• 유통과학연구
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• 제19권10호
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• pp.35-41
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• 2021

Purpose: Research on the development of distribution channels and the strategy will help businesses develop competitiveness in the market. At the same time, the excellent effect of distribution channels and the outstanding implementation of business strategies will help optimize firm performance. Therefore, this study helps to evaluate the influence of distribution channels, and strategy factors on the performance of FDI enterprises in Vietnam. Research design, data, and methodology: Research using quantitative method with PLS-SEM model based on 210 samples using Smart-PLS3. software. The survey subjects are corporate managers who understand the strategies, distribution channels, and performance in Vietnamese FDI enterprises. Results: The analysis results show that strategy factors have a positive effect on firm performance, and distribution channel also has a positive impact on firm performance. This result also indicates that distribution channels activity as an intermediary between strategy and firm performance. Conclusion: The study also gives some policy implications on strategy and distribution channels to improve firm performance. The strategic implementation of finance, human resources, risk, innovation, and diversification of distribution channels are implications for improving firm performance in FDI enterprises. In addition, the research has contributed to the relationship between the distribution channels and firm performance.

• 유통과학연구
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• 제20권2호
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• pp.31-41
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• 2022

Purpose: Developing and nurturing supply chain dynamic capability is one of the leading solutions to create competitive advantages, maintain growth and sustainable development for businesses. The study was conducted to experimentally confirm the impact of supply chain dynamic capability on competitiveness and business efficiency for Vietnamese wood enterprises. Research design, data and methodology: The study surveyed 236 managers of Vietnamese wood manufacturing and distribution enterprises. The authors applied the structural equation modeling (SEM) to analyze the relationship between the dynamic capability of the supply chain and the competitiveness, business efficiency of enterprises to achieve those goals. Results: The results show that businesses owning supply chain dynamic capability will have better competitiveness and business efficiency. Especially, in the context of Vietnamese wood sector, the larger the scale of business, the more profound the impact of supply chain dynamic capability on competitiveness and business efficiency. Conclusions: Focusing on developing supply chain dynamics would be a promising solution to improve the competitiveness of Vietnam's wood enterprises in the global market.

• 유통과학연구
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• 제19권5호
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• pp.5-12
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• 2021

Purpose: Research on supply chain sustainability is important for exporters When the factor of sustainable development is considered by the businesses as well as governments of all countries. Research on supply chain sustainability is important for exporters. Sustainable supply chain management and supply chain dynamics will help enterprises adapt to changes in the business environment. This study analyzes the impact of sustainable supply chain management, and supply chain dynamic capabilities on the sustainable development of exporting enterprises in Vietnam. Research design, data, and methodology: The research model and survey are designed based on previous studies after surveying export enterprises. With 185 samples collected from export enterprises. The Structural Equation Modeling (SEM) analysis technique is used. Data analysis is performed on SPSS and AMOS software (Reliability test, Confirmatory Factor Analysis, SEM). Results: Sustainable supply chain management and supply chain dynamic capabilities all have positive effects on the sustainable development of businesses (sustainable development is measured by distribution: measuring economic efficiency, social efficiency, and environmental performance). Conclusions: From the results of this study, the authors also made several recommendations to help export enterprises develop sustainability based on sustainable supply chain management and supply chain dynamic capabilities.

• 유통과학연구
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• 제20권8호
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• pp.59-67
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• 2022

Purpose: This study identifies how twelve key success factors of distribution strategies for community enterprises in Thailand achieve higher performances. Research design, data, and methodology: The samples in this study were 400 entrepreneurs throughout the country. The instrument for data elicitation was a questionnaire. The descriptive and inferential statistics for data analysis were percentage, mean, standard deviation, T-Test, F-Test, multiple regression, and multiple correlations. Results: The results revealed that, overall, the samples showed high opinions on online distribution strategies in all aspects. In detail, the three highest factors were as follows: 1) electronic satisfaction, 2) product characteristics and electronic trust, and 3) the quality and success in online distribution. In detail, the three highest aspects of online distribution success were customer loyalty, financial performance, and work management, respectively. The online distribution strategies influencing community enterprises' success were electronic trust, electronic loyalty, social information, electronic satisfaction, and online distribution tools, which had a statistical significance of 71. Conclusions: This research has made an essential contribution to community enterprise entrepreneurs should focus on and adopt these 8P+4ODS concepts to increase sales, maintain brand loyalty of existing customers, get new customers, develop learning, and improve the working potentials of community enterprise entrepreneurs.

