• Title/Summary/Keyword: Distribution strategy

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Distribution Strategy: Lessons from the United States COVID-19 Vaccine Distribution

  • KIM, Dongho;YOUN, Myoung-Kil
    • Journal of Distribution Science
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    • v.19 no.8
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    • pp.5-12
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    • 2021
  • Purpose: The purpose of this paper is to analyze and examine the issues that are directly associated with the United States COVID-19 vaccine distribution and its strategies so that other countries may learn from it and develop sound distribution strategies. Research design, data and methodology: This paper has applied both historical and narrative models to review, identify, and analyze existing literatures to assess the United States' vaccine distribution strategy. Results: Distribution strategy developed by the United States seems to have focused heavily on the basic tenets of physical distribution, i.e., transportation, warehousing, inventory, and large-venue mass-vaccination sites, and the strategy seems to have been successful when looking only at the physical tenets of distribution. However, the analysis indicates that the distribution strategy has not either focused on or included the major activities of distribution, such as inward and outward communication, information, and customer satisfaction. Conclusions: The countries that are currently developing or implementing COVID-19 vaccine distribution strategy should review and learn from the United States' vaccine distribution strategy and its implementation. The countries should include and address all the activities of distribution, including inward and outward communication, information, and customer satisfaction to achieve their vaccination goals, minimize confusion, reduce wasting of doses and vaccine desserts, and improve vaccination rates.

An Optimal Strategy of 3G Mobile Handset Distribution by 3-Person Game (3자간게임모형에 의한 3G 이동통신단말기의 치적유통전략)

  • Joo, Young-Jin;Moon, Hyoung-Don
    • Journal of the Korean Operations Research and Management Science Society
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    • v.34 no.4
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    • pp.185-204
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    • 2009
  • The USIM(universal subscriber identity module)-unlock introducing in July 1, 2008 might be led to a significant change that mobile service provider's dominance is considerably dispersed to the handset manufacturer and distributor. Under USIM-unlock environment, mobile service provider, handset manufacturer, and distributor have to make their decisions on their handset distribution channel strategies: the closed distribution channel strategy or the open distribution channel strategy. The change of distribution channel strategy between members in distribution channel can be understood as a matter of strategy choice, and we have developed a theoretical model and analyzed how to make a decision for the member's optimal distribution strategy based on 3-person game model between members of mobile phone distribution channel, under both of '1 subscriber-1 handset' and '1 subscriber-multiple handset' assumptions. Under '1 subscriber-1 handset' assumption, the closed strategy controlled by mobile service provider is all players' optimal solution because the maximum size of the mobile phone market is limited by subscribers. But, as total expected profit by the handset and distribution subsides is a deficit, mobile service provider have to choose the open strategy and consider the conversion to MNO(mobile network operator). Under '1 subscriber-multiple handset' assumption, mobile service provider is trying to find the way how to lock-in its service and mobile phone and how to maximize ARPU(average revenue per unit), while handset manufacturer and distributor have to look for the way how to maximize the mobile phone market using their own marketing efforts, because it is expected that total mobile handset demand for the open market is bigger than demand for the closed market under '1 subscriber-multiple handset' assumption.

A Review of Strategy to Capture Niche Marketing of HTS Power Distribution Cable

  • Park, Sang-Bong;Nam, Kee-Young;Kim, Dae-Kyeong;Jeong, Seong-Hwan;Ryoo, Hee-Suk
    • KIEE International Transactions on Power Engineering
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    • v.4A no.1
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    • pp.11-17
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    • 2004
  • It becomes difficult and high in cost to construct new ducts and/or tunnels for power cables in domestic areas. This paper presents possible strategy of an HTS distribution cables for distributing electric power in local areas as niche marketing. Reflected were its important distinction such as system configuration, rationale, establishment of strategy and considerably high economical efficiency compared with present underground cables. In this paper, applicable important items by using HTS distribution cables in water pumping powerhouse and distribution substation as example objective regions were reviewed. Based on this, the following items on distribution HTS system are examined. (I)A review of constructing a model system to introduce high temperature superconducting distribution cables to objective areas is presented. (2)The strategy to capture HTS distribution cable in water pumping powerhouse and distribution substation as niche marketing regions were reviewed. (3)In concrete, system configuration, rationale, establishment of strategy and considerably high economical efficiency are reviewed between existing cable and HTS one.

