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기부캠페인 활성화 방안에 대한 연구 -유형별 사례분석을 중심으로 (A Study on the Effective Ways of Charity Campaigns - focused on a Classification of Charity Case Studies)

  • 박진희
    • 한국융합학회논문지
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    • 제8권12호
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    • pp.227-234
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    • 2017
  • 기부문화가 활성화되지 못한 한국에서 기부는 아직도 대부분의 사람들에게 경제적인 여유나 시간적인 여유를 가진 사람들의 몫이라는 선입견이 팽배하다. 게다가 몇몇 기부단체들의 비리로 인해 기부금의 쓰임새에 대한 불신 또한 많은 사람들이 기부를 주저하게 하는 이유가 되고 있는 실정이다. 이러한 기부에 대한 불신과 잘못된 시각에 대한 인식개선과 함께 사람들이 행동의 변화로 기부에 동참할 수 있도록 유도하는 기부 캠페인의 필요성이 대두되고 있다. 따라서 다양한 기부 캠페인 성공사례를 유형별로 분류하여 살펴보고 각 유형별 특징을 토대로 기부문화 확산과 정착을 위한 기부 캠페인의 제작방향을 제시하고자 하였다. 연구결과, 사람들의 호기심을 자극하고 재미와 즐거움이 제공되었을 때 공감하고 기부로 이어지는 효과가 좋았다. 또한 기부과정이나 결과를 투명하게 보여 주는 것이 신뢰를 형성하고 지속성 있는 기부로 이어짐을 알 수 있었다.

비영리단체의 자선충동 동기에 관한 연구 -자기결정성 이론을 중심으로- (The study on the Consumer's Motivation of Charity Impulse in Non-profit Organization-Based on Self-Determination Theory)

  • 옥정원;이종호;박희화
    • 한국콘텐츠학회논문지
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    • 제9권11호
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    • pp.348-362
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    • 2009
  • 본 연구는 비영리단체에 기부를 하는 소비자들의 자선충동의 동기가 심리적 성과에 미치는 영향을 탐색적으로 살펴보았다. 이를 위해 본 연구는 자기결정성 이론에 근거한 비영리단체에 대한 자선충동 동기가 소비자-비영리단체 간의 동일시를 매개변수로 하여 기부충성도에 영향을 미치는 요인임을 제시하였다. 본 연구의 결과 비영리단체의 자선적 충동 동기의 경우 개인의 자율성과 해당 비영리기관과의 관련 및 유능성이 중요한 요인으로 나타났다. 특히 관련 및 유능성의 경우 비영리 단체와의 동일시에 중요한 영향을 주는 것으로 나타났다. 본 연구는 기부자들이 비영리단체에 대한 심리적 측면에서의 자선충동 동기에 관한 연구가 전무한 실정에서 자선모금기관이 재원을 확보할 수 있는 효과적인 마케팅 전략을 구축하는데 기초자료를 제공하며 소비자들의 자선충동 동기에 대해 탐색하는 최초의 연구로서 중요한 의의를 가진다.

여고생의 의복 처분행동에 관한 연구 (A Study on the Disposition Behaviour of Dealing with Clothes of High School Girls Students)

  • 정영희;이혜자
    • 한국가정과교육학회지
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    • 제13권2호
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    • pp.25-36
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    • 2001
  • The purpose of this study is to activate the disposition behaviour of dealing with the recyclable clothes by using the primary causes related to the behaviour. The summary of the outcome of this research is as follows. First. the attitude of girl students toward the consumption of their clothes is of great value. It presents the attitudes toward both the internal incentive and the external incentive are of great value and the attitude toward the external incentive has a little higher level than the attitude toward the internal incentive does : the altruistic behaviour of high school girls who tend to simply give or donate their clothes to their relatives or neighbors has a higher level than the economic behaviour by barter or sale at second-hand. Second. there's a positive correlation between the attitude toward the consumption of clothes and the altruistic behaviour in dealing with clothes and there is not a significant correlation between the attitude toward the consumption of clothes and the economic behaviour. The attitude toward the internal incentive has a positive correlation with the altruistic disposition. This research shows that there's a positive correlation between the attitude toward the external incentive and the economic disposition behaviour and the altruistic disposition behaviour. Third. the relative power of influence of the related variables that have an effect on the altruistic disposition behaviour shows that the attitude toward the internal incentive comes first and the personal contact with the information comes second. the attitude toward the consumption of clothes comes third and the existence of mother's job comes last in order of influence. The relative power of influence of the related variables that have an effect on the economic disposition behaviour shows that grades and the attitude toward the external incentive comes first and the existence of siblings comes next in order of influence.

