• Title, Summary, Keyword: Donation attitude

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Study on the Donation and Consumer Attitude for the Retail Brand Management (소매 브랜드 관리를 위한 기부 및 소비자 태도에 관한 연구)

  • Ahn, Sungsook;Kim, Yong-Cheol;Kim, Moon-Seop
    • Journal of Distribution Science
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    • v.16 no.4
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    • pp.49-56
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    • 2018
  • Purpose - The purpose of this study is to provide managerial implications for retail brand managers. Specifically, current study divide donation type into direct donation(e.g., corporate philanthropy) and indirect donation(cause-related marketing) and investigate the donation type on the purchase intention. Also, this research intends to provide the mechanism between the donation type on the purchase intention by showing the mediating role of the consumers' perceived warmth. Moreover, the moderating role of the brand type(non-luxury vs. luxury brand) between the donation type, the warmth perception, and the purchase intention will be examined. Research design, data, and methodology - A total of 174 undergraduate students from a university in Korea were recruited and were randomly assigned to the conditions of a 2(donation type: indirect vs. direct) X 2 (brand type: non-luxury vs. luxury) between-subjects design. The hypotheses were tested using SPSS 21.0. Two-way ANOVA and multiple regression analysis were performed. Results - Empirical results showed that the consumers' perceived warmth was higher in the direct donation condition than the indirect donation condition and moreover this influence of the donation type on the perceived warmth was moderated by the brand type. Specifically, the influence of donation type on the perceived warmth was significant only for luxury brand. And there is an interaction effect of donation type and brand type on the purchase intention. More specifically, the purchase intention for luxury brand was higher in the direct donation condition than the indirect donation condition whereas the purchase intention for non-luxury brand was higher in the indirect donation condition than in the direct donation condition. Conclusions - This research contributed to the CSR literature of retail brand management by showing that the influence of the donation type and the brand type on the purchase intention. Moreover, this study enriched CSR literature by introducing Stereotype Content Model and showing the mediating role of the consumers' perceived warmth. Managerially, these results suggested retail brand managers of non-luxury brand and luxury brand how to select an appropriate type of donation and conduct CSR strategies.

Related Factors on the Blood Donation Experience among Healthcare Provider in a General Hospital (일개 종합병원 보건의료인의 헌혈경험 관련 요인)

  • Kong, Jung-Hee;Kim, Miyoung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.4
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    • pp.2628-2638
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    • 2015
  • The purpose of this study was to examine knowledge, attitude, and altruism on blood donation and influential factors in regard to its experience. Data were collected through questionnaires with a convenience sample of 311 healthcare providers. Subjects with blood donation experience accounted for 63.3%. In both nurses and laboratory technologist, the rate of blood donation in male group has higher than that of female group. There were differences in the knowledge of blood donation dependent upon the type of occupation of healthcare providers and the higher age and the longer period of career experience proved to be the significant factor for the level of altruism. The study suggests that more practical, concrete strategies should be identified to participate in blood donation. The further relevant variables need to be investigated since the most determinant motivator for blood donation among healthcare providers was the responsibility to help others.

A Convergence Study on the relationships among Attitude toward Death, Spiritual Well-being and Awareness about Organ Donation of Nursing Students (간호대학생의 죽음태도, 영적건강 및 장기기증 인식 간의 관련성에 대한 융합적 연구)

  • Choi, Dongwon;Lim, Junghye
    • Journal of the Korea Convergence Society
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    • v.8 no.5
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    • pp.265-273
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    • 2017
  • This study is convergence study to identify the relationships among attitude toward death(ATD), spiritual well-being(SW) and awareness about organ donation(AAOD). The survey was performed on 214 nursing students in one university. Data was collected using a structured questionnaires and analysed with PASW 20.0. Study findings revealed that AAOD has a significant correlation with ATD and SW. ATD(${\beta}=-.159$), SW(${\beta}=.132$), idea about brain death's organ donation(${\beta}=.314$), and major satisfaction(${\beta}=.134$) about AAOD were most significant predictive variables. These variables accounted for 20.5% of the variance in AAOD. The findings indicate the necessity of developing educational programs to enhance nursing students's ATD and SW for increasing positive AAOD and further rate of organ donation, and follow-up study.

