• Journal of the Korea Society of Computer and Information
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• v.26 no.8
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• pp.229-237
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• 2021

This paper aims to study the using motivation and influencing factors of Chinese users' participation in live stream shopping through theoretical and empirical analysis, so as to evaluate the change in users' needs and improve marketing strategies. In doing so, I conducted a questionnaire survey for Chinese live stream shopping users and collected the required data. For empirical analysis, I used SPSS and AMOS software to carry out descriptive analysis, reliability and validity analysis and structural equation model analysis (SEM) to test the hypothesis. The results of the analysis showed that core competency and brand personality of the short video industry have a significant impact on user and customer perceived value, thus influencing users' using motivation. That is, users do not blindly follow live stream shopping but make their active choice. Therefore, it is suggested that live stream shopping platform should strengthen the e-commerce attributes and eradicate "the sense of false satisfaction", in order to achieve the effective communication of information. On the other hand, to stimulate the purchase motivation of users, the brand should build up its personality, and enhance user and customer perceived value in cyber marketing.

• Information Systems Review
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• v.16 no.3
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• pp.1-23
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• 2014

This research uses the Analytical Hiararchy Process (AHP) to scientifically and systematically calculate the weightings of attributes as well as dimensions considered for assessing an informational website. The present paper aims at observing and using the computed weightings to comparatively examine the perceptions of customer users and business users. We use the 3C-D-T (i.e., Content, Community, Commerce, Design, and Technology) framework to conduct a case study where we review and assess restaurant websites and calculate attribute weightings on these websites. Data used for website review was collected in two phases. Data in the first phase was collected from customer users, and data in the second phase was from business users who had registered in the same websites. Users were instructed to perform a pairwise comparison of the relative importance of website attributes. Our data analysis revealed that the customer users and business users demonstrated different views on the relative importance of the individual attributes. Based on the findings, we suggested that business users of restaurants should adapt their views to the customers' views to minimize perceptional differences, thereby increasing customer satisfaction and accomplishing successful business outcomes.

• The Journal of the Korea institute of electronic communication sciences
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• v.3 no.4
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• pp.304-312
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• 2008

In this study, the performance analysis was divided into the public sector and private business sector. The four perspectives of the BSC performance analysis for the private business sector can be applied to all of the enterprises as there are Logical Linkages between the four Perspectives. However, these can not be applied in the same way to the public sector. There is no Logical Linkage between public sector and private sectors. Therefore, since there is no Logical Linkage, the KIX project of the public sector has a constrained condition. With the internal and external perspective views, the BSC of the KIX identifies the quality(operation) factor, user(customer) satisfaction factor, and economic costs effects(finance) factor. Based on the linkage model in both the internal and external perspective views and the BSC performance analysis of these views, a performance analysis model was developed and then performance results were analyzed of the whole KIX project.

• Journal of Distribution Science
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• v.18 no.4
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• pp.39-50
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• 2020

Purpose: This paper aimed to study the current locations of post offices to analyze service coverage area for parcel delivery in the Eastern Economics Corridor (EEC), which must be considered in the last mile to extend delivery service for e-commerce growth. Thailand Post was the case study in this paper. Research design, data and methodology: To involve solving the delivery service area under the last mile condition, the authors proposed a network analysis to determine service radius by employing a Geographic Information System (GIS). Furthermore, this paper applied Dijkstra's algorithm as a network analysis tool from GIS for analyzing the last mile service coverage area in a new economics zone. At the same time, the authors suggested an approach as a solution to locate last mile delivery center in EEC. Results: The results of the study pointed out that Thailand Post should consider more last mile delivery centers in EEC to support its express service in urban areas as well as improve the efficiency of service coverage for parcel delivery and create more advantages against competitors. Conclusions: This paper proposes a network analysis to extend the last mile service for parcel delivery by following Dijkstra's algorithm from GIS and a solution approach to add more last mile delivery centers. The results of the research will contribute to boosting customer satisfaction for last mile delivery service and enabling easy accessibility to a service center in EEC.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.27 no.1
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• pp.1-8
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• 2004

This study intend to make easy modification, even if there is a new job or structure change, by modularizing program and computerize and automation of production control management used in CIM. under the condition where manager control production on the job-site, for increasing connection with other operation and management on the computer by monitoring center computer, recognizing information by computer is needed, it is possible by converting transaction. So this study goal is to make delivery control and order control fast and accurate by finding dynamic history of machine and production information in enterprise without input production and quality information by themselves with quality information system. So production increase and quality improvement are possible by diminishing manager's and producer's work with the result of the study combining POP and CIM, after that, in e-business and m-business period that every enterprise must pass, customer satisfaction and sales promotion are possible with employee's computerizing minds. these study result also can knowledge process condition with theoretical class and have a power in finding a solution with foundation of theoretical knowledge.