• 유통과학연구
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• 제11권2호
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• pp.11-21
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• 2013

Purpose - The purpose of the study is to promote the adoption of traditional liquor product contents in order to revitalize the market and to increase consumer awareness of traditional liquor. Research design, data, methodology - In this study, the 4P relationship model was evaluated that included the self-supporting business of traditional liquor, continuous business, diversification of the types of the liquor, and discovery of preliminary social enterprises for the distribution of the liquor. Results - The study suggested a 4P relationship model that consisted of traditional liquor as the product, traditional market as the place, promotion within traditional market, and payment of labor costs. In other words, selection of the traditional liquor product, place, rental supports, distribution and delivery strategies, operations, public relations and training, foundation of social enterprises, and discussion between departments. Conclusions - The central government, local governments, and merchants (the market association) should actively cooperate with each other to revitalize the market for traditional liquor. Social enterprises that rely on a non-profit business model are likely to revitalize the traditional liquor market.

• 유통과학연구
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• 제16권1호
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• pp.59-71
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• 2018

Purpose - Recognizing the importance of small and medium enterprises and venture enterprises for the domestic economy, the purpose of the present study is to select factor termed export modes from among various export success strategies and factors that can help those enterprises secure export competitiveness in the world market to analyze the effects of export modes on the amounts of exports and periods until export after the foundation of those enterprises. Research design, data, and methodology - A structured questionnaire was used as a tool to derive the purpose of the study, and a questionnaire survey was conducted using a mobile survey technique that facilitated the distribution of questionnaire sheets and the collection of results. The main methodology used is crossover analysis, and the regression analysis technique was applied to verify the study results derived, thereby securing the reliability and validity of the final results derived. Results - Small and medium venture enterprises with shorter periods of time until the first export success after establishment adopted direct export modes more frequently, and those enterprises with larger amounts of the first export after establishment adopted direct export modes more frequently. The results of quantitative analysis, indicating that 66.1% of those enterprises with an export amount exceeding one billion won adopted direct export modes, can be said to support the foregoing. The crossover analysis results derived as such were reanalyzed using the PPML regression analysis technique to quantitatively identify that the amounts of the first export of enterprises that adopted direct export modes were larger than those of enterprises that adopted indirect export modes by 120%. Conclusions - The present study implies differentiated values in three aspects. First, the present study investigated and presented the export success factors and strategies of small and medium venture enterprises in a total of 14 countries in the Asian region, European region, North American region, African region, and South American region. Second, it intensively investigated five export modes to identify and verify that they were affecting the export success of small and medium venture enterprises. Third, based on the results of the investigation, the present study presented two marketing implications in the pragmatic aspect.

• 대한가정학회지
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• 제35권2호
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• pp.235-254
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• 1997

The purpose of this study was to examine the direction and the actual state of environmental behavior of domestic enterprises. This study focused on strategies of environmental management, manufacturing process, product distribution, and waste collection of a enterprise with regard to environmental behavior. the survey was conducted on 30 enterprises, using open type questionnaires. Results of the study were as follows : 1. Enterprises recognized the importance of environmental behavior. their environmental strategies were great, but the actual behavior was poor. 2. In the manufacturing process, environmental behavior was not practised well. 3. In the product distribution and the waste collection phase, they made little efforts for the environmental preservation.

