• Title/Summary/Keyword: Distribution of Users

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A Study on Acceptance of Customer of Digital Contents Distribution Site's for Economy Commerce (디지털콘텐츠 경제 상거래를 위한 유통 사이트 고객 수용도에 관한 연구)

  • Lee, Jae-Kwang;Kwon, Hyeog-In
    • International Commerce and Information Review
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    • v.8 no.4
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    • pp.3-22
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    • 2006
  • Recently, the use of digital contents and demand have been increased with expanding users of internet. Thus, the importance of digital contents distribution site's has been increased that deal in commercially. The model that measuring acceptance of web sites is studying lively, however, the web sites that dealing and distributing specific goods to be called digital contents have insufficient theoretical base and model about acceptance of customers. Also, the research that acceptance of existing commercial web sites have limitation to explain systematically which influence on acceptance of digital contents distribution sites. Because, those research connect directly the feature of web sites, the purchase of web sites or the feature of buyers and acceptance. For that reason, it's hard to reflect the feature of digital contents. In this research, to measure customers' acceptance of web sites that distribute digital image, it is based on Technology Acceptance Model by Davis. This research find out the significant cause from survey by users of digital image distribution site. and TAM which has been adapted the analyzation of new site's acceptance can explain the state of digital image distribution site use. This research let us know the evaluation of digital image distribution site and operating strategy as a new business model.

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The Effect of Media Richness, Social Presence, and Life Satisfaction on Continuance Usage Intention or Withdrawal Intention of SNS Users via Relative Deprivation (매체 풍요도, 사회적 존재감 및 생활 만족도가 상대적 박탈감을 통해 SNS 이용자의 이용 지속 의도 또는 이탈 의도에 미치는 영향)

  • Lee, Un-Kon
    • Journal of Distribution Science
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    • v.14 no.10
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    • pp.165-178
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    • 2016
  • Purpose - This study aims to empirically verify the impact of media richness, social presence, and prior life satisfaction on various continual usage or withdrawal behaviors of SNS users via both a positive path of satisfaction and a negative path of relative deprivation. By identifying these causal paths, we observe dynamic interactions of SNS user psychology in a balanced view, and provide some implications about design principles for SNS providers. Research design, data, and methodology - We developed 16 hypothesis based on media richness theory, social presence theory, social comparison theory, the literature about relative deprivation, and the literature about the various reactions of IS users. The rich SNS media, social presence recognition among peer SNS users, and prior life satisfaction could generate positive experience, attitude, and virtuous behavioral intentions among SNS users. At the same time, rich media, low social presence, and low prior life satisfaction could generate relative deprivation and could increase withdrawal behavioral intentions such as refusal to provide information, misrepresentation of information, and removal of uploaded information in SNS. Scenario surveys were conducted to collect data from potential SNS users. Data from 357 surveys were collected and analyzed through a PLS algorithm to test the hypotheses. Results - Media richness, social presence, and prior life satisfaction could significantly increase perceived enjoyment, satisfaction, and behavioral intention of continual usage and knowledge sharing. They also could significantly decrease refusal and misrepresentation intention. Relative deprivation is significantly decreased only by prior life satisfaction. Relative deprivation could not significantly decrease satisfaction, but it could significantly increase misrepresentation and removal intention, which could be regarded as information distortion intention. Conclusions - SNS providers should focus on developing rich media and social presence support because these two variables could impact the positive experiences of SNS users. Moreover, the positive experiences could heavily influence SNS user behavior. Some management is needed to prevent relative deprivation and its consequences of misrepresentation and removal intention. SNS providers should prevent SNS users from excessive image misrepresentation and removal as this information distortion could be the source of relative deprivation.

Distribution Channel Preference Accessing 'Korean Wave' in China : Comparing Official and Unofficial Channel

  • Jia, Shen;Park, Young-Eun;Kim, Myung-Sook
    • Journal of Distribution Science
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    • v.16 no.1
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    • pp.47-58
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    • 2018
  • Purpose - China has become the world's largest market of Korean culture goods. However the distribution and information channel from which Chinese consumers can access to Korean contents remains under-explored. This study aimed to investigate Chinese consumers' information accessing behavior. Research design, data, and methodology - We collected the sample of 800 customers who are exposed to Korean Wave in China. Regression analysis is used to confirm the relationships in the research model. Results - The results showed that official channels such as state owned sites still play a significant role, Chinese consumers prefer to use unofficial channels and the private SNS is the most popular one. It is also found that users with low interests in Korean contents prefer offline/indirect channels while people who are highly immersed into Korean culture and spend longer time on it tend to favor online/unofficial channels. The results confirms that there are some users' characteristics such as gender, age, income and experience of visiting Korea are relevant to explain their propensity to select distribution and information channels for Korean contents. Conclusions - The study enables managers to develop the more effective distribution channel strategies according to the different target consumer groups.

