• Management & Information Systems Review
• /
• v.34 no.1
• /
• pp.143-162
• /
• 2015

The purpose of this study was to investigate the structure relationship through the empirical analysis between the factors that affect the perception of the consumer for the fair trade products. Most of the previous research on consumer reactions associated with fair trade products are limited to certain situations that are characterized as exploratory look. Specifically, this study suitability as a key factor associated with consumer awareness of the fair trade products through review of the literature, reliability, consumption values, attitudes and purchase intention presentation, and was to examine the effect relationship. Although most of the theories are employed through empirical analysis, the relationship between reliability and purchase intention (H5), there was no statistically significant effect relationship. The results of this study are expected to provide significant implications in the establishment of the company's marketing strategy to sell fair trade products with the comprehensive understanding of the consumer recognition of the fair trade products.

• Journal of Digital Convergence
• /
• v.13 no.12
• /
• pp.135-142
• /
• 2015

Appearance and rapid growth of the social network services (SNS) have led to changes in the distribution structure of information. Consumers can obtain various information quickly via the social network services and companies make use of a new advertising channel in them. In order to increase the effect of publicity activities through the social network services, development and application of public relations strategy by evaluating and analyzing the results of the activities is required. In this paper, a method for developing a low cost system to evaluate and analyze the results of public relations through the social networks is proposed. The proposed method was verified through building and running a demo system to collect and analyze data in the Facebook fan pages using MySQL database and PHP script on a Linux server.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.41 no.2
• /
• pp.81-100
• /
• 2016

Much effort has been exerted to analyze online texts and understand how empirical results can help improve sales performance. In this research, we aim to extend this stream of research by decomposing online texts based on text sources, namely, companies and consumers. To be specific, we investigate how online texts driven by companies differ from those generated by consumers, and the extent to which both types of online texts have different effects on online sales. We obtained sales data from one of the biggest game publishers and merged them with online texts provided by companies using news articles and those created by consumers in user communities. The empirical analyses yield the following findings. Word visualization and topic analyses show that firms and consumers generate different contexts. Specifically, companies spread word to promote their own events whereas consumers produce online words to share winning strategies. Moreover, online sales are influenced by consumer-generated community topics whereas firm-driven topics in news articles have little to no effect. These findings suggest that companies should focus more on online texts generated by consumers rather than spreading their own words. Moreover, online sales strategies should take advantage of specific topics that have been proven to increase online sales. In particular, these findings give startup companies and small business owners in variety of industries the advantage when they use the online channel for distribution and as a marketing platform.

• Fashion & Textile Research Journal
• /
• v.15 no.6
• /
• pp.942-949
• /
• 2013

This study was performed to investigate purchasing practice and size satisfaction in order to offer basic data to establish marketing strategy and produce ready-made clothes for the male college students according to their body type. For data analysis, crosstabs, factor analysis and one-way ANOVA were used. Results were as follows; first, this study considered the somatotype distribution of male college students. The results showed that inverted triangle -shaped torso was the ideal somatotype in all the classified four actual somatotypes. Second, people in standard body types significantly considered price and appearance such as design, color, pattern and price while people in triangle-shaped torso placed the most importance in the practicality and wearability. People with inverted triangle-shaped torso was found to significantly consider the perceptual quality such as brand, a/s and fashion. Third, this study considered the wearing satisfaction of ready-to-wear. The respondents placed more emphasis on the practicality and wearability as their actual somatotypes were not ideal for them. Fourth, the examination of the difference in size fitness depending on clothing by somatotype when wearing ready-to-wear showed that breast on the top was small when wearing it in the remaining somatotypes except for standard somatotype. The upper body showed better size fitness in triangle-shaped torso. There is a difference in fitness according to somatotypes classified by the form factors even though they have the same body mass index.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2007.05a
• /
• pp.160-165
• /
• 2007

Recently, the interior design of electric home appliance stores requires comprehensive image management with systemic marketing strategies and consistence in order to attract consumers to purchase products. However, the environment of domestic electric home appliance stores is complex and confused by indiscreet design factors and operation. Despite of the fact that company costs a lot of money to manage each store, consumers are not provided with selling environment with high quality. On the other hand, it is inevitable to compete with foreign specialized stores and discount malls due to opening distribution market. Besides, company has faced to attract customers with distinct strategies in order to survive in various competition system. In this sense, in store environment, there should be consistent image in interior design of the store based on management ideology of the company for the successful management of electric home appliance stores. The purpose of this research is to investigate and analyze the case of Samsung Electronics's electric home appliance stores among domestic electric home appliance stores that is applied with Store Identity Program (hereafter SIP) and to suggest solutions for the problems. Therefore, it is purposed to use as references for the stores that has the similar interior design plan. The result of this study is to upgrade the store image through providing basic data about role of data and distinct factors for competitive design as a part of Store Identity Strategy. Furthermore, it can be important data to optimize the profits and to make positive space for both consumer and company as company and products are credible with mental satisfaction of consumers if there is enough study on SIP and process and symbol of company and products to consumers, enough recognition and improvement on problems.