The distribution channel, strategic factor and firm performance: Evidence from FDI enterprises

  • BUI, Lan Thi Hoang;NGUYEN, Dat Ngoc
    • Journal of Distribution Science
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    • v.19 no.10
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    • pp.35-41
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    • 2021
  • Purpose: Research on the development of distribution channels and the strategy will help businesses develop competitiveness in the market. At the same time, the excellent effect of distribution channels and the outstanding implementation of business strategies will help optimize firm performance. Therefore, this study helps to evaluate the influence of distribution channels, and strategy factors on the performance of FDI enterprises in Vietnam. Research design, data, and methodology: Research using quantitative method with PLS-SEM model based on 210 samples using Smart-PLS3. software. The survey subjects are corporate managers who understand the strategies, distribution channels, and performance in Vietnamese FDI enterprises. Results: The analysis results show that strategy factors have a positive effect on firm performance, and distribution channel also has a positive impact on firm performance. This result also indicates that distribution channels activity as an intermediary between strategy and firm performance. Conclusion: The study also gives some policy implications on strategy and distribution channels to improve firm performance. The strategic implementation of finance, human resources, risk, innovation, and diversification of distribution channels are implications for improving firm performance in FDI enterprises. In addition, the research has contributed to the relationship between the distribution channels and firm performance.

FUZZY TORQUE CONTROL STRATEGY FOR PARALLEL HYBRID ELECTRIC VEHICLES

  • PU J.-H.;YIN C.-L.;ZHANG J.-W.
    • International Journal of Automotive Technology
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    • v.6 no.5
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    • pp.529-536
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    • 2005
  • This paper presents a novel design of a fuzzy control strategy (FCS) based on torque distribution for parallel hybrid electric vehicles (HEVs). An empirical load-regulating vehicle operation strategy is developed on the basis of analysis of the components efficiency map data and the overall energy conversion efficiency. The aim of the strategy is to optimize the fuel economy and balance the battery state-of-charge (SOC), while satisfying the vehicle performance and drivability requirements. In order to accomplish this strategy, a fuzzy inference engine with a rule-base extracted from the empirical strategy is designed, which works as the kernel of a fuzzy torque distribution controller to determine the optimal distribution of the driver torque request between the engine and the motor. Simulation results reveal that compared with the conventional strategy which uses precise threshold parameters the proposed FCS improves fuel economy as well as maintains better battery SOC within its operation range.

An Operational Strategy for Inventory Control of Networked Regional Distribution Centers (지역통합 네트워크관리하의 재고통제 운용전략에 관한 연구)

  • Kim, Byeong-Chan;Choi, Jin-Yeong
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.31 no.3
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    • pp.110-116
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    • 2008
  • Operational strategy for inventory control in the distribution system has been given attention. If an individual enterprise implements the strategy, it is not easy to gain scale merits because of limited quantity or burden of inventory. In this study, we propose an operational strategy for inventory control that considers managerial integration of regional distribution centers (RDCs) and present a model of it. In a network of several RDCs, they could share inventory information and supply parts for others in case of an inventory shortage. And a numerical example of the network is illustrated, which compares two operational strategies, integration management of RDCs and individual management of them. The result shows total cost reduction in the strategy of integration management through the efficient inventory control of multi-echelon distribution.

A study on the Entry Strategy of Chinese Distribution Market in Korean Company (한국 기업의 중국 유통시장의 진출 전략에 관한 연구)

  • Oh, Soo-Kyun
    • International Commerce and Information Review
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    • v.10 no.4
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    • pp.321-350
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    • 2008
  • The China has opened the distribution market completely since it joined the World Trade Organization on Dec 11 2001. The notable features of Chinese distribution market are the transition from the consumers' monolithic demand to diversification for the luxury goods, well-being products. The regional characteristics of consumers are smart, conservative, optimistic and advanced. and the open door policy has prompted the capitalistic economy gradually. We analyzed the Chinese distribution markets and came up with the following strategies. First, we recommend the setting of the key regional market not covering the whole chinese markets. then we can extend the main market step by step. Second, we need to cooperate and advance with the Korean distribution companies which entered into markets already. Third, we need to acquire the competitive and stable distribution channel in China. Fourth, we need to implement the localization strategy in terms of human resources and procurement. Fifth, the consignment management can be another strategy. I hope this research can be a little help to those who wish to expand to the Chinese markets.

