• Journal of Distribution Research
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• v.15 no.2
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• pp.71-99
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• 2010

Most of studies on patriotism in the marketing area have focused on ethnocentric tendencies observed in consumption behaviors. On the contrary, there have been few empirical studies on how patriotism in the general sense, indicating affection for, attachment to, and pride in the country, influences consumers' evaluation of domestic and foreign products. Given the current situation that marketing activities appealing to people's patriotism is increasing, this is somewhat surprising. Thus, this study examined empirically how patriotism influences people's evaluation of domestic and foreign products. In addition, we tested whether consumer ethnocentrism works as an intervening variable in the relation between patriotism and product evaluation. The empirical analysis was conducted through a questionnaire survey of undergraduate and graduate students at universities in Seoul. The survey asked about the respondents' patriotism, consumer ethnocentrism, domestic product evaluation, foreign product evaluation, and demographical characteristics. In foreign product evaluation, the respondents were requested to evaluate Chinese and Japanese products. Email was used to send and recover the questionnaires, and 135 replies were used in the analysis. Major findings from the empirical analysis are as follows. First, a significant relationship was observed between patriotism and domestic product evaluation. That is, patriotic participants evaluated domestic products more favorably. On the other hand, no significant relationship was observed between patriotism and foreign product evaluation(See Table 1-1 and 1-2). Next, the effect of patriotism on domestic product evaluation was mediated by consumer ethnocentrism. However, whether the effect of patriotism on domestic product evaluation is mediated by consumer ethnocentrism partially or fully was different according to product(See Table 2-1 and 2-2). Lastly, we tried to analyze the relation between consumer ethnocentrism and product evaluation and comparing the results with findings of previous researches. According to the results, a significant relationship was observed between consumer ethnocentrism and domestic product evaluation but not between consumer ethnocentrism and foreign product evaluation. The meanings of this study are as follows. First, there have been few marketing studies that investigated the relation between patriotism and product evaluation. Thus, this study is meaningful in that it supplemented the limitation of previous research. Second, consumer ethnocentrism was found to mediate the relation between patriotism and domestic product evaluation. Considering the absence of previous research that examined the role of consumer ethnocentrism as an intervening variable, this study is significant in that it expanded the scope of research on consumer ethnocentrism. Third, from the practical aspect, the results of this study suggest that marketing appealing to patriotism is effective in stimulating consumers' purchase and consumption of domestic products. Accordingly, such a marketing strategy is expected to be effective in protecting domestic markets from imported goods and overseas brands and to increase demands for domestic products and brands. However, there is the question of whether the effect of patriotism based marketing strategies in promoting demand for domestic products would persist. That is, this study could not find a significant relation between patriotism and foreign product evaluation, and this means that the increase in patriotism for the home country does not damage people's view to the quality of foreign products negatively. Accordingly, without change in people's perception of foreign products, it is highly likely that the increase in demand for domestic products or brands induced by patriotism elevated at a specific time or situation may not last long. Fourth, the results of this study suggest that the patriotism level may influence consumers' choice behavior toward retailers strongly connected to a specific country or region. That is, consumers with high level patriotism may hesitate or avoid using a retailer associated with some foreign country. Fifth, according to the results of this study, when people's patriotism is stimulated by a specific social situation or event, it can be an opportunity for domestic franchise brands to increase their market performance such as sales and market share and, at the same time, for foreign franchise brands to experience adversities. Therefore, during a period like the Olympic Games or the World Cup when people's sense of belonging or attachment to their country is heightened, domestic franchise brands need to make marketing activities that may lead market opportunities to substantial results and foreign franchise brands to cope with such adversities. Sixth, consumers' brand choice is often made in retail stores. It has been demonstrated by numerous studies that in store stimuli such as point of purchase display can affect consumers' behavior. Considering this, domestic brands facing competition with foreign brands should make continuous efforts to enhance the market performance of their products through developing in store stimuli that can stimulate consumers' patriotism. Finally, based on the major findings of this study, both academic and practical issues were discussed. Suggestions for future studies were provided.

