• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.261-281
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• 2001

As a new environment, the Internet proposes to us the innovative change of our life. With difficulty, we can go after the Internet's potentiality and the growth speed of technology. In the new stream of innovation technology, we can probably feel the fear of tremendous changes, the reverse, also hope to get the opportunity that come out of Internet world. EC(Electronic Commerce) that out of the evolution of Internet technology gets a coporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. As one of them, a virtual store is opened on the Internet. Recently, there has been much attention to the Internet shopping mall as a new distribution channel and marketing tool. This study analyzed that the system environment, perceived product risk, easy of order, perceived security risk would have impact on the customer satisfaction in Electronic Commerce. The Purpose of this study is to develope the concept of the determinants of customer satisfaction and to test a theoretical framework that attempts to explain how the perception of satisfaction in Electronic Commerce. The proposed hypotheses were tested internet shopping mall users and the study results show all hypotheses are supported.

• Journal of Broadcast Engineering
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• v.17 no.2
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• pp.270-283
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• 2012

With the advent of multi-channel TV, IPTV and smart TV services, excessive amounts of TV program contents become available at users' sides, which makes it very difficult for TV viewers to easily find and consume their preferred TV programs. Therefore, the service of automatic TV recommendation is an important issue for TV users for future intelligent TV services, which allows to improve access to their preferred TV contents. In this paper, we present a recommendation model based on statistical machine learning using a collaborative filtering concept by taking in account both public and personal preferences on TV program contents. For this, users' preference on TV programs is modeled as a latent topic variable using LDA (Latent Dirichlet Allocation) which is recently applied in various application domains. To apply LDA for TV recommendation appropriately, TV viewers's interested topics is regarded as latent topics in LDA, and asymmetric Dirichlet distribution is applied on the LDA which can reveal the diversity of the TV viewers' interests on topics based on the analysis of the real TV usage history data. The experimental results show that the proposed LDA based TV recommendation method yields average 66.5% with top 5 ranked TV programs in weekly recommendation, average 77.9% precision in bimonthly recommendation with top 5 ranked TV programs for the TV usage history data of similar taste user groups.

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.64-71
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• 2010

When Handoff occurs at wireless network, existing AP search chooses one of various APs according to signal strength information. However, IEEE 802.11 uses Medium Access method with CSMA/CA that competes to obtain a channel by sharing medium. Therefore, network performance is heavily affected by the number of nodes and network congestion aside from signal strength. This scheme presented an additional AP selection indicator and a new handoff algorithm to realize handoff guaranteeing the network performance of mobile node in a process selecting new AP. This indicator is includes a handoff cost function reflecting the network information of mobile node, and the mobile node made handoff guaranteeing the network performance using network information possible by using this. also we classified the nodes into high-speed node and low-speed node. Then, when Handoff occurs, high-speed node was made itself choose AP by signal strength information. We also made the low-speed node choose its AP by using AP network information which is applied area. Hence, we demonstrate through simulation that gets an improvement in performance, even in the wireless network which many users concurrently access to, and it has considerable effects on aspects of resources and network management by distribution of users.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.10
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• pp.393-405
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• 2020

Various geotechnical information is required to evaluate the stability of the ground and a foundation once liquefaction occurs due to earthquakes, such as the soil strength and groundwater level. The results of the Standard Penetration Test (SPT) conducted in Korea are registered in the National Geotechnical Information Portal System. If geotechnical information for a non-drilled area is needed, geostatistics can be applied. This paper is about the feasibility of obtaining ground information by the Empirical Bayesian Kriging (EBK) method and the Inverse Distance Weighting Method (IDWM). Esri's ArcGIS Pro program was used to estimate these techniques. The soil strength parameter of the drilling area and the level of groundwater obtained from the standard penetration test were cross-validated with the results of the analysis technique. In addition, Multichannel Analysis of Surface Waves (MASW) was conducted to verify the techniques used in the analysis. The Buk-gu area of Pohang was divided into 1.0 km×1.0 km and 110 zones. The cross-validation for the SPT N value and groundwater level through EBK and IDWM showed that both techniques were suitable. MASW presented an approximate section area, making it difficult to clearly grasp the distribution pattern and groundwater level of the SPT N value.

