• Title/Summary/Keyword: E-Leadership

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Facebook Me Right: Needs-Based Segmentation of Facebook Brand Page Users

  • Lee, Kiwon;Lim, Heejin
    • Fashion, Industry and Education
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    • v.15 no.1
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    • pp.12-28
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    • 2017
  • In the era of social media, marketers have struggled to understand and serve participants' diverse and multifaceted needs in a novel form of online brand community in the social-networking sites such as Facebook. Thus, this study identifies different groups of participants affiliated with Facebook brand pages based on their needs for brand connection. The need-based segments are validated by comparing results across foodservice and consumer goods. Results of cluster analysis reveal three distinct segments (i.e., residents, lurkers, and peepers) based on participants' functional, experiential, and incentive needs. Results of multivariate analysis of variance illustrate significant differences in relational tendencies for a brand of interest among these three groups. The three groups are profiled based on participants' engagement level. Findings of this study are expected to help marketers better understand the needs of diverse participants in their SNS-embedded brand community so they can develop tailored communication strategies for targeted groups.

A Study on Preconstruction Process in Support of Lean Project Delivery System - Case Study of Children's Hospital at Bellevue, Wa, U.S.A. - (린 건설 관리 방식의 공사 전 설계 진행에 관한 연구 -미국 벨뷰 어린이 병원 사례 조사-)

  • Kim, Yong-Woo;Kim, Kwang-Ho
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.14 no.4
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    • pp.47-54
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    • 2008
  • Preconstruction process in a lean project delivery system was studied in one large healthcare project working for a general contractor. Researchers joined a new lean delivery project for approximately six weeks and participated in preconstruction process including design coordination, management coordination, and target costing while concurrently interviewing other project participants and employees, recording activity in meetings, and otherwise observing the process. The preconstruction process in lean project delivery system, called integrated project design, showed many benefits such as brining expertise of downstream players (i.e., mechanical and electrical contractors) into the design phase. However, lack of leadership and lack of design-integrator blocked the successful application of a new concept of design process.

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The Way to Make Student Project Activity Successful

  • Hanabusa, Takao;Konishi, Masaki;Kiriyama, Satoshi
    • Journal of Engineering Education Research
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    • v.17 no.5
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    • pp.23-27
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    • 2014
  • Student independent project activity is beneficial for enhancing many kinds of abilities, e.g., team working, collaboration, communication, presentation, creativity, leadership, and so on. More than ten project teams actively perform every year in the Center for Innovation and Creativity Development of The University of Tokushima. The project management workshop was planned in order to make project activity successful. In this workshop, the team members studied the importance of holding a common objective among them and of making a clear plan for achieving the activity. They practiced brainstorming method and KJ method and experienced a PDCA cycle. The team activity will be fruitful on the basis of the project management method.

Towards a "better" University: the Use of the EFQM Model in a UK Higher Education Institution

  • Blackmore, Jacqueline;Douglas, Alex
    • International Journal of Quality Innovation
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    • v.4 no.2
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    • pp.1-15
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    • 2003
  • This paper examines the use of the EFQM Model in H.E. Institutions in the UK and offers a case study of how one University used the Excellence Model as a means to change the way it operated. It identifies and discusses the critical success factors for a university utilizing the Model, in particular Leadership (criteria 1), People Management, particularly with regard to performance evaluation (criteria 3), having key processes in place (criteria 5) and the identification of the correct key performance results for its various stakeholders (criteria 9).

An exploration of alternative way of teaching the Fundamental Theorem of Calculus through a didactical analysis (미적분학의 기본정리의 교수학적 분석에 기반을 둔 지도방안의 탐색)

  • Kim, Sung-Ock;Chung, Soo-Young;Kwon, Oh-Nam
    • Communications of Mathematical Education
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    • v.24 no.4
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    • pp.891-907
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    • 2010
  • This study analyzed the Fundamental Theorem of Calculus from the historical, mathematical, and instructional perspectives. Based on the in-depth analysis, this study suggested an alternative way of teaching the Fundamental Theorem of Calculus.

A Study on the Influence of the Components Related to Information Security Governance on the Perception and Behavior of Employees (정보보안 거버넌스의 구성요소가 종업원의 보안 인식과 행위에 미치는 영향에 관한 연구)

  • Kim, Young-Gon
    • Journal of Advanced Navigation Technology
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    • v.14 no.6
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    • pp.935-950
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    • 2010
  • The purpose of this study is to try to find out the relationship between the perception and behavior of employees and the Information Security Governance (ISG) which consists of leadership and governance, security management and organization, security policies, security program management, user security management, and technology protection and operations. Some effective suggestions from the verification of research hypotheses and the analysis of the most appropriate model were drawn out.