• 유통과학연구
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• 제13권4호
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• pp.29-33
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• 2015

Purpose - This paper aims to explain the interactive relationship between small and medium-sized enterprises' clusters and regional economic growth, with Jiangsu Province as an illustrative example. It focuses on studying the promotional effects, if any, of small and medium-sized enterprises' cluster-development on regional economic growth, and vice-versa. Research design, data, and methodology - Data were collected from the Jiangsu Statistical Yearbook and the China Industrial Economic Statistical Yearbook, by selecting 26 industries as the research subjects. The sample interval selection is 1981-2012. The data were analyzed with the dynamic panel system using stata 12.0. Results - 1) The small and medium-sized enterprises' cluster degree and Jiangsu's economic growth have a long-term stable equilibrium relationship. 2) In the short term, they have a dynamic adjustment 3) The enterprises' cluster degree leads to regional economic growth in Jiangsu, but not vice-versa. Conclusions - Small and medium-sized enterprises' clusters have an important promotional effect on Jiangsu's economic growth, especially industries with high degree of agglomeration. Therefore, the formation of these clusters can significantly improve economic growth.

• 벤처창업연구
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• 제9권1호
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• pp.141-151
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• 2014

사회적기업은 취약계층에게 일자리를 제공하거나 그들을 대상으로 사회서비스를 제공한다. 사회적기업의 주요 수요자인 고령자, 장애인등의 취약계층은 이동 및 접근성에 많은 제약을 받게 되므로 사회서비스 제공자들은 무엇보다도 이들의 접근성을 고려하여 입지를 결정할 필요성이 있다. 따라서 사회적기업의 입지를 결정할 경우에는 일반적인 기업들의 입지결정원리와는 달리 지역의 사회서비스 수요를 우선적으로 고려한 입지를 선택하는 것이 보다 중요하다 할 수 있다. 그러나 일반 기업 뿐만 아니라 사회적기업에게 제공되어지는 제 공급측면의 요인과 수요측면의 요인들은 생산제품의 종류, 수요처의 집중, 인력 분포 등의 다양한 요인들에 의해 전국 국토공간에 무차별적으로 불균등하게 분포되어 있을 것으로 예상되었으며, 본 연구에서는 지역별로 분포되어 운영중에 있는 사회적기업의 지역별 분포 특성을 살펴보기 위하여 입지상계수(LQ) 기법을 사용하였으며, 우리나라 사회적기업의 지역별 분포 특성을 분석하여 제시하였다. 본 연구는 민간의 사회서비스 공급자로 기능하는 우리나라의 사회적기업의 지역별 분포 상태와 분포 특성을 밝혀내는 것은 앞으로의 사회적기업 육성 정책을 수립하고 추진하는데 시사점을 제공할 수 있을 것이며, 지속적 연구를 통해 입지 및 성장을 위한 정책적 지원 및 사회적 합의가 필요하다.

• 산경연구논집
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• 제14권12호
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• pp.1-9
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• 2023

Purpose: As China's economic development enters new normal, employee happiness degree of small and micro enterprises will take on new features. The purpose of this paper is to discover the characteristics of changes in employee happiness, and provide reference and management suggestions. Research design, data and methodology: This paper determined the factors affecting employee happiness, established a measure model of happiness, measured and analyzed employee happiness by selecting more than 1,108 employees from 30 domestic small and micro enterprises. Results: First, the overall level of happiness in small and micro enterprises is relatively low. Second, there is no significant difference in happiness perception among employees in terms of the six factors. Third, the employees of small and micro enterprises have the highest happiness in three issues, including work distribution, internal interpersonal relationships, and less institutional constraints, the happiness on the two compensation benefits and a democratic management issue is the lowest. Fourth, gender factor has no significant effect on employee happiness, while age, working years, education, position, and the nature of employment have a significant impact on happiness. Conclusions: Employee happiness of small and micro enterprises will take on new features. Some human resource management suggestions are proposed from different perspectives based on the survey results.