• Journal of Distribution Science
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• v.19 no.1
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• pp.5-15
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• 2021

Purpose: This study explores the types of relational benefits that generate loyalty to room-sharing services among Chinese customers based on the relationship marketing literature. The study also examines the moderating effect of alternative attractiveness on this relationship. Research design, data and methodology: Based on research hypotheses, questionnaires with items measuring the proposed constructs in three dimensions, including relational benefits, alternative attractiveness, and customer loyalty, were designed to test the hypotheses. Data were collected via an online questionnaire of 220 room-sharing service customers in China. Results: Results verify the effects of relational benefits on customers' loyalty to room-sharing services and the mediating effect of alternative attractiveness. More specifically, confidence, social, and safety benefits positively affect customer loyalty to room-sharing services, and alternative attractiveness moderates only the effect of social benefits. Conclusions: The results suggest that room-sharing service providers should concentrate on providing confidence, social, and safety benefits to maintain long-term relationships with customers. This study also provides practical implication for building relationships between channel members in service distribution channels. The study concludes that without customer relationships marketing for managing collaborative and social communication channels, the entire distribution channel might lose out eventually.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.4
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• pp.39-49
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• 1999

Urban streams have, recently, been straightened and widened to alleviate flooding problem. As a result, the stream have been modified inadvertently for ecological functions and microtopography. In this study, we investigated riparian vegetation and microtopography of the tributaries of Han River before and after the monsoon rain in summer. The purpose of this study was to relate the stream microtopography to the distribution of riparian vegetation. The stream microtopography was investigated for its scale and pattern. Vegetation was investigated from 131 plots by Braun-Blanquet method. The distribution of riparian vegetation was significantly correlated with the stream microtopography. Various herbaceous species occurred at stream bank slop, high terrace and channel side. However, at channel side and concave part of terrace where soils were in high moisture level, only a few wetland species were dominated. The complexity of the microtopography in the stream corridors led to heterogeneous riparian vegetation. The vegetation showed more stability against flooding at the stream corridors with natural and complex microtopography than at the urban-type stream corridors with simple topographical features. The results showed that the development of riparian vegetation was influenced by the changes in microtopography, which was primarily determined by the shape and characteristics of channel. It seemed that a close-to-nature river system would be restored more readily with an understanding of microtopographical features affecting the distribution of riparian vegetation.

• Journal of Distribution Science
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• v.20 no.8
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• pp.123-133
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• 2022

Purpose: As moment-based marketing messages (i.e., messages related to current moments or event), companies put significant investments to distribute TV advertising related to external moments in a retail environment. While the literature offers strong support for the value of distributions of context-based messaging to advertisers, less attention has been given to how to design those messages to effectively communicate across channels. This research adds a new dimension of analysis to the study of advertising context and its cross-channel effects on online consumer behavior. Research Design, Data and Methodology: A system-of-equations Tobit regression model was adopted using data collected from an advertising agency that consists of 1,223 TV ads aired during the Rio Olympics and NCAA, tagging from consumers, and a text analysis. Results: First, TV ads with high centrality of context lead to lower online search behavior and higher online social actions. Second, how brands can design messages more effectively was explored by using product information as a moderator that could improve the impact of context-based TV advertisements. Conclusions: Given that expenses in traditional channels are still one of the biggest channel management decisions, it is critical to understand how consumer engagement varies by design of context-based TV advertising.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.19 no.8
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• pp.1518-1527
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• 1994

An algorithm for BPSK demodulation of which channel is an electric distribution line is developed, and realized in this paper. To realize the BPSK demodulation by microprocessor, BPSK signal that is received through the distribution line must be converted to digital signal. A hardware which converts BPSK signal to digital one has been designed in this paper, and an algorithm for BPSK demoduation of which channel is distribution line has been also developed in algorithm for BPSK demoduation of which channel is distribution line has been also developed in this paper by paying the attention to the fact that a modulated point appears up and down according to the rising edge and falling edge of the modulated binary signal if the carrier frequency is even times to the modulated binary signal, and by paying the attention to the fact that the signal duration or modulated point is twice of the other point. The microprocessor demodulation system with the algorithm has been realized. The system proved to have 0.02%(or less) bit error rate in real BPSK demodulation.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.18 no.34
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• pp.15-23
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• 1995

We study how to determine backorder cost at the warehouse in a one-warehouse/N-retailer distribution system such that channel efficiency (minimizing total system costs) is improved. We define backorder costs as compensation that the warehouse pays to the retailer for the number or orders delayed due to stockout at the warehouse. We answer two questions : (1) "Should the warehouse compensate for his backorder\ulcorner" and (2) "Is there any equilibrium for both the warehouse and retailer while they are seeking for their own profits\ulcorner" We show that : (1) "The warehouse should pay backorder costs for the sake of channel efficiency." and (2) "There exists an equilibrium that is infiuenced by the amount of compensation." First, we prove the existence of a mutually acceptable equilibrium for both the warehouse and the retailer, which is different from Nash equilibrium because they independently maximize their respective profits with incomplete information about each other. Second, we prove that the equilibrium moves to a point such that channel efficiency is improved if the warehouse compensates the retailers for his backorders. We show the existence of an optimal compensation that minimizes total system costs. Third, we show that the amount of optimal compensation increases as the ratio of mean lead time for the warehouse to that for the retailer increases.ouse to that for the retailer increases.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1994.04a
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• pp.303-312
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• 1994