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신·구시가지의 도시공원 불균형 분포 분석 및 개선방안 연구 (A Study on Improving the Unbalanced Deployment of Urban Parks)

  • 성현찬;이양주
    • 한국환경복원기술학회지
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    • 제15권3호
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    • pp.1-15
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    • 2012
  • The objective of this study is to analyze the distribution of urban parks and its problems in a city in Gyeonggi-do where new towns and old towns are mixed. The study will also analyze and understand the unbalanced deployment of urban parks - rest areas and carbon absorbers of an entire city - between old towns and new towns, suggest improvement opportunities and examine and suggest plans to create and expand urban parks in old cities that lack urban parks. Findings showed that first, new towns were 1.2~1.6 higher than old towns in the number of parks, park area, and per capita park area, indicating that parks were unbalanced across towns. Second, as for a plan for improving the unbalanced deployment of urban parks, when the use area needs to be changed in an urban development project, it was suggested to donate 10% of the project site to the city to create it into a park and it was suggested to identify and proactively improve alternative park resources that can replace parks such as rivers and recreational sites. Third, regarding a plan for improving urban parks in old towns, it was suggested to secure urban parks by attracting various urban development projects to old town areas. The amendment of related laws was proposed to double required park area to $6m^2$ per household. Amendments were also suggested for one law and four guidelines to specifically define the location of urban parks as well.

『미암일기(眉巖日記)』분석을 통한 16세기 사대부가(士大夫家) 음식문화 연구 - 정묘년(丁卯年)(1567년(年)) 10월(月)~무진년(戊辰年)(1568년(年)) 9월(月) - (A Study on the 16th Century Food Culture of Chosun Dynasty Nobility in "Miam's Diary")

  • 김미혜
    • 한국식생활문화학회지
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    • 제28권5호
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    • pp.425-437
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    • 2013
  • The aim of this study was to establish the identity of Korean traditional food based on the recorded food preferences during the period of the Chosun Dynasty. Our primary source in this regard was the invaluable, historical document called the "Miam's diary." This important document reveals details of such food preferences from October 1567 to September 1568. By analyzing the income-expenditure trends of virtually every household, this diary was used to describe a vivid traditional food preference of the people during that period. A detailed analysis of the diary reveals the summary of families' characteristics in the 16th century. First, it records the fact that expenditure on food was mainly based on stipend and gifts received. The type of food preferred by the people was diverse in nature; for it included rice, bean, chicken, pheasant, and seafood. However, there were dried or pickled forms too so as to prevent them from undergoing decay. Second, it throws light on the fact that people expended food mainly as a salary for servants. People utilized the income from selling such food items to purchase goods and land. They also used the same either to donate for a funeral or wedding purpose. Third, it records the fact that day-to-day purchase of groceries was mostly based on gift(s) for someone close to them such as a neighbor, colleague, relative, or student. Further, such gifts included small groceries, food items, and clothes. Fourth, based on the data available in the diary, it seemed likely that the gentry families laid emphasis on the customary formalities of a family dating back to as early as the late 16th century. Finally, the document also records the fact that noblemen of the Chosun Dynasty had a notion that they had to extend warmth and affection by presenting generous gifts to their guests at home. Noblemen during that period were very particular in welcoming their guests as they believed that this approach alone would testify their status as noblemen.