• The Journal of Economics, Marketing and Management
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• v.8 no.4
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• pp.37-45
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• 2020

Purpose: This study aims to clarify the concept of entrepreneurial leadership by reviewing the relevant existing studies, and to examine changes in entrepreneurial leadership research through review and statistical analysis on the articles published in Korean and international journals. Research Design, Data, and Methodology: Among the papers published between 2010 and 2020, 8 Korean studies and 42 international studies (UK and US) that clearly identify entrepreneurial leadership as research topic were analyzed. Results: Examinations on the yearly trends, keywords, and research methods reveal that research on entrepreneurial leadership is increasing recently with the emphasis on the statistical analysis. Keyword analysis shows high frequency of team and innovation for domestic research, while overseas research focuses on entrepreneurship, leadership, and gender associated keywords. Conclusions: This study has confirmed that overseas studies employ various methodologies, focusing on statistical analysis and that the effect of entrepreneurial leadership are in progress. For domestic cases, studies on entrepreneurial leadership are limited in number. Research topics and methods are areas that need further improvements. Research on entrepreneurial leadership has recently begun, requiring diversity in the subjects and methods for future development

• Knowledge Management Research
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• v.9 no.3
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• pp.59-76
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• 2008

Due to rapid increase in number of Internet users, the volume of domestic Internet shopping is expanding dramatically. Although the Internet shopping mall business is steadily growing, it has structural weakness, and in general, the business does not generate profit. In this context, this research identifies characteristics of the Internet shopping non-adopters, and suggests strategies to strengthen competitiveness of domestic Internet shopping malls and to create a new demand. Analysis of MCR data in 2007 showed that out of 4,298 respondents, 2,206 people adopted Internet shopping (51.3%). and 2,092 did not (48.7%). The survey measured 28 items regarding a consumption pattern and a lifestyle of the Internet users, and the analysis result showed that the pattern can be categorized in seven groups. Based on the analysis, the research suggests that the domestic Internet shopping malls adopt strategies to increase consumers' access frequency to tile Internet service, provide high-end goods, diversify transaction methods, make online shopping more convenient, cater to diversified consumer demands based on demographic data, provide price comparison more Internet shopping mails, and provide sufficient and useful information to consumers.

• Proceedings of the PSK Conference
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• 2003.10b
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• pp.222.1-222.1
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• 2003

This study was carried out to investigate the quality control of domestic and imported Puerariae Radix. It was analyzed by HPLC using ${\mu}$-Bondapak C$\sub$18/ column with 35% MeOH containing 1% CH$_3$3CO$_2$H system as the mobile phase at UV 254nm. Good linearity showed over the range of 10 to 200$\mu\textrm{g}$/$m\ell$(r$^2$=1) for Puerarin, and 0.5 to 10$\mu\textrm{g}$/mg(r$^2$=0.9999) for Daidzein. The average contents of Puerarin and Daidzein were 5.5${\pm}$1.2%(Domestic), 5.3${\pm}$0.7%(Imported), and 0.05${\pm}$0.02%(Domestic), 0.08${\pm}$0.02%(Imported).The average recovery rates of Puerarin and Daidzein were 101.8${\pm}$1.9% and 97.2${\pm}$0.7%, respectively.

• Fashion & Textile Research Journal
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• v.24 no.5
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• pp.636-646
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• 2022

This study attempted to investigate the research trend of MLD studies which were issued from 2001 to March 2022 by research period/area/method/purpose through the analysis of academic theses and journals and use the results for the growth and of MLD. The study results found the followings: First, in terms of the results by research period, a total of 84 academic papers and journals were published: Phase 1 (15), Phase 2 (47), Phase 3 (22). Second, when analyzed by research area, 'cosmetology' was the highest with 19 papers in terms of the number of studies. In fact, the field of study accounted for the largest portion in all three phases. Third, when analyzed by research method, quantitative research showed the largest percentage in all three phases. Fourth, when analyzed by research purpose, a practical approach was dominant with 81 papers out of the total number of 84 (3 papers in theoretical approach). Concerning a domestic MLD-related research trend, it is an essential step for MLD study establishment and qualitative improvements. Such research analysis of MLD studies is meaningful in that it has not been attempted before. In addition, it is anticipated that the study results would be helpful in searching a direction for the academic growth and development of MLD.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.16 no.2
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• pp.201-216
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• 2005

This study investigated of the differences of the image between the domestic and china tourist of the visiting in busan metropolitan city and their image evaluation were different according to the nationality. The attribute for the destination image types were measured using 27 items. The factors involved in the destination image were analysis and 7 factors emerged. The result are as follows. First, Between the domestic and china tourist of living appeared to statistical different of the destination image. Second, Between destination image and revisiting preference appeared to statistical difference. Third, Between destination image and revisiting preference appeared to statistical difference according to the nationality. Forth, Between destination image and revisiting preference appeared to statistical partially difference according to the nationality. Finally it is also appeared to the statistical difference on the job. ANOVA, t-test was utilized for the above analysis which revealed that a statistic partially difference exited between domestic and china tourist.