• Korean Journal of Ecology and Environment
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• v.50 no.4
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• pp.422-431
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• 2017

The biogeochemical information of riverine organic matter gives a detailed and integrated recording of natural and anthropogenic activity within a watershed. To investigate the changes in quality and quantity of organic carbon transporting from mountain to ocean via river channels, we estimated the concentrations of dissolved (DOC) and particulate organic carbon (POC), and then traced the source origin of POC using stable carbon isotopes ratio before and after summer rainfalls in the Tamjin River and Ganjin Bay, Korea. Along the small watershed, a total of 13 sites including headwaters, dam reservoir, river and estuary were established for the study. We found some interesting findings in the aspect of distribution of DOC/POC concentration changing their origin sources dynamically flowing downstream. In particular, the river channel transport downstream mainly DOC to river mouth, although upper dam reservoir increased POC concentration by phytoplankton production in summer. Whereas, in the river mouth and estuary, POC was dominated not only by local supply from nearby reed saltmarsh, but also by marine phytoplankton production, respectively. The findings can contribute to increasing the understanding of riverine organic carbon transport in upper large dam and lower open estuary system.

• The Korean Journal of Quaternary Research
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• v.20 no.2
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• pp.1-10
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• 2006

Flooding hazard caused by natural and artificial environmental changes is closely associated with change in river bed configuration. This study is aimed at explaining a river-bed change related to soil erosion in the Keum river basin using GIS and RS. The USLE was used to compute soil erosion rate on the basis of GIS. River-bed profiles stretching from Kongju to Ippo were measured to construct a 3D-geomorphological map. The river-bed change was also detected by remote sensing images using Landsat TM during the period of 1982 to 2000 for the Keum river. The result shows that USLE indicates a mean soil erosion rate of $1.8\;kg/m^2/year$, and a net increase of a river-bed change at a rate of $+5\;cm/m^2$/year in the Kangkyeong area. The change in river-bed is interpreted to have been caused by soil erosion in the downstream of the Keum river basin. In addition river-bed change mainly occurred on the downstream of the confluence where tributaries and the main channel meet. Other possible river-bed change is caused by a removal of fluvial sand aggregates, which might have resulted in a net decrease of exposed area of sediment distribution between 1991 and 1995, while a construction of underwater structures, including a bridge, a reclamation of sand bars for rice fields and dikes, resulted in an increase of the exposed area of river-bed due to sediment accumulation.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.20 no.6
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• pp.97-109
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• 2010

Although the primary liability for online copyright infringement may fall on the individual who illegally copies, transfers, and/or distributes the copyrighted content, the issue of indirect liability for Online Service Providers (OSPS) that provide a channel for the distribution of illegal content has recently come under the spotlight. Currently, in an effort to avoid liability for indirect copyright infringement and improve their reputation, most OSPs have voluntarily applied filtering technology. Under the Copyright Act of Korea, special types of OSPS including P2P and Web-based Hard Drive (WebHard) are required to incorporate filtering technology, and may be charged with penalties if found without one. However, despite the clear need for filtering mechanisms, several arguments have been set forth that question the efficacy and appropriateness of the system. As such, this paper discusses the liability theory adopted in the US. -a leader in internet technology development-and analyzes the scope of liability and filtering related regulations in our copyright law. In addition, this paper considers the current applications of filtering as well as limits of the applied filtering technology in OSPS today. Finally, we make four suggestions to improve filtering in Korea, addressing issues such as clarifying the limits and responsibilities of OSPS, searching for cooperative solutions between copyright holders and OSPS, standardizing the filtering technology to enable compatibility among different filtering techniques, and others.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.4
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• pp.195-209
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• 2021

According to the 2019-2020 social media usage survey conducted by the Seoul e-commerce center, 5 out of 10 consumers have experienced shopping through social media. The cost of traditional advertising media has been reduced and advertising spending on social media has risen by 74%, indicating that social media is becoming a more important marketing element. While the number of users of social media has increased and corporate marketing activities have increased accordingly, research has been conducted in various aspects of marketing such as user motivation for social media, satisfaction, and purchase intention. There was no subdivided study on the differences in the social media usage frequency of consumers in actual purchasing behavior. This study attempted to identify differences in consumer characteristics by cluster in the agrifood purchase situation by grouping them by type according to the frequency of use of social media for consumers who purchase agri-food online. Product involvement, product need, and online purchase channel Consumer characteristics such as demographic distribution, perceived risk, and eating and lifestyle in each cluster were checked for the three agrifood purchase situations including choice, and types for each cluster were presented. To this end, questionnaire data on the frequency of social media use and online agrifood purchase behavior were collected from 245 consumers, and the validity of the measurement variables was secured through factor analysis and reliability analysis. As a result of cluster analysis according to the frequency of social media use, it was divided into three clusters. The first cluster was a group that mainly used open social media, and the second cluster was a group that used both open and closed social media and online shopping malls; The third cluster was a group with low online media usage overall, and the characteristics of each cluster appeared. Through regression analysis, the effect on product involvement, product need, and purchase channel selection when purchasing agri-food online through each of the three clusters was confirmed through regression analysis. As a result of the regression analysis, the characteristic of cluster 1 in the situation of purchasing agri-food online is a male in his 30s living in a rural area who has no reluctance to purchase agri-food on social media or online shopping malls. The characteristics of cluster 2 are mainly consumers who are interested in purchasing health food, and the consumer characteristics are represented. In the case of cluster 3, when purchasing products online, they purchase after considering quality and price a lot, and the consumer characteristics are represented as people who are more confident in purchasing offline than online. Through this study, it is judged that by identifying the differences in consumer characteristics that appear in the agri-food purchase situation according to the frequency of social media use, it can be helpful in strategic judgments in marketing practice on social media customer targeting and customer segmentation.

