• Title/Summary/Keyword: Diversity factor

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The Effects of Experiential Value on Brand Equity - Focus on Kitsch Product of Luxury Brands - (소비자의 경험적 가치가 브랜드 자산에 미치는 영향 연구 - 럭셔리브랜드의 키치제품을 중심으로 -)

  • Chae, Heeju;Ko, Jeonmi;Ko, Eunju
    • Journal of the Korean Society of Costume
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    • v.66 no.2
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    • pp.45-60
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    • 2016
  • As a method to satisfy needs and emotions of consumers who pursue diversity, the use of Kitsch in the fashion industry has been increased. Previous studies on Kitsch fashion have focused on qualitative research on the characteristics of Kitsch product, and little empirical researches have been conducted on consumer attitude such as consumer response to Kitsch products and brand equity. Therefore, the purpose of this study are 1) to investigate comparisons of experiential values (i.e., Aesthetic, Amusing, Cultural) with Kitsch product moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), and 2) to explore the relationship between experiential values and brand equity. Factor analysis, reliability analysis, ANOVA, and structural equation model using SPSS 18.0 and AMOS 18.0 were used for the data analysis. 210 questionnaires were analyzed for this study. The results of this study were as follows. First, significant difference in aesthetic values of Kitsch products were shown. Kitsch Product with nostalgic characteristics has higher aesthetic values than others. Specifically differences in experiential values with Kitsch product were partially moderated by consumers' characteristics (i.e., consumer uniqueness, fashion involvement), Second, cultural value had a positive influence on brand awareness, while amusing and cultural values had a positive influence on brand image. Also aesthetic and amusing values had a positive influence on brand loyalty. Academic and business implications were discussed from this study.

A Study on the Web-based Information Literacy Model Development for University Libraries (대학도서관의 웹기반 정보활용교육 모델 개발에 관한 연구)

  • Chung, Jae-Young
    • Journal of Korean Library and Information Science Society
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    • v.39 no.1
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    • pp.195-217
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    • 2008
  • Providing web-based information literacy is a new turning point in the library instruction. After 2005 many university libraries are adopted to web-based information literacy. However as a result of research found out that initial problems of introduction to web-based information literacy are shown such as the lack of interest and motivation causing factor, the simplicity of providing method and so on. In order to maximize the effectiveness of web-based information literacy, working out in the way how to use library, how to search, demand of information, information ethics are the factors which should be constructed in the overall content aspect of web-based information literacy. Also, understanding and analysis of the tendency of users through the provision of diversity, flexibility of IT technology is based on a secure, and the need to pursue a variety of media are the factors which should be needed the way how to provide.

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A Survey Research on the Kindergarten Uniform Design - Focused on Suncheon Area - (유치원복 디자인에 관한 실태 조사 - 순천지역을 중심으로 -)

  • Kim, Sun Young
    • Korean Journal of Human Ecology
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    • v.23 no.4
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    • pp.681-695
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    • 2014
  • This study has the purpose to find basic materials for development of kindergarten's uniform and suggest the improvement of its design based on the survey results from Suncheon area in Jeollanam-do of Korea. Such study methods were conducted as literature review, survey with direct visit, interview, and photographing of dresses regarding the kindergarten uniform. The following are research results. First, kindergarten teachers presented a positive opinion about the necessity for children to wear the uniform. In selection of design, they regarded the activity as most important factor. Kindergartens applying active wear compatible as townwear also accounted for 57.1%, which is more than half. Second, the formal wear, in the winter season was found to consist with jacket or knit cardigan, knit vest, shirts, skirts or pants, and necktie. For color, most of them are in dark tone, which need to be brighter. For pattern, they are in plain color, which needs to have various patterns. As to the cloth material, such problems should be improved as warmth retentivity in consideration of seasonal nature, moisture retentivity, breathability, color retentivity when washing, and harmless to human body. Third, active wear is mostly the casual sportswear type. But it has no characteristic unique to kindergarten in design and needs to be altered for differentiated design. Especially, it is simply divided into winter wear and summer wear in kind. Therefore, it is required to have differentiation for seasonal characteristic and diversity in number of item and improvement in terms of cloth material.