The problem of optimally allocating available communication channels in a cellular mobile system with nonuniform traffic distribution is considered. This problem is to minimize the weighted average blocking probability subject to cochannel interference constraints. We use the concept of pattern to deal with the problem more conveniently. Using Lagrangian relaxation and subgradient optimization techniques, we obtain high-quality solutions with information about their deviations from true optimal solutions. Computational experiments show that our method works very well.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.19 no.4
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• pp.649-659
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• 1994

The channel capacity of fadingchannel becomes less than that of Gaussian noise channel. Moreover, the channel capacity of system with modulated signal is expected to be much less than that of system with nonmodulated signal. It is very difficult to evaluate the capacity in fading channel with modulated signal. The channel capacity for M-ary PSK signal has already been derived in Gaussian noise channel but it is very complicate form composed of complex integral formula. In this paper, we have derived the simple form of channel capacity with M-ary PSK signal by using the average symbol error rate. And we also evaluate the capacity in Rician and m-distribution fading channels as well as Gaussian noise channel. We have verified that the channel capacity obtained are almost the same as in other literature. As a results, we show that the channel capacity of M-art PSK signal increases to converge to the number of bits per symbol (log M) as signal to-noise power ratio increases.

• Korean Management Science Review
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• v.11 no.1
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• pp.73-90
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• 1994

Recently the recongnition of Logistics becomes important to enterpries as a means for improving their competition, but the Korea enterpries falls for far behind in management techniques for analyzing realities and problems in the Logistics compare to the advanced countries. Especially the function of inventory control which is most undeveloped in them should be improved in Korea. Inventory is very important in Logistics, but there exists trade-off between inventory level and customer in the service level. It is difficult to coordinate both the reduction in the inventory level and the enhancement in the service level. Its effective technique is a DRP system. In general, it deals with arborescent distribution network in which a given channel member has a single source of supply. This article aims to present a DRP system, and more a DRP system which is flexible and responsive in the multisourcing, multi-echelon distribution network. Related research issues are discussed. Finally, using a DRP system on logistics and the management performance. So we can help the physical distribution improvement of the Korean enterprises.

• 한국방재학회:학술대회논문집
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• 2008.02a
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• pp.799-802
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• 2008

General behaviors based on hydraulic characteristics of natural streams and channels have been recently analyzed and developed via various numerical models. However in the states of natural hydraulics, an experimental research must be performed simultaneously with the mathematical analysis due to effects of hydraulic properties such as meander, sediment, and so on. In this study based on 2-D advection-dispersion equation, flow and tracer experiments were performed in the S-curved meandering laboratory channel with a rectangular cross-section. The channel was equipped with instrument carriages which was equipped with an auto-traversing system to be used with velocity measuring sensors throughout the depth and breadth of the flow field. To measure concentration distribution of the salt solution was adjusted to that of the flume water by adding methanol and a red dye (KMnO4) was added to aid the visualization of the tracer cloud, the tracer was instantaneously injected into the flow as a full-depth vertical line source by the instantaneous injector and the initial concentration of the tracer was 100,000 mg/l. The secondary current as well as the primary flow pattern was analyzed to investigate the flow distribution in the meandering channels. The velocity distribution of the primary flow for all cases skewed toward the inner bank at the first bend, and was almost symmetric at the crossovers, and then shifted toward the inner bank again at the next alternating bend. Thus, one can clearly notice that the maximum velocity occurs taking the shortest course along the channel, irrespective of the flow conditions. The result of the tracer tests shows that pollutant clouds are spreading following the maximum velocity lines in each cases with various mixing patterns like superposition, separation, and stagnation of pollutant clouds. Flow characteristics in each cases performed in this study can be compared with tracer dispersion characteristics with using evaluation of longitudinal and transverse dispersion coefficients(LDC, TDC). As expected, LDC and TDC in meandering parts have been evaluated with increasing distribution and straight parts have effected to evaluate minimum of LDC and TDC due to symmetric flow patterns and attenuations of secondary flow.

• Journal of Ginseng Research
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• v.25 no.4
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• pp.171-177
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• 2001

Lately, the Korean ginseng was confronted with the sale crisis in world markets from the various circumstance. One of important difficulties is overspreading of Korean ginseng imitative in foreign markets. In Korean markets also, chinese ginseng was imported illegally and manufactured as Korean ginseng, which was resulted inthe damage of Korean ginseng brand. The most essential problem is misunderstanding of Korean ginseng 。 s information in the foreigner. In this paper, we developed a genuine guarantee system to identify the true Korean ginseng through internet and geographic cording system of Korean ginseng products. This system can be applied to the enforcement of Korean ginseng sale to international markets.