• Proceedings of the Korea Hospitality Industry Research Society Conference
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• 2005.11a
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• pp.21-33
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• 2005

This study investigated of the differences of the image between the domestic and china tourist of the visiting in busan metropolitan city and their image evaluation were different according to the nationality. The attribute for the destination image types were measured using 27 items. The factors involved in the destination image were analysis and 7 factors emerged. The result are as follows. First, Between the domestic and china tourist of living appeared to statistical different of the destination image. Second, Between destination image and revisiting preference appeared to statistical difference. Third, Between destination image and revisiting preference appeared to statistical difference according to the nationality. Forth, Between destination image and revisiting preference appeared to statistical partially difference according to the nationality. Finally it is also appeared to the statistical difference on the job. ANOVA, t-test was utilized for the above analysis which revealed that a statistic partially difference exited between domestic and china tourist.

• Knowledge Management Research
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• v.18 no.3
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• pp.81-99
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• 2017

This study is to compare the main subjects of domestic and foreign knowledge management research in terms of keywords and to clarify whether domestic knowledge management research reflects research trends in overseas knowledge management research. Specifically, we try to find out whether the central activities such as knowledge sharing, knowledge generation, and acquisition, which are knowledge management activities of knowledge management research, are being studied without bias. In order to analyze this, we analyzed the data of domestic and foreign knowledge management research for the last 5 years from 2012 to 2016. In Korea, the Knowledge Management Society of Korea collected 167 papers and 787 keywords, and collected 132 papers and 640 keywords from the Korea Society of Management Information Systems in order to distinguish the research areas. Overseas papers collected 315 papers and 1,746 keywords published by Emerald. Also, we collected 382 papers and 1,633 keywords in the Korean Management Review and collected 646 papers and 2,879 keywords in the Korean Business Education Review. Frequency analysis and network analysis of 1,642 papers and 7,685 keywords are summarized as follows. The Knowledge Management Society of Korea has focused on knowledge sharing, and in 2016, interest in knowledge transfer and knowledge search has shifted. The Journal of Knowledge Management, which is published by Emerald, has been a major concern for knowledge transfer and knowledge sharing. The research trends of the Korea Society of Management Information Systems to distinguish a clear identity of knowledge management research are focusing on smart area and mobile domain such as information security domain, cloud, smart phone, and smart work. In the Korea Society of Management Information Systems research, the main subject of knowledge sharing is also commonly found.

• Asia-Pacific Journal of Business
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• v.14 no.3
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• pp.115-147
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• 2023

Purpose - This study examines previous research on organizational silence for several decades since the concept of organizational silence was firstly suggested in 2000. In this study, based on previous studies on organizational silence published in domestic and international journals from 2010 to 2022, research trends were analyzed, issues were derived, and future research was suggested. Design/methodolgy/approach - The authors searched relevant keywords such as organizational silence, employee silence, employee voice and so on in the domestic as well as international academic database. 63 domestic papers were found, and based on these articles, we analyzed the research trends. Findings - Similar variables were proven with only different contextual samples without any originality in the theoretical perspective. Moreover, studies on the causal relationship between each type of organizational silence and the occurrence of organizational silence over time were also insufficient. In addition, because research on public organizations was limited to police officers and public officials, future research is needed to investigate more different organizational situations. Furthermore, other variables such as personal characteristics and leadership factors were also relatively unexplored. Based on these limitations, future research is needed to consider more diverse demographics, Korean cultural factors, organizational characteristics, and the patterns changes in time. Research implications or Originality - This study suggests limitations as well as future directions by summarizing the previous research on organizational silence which is an emerging issue in global societies and the organizational management filed.

• Korean Journal of Veterinary Service
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• v.31 no.3
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• pp.283-290
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• 2008

Highly pathogenic avian influenza(HP AI) is one of the most important zoonoses in the around of world. That occurred in the domestic ducks of 34 olds day in Jeonbuk of Korea on April 2008. All of infected ducks were died. We could found several clinical signs such as facial swelling with cloudy eyes, conjunctivitis, and neurological sign. In the autopsy, moderate congestion in the kidney, multifocal hemorrhagic foci in pancreas, and mild swelling in brain were observed. Gliosis in brain and severe congestion in kidney were also shown in histopathological findings. Specific band for H5 antibody was detected in polymerase chain reaction (PCR).