• IE interfaces
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• v.17 no.spc
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• pp.141-151
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• 2004

As today's business environment has become more and more competitive, forward as well as backward flows of products among members belonging to a supply chain have been increased. The backward flows of products, which are common in most industries, result from increasing amount of products that are returned, recalled, or need to be repaired. Effective management for the backward flows of products has become an important issue for businesses because of opportunities for simultaneously enhancing profitability and customer satisfaction from returned products. Since third party logistics service providers (3PLs) are playing an important role in reverse logistics operations, they should perform two simultaneous logistics operations for a number of different clients who want to improve their logistics operations for both forward and reverse flows. In this case, distribution networks have been independently designed with respect to either forward or backward flows so far. This paper proposes a mixed integer programming model for the design of network integrating both forward and reverse logistics. Since the network design problem belongs to a class of NP-hard problems, we present an efficient heuristic algorithm based on genetic algorithm (GA), of which the performance is compared to the lower bound by Lagrangian relaxation. Finally, the validity of proposed algorithm is tested using numerical examples.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1995.04a
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• pp.827-844
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• 1995

Total Quality Management (TQM) is the aggregated management philosophy for quality including production, operation, human resource, leadership, marketing, and etc. TQM is the advanced concept and philosophy rather than traditional "Quality Control" or "Quality Assurance". Nowadays, downstream costs has been increased, that made cost accountants' attention to costs of quality. Many countries have developed their own quality awards system in order to improve overall national quality level. The Deming Prize of Japan and Malcolm Baldrige National Quality Award (MBNQA) of United States are two representatives of quality prizes. We compared the two awards by means of their history, objective, coverage, and judging criteria. Deming Prize has a longer history than MBNQA. Deming Prize selects five winners a year, while MBNQA has two or three areas. The biggest difference is judgement criteria. The Deming Prizes focuses on statistical control which is a traditional quality control method, while MBNQA concentrates on modem business concept such as customer satisfaction. The suggestions to these awards are: evaluate more on information of quality; evaluate more on inter-functional relationship between quality control function and other link more financial success.e financial success.

• International Commerce and Information Review
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• v.8 no.3
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• pp.71-95
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• 2006

In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.

• Journal of Environmental Science International
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• v.29 no.6
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• pp.643-658
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• 2020

Recent economic and income growth in Korea has caused people to seek healthier and happier lives. Forests are seen as spaces that provide tourism and recreation. The Korea forest service and local governments are developing and designating recreational forests but previous studies on the subject have only covered customer satisfaction and how forests are used. As such, the current study aims to find issues with designation criteria for recreational forests used by Gwangju city in Gyeonggi province and suggest improvements to the system. Site E was deemed the most adequate in evaluations of five candidate site. The criteria used in the evaluations were problematic due to (1) a lack of differentiating power in evaluation items, (2) blanket coverage of score ranges, (3) a lack of additional points for special sites, and (4) unclear evaluation indices. Based on the identified issues, the current study suggests introducing additional points and clearly detailing evaluation indices and items to enhance the evaluation of recreational forest candidate sites.

• Journal of Distribution Science
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• v.18 no.11
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• pp.15-22
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• 2020

Purpose: A marketing strategy for private institutions requires marketers to leverage consumer behaviors and educational psychologies when advertising and promoting product portfolios. Indeed, understanding consumers can make marketers more effective, and the purpose of this research is to tackle private institutions' education marketing by combining marketing theories and learning theories. Research design, data and methodology: The content analysis used in this study will be suitable because there exists numerous prior studies regarding marketing strategy and educational theories. Therefore, the current author could obtain and collect adequate textual facts from much of the literature review. Results: Marketing strategies that are mixed with educational theories increase consumer enrolment due to perceived usefulness, and this implies that an adequate marketing model could help improve sustainability and income as a result of enrollment in private educational institutions. The research also identified that marketing is connected to psychology and that marketers can exploit educational and psychological theories to increase successful enrolment in private educational institutions. Conclusions: Most importantly, the target market for private educational institutions is diverse, and institutions can use direct marketing to appeal to specific audiences. Also, the research implies that diversification strategies can increase enrolment if marketers exploit behavioral learning theories in the marketing process.