• 제목/요약/키워드: Dongdaemun fashion cluster

검색결과 7건 처리시간 0.02초

동대문 패션클러스터를 기반으로 한 데님 브랜드 개발 (Denim Brand Development Based on Dongdaemun Fashion Cluster)

  • 이현지;신하람;염미선
    • 한국의류학회지
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    • 제47권5호
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    • pp.959-976
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    • 2023
  • This study participated in educational programs for young designers and received trainings in sewing technology through government and local government-supported projects led by a from a skilled craftsman. These initiatives aim to revitalize the Dongdaemun fashion cluster, which is currently experiencing stagnation. Our goal is to develop denim brands that reflect the unique regional characteristics stemming from the skilled sewing techniques and denim processes of the Changsin·Sungin regions, the production hubs supporting Dongdaemun, to discover solutions for revitalizing the local industry. For the research method, we collected data by actively participating in support projects related to the Dongdaemun fashion cluster. Additionally, we gathered data by conducting a theoretical review of the sewing industry in the Changsin·Sungin regions and the Dongdaemun fashion cluster. The research results include developing a denim brand collection-eight denim products-based on Changsin-dong's unique denim sewing technology and various denim washing processes acquired through the support project and regional characteristics. Overall, this study is meaningful in presenting a sustainable plan to revitalize the domestic sewing and manufacturing industry, focusing on the Dongdaemun fashion cluster. We achieved this by developing a denim brand that leverages the sewing and washing process technology and the unique regional characteristics of Changsin-dong.

장소마케팅과 쇼핑센터의 역할 - 동대문 의류시장을 중심으로 - (A Study on the Function of Shopping-Centers through Place Marketing - A Case Study of the Dongdaemun Fashion-Market -)

  • 소현재;강명구
    • 동굴
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    • 제81호
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    • pp.25-34
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    • 2007
  • These days cities are in the stage of inter-competition and emboss the placeness which they have. The marketing is emphasized for urban regeneration in backward cities and the dominant position in the urban competition. This study focuses on the place marketing with potential factors which the places have. In addition, this study intends to research the marketing through showing centers and the method to commercialize the places with the factors to success, Planning-Group, Place Identity and Place Image, and Public-private Partnerships, in the case of the Dongdaemun Market. Finally, the study intends to show politic significance for preferable objects of place marketing for the network of the fashion-cluster, differentiation of the rapid productivity, the foreign information centers, the dongdaemun sewing association, and the merchant association as the consequence of comparable analysis.

동대문 패션 타운의 패션 타운의 도매업체 현황 및 협력 업체 선정 기준에 따른 유형화 (Typology of Wholesalers in Dongdaemun Fashion Town according to Contractor Selection Criteria)

  • 서민정;이지인;이규혜
    • 복식문화연구
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    • 제17권5호
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    • pp.819-833
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    • 2009
  • The current research focused on exploration of a well known Korean fashion and clothing industry cluster, Dongdaemun Fashion Town(DFT). Many clothing and fashion wholesalers in DFT with various business formats are trying to obtain competitive advantages. For the empirical study, a questionnaire was developed. Items measuring descriptive statistics for each business and contractor selection criteria were included in the survey. 161 data from Employees of various wholesalers of DFT were used for statistical analysis. Majority of DFT customers were buyers of Internet shopping malls and street retail shops. 64% of them used domestic contractors for sourcing products. Most of them managed less than three contractors. Contractor selection criteria were factorized as flexibility, production ability, stability, fame and location. Wholesalers were segmented into three groups: product oriented, flexibility oriented and stability oriented groups. Group differences in terms of business practices were assessed and strategic implications were included.