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A Study on the Development of Direct Marketing Strategy for Organic Agricultural Products (유기농산물 직거래전략 개발에 관한 연구)

  • Yoo, Duck-Ki
    • Korean Journal of Organic Agriculture
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    • v.19 no.4
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    • pp.475-500
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    • 2011
  • One of the first important strategic decisions when a starting an organic marketing initiative (OMI) is to plan the right strategy for distributing products. This decision depends to a large extent on whether the OMI has chosen a quality-premium product strategy or a price-quantity strategy. All distribution decisions interact strongly with other aspects of the marketing mix. Where and how a product is distributed objectives, its chosen strategy and the availability of human and capital resources. To select a market channel, frequent contact and discussions with possible partner are important. Generally, a distribution is made between the direct and indirect physical distribution of organic products to consumers. The longer the supply chain, the lower the chances that an OMI can steer the market through its own marketing measures and convince consumers through its own promotion activities. Generally speaking, the shorter the chain between OMI products and the final consumer, the less dependent the OMI will be on the success of other market actors. Direct selling activities to the retail or food industries also requires an OMI to undertake additional processing and marketing activities. For example, retailers often expect products to have been packed and labelled ready for sale. To conclude, distribution channels should be chosen in accordance with the product and price policy as well as the management capacity of the OMI.

Impact of Social Consumption Crisis Strategy on Distribution Marketplaces' Relationships

  • LEE, Jaemin;KIM, Kapseon
    • Journal of Distribution Science
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    • v.19 no.3
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    • pp.61-70
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    • 2021
  • Purpose: This paper reviews the attitudes of consumers related to the consumption crisis response strategy (i.e., defensive vs. receptive) that companies implement during crises. Research design, data, and methodology: We discuss the interaction between the crisis response strategy and the consumption crisis type (i.e., corporate ability vs. corporate social responsibility). We used SAS ver. 9.4 software to analyze the results. We applied a 2 × 2 intergroup experimental design to our sample of subjects, who were undergraduate and graduate students at a university in Seoul, South Korea. The three experimental variables considered were the entity's risk response strategy, the crisis type, and public relations strategy. The experiments were conducted by presenting a hypothetical scenario to eight groups. Prior to this experiment, five preliminary surveys were conducted to determine the three variables just mentioned. Preliminary surveys were conducted on the basis of these criteria. For eight selected product lines, 320 undergraduates were required to enter the product lines that are frequently used in the assessment center up to the fourth priority. Results: Analysis of variance revealed that experiments related to crisis response strategy, type of enterprise crisis, and type of public relations message were successful. Conclusions: Our results verify the impact of different types of social initiatives on distribution marketplaces.

Multichannel Strategies: A Case Study of the Korean Musical Myeongdong Romance

  • AHN, Sung-sook;PARK, Yoon-joo
    • Journal of Distribution Science
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    • v.20 no.1
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    • pp.109-114
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    • 2022
  • Purpose: The purpose of this study is to confirm that multichannel distribution strategies may be used for cultural and artistic products such as musicals, just as for general consumer goods, through a case study on the distribution strategy for a musical title. In addition, a distribution strategy for cultural and artistic products is proposed based on the analysis of the case. Research design, data, and methodology: Qualitative research methods, such as case study research and in-depth interviews, were used in this study. Results: The case study of the Korean musical Myeongdong Romance confirmed that multichannel distribution strategies may be used for musicals, including performances at theaters, Naver TV screenings (a service linked to an Internet portal), LGU+ screenings (an IPTV and OTT media service), DVD releases, and screenings of recordings of Romance Hall performances. Conclusion: For cultural and artistic products such as musicals, distribution channels can be diversified to incorporate the simultaneous use of multiple channels. New cases involving other cultural and artistic products and services to which this distribution strategy is applicable may be identified, and the strategy may be implemented along with new technologies to reduce costs further.