• Geophysics and Geophysical Exploration
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• v.13 no.1
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• pp.80-87
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• 2010

This study was conducted to develop a reservoir modelling workflow to reproduce the heterogeneous distribution of effective permeability that impacts on the performance of SAGD (Steam Assisted Gravity Drainage), the in-situ bitumen recovery technique in the Athabasca Oil Sands. Lithologic facies distribution is the main cause of the heterogeneity in bitumen reservoirs in the study area. The target formation consists of sand with mudstone facies in a fluvial-to-estuary channel system, where the mudstone interrupts fluid flow and reduces effective permeability. In this study, the lithologic facies is classified into three classes having different characteristics of effective permeability, depending on the shapes of mudstones. The reservoir modelling workflow of this study consists of two main modules; facies modelling and permeability modelling. The facies modelling provides an identification of the three lithologic facies, using a stochastic approach, which mainly control the effective permeability. The permeability modelling populates mudstone volume fraction first, then transforms it into effective permeability. A series of flow simulations applied to mini-models of the lithologic facies obtains the transformation functions of the mudstone volume fraction into the effective permeability. Seismic data contribute to the facies modelling via providing prior probability of facies, which is incorporated in the facies models by geostatistical techniques. In particular, this study employs a probabilistic neural network utilising multiple seismic attributes in facies prediction that improves the prior probability of facies. The result of using the improved prior probability in facies modelling is compared to the conventional method using a single seismic attribute to demonstrate the improvement in the facies discrimination. Using P-wave velocity in combination with density in the multiple seismic attributes is the essence of the improved facies discrimination. This paper also discusses sand matrix porosity that makes P-wave velocity differ between the different facies in the study area, where the sand matrix porosity is uniquely evaluated using log-derived porosity, P-wave velocity and photographically-predicted mudstone volume.

• Economic and Environmental Geology
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• v.38 no.6 s.175
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• pp.633-642
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• 2005

We present the sedimentary sequence and distribution pattern of the late Holocene muddy deposits in the northern East China Sea shelf using the high-resolution 'Chirp' profiles. The seismic sedimentary sequence overlying acoustic basement (basal reflector-B) can be divided into two depositional units (Unit 1 and 2) bounded by erosional bounding surface (mid reflector-M). The lower Unit 1 above basal reflector-H is characterized by the acoustically parallel to subparallel reflections and channel-fill facies. The upper Unit 2, up to 7 m in thickness, shows seismically semi-transparent seismic facies and lenticular body form. On the base of sequence stratigraphic concept, these two sediment units have developed during transgression and highstand period, respectively, since the last sea-level lowstand. The transgressive systems tract (Unit 1) lie directly on the sequence boundary (reflector B) that have farmed during the last glacial maximum. The transgressive systems tract in this study consists mostly of complex of delta, fluvial, and tidal deposits within the incised valley estuary system. The maximum flooding surface (reflector M) corresponding to the top surface of transgressive systems tract is obviously characterized by erosional depression. The highstand systems tract (Unit 2) above maximum flooding surface is made up of the mud patch filled with the erosional depression. The high-stand mud deposits showing a circle shape just like a typhoon symbol locates about 140 km off the south of Cheju Island with water depth of $60\~90m$. Coverage area and total sediment volume of the mud deposits are about $3,200km^2$ and $10.7\times10^9\;m^3$, respectively. The origin of the mud patch is interpreted as a result of accumulating suspended sediments derived from the paleo-Yellow and/or Yangtze Rivers. The circular distribution pattern of the mud patch appears to be largely controlled by the presence of cyclonic eddy in the northern East China Sea.