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다규모 공간에서 클러스터 발전의 역동성 -한국의 클러스터 사례에서 국가정책의 역할을 중심으로- (Multi-scalar Dynamics of Cluster Development: The Role of Policies in Three Korean Clusters)

  • 김형주;이정협
    • 대한지리학회지
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    • 제44권5호
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    • pp.634-646
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    • 2009
  • 본 연구는 클러스터의 역동성과 발전과정을 다규모적 접근법으로 분석하였다. 지역발전에서 지역 내부의 네트워크와 내생적 발전을 강조한 논의나 글로벌 네트워크와 조직의 역할을 강조한 논의는 모두 한계를 가지며, 외부적이고 직접적인 국가 정책이 클러스터의 역동성과 발전 과정에 미치는 역할은 과소평가되었다. 특히 강력한 정부 정책이 급속한 산업화를 이끌어온 한국의 경우 클러스터의 발전 과정에서도 국가 정책이 중요한 역할을 했다. 울산 자동차 클러스터, 대덕 연구 클러스터, 동대문 패션 클러스터의 사례에서 그 생성과 발전과정에 영향을 미친 지역 차원, 글로벌 차원의 다양한 요인들과 함께 국가 정책의 영향이 분석되었다.

경관 재구조화에 의한 장소의 경제적 가치 재생에 대한 비판적 검토 -동대문운동장의 사례- (A Critical Review on Regenerating a Place's Economic Value through Landscape Restructuring: The Case of Dongdaemun Stadium)

  • 정희선
    • 대한지리학회지
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    • 제44권2호
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    • pp.161-175
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    • 2009
  • 동대문운동장은 1926년 일제에 의해 건축된 우리나라의 대표적인 근대 공설운동장으로, 수많은 스포츠와 문화행사가 개최되어 한국의 스포츠 산실로서의 상징성과 문화역사성이 담겨진 공간이었다. 그러나 1990년대 들어와 시설의 노후로 기능이 축소됐고, 2005년 청계천이 복원되면서 주변 노점상들을 위한 풍물시장과 주차장이 설치돼 운동장으로서의 기능을 상실하였다. 서울시는 동대문시장과 그 일대를 디자인 패션 중심 관광 클라스터로 개발한다는 계획 하에 2008년 운동장을 철거하였다. 본 연구에서는 동대문운동장을 사례로 서울시의 근대문화유적의 철거와 지역개발을 포함하는 자본주의 경관 재구조화의 이면에 담겨져 있는 의미를 살펴보고 이를 통해 현재 남아있는 근대문화유적에 대한 보존 또는 철거 정책, 그리고 경관 관리와 관련하여 시사점을 찾아보고자 하였다.

방한 외래관광객의 의류상품 구매동기와 구매행동에 관한 실증적 연구 (An Empirical Study on the Clothing Merchandise Purchase Motivation and Behavior of Foreign Visitors in South Korea)

  • 서철현;조지현
    • 한국생활과학회지
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    • 제11권4호
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    • pp.367-380
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    • 2002
  • This study tries to search and analyze empirically the clothing merchandise purchase motivation and behavior made by foreign visitors who bought clothes as tour memorials in South Korea. To make a empirical study we made survey research and evaluated 30 items for the survey of clothing purchase motivation and 25 items for the survey of the importance and satisfaction revealed at the time of purchase with the standard of Likert 5 point. We had chosen 614 sample participants including 176 English speakers, 211 Japanese speakers, and 277 Chinese speakers among those foreign tourists who had purchased clothing materials at the Dongdaemun Shopping Mall. The result of analysis is as follows : As the result of factor analysis about the clothing merchandise purchase, we had 6 factors. They are (1)impulse, (2)utility, (3)fashionableness, (4)tour commemoration (5)psychology (6)economy. As the result of cluster analysis based on the standard of selected 6 factors of clothing merchandise purchase motivation, we could divide three groups such as (1)the pursuit type of clothing merchandise purchase, (2)the pursuit type of recreation of feeling (3)the pursuit type of tour memorial. As the result of analysis on the items of purchased clothing merchandise, the highest frequency of purchase was made by T-shirt, then by the order of sweater, blouse, and aloha shirt, pants, and jacket. In regard to the importance of items related to clothing merchandise, the highest importance was made by design, then by the order of price, size, color and utility, and style. In regard to the items related to the service of shopping mall, the highest satisfaction was made by the convenience of business hour. Meanwhile, the lowest satisfaction was made by the inconvenience of fitting room, the speaking and by ability of foreign languages by sales agents.

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