Research Analysis on User's Acceptability of Digital Contents Distribution among Individuals (개인 간 저작물 유통을 위한 사용자의 수용성 조사 분석)

  • Sohn, Bang Yong;Suh, Hye Sun
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.211-217
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    • 2016
  • There have been gradually established paid using system on contents, such as sound source, webtoon etc, with which licences are systematically managed. However, rampant free sites still mostly relying on advertising revenue make difficulties on lots of contents developers and obstruct the protection of their resonable right. In this situation, we need systematic measures to protect copyright of authors and to maximize use of contents of users. Therefore, it is important to handle the convenience of digital contents distribution and the diversity of contents license(differentiating permission rate according to user's purpose, scope, service period etc), based on the need of contents users. This paper implies to guideline to install contents distribution platform of individuals and to apprehend the need and acceptability of users in order to activate digital contents transaction on individuals.

A Simulation Model of Object Movement for Evaluating the Communication Load in Networked Virtual Environments

  • Lim, Mingyu;Lee, Yunjin
    • Journal of Information Processing Systems
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    • v.9 no.3
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    • pp.489-498
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    • 2013
  • In this paper, we propose a common simulation model that can be reused for different performance evaluations of networked virtual environments. To this end, we analyzed the common features of NVEs, in which multiple regions compose a shared space, and where a user has his/her own interest area. Communication architecture can be client-server or peer-server models. In usual simulations, users move around the world while the number of users varies with the system. Our model provides various simulation parameters to customize the region configuration and user movement pattern. Furthermore, our model introduces a way to mimic a lot of users in a minimal experiment environment. The proposed model is integrated with our network framework, which supports various scalability approaches. We specifically applied our model to the interest management and load distribution schemes to evaluate communication overhead. With the proposed simulation model, a new simulation can be easily designed in a large-scale environment.

Effects of Non-Uniform Traffic Distribution on the Capacity of Reverse Link CDMA System

  • Cho, Choon-Geun;Ann, Jong-Hoon;Tchah, Kyun-Hyon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.25 no.12A
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    • pp.1828-1835
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    • 2000
  • In this paper, we analyzed the other-cell interference characteristics for various non-uniform traffic distributions and their effects on the capacity of multi-cell CDMA system. We consider three different traffic distributions, i.e., linear, exponential and Gaussian traffic distribution with distribution parameters. Changing the distribution parameter, we can obtain the center-focused distributions or uniform distributions for each model. From the results of other-cell interference calculation we can see that the other-cell interference decreases, as the user concentrates on the base station. Also using frequency reuse efficiency indicating the capacity reduction of a multi-cell system when compared to a single cell system, we evaluate the effect of traffic distribution on the reverse link CDMA capacity. For linear case, the capacity of multi-cell system is reduced to 0.637∼0.867 times that of single cell system. On the other hand, for both exponential and Gaussian cases, the capacity under a multi-cell environment is equal to 70∼100% of that under a single cell. Therefore, we conclude that the average capacity of multi-cell CDMA system are increased when users are likely to be at near the cell base station due to reduced total other-cell interference and decreased when users exist at near the cell edge regardless of traffic distribution models.

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User Responses Towards Information Distribution of Copyright Law No. 28 of 2014 Concerning Permits for Commercial Use of Music Performing Rights

  • MUHIDIASTU, Naufal;MANI, La;RASYID, Fariz Ubaidillah;ZHAFIRAH, Hanan;ARAS, Muhammad
    • Journal of Distribution Science
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    • v.20 no.1
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    • pp.55-65
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    • 2022
  • Purpose: This article discusses public acceptance in the information distribution of Copyright Law no. 28 of 2014 and Government Regulation No. 56 of 2021 in Indonesia concerning the commercial use of music. Hospitality industry is one of the most affected by this regulations, which some hotelsrefused to comply. To get royalties, LMKN approaches with socialization either directly or indirectly to commercial music users. Research design, data and methodology: Quantitative survey by distributing questionnaires, then testing the validity and reliability tests using the SmartPLS application. The population studied were Hotels on Java and Bali Island in Indonesia. The research sample is 100 hotels. Result: R-Square value of 0.706 for the construct (Y) User Response which means that (X) Socialization can explain the variance (Y) User Response of 70.3%. This shows that the level of influence (X) Socialization has an effect on (Y) User Response. Conclusion: User responses regarding the distribution information of the Act indicate the need for socialization, because socialization provides literacy to the public. More frequent socialization will provide a good opportunity to increase the response of commercial music users.

