristics of Chinese e-commerce market, secondly Chinese e-commerce policy and legal regulation tendency, thirdly the e-commerce activity between Korea and China, and cooperation with far east asian area.