Seasonal Variation in Species Composition of Fish Collected by Trammel Net Around Dokdo, East Sea of Korea (독도 주변해약에서 삼중자망으로 어획한 어류의 종조성 및 계절변동)

  • Lee, Hae-Won;Hong, Byung-Kyu;Sohn, Myong-Ho;Chun, Young-Yull;Lee, Dong-Woo;Choi, Young-Min;Hwang, Kang-Seok
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.43 no.6
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    • pp.693-704
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    • 2010
  • Seasonal variation in species composition around Dokdo, East Sea of Korea, was investigated using trammel-net catches, from 2006 to 2009. A total of 53 fish species belonging to 23 families in 12 orders were captured; the orders Perciformes (12 families, 22 species) and Scorpaeniformes (four families, 22 species) were dominant. Between 2008 and 2009, 43 species were collected by trammel net. The number of species was highest in August 2009 (25 species) and lowest in February 2009 (11 species). The number of individuals and total biomass peaked in November 2009. Diversity indices for fish catches were highest in August 2008 (2.4368) and lowest in November 2009 (0.4253). The dominant species were Thamnaconus modestus and Sebastes schlegeli. Hierarchical clustering analysis showed five fish groups, with frequency and number of individuals similar to results of correspondence analysis (CA), which showed a closer relationship to the year term than the season term. CA showed that temperature was an important factor influencing fish species richness and abundance. Three main fish assemblage types coexisted around Dokdo: an East Sea coastal fish assemblage, a subtropical fish assemblage, and a cold water fish assemblage.

Seasonal Variations in Species Composition and Abundance of Fishes Collected by an Otter Trawl in Nakdong River Estuary (낙동강 하구해역에서 저인망에 의해 어획되는 어류의 종조성 및 계절 변동)

  • 허성회;정석근
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.35 no.2
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    • pp.178-195
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    • 1999
  • The species composition and seasonal variation in abundance of fishes in the Nakdong River estuary were investigated monthly from February 1987 to January 1988. During the study period, 23,008 specimens belonging to 100 species were collected. The most abundant fish species were Repomucenus valenciennei, Pholis fangi, Leiognathus nuchalis, Trachurus japonicus, and Sardinella zunasi. These five species comprised 63.0% of total fishes and 47.8% of total biomass collected. The seasonal dominant fish species were P. fangi and R. valenciennei in spring, R. valenciennei and Cynoglossus joyneri in summer, Thryssa kammalensis and Apogon lineatus in fall, and R. valenciennei, L. nuchalis and S. zunasi in winter. The number of fish species, number of individuals collected, and species diversity indices fluctuated with the seasons. The number of species and number of individuals decreased significantly in the upper estuary. While temperature was an important factor which influenced on seasonal fluctuation of the fish community, salinity determined the spatial distribution of fishes.

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The Relationship between Brand Personality and Brand Preference of Casual Apparel Brands - Focusing on the University Students in Korea - (캐주얼 의류 브랜드들의 브랜드 개성과 브랜드 선호도 간의 관계 - 국내 대학생들을 중심으로 -)

  • Lee, Jung-Mi;Ahn, Hyung Jun
    • Fashion & Textile Research Journal
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    • v.18 no.2
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    • pp.167-175
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    • 2016
  • Brand personality is the human-like traits of brands that consumers can use to identify brands. Despite the importance of brand personality, there has been limited research about it in Korea recently, especially for casual apparel brands. Considering the changes in lifestyle and the increasing popularity of leasure activities in Korea, it is important to analyze the brand personality of casual brands for understanding Korean consumers. This study aimed to analyze the brand personalities of eight well-known casual brands in Korea, and to investigate the relationship between the brand personalities and brand preference. Specifically, this study questioned whether the similarity in brand personalities leads to similar patterns of preference for the brands. The eight brands were carefully selected so that they can well represent the diversity in the dimensions of perceived brand personality, while also being well-known to the participants of the survey. Factor analysis of the data from the survey of Korean university students yielded five factors of brand personality: liveliness, high class, ordinariness, rationality, and reliability. The eight brands showed significant difference across the five factors. Multidimensional scaling analyses of the brands were conducted based on the similarity in brand personality and brand preference respectively. The result showed significant difference in the relative distribution of the eight brands in the two-dimensional space of the analyses.

Endurance Life of Taper Roller Bearing for Wheel Loader Axles (휠 로더 차축 테이퍼 롤러 베어링의 내구수명)

  • Yoo, Dae Won;Lee, Jai Hak
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.37 no.11
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    • pp.1323-1330
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    • 2013
  • A wheel loader is a type of construction machinery that is capable of performing a variety of tasks, and demands on its functional diversity and structural reliability are growing. A wheel bearing is one of the core components that determine the life of the loader; taper roller bearings are commonly used for this purpose. The lifetime of a bearing is typically calculated based only on its load and revolution speed. The initial preload of a taper roller bearing is a critical factor that directly affects its endurance life. In this study, the relations between the endurance life and preload characteristics including the amount of preload according to the weight, rotational speed, and thermal modification applied to tapered roller bearings are presented. When the temperature is $100^{\circ}C$, an excessive preload condition is expected compared with that at room temperature, and the durable life decreases by 20.3 %.