Use Intention of Chauffeured Car Services by O2O and Sharing Economy (공유경제와 O2O를 활용한 Chauffeured Car Services의 이용의도에 관한 연구)

  • Tian, Xiu-Fu;Wu, Run-Ze;Lee, Jong-Ho
    • Journal of Distribution Science
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    • v.15 no.12
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    • pp.73-84
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    • 2017
  • Purpose - Over recent years, O2O and shared economy have been an eye-catching topic. Many researches on O2O and shared economy have been published gradually. The emerging enterprise of chauffeured car services developed rapidly in the past two years. Therefore, it is necessary to explore the influencing factors of use intention of the chauffeured car services users. Through active use of O2O and shared economy, put up with operation strategy in line with their use intention. Research design, data, and methodology - After collecting 324 respondents in China with questionnaires, this study begin the empirical research with users of Chauffeured Car Services, and analyzes data with IBM SPSS 24.0 and IBM AMOS 24.0. Results - Personal Propensity to Trust significantly affects the Initial Trust of chauffeured car services users. Firm Reputation significantly affects the Initial Trust and use intention of chauffeured car services users. Initial Trust significantly affects the use intention of chauffeured car services users. Performance Expectancy and Effort Expectancy significantly affect chauffeured car services users' use intention. Social Influence also significantly affects the use intention of chauffeured car services users. Conclusions - First, Initial Trust significantly affects the use intention of chauffeured car services users. Thus, the enterprise should make efforts to improve users' initial trust in order to attract their attention. For this reason, chauffeured car services enterprises should conduct questionnaires to deeply explore what needs can improve users' initial trust. Second, performance expectancy and effort expectancy significantly affect chauffeured car services users' use intention. When users enjoy chauffeured car services, they attach great importance to the convenience, simplicity and efficiency, which reflects that chauffeured car services' desire for greater development in the O2O and shared economy market. Therefore, they need to grasp users' needs (convenience, simplicity and efficiency) and carefully improve the quality of chauffeured car services. Finally, social influence also significantly affects the use intention of chauffeured car services users. It means friend recommendation or mass media influences users' intention. So, it is more important to increase differentiated benefits, advertising and publicity of chauffeured car services.

Integrating Perceived Enjoyment within the UTAUT Model for Enhanced Distribution Management Strategies

  • Putu Yudi SETIAWAN;Ni Putu Cempaka Dharmadewi ATMAJA;I Gusti Ayu TIRTAYANI
    • Journal of Distribution Science
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    • v.22 no.1
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    • pp.13-23
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    • 2024
  • Purpose: Within the ever-changing realm of modern e-commerce, this study delves into the complex effects of factors like performance expectations, ease of use, social influence, favorable conditions, and enjoyment perception on users' intentions and usage patterns in online marketplace apps. The research centres on Tokopedia app users in Denpasar City, encompassing a wide and varied demographic. Methods: Utilizing a non-probability sampling method, 200 participants were selected for extensive data collection through surveys. Subsequent rigorous analysis of the gathered data was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques. Results: This study aims to contribute substantially to theoretical and practical knowledge regarding marketplace app usage. Theoretical contributions involve enhancing the marketing domain, especially in digital marketing, by revealing the intricate factors influencing user conduct in online marketplaces. From a practical standpoint, this research provides valuable insights for entrepreneurs aspiring to join or improve their positions in the Tokopedia app market. Conclusion: Based on the study, we suggest optimising online shopping apps for a more appealing and user-friendly interface. Enhancing the enjoyment and simplicity of finding desired products can prompt heightened usage of online shopping services, thereby reinforcing distribution management strategies and overall market presence.

Study of Digital Content Integrated Model for Massive Multimedia User (대용량 멀티미디어 사용자를 위한 디지털 콘텐츠 통합모델에 관한 연구)

  • Lim Yong-Muk;Park Sang-Cho;Kim Hee-Nam;Kim Young-Deuk;Kim Woo-Sung;Oh Soo-Hyun;Oh Yong-Sun
    • Proceedings of the Korea Contents Association Conference
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    • 2005.05a
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    • pp.352-356
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    • 2005
  • Content management, distribution system and DRM technology have been developed respectively, many contents services are more focused on the system like stability of distribution system or contents security than user-orient. In this paper, we would suggest multimedia contents management based on DRM and distribution model for the users of massive multimedia. The suggested model will be a total solution of content management, DRM and Watermarking functions as well as it will offer convenience to the users with Indexing DBMS which is focused on users.

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