축산제품에 응용하기 위한 콩제품 추출물의 항산화 능력에 관한 연구 (Study on the Antioxidant Activity of Soybean Products Extracts for Application of Animal Products)

  • 이치호;문성용;이중칠;이지영
    • 한국축산식품학회지
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    • 제24권4호
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    • pp.405-410
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    • 2004
  • 본 연구는 콩 제품 추출물의 항산화 활성을 DPPH 수소 공여 능으로 실험하고, 기존의 항산화제와의 상승효과 및 TBA radical scavenging activity를 실험하였고 그 결과는 다음과 같다. 콩 제품 추출물은 DPPH와 반응하여 시간이 경과함에 따라 감소하고, 시판 항산화제인 ascorbic acid는 반응 초기에 완료되는 결과를 보이는 반면 BHT와 BHA는 지속적으로 감소되는 것을 확인할 수 있었다. 또한 콩 발효식품인 된장과 청국장 추출물이 비 발효식품인 두유 추출물에 비하여 감소폭이 다소 크게 차이가 나타났다. 콩제품 추출물과 시판 항산 화제의 상승효과를 조사한 결과 모든 시험 구에서 반응시간이 경과함에 따라 감소폭이 증가하여 상승효과가 나타났으며 발효 식품인 된장과 청국장이 비 발효 식품인 두유에 비하여 시판 항산화제와의 상승효과를 더욱 강하게 나타내었다. 콩 제품 추출물의 TBA 측정을 조사한 결과, 청국장 추출물의 억제율은 45.8%, 된장추출물의 억제율은 45.2%로 나타났고, 두유 추출물의 억제율은 이보다 약 12% 낮은 33.6%로 나타났다. 따라서 이들 추출물 중 두유 추출물은 기존의 이 소플라본이 생체에 미치는 긍정적인 효과와 함께 이들 항산화제 기능을 축산식품에 응용 가능한 것으로 사료된다.

홍삼으로부터 분리한 수용성 갈변물질의 항산화 활성 1. DPPH의 수소공여능 및 hydrogen peroxide 소거능 중심으로 (Antioxidant Activity of the Water Soluble Browning Reaction Products Isolated from Korean Red Ginseng 1. DPPH Radical and Hydrogen Peroxide Scavenging)

  • 이종원;도재호;심기환
    • Journal of Ginseng Research
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    • 제23권3호
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    • pp.176-181
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    • 1999
  • 홍삼에서 분리한 수용성 갈변물질의 항산화 활성을 DPPH 수소공여능 및 hydrogen peroxide 시스템에서 조사한 결과를 다음과 같다. 1. DPPH 수소공여능 수용성 갈변물질 S-1, S-2는 반응시간이 경과함에 따라 완만하게 감소하였고, L은 S-1, S-2보다 시간이 경과 함에 따라 감소폭이 증가하였다. L의 경우 BHT, BHA $5{\times}10^{-4}M,\;{\alpha}-tocopherol\;1{\times}10^{-4}M$ 및 ascorbic acid $5.7{\times}10^{-3}M$ 보다 감소폭이 증가하였으나, S-1, S-2는 합성 항산화제와 감소폭이 비슷하였다. 2. Synergist 효과 L, S-1 및 S-2 와 상기의 합성 항산화제 농도와 시너지스트 효과를 조사한 결과, 모든 시험구에서 반응 시간이 경과 함에 따라 감소폭이 증가하여 시너지스트 효과가 나타났다. 3. Hydrogen Peroxide 소거능 :수용성 갈변물질의 hydrgen peroxide 소거능을 조사한 결과, L은 $50\~80\%$, S-1은 $70\~100\%,$ S-1은 모든 첨가구에서 반응 초기부터 $100\%$로 완전히 소거되었다.

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정부주도형 및 민간주도형 푸드뱅크(Food Bank) 사업의 기탁 특성 분석 (Analysis on the Donators' Characteristics of Government-dominant and Non-governmental Food Bank Programs)