• Korean Journal of Human Ecology
• /
• v.23 no.3
• /
• pp.545-556
• /
• 2014

The most rapidly growing manufacturing could be cosmetics industries due to this phenomenon. In this study, the cosmetic distribution structure not to mention Korea, Asia's largest market, China and Japan are based on references. Purpose of study is to provide a basis for marketing strategy through the research process and results. Korea cosmetics market has been exerting a tremendous power of LG Household & Health and Amore Pacific as a major company. Cosmetics industry is rapidly booming around the mid-priced brand through internet shopping, TV shopping, and road shops. Cosmetics preferences were analyzed targeted at tourists by distributing questionnaire to 1500 in road shop and Myeong-dong from September 14 to October 13, 2013. The answers for the questions of the most awareness cosmetic brands in Korea are appeared in order of Laneige, Innisfree, The Face Shop. The satisfaction of the use of Korea cosmetic are 61.85% and the reasons are that in a variety of color cosmetics are 32.58%, the reaction of around that you look prettier are 29.34%. Therefore purchasing products are 49.14% of the color cosmetics and 24.93% of the functional products. Within the result of the survey, although the quality versus the price for the Korean cosmetic brands has been competitive advantage over yet from the advertising of Korea wave stars, the foreign purchasers have been willing to buy the color cosmetics and high-end performance products being the research and development of the continuously higher quality of the performance if the preceding even if being more expensive purchase price.

• Information Systems Review
• /
• v.9 no.2
• /
• pp.85-108
• /
• 2007

Currently, most of big IT companies attempt to penetrate into Internet portal industry aggressively in order to expand their channels(sale, distribution, marketing, R&D, and so on) and to acquire competitive advantages. Existing Internet portals also have become larger and more complex with continuous developments. Therefore, it is necessary to acquire competitive contents to survive the extreme competition and to satisfy diverse needs of customers. In this paper, we have done qualitative analyses on the cases of domestic and foreign major Internet portals which have acquired contents through of M&A and strategic alliances. In our analyses, we identify five factors crucial to the successes and failures of Internet portals. From the analyses, we find that the acquisition of UCC based contents and subscribers over the critical mass point are the two most important factors that should be simultaneously satisfied for the successful M&As. Additional analyses suggest how to acquire synergy effects from successful M&As.

• Journal of Forest and Environmental Science
• /
• v.25 no.1
• /
• pp.1-24
• /
• 2009

Teak (Tectona grandis) is one of the most valuable timber yielding species in the world, with predominant distribution in tropical or sub-tropical countries. However, natural teak available only in few countries like India, Myanmar, Laos People's Democratic Republic and Thailand. Teak grows well in deep, well-drained alluvial soils, fairly moist, warm, tropical climate with pH ranges from 6.5-7.5. Teak is cultivated in many Asian, African and South American countries for timber production. The global teak plantations are estimated to be three million hectare with major share in India (44%) followed by Indonesia (33%). India is considered as richest genetic resources of teak with large areas of natural teak bearing forests (8.9 million ha), plantations (1.5 million ha), clonal seed orchards (1000 ha) and seed production areas (5000 ha). The studies on diversity of teak populations showed that teak is an out crossing species with major portion of diversity present within the populations. The productivity and quality of teak timber varies depending upon the site and environmental conditions. Teak wood is moderately heavy, strong and tough,straight grained, coarse textured and ring porous with specific gravity varies from 0.55 to 0.70. The sapwood is white to pale yellow in colour and clearly demarcated while heartwood is dark brown or dark golden yellow in colour. Teak is one of the most durable timbers in the world, practically, impervious to fungus and white ant attack and resistant to decay. Teak wood is used in ship and boat constructions, furnitures and aesthetic needs. Genetic improvement programmes have been undertaken in countries like Thailand, India, Malaysia and Indonesia. The programme includes provenance identification and testing, plus tree selection and clonal multiplication, establishment of seed orchards and controlled hybridization. Several aspects like phenology, reproductive biology, fruit characteristics, silvicultural practices for cultivation, pest and diseases problems, production of improved planting stock, harvesting and marketing, wood properties and future tree improvement strategy to enhance productivity have been discussed in this paper.

• Journal of Korean Society for Quality Management
• /
• v.48 no.2
• /
• pp.241-256
• /
• 2020

Purpose: Certain places in Seoul such as Shinchon, Hongdae, and Gangnam, often suffer from sudden overflow of mobile population which can cause serious safety problems. This study suggests the application of spatial CUSUM control chart in monitoring areal population mobility data which is recently provided by Seoul metropolitan government. Methods: Monitoring series of standardized local Moran's I enables one to detect spatio-temporal out-of-control status based on the accumulation of past patterns. Moreover, we visualize such pattern map for more intuitive comprehension of the phenomenon. As a case study, we have analyzed the female mobility population aged 25 to 29 appeared in 51 Jipgyegu near Hongik university on fridays from January, 2017 to June, 2018. They are validated by exploring related articles and through local due diligence. Results: The results of the analysis provide insights in figuring out if the change of the mobility population is short-term by particular incident or long-term by spatial alteration, which allows strategic approach in constructing response system. Specific case near popular downtown near Hongik University has shown that newly opened hotels, shops of global sports brand and franchise bookstores have attracted young female population. Conclusion: We expect that the results of our study contribute to planning effective distribution of administrative resources to prepare against drastic increase in floating population. Furthermore, it can be useful in commercial area analysis and age/gender specific marketing strategy for companies.

• The Journal of the Korea Contents Association
• /
• v.16 no.12
• /
• pp.399-409
• /
• 2016

Recent automotive market is changing rapidly with eco-friendly, fuel-efficient, unmanned autonomous. In order to grow domestic automotive industry, various companies such as IT, marketing, advertising/PR, production/manufacturing, distribution have to need the fused global value chain(GVC) production system. The purpose of this study is that Small parts makers will look for support measures to enter the GVC of global automakers. To this end, to examine the status and cooperation between vehicle manufacturers and component suppliers in GVC. Part SMEs will look for Realistic and possible support policy direction needed to enter the carmakers GVC. In order that the small parts company have to enter the GVC of the car manufacturers in the automotive industry, the small parts company should understand the nature and governance of large corporations that operate the GVC, and develop a tailored strategy.