• 제목/요약/키워드: Dongdaemun

검색결과 92건 처리시간 0.019초

패션관광특구 방문객의 패션 쇼핑 특성 및 만족도 비교 - 동대문과 명동 패션타운을 중심으로 - (A Comparison on the Satisfaction and the Characteristic of Fashion Shopping Behavior of the Shoppers Visited in Special Tourist Zone, Dongdaemun and Myeongdong Fashion Town)

  • 유지헌
    • 한국의상디자인학회지
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    • 제16권3호
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    • pp.117-133
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    • 2014
  • The purpose of this study was to compare with shopping behavior and satisfaction of who have visited Dongdaemun and Myeongdong and to provide the fundamental data for differentiation strategy of two fashion trading area. The survey was carried out targeting shoppers who were in Dongdaemun and Myeoongdong and then a total of 778 questionnaires were used for the data analysis; frequency, t-test, chi-squre independence test using SPSS. 20. The results of this study were as follows. Main shoppers in Dongdaemun were the teenagers and twenties, and in Myeongdong were twenties and thirtys. The shoppers who have visited Dongdaemun significantly considered 'store factor' such as store size and comfortability, store interior, store location and accessibility, and 'product factor' including material and quality, design, formfitting, and various sizes, while Myeongdong visitors thought 'promotion factor'such as business hours, one stop shopping, sale and event etc. as important factor. The degree of satisfaction for marketing mix of Myeongdong trade area was higher than Dongdaemun's one. The case of impulse buying in two trade area was not high, while intention to revisit Dongdaemun and Myenongdong was all higher than average. Consumers were more intended to recommend Myeongdong over Dongdaemun to others.

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동대문 쇼핑몰 선택속성이 고객자산에 미치는 영향 - 동대문 쇼핑몰의 유형을 중심으로 - (The Effects of Store Attributes on Customer Equity of Dongdaemun Shopping Malls - Focusing on Dongdaemun Shopping Mall Types -)

  • 장팅;고은주;채희주
    • 한국의류산업학회지
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    • 제18권4호
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    • pp.438-449
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    • 2016
  • Domestic and foreign tourism authorities show that the most favorite tourist activity is shopping. Tourism income in Korea set a record in 2014 due to a large influx of Chinese tourists. Dongdaemun fashion market was selected as the most preferred destination for Chinese tourists shopping in Korea. This study examines the effect of store attributes on customer equity at Dongdaemun shopping malls. This study adopted a survey; subsequently, 637 questionnaires were used in the final analysis. Collected data were analyzed using SPSS 21.0 and AMOS 18.0 statistics program. The main findings of this study are as follows. Among the three store attributes of Dongdaemun shopping malls, service and environment attributes appeared to influence the three drivers of consumer equity. In addition, value equity was identified to provide a positive impact on Customer Lifetime Value (CLV), brand equity, and relationship equity were identified as having a positive impact on revisit intention. Second, the relationships between the variables were significantly different in two types of the Dongdaemun fashion shopping mall (Doota vs Lotte Fitin). In addition, this study offers a valuable implication for brand marketers to maintain and develop customer equity in Dongdaemun fashion markets.

전이암으로 오인된 다원성(multifocal) 결핵 1예 (A Case of Multifocal Tuberculosis Mimicking Metastatic Malignancy)

  • 조인정;임소연;천은미;류연주;이진화;심윤수;장중현;심성신;배정호
    • Tuberculosis and Respiratory Diseases
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    • 제63권2호
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    • pp.173-177
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    • 2007
  • 저자들은 FDG-PET과 전산화 단층 촬영에서 인두, 복부, 흉부에 악성 종양이 의심되는 소견이 보여 점막 표피모양 암종으로 오인된 복강내 결핵, 인두 결핵, 기관지 결핵이 동반된 환자를 조직 검사를 통하여 결핵으로 진단하였고, 이 환자에게 항 결핵제 투여의 치료를 통하여 추적 전산화 단층 촬영에서 호전 경과를 보인 1예를 경험하였기에 이를 보고하는 바이다.

