• Title/Summary/Keyword: Downfall

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"BangBangCon: The Live" - A Case Study On Live Performances and Marketing Strategies With The Korean-Pop Group "BTS" During The Pandemic Scenario In 2020

  • de Jesus, Cristina Freitas
    • Asia Marketing Journal
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    • v.22 no.4
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    • pp.63-78
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    • 2021
  • In 2020, the unexpected pandemic scenario has led to a downfall of live concerts performances, after the government restriction for events and gatherings with a large number of people. The Korean-Pop (K-Pop) group BTS (Bangtan sonyeondan) also had their concert tour canceled in 2020. Therefore, the group came up with an innovative project to the music market, called "BangBangCon: The Live", a live streaming paid concert held by the group, on June 14th, which achieved a Guinness World Record for most viewers during a paid music concert, in a live streaming format. It's important, then, to study this event, and initiate a debate about alternative ideas for marketing strategies with live streaming music performances. The method to accomplish this research was desk research, analysing all the communication delivered from BTS, studying the website and platform where the event "BangBangCon: The Live'' was held, and researching about the results the event has achieved. The results were the description of the event as a project, informing how many people have attended the event, and what were the marketing strategies that made it possible to become the highest audience to a paid live streaming concert, until the moment this article was published.

Business Strategies and Innovation for Survival During the COVID-19 Pandemic: Evidence from Micro, Small, and Medium Enterprises (MSME) in Indonesia

  • EKASARI, Ratna;GHOFUR, Abdul;ARIF, Donny
    • The Journal of Asian Finance, Economics and Business
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    • v.10 no.1
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    • pp.91-100
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    • 2023
  • MSMEs encountered several issues during the COVID-19 pandemic, including decreased sales and capital, difficulties in distribution, trouble obtaining raw materials, decreased production, and employee layoffs. These issues posed a threat to the national economy. The final effect was the company's bankruptcy as a result of its failure to survive a pandemic, which led to the company's downfall. This research aims to find out and analyze MSMEs' business strategy and innovation to maintain their business during the COVID-19 pandemic in Indonesia. This research is qualitative. Researchers got data using interviews, observation, and documentation. The analysis of this research is descriptive. To draw customers during the COVID-19 pandemic, MSMEs use social media or digital marketing, followed by the delivery of orders, promotions, or discounts and the creation of freebies. MSMEs develop new products as part of their ongoing efforts to expand their businesses while upholding standards for quality, value, and customer service. They also adapt to changing consumer tastes and popular food trends while showcasing some of their most intriguing products.

A Study on the Vocational Ethics of Security and Secretary Service (전문경호비서의 직업윤리에 관한 연구)

  • Park, Ok-cheol
    • Journal of the Society of Disaster Information
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    • v.3 no.2
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    • pp.55-78
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    • 2007
  • Currently, the departments related to security and secretary service exist in 18 universities and 30 colleges in Korea in order to raise professional security and secretary personnel. Among the 18 four-year colleges in Korea, only two of them have the ethics course include in their curriculum. Also, among the 31 two-year colleges, only three of them have the ethics course included in their curriculum. Besides, as some private security and guardian companies were recently utilized in illegal actions of the rich and ruling class, contradicting their original purpose of existence, many people point out their downfall as a ?forced private army.? As a professional job, if security secretaries take advantage of the knowledge and top-secret technologies and use them for non-ethical purposes, the effect of the damage is far more serious than other fields of jobs. Therefore, taking this event as a turning point, the contract contents and the task area between the client and the security and secretary company must become more transparent in order to prevent illegal actions, and also for the people working in the security and secretary service area, it is necessary to establish a firm ethical consciousness in order to behave appropriately in their working environment. Therefore, this study examines the proper direction of work ethics of the people working in the security and secretary service according to the professionalization of their field, and also aims to propose an appropriate work ethic system such that they will not become an unfortunate victim of various scandals anymore. To do so, the concept of work ethics in professional jobs was examined; and after the code of ethics that reflect the ethical value system of each professional job was reviewed, the study suggested a specific solution for establishing the codes of ethics for security and secretary service.

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The Modified Method of Splenic Irradiation (초음파를 이용한 비장의 조준법)

  • Chung, Su-Mi;Jang, Hong-Seok;Choi, Ihl-Bohng;Kim, Choon-Yul;Bahk, Yong-Whee
    • Radiation Oncology Journal
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    • v.6 no.2
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    • pp.259-262
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    • 1988
  • Splenic irradiation in chronic myelogenous leukemia is reserved for patients who have painful splenemegaly despite chemotherapy and/or inoperable splenomegaly because of huge size. The role of splenic irradiation is diminution of painful splenomegaly and indirect effect of splenic irradiation on unirradiated hematopoietic and lymphoreticular tissue such as reduction of leukocyte count and increase of hemoglobin level. We report on a useful clinical method for splenic irradiation in chronic myelogenous leukemia. We have used sonography as the tool of simulation. The portal size using modified method is smaller than the field size of conventional simulation, and so this method suggests that useful to irradiation of huge splenomegaly, effective shielding of critical organ and the downfall of complication during irradiation of spleen.