Factors Affecting City Image During the COVID-19 Era

  • Hwang, Sungwook;Bae, Jiyang;Kim, Sojung;Kim, Hyo Jung
    • Asian Journal for Public Opinion Research
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    • v.10 no.1
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    • pp.23-50
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    • 2022
  • This study examined the perceived contingent factors that affect South Korean citizens' image of the city they reside in. The respondents in this study perceived the image of their city through two dimensions--leading and safe--during the COVID-19 era. When respondents perceived the openness and expertise of the local government, the transformational and transactional leadership of the government leader, liberal political orientation of the leader, lower degree of law compliance of the mayor, high degree of citizenship, and high level of living infrastructure and competitiveness as attributes of the city, they were more likely to perceive the city as having a "leading" image. The perceived cultural characteristics of the local government, specifically the factor of hierarchy and regulation, the perceptions of citizenship, and all three variables regarding the perceptions related to city attributes (i.e., environmental, cultural, and living infrastructures and competitiveness) positively influenced the perception of a "safe" city image. Based on the results, various theoretical and practical implications were discussed in this study.

The Influence of the Consumption Ritualization on Buying Behaviors

  • Cheol Park
    • Asia Marketing Journal
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    • v.1 no.3
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    • pp.12-33
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    • 1999
  • Recently, consumer researchers have been interested in consumption ritual that expressed condensedly the consumption system in a culture. From various disciplines this study examined the 'ritual' and 'ritualized behavior' which are unique to human beings and analyzed the relation of ritualization of consumption experience and buying behavior. According to the degree of ritualization, consumers were categorized into four types - ritualized, habitualized, involved, and non-ritualized consumers. In the empirical study, the relation between ritualization of "dressing-up (i.e. to put on the clothing with the intention of wearing displaying them publicity)" and buying behaviors related to clothing was explored through in-depth interviews and a questionnaire survey with 434 married Korean women. Through statistical analysis, research questions were identified in an empirical study: as the consumption experience becomes more ritualized, the purchasing frequency, ongoing involvement, brand loyalty, and opinion leadership will increase as part of clothing buying behavior. Herein, the implications of the study and further research issues are discussed.

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A Study of Energy Security Cooperation and its Integration Potential in South America through Brazilian Leadership (남미지역 에너지안보 협력과 통합 가능성 연구 : 브라질의 리더십 역할 고찰)

  • Ha, Sang-Sub
    • Journal of International Area Studies (JIAS)
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    • v.15 no.1
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    • pp.83-108
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    • 2011
  • South America has vast energy resources with the renewable and non-renewable sources. However, many countries in the region are unable to guarantee adequate energy security both of energy supply and demand. Currently the possibility of energy security is high through regional energy integration based on the potential economic benefits. The difference of regulation system with the individual countries in the region impose strong barriers to integration process. Security of energy supply and its demand as well is fundamental issues in this region and regional energy cooperation is essential for getting rid of the insecurity of energy supplies. Despite of this problem, currently Latin American countries made a great effort to make multilateral energy security regime through projecting great energy infrastructure network(e.g. IIRSA) or mechanism especially in South America, which can give countries access to the region's reserve supplies by providing regulations and pricing mechanism with a shared energy market in this region. Brazil's active leading in the formulation of such movement toward energy security integration and participation of energy infrastructure network is good initiative to enforce this great energy security change. Politically and economically, Brazil's geographical position and the level of market size and oil and natural gas resources, in addition the leadership in renewable energy sources make it a sound candidate to take over the coordination of the secure integration of region's energy market. However, on the conditions of existing many obstacles such as, control of the output of the region's power plant, energy flows, the environmental matter within local community must be overcome to make more advance process and steps. Finally, to secure more institutional approach, this region must settle regional disputes resolution regime urgently.

Changes in Research Paradigms in Data Intensive Environments

  • Minsoo Park
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.98-103
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    • 2023
  • As technology advanced dramatically in the late 20th century, a new era of science arrived. The emerging era of scientific discovery, variously described as e-Science, cyberscience, and the fourth paradigm, uses technologies required for computation, data curation, analysis, and visualization. The emergence of the fourth research paradigm will have such a huge impact that it will shake the foundations of science, and will also have a huge impact on the role of data-information infrastructure. In the digital age, the roles of data-information professionals are becoming more diverse. As eScience emerges as a sustainable and growing part of research, data-information professionals and centeres are exploring new roles to address the issues that arise from new forms of research. The functions that data-information professionals and centeres can fundamentally provide in the e-Science area are data curation, preservation, access, and metadata. Basically, it involves discovering and using available technical infrastructure and tools, finding relevant data, establishing a data management plan, and developing tools to support research. A further advanced service is archiving and curating relevant data for long-term preservation and integration of datasets and providing curating and data management services as part of a data management plan. Adaptation and change to the new information environment of the 21st century require strong and future-responsive leadership. There is a strong need to effectively respond to future challenges by exploring the role and function of data-information professionals in the future environment. Understanding what types of data-information professionals and skills will be needed in the future is essential to developing the talent that will lead the transformation. The new values and roles of data-information professionals and centers for 21st century researchers in STEAM are discussed.