동대문(東大門) 의류시장(衣類市場)의 설립년도(設立年度)와 판매방식(販賣方式)의 차이(差異)에 따른 전자상거래(電子商去來) 현황(現況) (The Present State of E-Business according to the Establishment Year and the Sales Approach of Dongdaemun Clothing Market)

  • 박혜령;박미령
    • 패션비즈니스
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    • 제6권5호
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    • pp.125-135
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    • 2002
  • The purpose of this study was to investigate the present state of e-business according to the establishment year and the sales approach of Dongdaemun clothing market and to present problems according to e-business activation of it and its developmental direction. The subjects for this study were selected out of Dongdaemun clothing markets being considered as more fashion-oriented markets and were divided into two categories both according to the establishment year and according to the sales approach. As a result, Dongdaemun clothing markets are mainly divided into traditional wholesale market, eastern wholesale & retail market, and western retail market and having dealings with each other according to the market's characteristics. The utility percentage of on-line e-business according to the establishment year and the sales approach showed that traditional wholesale market was 42%, eastern wholesale & retail market 0.75%, and western retail market 11%. This result indicated that the utility percentage of traditional wholesale market showed much higher than eastern wholesale & retail market and western retail market. This would be because the structural characteristics of clothing market delayed the utility of e-business. For the problems on the utility of on-line e-business through counselling, traditional wholesale market showed much higher than wholesale & retail market and retail market because it had little problems on design imitation in retail market due to export by order and mass production. The problems of low utility of on-line e-business in Dongdaemun clothing market would result from well-timed on-line update according to rapid goods cycle, constant satisfaction for additional order, standardization of size and quality, and inexpensive internet purchase despite of express expense.

동대문시장 이용자의 의복구매유형과 구매행동 (Clothing Purchase Behaviors of Patrons of Dongdaemun Market)

  • 김보경;김미숙
    • 한국의류학회지
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    • 제25권3호
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    • pp.638-649
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    • 2001
  • The purpose of the present study was to investigate the differences in clothing purchase behaviors among the patrons of Dongdaemun market grouped by clothing shopping orientation. A self-administered questionnaire survey was conducted among 600 men and women from ages 15-29 from August 9 to September 12, 1999; 548 were used for the data analysis. Based on the clothing buying orientation, the consumers of Dongdaemun market were divided into four groups: plan circumspected, economy-oriented, fashion-oriented and shopping-oriented. These groups showed significant differences in the selected criteria used for clothing purchase, the amount of money and time spent for shopping. The groups were also significantly different in the usage rate and perceived of the market, and the satisfaction levels with the shopping environments and services of the Dongdaemun Market. With regards to the satisfaction levels, they were showed significant different in the diversity and fashion statement of products, business hours, and advertisement/sales promotion in order. The fashion-oriented group was the highest satisfaction level about the four variables among groups.

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인공관절 수술 후의 하지정맥조영술 시행에 관한 유용성 평가 (Availability Assessment about Implementing Lower Extremity Venography after Cementless of Total Knee Replacement)

  • 홍정표;한상섭;이평재;오재선;권영호
    • 대한방사선협회지
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    • 제30권1호
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    • pp.124-130
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    • 2004
  • To evaluate about usefulness of lower extremity venography to diagnose and prevent in assessment about human work cementless of total knee replacement after surgical operation patient's deep vein thrombosis something wrong of other vein with swelling, ana

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동대문 패션시장의 생산시스템을 활용한 글로벌 마케팅 전략에 관한 탐색적 연구 (Exploratory Study on Global Marketing Strategy for the Dongdaemun Fashion District)

  • 김문영
    • 복식
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    • 제64권3호
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    • pp.47-61
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    • 2014
  • Dongdaemun Fashion District has been successfully positioned as the main hub for fashion product distribution in Korea since 1960 thanks to its unique and successful fashion merchandising system. This system enables the distributors to respond quickly to consumer need and inexpensive price. However, at the present time, Dongdaemun Fashion District has been facing serious challenges from new types of retail stores such as fast fashion brands like ZARA and online shopping malls. To achieve this result, statistical analysis was performed using data from 68 employees of wholesalers in the Dongdaemun Fashion District. They were required to answer questions regarding the marketing system supporting program, amenities like restrooms, and traffic congestion. For the case study, C.I.S, a successful global wholesale system in Italy, was selected. C.I.S has 130 offices offering professional services in the field of trade, legal and tax issues, and insurance. This study suggests cooperation among related wholesalers in order to make an area management plan in the Dongdaemun Fashion District. Also, for the wholesalers to build up product information system and infrastructure for the Global marketing strategy.