Cancer stem cell theory and update in oral squamous cell carcinoma (구강 편평세포암종에서의 암줄기세포 이론과 최신 지견)

  • Kim, Deok-Hun;Yun, Jun-Yong;Lee, Ju-Hyun;Kim, Soung-Min;Myoung, Hoon
    • Journal of the Korean Association of Oral and Maxillofacial Surgeons
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    • v.37 no.2
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    • pp.97-108
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    • 2011
  • Cancer stem cells have stem cell-like features, such as the ability for self-renewal and differentiation but show unlimited growth because they have the lost normal regulation of cell growth. Cancer stem cells and normal stem cells have similar features. They show high motility, diversity of progeny, robust proliferative potential, association with blood vessels, immature expression profiles, nestin expression, epidermal growth factor (EGF)-receptor expression, phosphatase and tensin homolog (PTEN) expression, hedgehog pathway activity, telomerase activity, and Wnt pathway activity. On the other hand, with cancer cells, some of these signaling pathways are abnormally modified. In 1875, Cohnheim suggested the concept of cancer stem cells. Recently, evidence for the existence of cancer stem cells was identified. In 1994, the cancer stem cells' specific cell surface marker for leukemia was identified. Since then, other specific cell surface markers for cancer stem cells in solid tumors (e.g. breast and colon cancer) have been identified. In oral cancer, studies on cancer stem cells have been performed mainly with squamous cell carcinomas. Oral cancer specific cell surface markers, which are genes strongly expressed in oral cancer and cancer stem cell specific side populations, have been identified. Cancer stem cells are resistant to radiotherapy and chemotherapy. Therefore, to eliminate malignant tumors efficiently and reduce the recurrence rate, therapy targeting cancer stem cells needs to be performed. Currently, studies targeting the cancer stem cells' specific signaling pathways, telomerase and tumor vasculatures are being done.

PAPR Analysis of the OFDMA and SC-FDMA in the Uplink of a Mobile Communication System

  • Li, Yingshan;Lee, Il-Jin;Kim, Jang-Su;Ryu, Heung-Gyoon
    • Journal of electromagnetic engineering and science
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    • v.9 no.1
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    • pp.17-24
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    • 2009
  • In recent years, OFDMA(orthogonal frequency division multiple access) and SC-FDMA(Single Carrier Frequency Division Multiple Access) have been widely studied for the uplink of a mobile communication system. In this paper, PAPR(Peak-to-Average Power Ratio) and BER(Bit Error Rate) performance of the OFDMA and SC-FDMA systems are studied in relation to the uplink of a mobile communication system. Three kinds of sub-carrier allocation methods in the OFDMA system and 2 kinds of sub-carrier allocation methods in SC-FDMA system are suggested to compare and improve system performance. Simulation results show that in the OFDMA system, the first sub-band allocation method has better PAPR reduction performance than the other methods. In the SC-FDMA system, the distributed allocation method offers similar P APR, compared with the sub-band allocation method. P APR can be further reduced by adding a spectrum shaping filter with an appropriate roll of factor. Furthermore, it is found that on average, SC-FDMA can reduce the PAPR by more than 5 dB compared to OFDMA, when the total sub-carrier number is 1,024 and the sub-carrier number allocated to each user changes trom 8 to 512. Because of the frequency diversity and low PAPR characteristics, SC-FDMA system of the distributed sub-carrier allocation method can achieve better BER performance than the OFDMA system.

Community Changes of Ectomycorrhizal Fungi by Thinning in a Forest of Korea (간벌처리에 따른 외생균근균의 군집 변화)

  • Choi, Jae-Wook;Lee, Eun-Hwa;Eo, Ju-Kyeong;Koo, Chang-Duck;Eom, Ahn-Heum
    • The Korean Journal of Mycology
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    • v.42 no.2
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    • pp.133-137
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    • 2014
  • This study was conducted to investigate the effect of thinning on ectomycorrhizal fungal communities in a forest. Ectomycorrhizal root tips were collected from forest soils in thinning and non-thinning sites and identified using morphological characteristics and molecular analysis of ITS rDNA sequences. As a result, species richness of ectomycorrhizal fungi was significantly increased and ectomycorrhizal fungal community composition was changed by thinning. These results suggest that forest management such as thinning, could be an important factor affecting mutualistic relationships and belowground microorganisms in forest ecosystems.