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The Exploration of the New Model of the Committee for Viewers in PBS (방송사 시청자위원회의 새로운 모델 탐색)

  • Hong, Kyung Soo
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.213-221
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    • 2018
  • As the mobilization of audience' media consumption getting escalating, terrestrial broadcasting, especially public broadcasting is severely affected in Korea. After 9 years' downfall, public broadcasting is trying to aim for citizen platform. Even though the Korean broadcasting law already has the articles of protecting viewer's right and profit, it has some contradictory limits also. Implied by Japanese magazine Taberutsushin, which was originated from CSA model, I suggest the new model of committee for viewers. The new committee for viewers has various planning committees and evaluation committees to ensure citizen's participation on planning, programming, and production. The new committee for viewers would function as minimum system to prompt the public broadcasting to play it's role in rapidly changing digital era.

Troilus and Criseyde: Desire and Death (『트로일러스와 크리세이다』 -욕망과 죽음)

  • Lee, Dongchoon
    • Journal of English Language & Literature
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    • v.56 no.4
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    • pp.691-717
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    • 2010
  • Chaucer's Troilus and Criseyde is a tale of love framed by an overarching pattern of death, set in the war-torn and doomed Troy, from which the lovers cannot separate their fate. Compared with Boccaccio's poem, the attention paid to death in Chaucer's version underlies his complex treatment of love. Above all, the language of death in Chaucer's poem provides the thread from which the entangled web of love is woven. Death together with desire pervades the language and rhetoric of the poem, prominent not only in the courtly love tropes, but also in the characters' asides and speeches. The prominence of these two concepts, desire and death, seem to be central to the various issues that the poem contains explicitly and implicitly. That is, two concepts are the basis for the breadth and depth of Chaucer's examination of love in light of the social and political realities of late fourteenth century England. The language of death in Chaucer's poem reflects the powerful influence on his imagination. With the devastation wrought by the plague and the changing fortunes of England in the war with France, Chaucer's world was once saturated in death, and one that could amply parallel the turn from prosperity to downfall. In particular, Chaucer's poem is suffused with the language of contagion and death in connection with desire. Troilus's lovesickness mimics the progress of a viral infection. Once breached, his body performs its newly compromised identity through fever, loss of appetite, and physical disintegration. On the other hand, Chaucer depicts Boccaccio's conventional portrait of Criseyde into a elaborate paramour of a pathogen. She is characterized as the contaminant that infects male hero. In addition, Criseyde is cast as sole earthly cure of illness that Troilus suffers from. In spite of Criseyde's role as nurturer and healer, Troilus longs for his own death and feels death clutching his heart. Finally, Troilus's love toward Criseyde is doomed to death.

Gloria Naylor's Linden Hills: A Tragic Saga of the Oppressive "Primal Scene" and Deformed "Family Romance" (글로리아 네일러의 『린덴 힐즈』 -억압적 '원장면'과 왜곡된 '가족 로맨스'의 비극)

  • Hwangbo, Kyeong
    • Journal of English Language & Literature
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    • v.58 no.1
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    • pp.21-42
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    • 2012
  • Gloria Naylor's second novel Linden Hills (1985) explores the issues of self-exploration, empowerment, history, and memory by delineating the communal and familial tragedies and the distortion of values prevalent in a prosperous African-American urban community called Linden Hills. Drawing upon the Freud's concept of "primal scene" and "family romance," this paper aims to focus upon the Nedeed family, the founder of Linden Hills, and investigate the compelling traumatogenic force within the family, which is inseparably intertwined with the inversion of values and moral corruption permeating the entire community. The "primal crime" committed by the Nedeed ancestors serves to preserve and perpetuate a tyrannical rule by ruthless patriarchs who reign by underhanded strategies of purposefully neglecting and abusing others, including their own wives. The imprisonment, by Luther Nedeed, of his wife Willa in the family morgue epitomizes the long legacy running in the family-the oppression and burial of the pre-Oedipal, maternal history. Willa's accidental encounter, at the nadir of the family estate and her personal despair, with the faded records of the forgotten and abused Nedeed women exposes the violence-ridden ground of the family's primal scene and the absurdity of family romance the Nedeeds pursued. As the several lines of poem composed by Willie, Willa's male double, show, the hidden, forgotten history of the Nedeed women, in a sense, is the real, which cannot be assimilated to the social symbolic governed by the inhumane patriarchy of the Nedeed family and the success-oriented Linden Hills society. By portraying a catastrophic downfall of the Nedeed family and the futile outcome of its family romance, the ending of Linden Hills conveys implicitly that the contingent symbolic order and its oppressive control, however solid and invincible they may seem, can be toppled down by the real, its nameless forgotten Other.

