• Journal of Global Scholars of Marketing Science
• /
• v.14
• /
• pp.125-144
• /
• 2004

The purpose of this study is to classify customer bye-mailing responsiveness on time-series analysis and RFM module and testify the effectiveness of grouping by ROI analysis. RFM (Recency, Frequency, Monetary Value) analysis are used for customer classification that is fundamental process of e-CRM application. ROI analysis were consisted of open, click-through, duration time, conversion rate, personalization and e-mail loyalty index. Major findings are as follows; Customer segmentation were loyal customer, odds customer, dormant customer, secession customer and observation customer by Activity email module. And Loyal, dormant and secession customer are segregated by RFM module. Loyal customer group have higher point of all ROI index than other groups. These results indicated that customer responsiveness of e-mailing and RFM analysis were appropriate methods to grouping the customer. Mid-small Internet Biz adapted marketing strategy by optimization of consumer information.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.15 no.6
• /
• pp.37-47
• /
• 2005

Recently, the malicious e-mail worm-viruses have been widely spreaded over the Internet. If the recipient opens the e-mail attachment or an e-mail itself that contains the worm-virus, the worm-virus can be activated and then cause a tremendous damage to the system by propagating itself to everyone on the mailing list in the user's e-mail package. In this paper, we have designed and implemented two methods blocking e-mail worm-viruses. In the fist method, each e-mail is transmitted only by sender activity such as the click of button on a mail client application. In the second one, we insert the two modules into the sender side, where the one module transforms a recipient's address depending on a predefined rule only in time of pushing button and the other converts the address reversely with the former module whenever an e-mail is sent. The lader method also supports a polymorphism model in order to cope with the new types of e-mail worm-virus attacks. The two methods are designed not to work for the e-mail viruses. There is no additional fraction on the receiver's side of the e-mail system. Experimental results show that the proposed methods can screen the e-mail worm-viruses efficiently with a low overhead.

• Journal of Korean Academy of Nursing
• /
• v.30 no.4
• /
• pp.1035-1044
• /
• 2000

The purpose of this study was to develop and evaluate an internet based program for nursing informatics. The course subject, Nursing Informatics, was made by a computerized instructional module using the internet. The program was developed after taking into consideration the level of competence and knowledge in the subjects. It was based on 10 steps of the CAI module developed by Alessi and Trollip. The subjects consisted of 76 junior nursing students taking a Nursing Informatics course. Two sets of questionnaires were used for this study. First, a questionnaire was administered to 76 students to collect general information on their experience while using computers and the internet. Secondly, another questionnaire was administrated to 76 students after they took the course. They were asked to evaluate the program in terms of easiness of use, precision of contents, freshness of contents, motivation in learning, effectiveness of learning, enhancement of communication, precision of screen, and interest in the contents. IDs and passwords were given to the students. The students were asked to write their IDs and passwords when they connected to Nursing Informatics (http://hallym.ac.kr/~yhyom/ inform.html). They were led the menu page which was categorized into 8 icons (i. e., syllabus, lecture notes, quick test, Q & A board, assignment, on-line test, related web sites and mailing lists) after confirming their IDs and passwords. The students' responses were very positive. This program was a very useful in increasing the effectiveness of learning and motivation in the students. Suggest to be use for other nursing courses.