An exploratory study of Aab alternative role: In consideration of environment level of engagement and message direction (Aad의 대안적 역할에 대한 탐색적 연구 : 환경 관여도와 메시지 방향성을 중심으로)

  • Park, Jin-Woo
    • Management & Information Systems Review
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    • v.24
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    • pp.97-124
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    • 2008
  • This study aimed to explore how the involvement of environment influenced eight subjects group. Thus, experiment was performed to clarify the role that the attitude of university student consumer plays in the communication process depending on the level of engagement of consumer in the environment and method to raise donation for preservation of environment. Analyzing as per the type of appeal, the mark in altruistic appeal type was higher in all variables than egoistic appeal type. Finally, checking the average mark of each variable as per the condition of donation, the value in unconditional donation was higher than in all variables than conditional donation. It was found 3 groups composed of 2 groups with high level of environmental engagement and 1 group with low level of environmental engagement were suitable to double mediation model among the 8 experimental groups. The group where double mediation model best corresponds than any other group was high level related to environment and the group that contacts altruistic appeal and the message in the form of conditional donation. It was also found that the group that has low level of environmental engagement and contacts egoistic appeal type and conditional donation shows the group that corresponds to double mediation model in the second place among the 8 groups. Finally, it was found that the group that has high level of environmental engagement and is stimulated by altruistic appeal and unconditional donation corresponds to double mediation model. Depending on the condition of message stimulation, unconditional donation is found to better correspond to double mediation model than conditional donation. However, opposite phenomena is observed when the level of environmental engagement is high and appeal type is egoistic. Namely, it was found that conditional donation better corresponds to double mediation model than unconditional donation.

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A Study on the Data Service linked with Donation Campaign to improve Viewers' Intention to donate (시청자의 기부 의도 향상을 위한 기부캠페인 연동형 데이터서비스에 관한 연구)

  • KO, Kwangil
    • Convergence Security Journal
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    • v.20 no.2
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    • pp.77-83
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    • 2020
  • According to a statistical survey, despite the continuous improvement of the economic level, the participation rate of donations is decreasing. As a cause of this phenomenon, the problem of reliability of donation organizations is a big part. In order to increase viewers' intention to donate, this study developed a donation campaign linked data service that shows information that can increase the credibility of donation organizations and storytelling of donation recipients. Specifically, a user scenario of a data service that is properly operated in conjunction with a donation campaign that is broadcast shortly was defined, and a user interface was designed by reflecting the characteristics of the TV platform. In addition, a prototype based on the DVB-MHP standard was developed to analyze the effect of the data service utilization on viewers' intention to donate.

Attitude on Nursing Ethical Values and on Brain Death Organ Donation of Hospital Nurses (병원간호사의 간호윤리 가치관 및 뇌사자 장기기증에 대한 태도에 관한 연구)

  • Kim, Ye-Jean;Lee, Myung-Nam
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.312-323
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    • 2011
  • The purpose of this study was necessary to increase certainty of nursing ethical value and recognition of organs donation in the nurses. Multiple programs are consistently need to educate nursing ethical value. The subjects were 222 nurses in a hospital. Data collection was carried out for seventeen days from 14th January 2011, using a structured questionnaire. The data were analyzed using SPSS program. The mean score of nursing ethical value was $3.22{\pm}0.38$ points. The mean score toward organ donation in brain dead donors was $3.34{\pm}0.48$ points. Nursing ethical values almost never had a correlation(r=.160) toward organ donation in brain dead donors.

Status of Organ Donation and Solution of Organ Shortage in Korea (국내 장기기증 현황과 기증감소의 해결방안)

  • Cho, Won-Hyun
    • Korean Journal of Transplantation
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    • v.32 no.3
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    • pp.38-48
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    • 2018
  • Deceased organ donation in Korea has increased steadily after legislation of transplantation law. Since last year, however, several obstacles resulting in a decrease in organ donation have been experienced. Among them, the reduced reporting of potential brain death from large size hospitals and reduced consent rate of medically available deceased donors are two main hurdles. The consent rate of organ donation was 41.9% in 2017 but has dropped to approximately 10% than 2016. Other strong family members overrode approximately 10% of donations initially consented by their next of kin. In addition to the medical points, difficulties in labor shortage are being experienced during donor management, testing and organ recovery in the hospital. Some end stage patients who are candidates as organ donor give up further management and decide to withdrawing life sustaining treatment, which deprive the chance of donation. Moreover, the national mortality rate of cerebrovascular and traffic accidents, which occupy a major part of brain death, have decreased over the recent 10 years. All of these events can cause a decrease in brain death development so it is important to find solutions to overcome all of them. Revising transplant law and donation system should be led by government. Efforts to increase the consent rate, procurement rate, and transplant rate and decrease the organ discard rate are all the responsibility of the medical team. Public awareness and a positive attitude towards organ donation are the most important basic requirements for increasing organ donation. A comprehensive task force team to overcome all of these problems is requested.