Legal Research about the Public Offering of Director Compensation (이사보수의 공개에 관한 법적 연구)

  • Kwon, Sang-Ro
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.169-177
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    • 2012
  • Due to the influences of global financial crisis, countries are putting their efforts on the enhancement of appropriateness and transparency of director compensation. In several countries including Germany, the United States, the United Kingdom, France, and Italy, listed companies and financial institutions in certain levels make public announcement for compensations of individual directors, not the averages. Recently, even Asian countries including China, Hong Kong, and Singapore are introducing individual director compensation public announcement policies. On the other hand, in cases of companies, which must submit annual reports, under current Korean capital market laws and enforcement ordinances, they are obligated to mention 'total wage paid to all executives in that business year' on the annual report, but does not have to mention individual wages of each executive. About this, at the 17th national assembly, revised bill for the Securities and Exchange Act for companies to mention wages of each executive. The financial world is opposing to open individual director compensation to the public as they concern about the shrinking of outstanding human resources recruitment, breach of corporate confidence, privacy invasion, deterioration of labor-management relations, and downfall of the executive's management will as director compensation will be standardized downward; however, if public opening of individual director compensation is forced, domestic companies will prepare more objective and rational standards when they calculate director compensations, and moreover, it will prevent arbitrary intervention of dominant shareholders. Therefore, to clearly and efficiently control director compensation, we need regulations for obligating public opening of individual director compensation.

Contemporary Application of General Foch's Military Thought (1차대전 연합군 총사령관 포슈 장군 군사사상의 현대적 함의)

  • Lim, Jong-Wha
    • Industry Promotion Research
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    • v.5 no.2
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    • pp.83-91
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    • 2020
  • The purpose of this article is to analyse the military thought of Ferdinand Foch and to present its contemporary meanings. 1.Foch's life: Since 1871 to end of World War I, he acted as a military philosopher, battle field commander, and Supreme Commender of the Unified Forces so as to be judged as Clausewitz of the 20th century. 2. Historical Background of Foch's Activity Period : The series of the domestic revolutions after Napoleon's downfall were extended to Europe for independence, unification and overseas colonial wars. Thus Foch's growing and acting period was in totally imminent danger at all fields. 3. Foch's Military Thought : Through his three books, he argued cleary the absolute importance of the immaterial power including the technical esteem and the offensive fighting will for the victory. 4. The Contemporary Application of Foch's Thought : Though the operation plan based on Foch's strategic thought was defeated at the early stage of the World War I, its offensive-oriented immaterial spirit power should be remembered. 5. Conclusion : Foch's thought which develops the penetration through the war history and emphasizes the importance of the immaterial power should be highly appraised. Thus it should be also reinterpreted and redeveloped into a modern contemporary meaning.

A Study on the Modernization Factors of Interior Spaces in the Korean Housing - From the sociological, anthropological, feministic and tectonic Point of view of housing- (한국 주거내부공간의 근대화요소에 관한 연구 - 주거사회학적, 문화인류학적, 페미니즘적, 공간구조적 관점에서 본 -)

  • 전남일
    • Journal of Families and Better Life
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    • v.20 no.4
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    • pp.61-73
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    • 2002
  • The aim of this study is to understand the modernization process of interior spaces in the Korean housing, focused not only on the architectural aspects, but also on the sociological, anthropological and feministic aspects of housing. The development of korean housing from the period of traditional agricultural society and Japanese domination through the period of industrial development to the period of modem industrial society have been reviewed not from the Point of westernization but from the point of Korean own needs for modernity. It also tried to find the determinants of the relationship between social behavior patterns and space organization through historical change of housing plans. As a result, it was found the various western impacts to the continuation or change of Korean housing culture in the modernization process. Consequently this study comes to the concrete results as follows; 1) sociological aspect: The early layout of floorplans, that promoted the communication and contact between the user were changed. The layout of spaces in the modern housing tends to be not interdependence each other and be very isolated from the outdoor spaces. Those Phenomena reflect the trends to the Individualization, equivalence and privatization in the life of family. 2) feministic aspects: Differently from the early kitchen, modern ones locates in the internal space in the housing and the dinning area is appeared. And also the standing work at the kitchen war usually spreaded. Such changes are due to the emancipation of the women and downfall of the subordinate relationship between the genders. 3) anthropological aspects: The lifestyle, in which the user was mostly sitting on the floor, was constantly disappeared by using of furnitures that determines the function of each spaces in the housing. Those change demonstrate the change of behavior Patterns, thus, the needs of differentiation of function as well as the feministic needs. In other word, the coexistence of both fields of work and relax is required. 4) tectonic aspects: In the indoor space of modern housing the rooms are closed each other. Thus, concentrated circulation system act to separate these spaces. It is concrete spatial element that mostly shows the synthetic character of modem housing.