동대문 기반 패션 브랜드의 멀티채널 속성이 고객자산에 미치는 영향 연구 (The Effects of Multi-channel Attributes of Dongdaemun-based Fashion Brands on Customer Equity)

  • 고전미;고은주
    • 한국의류산업학회지
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    • 제18권6호
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    • pp.800-811
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    • 2016
  • This study aims to extract the multi-channel attributes of Dongdaemun-based fashion brands and consider the effects of these attributes on customer equity, customer satisfaction and re-purchase intention. In total, 493 samples of those who have purchased Dongdaemun-based fashion brand products using multi-channels were collected for the final data analysis, which was performed using SPSS 21.0 and AMOS 18.0. The findings of study are as follows. Among the multi-channel attributes of Dongdaemun-based fashion brands, entertainment and informativeness had a significant effect on all customer equity drivers. In terms of the effects of customer equity drivers on customer satisfaction and re-purchase intention, all customer equity drivers significantly influenced customer satisfaction, while brand equity significantly influenced re-purchase intention. Also, customer satisfaction significantly affected re-purchase intention. In the effective relationship between customer equity drivers and CLV, brand equity causes a significant influence on CLV amongst the customer equity drivers. There were significant differences among groups following the multi-channel shopping orientation of consumers. This study is significant for its scientific focus on the distribution channels of Dongdaemun, and in terms of the practical aspect of identifying the multi-channel attributes considered to be important to consumers. Measuring customer equity will suggest implications about the long-term direction of the development of Dongdaemun-based fashion brands.

동대문 패션클러스터를 기반으로 한 데님 브랜드 개발 (Denim Brand Development Based on Dongdaemun Fashion Cluster)

  • 이현지;신하람;염미선
    • 한국의류학회지
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    • 제47권5호
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    • pp.959-976
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    • 2023
  • This study participated in educational programs for young designers and received trainings in sewing technology through government and local government-supported projects led by a from a skilled craftsman. These initiatives aim to revitalize the Dongdaemun fashion cluster, which is currently experiencing stagnation. Our goal is to develop denim brands that reflect the unique regional characteristics stemming from the skilled sewing techniques and denim processes of the Changsin·Sungin regions, the production hubs supporting Dongdaemun, to discover solutions for revitalizing the local industry. For the research method, we collected data by actively participating in support projects related to the Dongdaemun fashion cluster. Additionally, we gathered data by conducting a theoretical review of the sewing industry in the Changsin·Sungin regions and the Dongdaemun fashion cluster. The research results include developing a denim brand collection-eight denim products-based on Changsin-dong's unique denim sewing technology and various denim washing processes acquired through the support project and regional characteristics. Overall, this study is meaningful in presenting a sustainable plan to revitalize the domestic sewing and manufacturing industry, focusing on the Dongdaemun fashion cluster. We achieved this by developing a denim brand that leverages the sewing and washing process technology and the unique regional characteristics of Changsin-dong.

악관절 환자에서 Bite block을 이용한 역동적 자기공명 영상의 유용성 (Usefulness of Dynamic mr Imaging which use Stepwedge in Internal Derangements of the Temporomandibular Joint Patient)

  • 김선민;이평재;권영호
    • 대한방사선협회지
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    • 제30권1호
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    • pp.102-110
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    • 2004
  • Purpose : When wish to confirm form of purpose temporomandibularl joint negative plate and degree of displacement, application of own fairness reflex can supply much diagnostic data. Market wished to search usefulness of own fairness roller retroaction en

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