Predictive Factors of Blood Donation Behavior in College Students Clinical Faculty, Department of Nursing, Saint John Fisher College (일 지역 대학생의 헌혈행위 참여 예측요인)

  • Lee, Eun-Nam;Ju, Heon-Ok;Kang, Ji-Yeon;Kim, Soo-Jin;Oh, Joo-Hyun;Youn, Young-Jin;Song, Young-Sun
    • The Journal of Korean Academic Society of Nursing Education
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    • v.12 no.1
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    • pp.70-77
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    • 2006
  • Purpose: This study was to identify the important factors for predicting blood donation behavior of medical & nursing college students. Methods: To analyze these issues using logistic regression, we collected data from 230 nursing & medical students of D University in B city by using the self-administered questionnaire from December 12 to December 21, 2004. Knowledge for blood donation was measured by the questionnaire developed by Koo(1982), self efficacy was assessed by General Self Efficacy Scale (Sherer & Maddux, 1982), and altruistic attitude was measured by Altruistic motivation & Responsibility Scale(Jo, 1996). The collected data were analyzed by t-test, Chi -square, and logistic regression by using SPSS/Win 11.0 version. Results: As results of logistic regression analysis, factors which showed significance for predicting blood donation behavior were the perceived health status, family member's experience for the blood donation, religion and gender. Conclusion: It is necessary to improve the perceived health status of college students and to conduct a campaign for blood donation around college students whose family members have had the experience of blood donation in order to increase the rate of blood donation in medical and nursing college students.

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A Study on the consciousness of Biomedical ethics, Attitudes Human tissue donation and transplantation (생명의료윤리의식과 인체조직 기증 및 이식에 대한 태도)

  • Yun, Mi-Jin
    • Journal of Digital Convergence
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    • v.14 no.11
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    • pp.407-416
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    • 2016
  • The purpose of this study was to identify the awareness of biomedical ethics and attitudes toward human tissue donation and transplantation among Nursing students and General college students. The study was conducted on 2016 May 1st to June 10th with 521 students at two universities. Study results showed awareness of biomedical ethics score of nursing students was 2.16 and general college students 2.01, which was statistically significant difference. Attitude scores towards human tissue donation and transplantation were 2.52 and 2.50, not statistically significant (t=4.671, p=.000). Study results indicate the need to establish biomedical ethics preferred curriculum. It also seems necessary to offer students related systematic training program in order to increase the awareness of bio-medical ethics.

The effect of consumption propensity and fashion product consumption attitude on fair trade fashion product purchase intension (소비자의 소비성향과 패션제품 소비태도가 공정무역 패션제품 구매의도에 미치는 영향)

  • Song, Ye Jin;Shin, Sangmoo
    • The Research Journal of the Costume Culture
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    • v.25 no.5
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    • pp.656-669
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    • 2017
  • Fair trade implies honest wages and eco-friendly products in keeping with the demands of ethical consumerism. Although consumers are presently more interested in fair trade products, it is hard to find aggressive marketing strategies for fair trade fashion products. Therefore, the purpose of this study investigates the effect of consumption propensity on fast and slow fashion goods consumption attitudes and purchase intention on fair trade fashion products. For method of this study, 229 questionnaires were distributed to consumers residing in Seoul, South Korea. The data from the 219 returned usable questionnaires was analyzed by Cronbach's alpha, factor analysis, regression analysis using SPSS 22.0. The results of this study were as follows: First, consumption propensities of spontaneity, histrionics, and imitative nature in descending order positively affect consumption attitude for fast fashion products. And green consumerism negatively affects consumption attitude for fast fashion products. Second, consumption propensity such as donation & sharing consumerism, ethical consumerism, green consumerism, histrionics, and imitative nature in descending order positively affect consumption attitude for slow fashion products. Third, slow and fast fashion products consumption attitude in descending order positively affect purchase intention on fair trade fashion products. Fourth, consumption propensities such as ethical consumerism, green consumerism, and donation & sharing consumerism in descending order positively affect purchase intention on fair trade fashion products. Therefore fair trade fashion products with various usages and sustainable high quality are promoted by differentiated marketing strategies.