  • 조미나;홍민아;강혜승;양일선
    • 대한지역사회영양학회지
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    • 제11권5호
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    • pp.618-628
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    • 2006
  • The purpose of this study was to examine the donators' characteristics and donative foods of both government-dominant and non-governmental food bank program, to understand the problems and benefits of food bank program, and to find the solutions to activate food bank program. The questionnaires were distributed to 120 food bank operators and 3 donators were selected from each food bank for the survey from April 2002 to May 2002. 118 sheets (32.8%) from government-dominant food bank and 53 sheets (20.1%) from non-governmental food bank were collected. The main results of this study were as follows: The largest donators to either government-dominant or non-governmental food bank programs were bakery and confectionery companies 31.4% and 45.3% respectively. The majority of donated foods were 'goods in stock' (55.6%) and frequency of donation were largely on a daily basis (27.1% for government-dominant and 22.6% for non-governmental). Some of the donators who had more donative food did not donate, and the reasons were closeness to expiration date of food (67.3%), lack of legal protection in the event of food poisoning (54.5%), and poor public image of food related accidents (52.3%).

A Study on Efficient Software Education Donation Ecosystem

  • Kil, Hyunyoung;Lee, Won Joo;Lim, Chunsung
    • 한국컴퓨터정보학회논문지
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    • 제23권4호
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    • pp.175-182
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    • 2018
  • In this paper, we propose a software education ecosystem model for activating software education donation. First, in order to investigate current software education donation status, we will conduct a survey on software education donors and analyze the results. 39.6% of the software education donors responded that they were introduced to software education donation activities through their affiliated companies, institutions, organizations. Therefore, it can be seen that the promotion of software education donation activities is the most effective by promoting through software companies, organizations, and organizations and using human networks. The subjects of software education donation activities were the highest at middle school students (73.9%), and the contents of software education donations were the highest at programming practice (63.3%). Donors' satisfaction with software education donation activities was 57.9%. The social support for SW education donors was in the order of software education contents support, activity cost support, equipment and network support, and place sponsorship. 87.4% of donors were willing to continue to donate to software education. The reason why they did not want to continue donating software education was 'lack of personal time' (65.4%). Therefore, it is necessary to develop appropriate social support and incentive system to overcome shortage of personal time in order to activate software education contribution. In order to promote sustainable software education donations, it is essential to establish a virtuous circle of software education donation ecosystem based on cooperation and solidarity with various organizations such as government, corporations, institutions, universities and civil society organizations.

노인들의 죽음에 대한 태도 조사 연구 (A Study on the Attitudes toward Death of the Elderly People)

  • 김귀분
    • 대한간호학회지
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    • 제8권1호
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    • pp.85-98
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    • 1978
  • This study was designed to investigate the elderly people's attitude toward death for the purpose of identifying the issues needed in the planning of health management and care activities for the aged. The total number of subjects in this study was 354 elderly people who were accommodated in house for elderly people (185) and school for elderly people (169). The scale for the attitude toward death of aged persons as an instrument of this study was mainly constructed with reference to Schneidman's attitude questioners toward death modified of adjust the Korean cultural characteristics and attitudes concerning death. Theresultsofthisstudywereasfollows: - 1. Out of total 45.8% of the respondents consider that death is a natural phenomena and ending of life. The responses on the meaning of death appeared differently : non-religions (48.1%) and oriental religions (50.3%) consider death as a natural phenomena however western religions (47.4%) consider that death is God's call. This difference was statistically significant. (x$^2$= 56.6419. df = 10. p<0.01). Respondents with a spouses (52.4%) think death is a natural phenomena opposed to respondent without spouses (33.3%). This was statistically significant. (x$^2$= 14.7134. df= 5 p<0.05). 2. Respondents in the house for aged persons (51.9%) replied. They do not wanted death because it meant a separation from their family as compared to those from school for aged persons (26.0%). 57.9% responded that they want to be told when death is confronted. 3. 51.2% of the respondents replied that the main factor to influence their attitude toward concept of death was the dying of their friends & relatives. 79.9% of respondents expressed that wished to die. The main reason for dying was economic shortage (28.3%). 4. 70.1% of the respondents want their body to be hurried while only 1.1% of the respondents want to donate their body to a medical research. 5. Over two thirds of the respondents replied that they do not believe in a life in heaven or that they will be rebirth. 6. The questioners of this study stimulated 56.8% of the respondents to feel that they should spend the leu of their life more effectively and 15.5% of the respondents felt it gave them the opportunity to think about their death seriously.

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