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A Study on the Development of Service Quality Scale in Traditional Market for Big Data Analysis

  • HWANG, Moon-Young
    • Korean Journal of Artificial Intelligence
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    • v.7 no.1
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    • pp.23-59
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    • 2019
  • The purpose of this study is to develop a measure of service quality in the traditional market by examining previous research on the service quality of the traditional market studied so far. After defining basic concepts through definition of traditional market and existing studies, 5 categories of configuration items for SERVQUAL measurement in traditional market were made up based on existing researches related to definition of service quality and service quality of traditional market. A survey was conducted on the items that fit the intention of this study and various statistical analyzes were conducted. Statistical analysis was performed using SPSS 22.0 and AMOS 22.0. The reliability of the items was measured by the reliability test, and the predictability and accuracy of the items were examined. The validity of the measured variables was verified through confirmatory factor analysis. Reliability, empathy, responsiveness, certainty, and tangibility were the most important factors in this study. Responsiveness factors include communication, time reduction, real time, promptness. Assurance factors include the assurance of delivery, prompt answers, product knowledge items. Tangibility factors include, convenient device systems, location information, presence as a fact, and as a result, the latest modern items are adopted. The quality of service in the traditional market developed in this study was found to be good in reliability and validity test. Confirmatory factor analysis result using structural equation model also met the conformity index standard. If service satisfaction is measured based on this research, basic data can be presented to policy makers who implement policies on traditional markets to make the right decisions. In addition, it will be able to provide traditional market operators with operational strategy and marketing data. In the future, based on the traditional market service quality scale developed in this study, it is necessary to grasp the factors to be continuously managed to improve the service quality of the traditional market, user satisfaction, and intention to use.

The Development of Standard and Disposition for Effective Job Performance of School Food Service Dietician (학교급식 전담직원의 표준 직무모델 개발에 관한 연구)

  • 이영은;양일선;차진아;유태용
    • Journal of Nutrition and Health
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    • v.35 no.7
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    • pp.800-817
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    • 2002
  • It is not stipulated concretely in the Food Sanitation Act what the standardized school food service dieticians indices and the dietician's duties and task elements should be. Therefore, this study was required. The specific purposes of this study were : a) to define the school food service dietician's duties and task elements, b) to estimate the performance frequency and work hours of the dietician's duties and task elements c) to investigate the job specification of the dietician over school food services, d) to develop the standardized indices of the dietician needed in school food service operation. For this study, school food service dietician's work functions were defined in 10 duties and 60 task elements based on the studies precedented and literature review and pilot test process. This study was conducted in school food service systems nationwide using written questionnaire and interview with the official in charge and delphi technique. The questionnaires were mailed to the dieticians of three types of school food service systems. Of the 660 schools that participated in this study, the 624 responses were selected for analysis. Statistical analyses were performed with SAS/Win 6.12 program so as to provide a descriptive statistics, T-test, ANOVA. The main results of this study could be summarized as follows: A characteristic common to all the school food service systems was that 'cooking and distribution management' took the longest hours of work, while 'nutrition education' took the shortest hours of work. The standardized index of dietician over school food service was one person in conventional system independently of the number of meals per day. In the commissary system, according to the numbers of meals served per day, it was 0.95-1.38 persons and 1.27-1.55 persons and 1.40-1.91 persons. In joint management system, the standardized index was 1.03-1.42 persons in case of serving less than 700 meals per day.

Report on The Incidence of rabies in Kangwon-do (강원도내 광견병 발생실태)

  • Kim, Jong-Sool;Chung, Dong-Su;Lim, Hwan;Yang, Yoon-Mo;Park, Yang-Soon;Sin, Myung-Kyun;Kim, Dong-Hoon
    • Korean Journal of Veterinary Service
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    • v.18 no.1
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    • pp.57-71
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    • 1995
  • During the period of 2 years from 1993 to 1994, epidemiological investigation were carried out each time the outbreak of rabies suspected cases were informed and all specimens were transported to the Kangwon-do Veterinary Service Lab. At the Lab., autopsy and laboratory examinations were conducted as well. The results obtained as follows 1. The dogs and cattles were confirmed to be infected with rabies virus by routine histopathological findings, indirect flulrescent antibody technique, and mouth inoculation test. 2. The total numbers of rabies occured in dogs and cattles were 9, 5 heads, respectively. The regional distribution of total of 14 heads were 9 heads in Chulwon, 2 heads in Hwachun, 1 head Yangku, 2 heads in Inje and the highest number of outbreaks were orrured in Chulwon. 3. Most of dogs showed furious type and dumb type found in only one dog. 4. Cattles showed the symtoms of uneasiness feeling, excitement, disturbance howling, the change of voice, sexual accelaration, foreign body swatting and attacked to human and ani-mal and found to be died after two or four days. 5. In the seasonal outbreaks of rabies, 8 heads of the highest incidence were occured in win-ter followed by 4 heads in autumn, 1 head in spring and 1 head in summer. 6. The first outbreaks of rabies was reported in Chulwon and then transmitted into Hwachun, Yangku and Inje in turn. 7 The infectious source was supposed to be wild animals such as laccon dog, badger etc. living around the D. M. Z.

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A Study on the Customer Relationship Activation based on Service Quality of Internet Shopping Mall (디지털 경영에서 고객관계 활성화를 위한 인터넷 쇼핑몰의 서비스 품질에 관한 연구)

  • Kim, Chang-Su;Kim, Hei-Jeng;Koh, Yong-Ki
    • International Commerce and Information Review
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    • v.6 no.1
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    • pp.25-50
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    • 2004
  • This study attempts to find out what kind of service quality is considered important by customers in using the Internet shopping mall and suggests the way to activate the customer relationship. The findings based on empirical analysis are shown here. First, empirical analysis of the contextual factors such as gender, education, and experience levels, shows that what customers perceive as most important in the product purchase is security in terms of the payment and personal information service. The second important service quality factor perceived by customers is responsiveness, particularly the rapidity and accuracy of response to their needs and wants. The customers also considered price, quality and diversity of the product as being important. Furthermore, there is no big difference among other service quality factors. Second, in the different gender context, there is no significant difference between the genders. However, the male group shows an even distribution of factors valued in the service quality, whereas female respondents placed stronger emphases on particular aspects of service, such as security, response, reliability and product quality. Third, in the context of different education level, the payment method between graduates and non-graduates has a significant difference. That is, the non-graduates prefer the credit card and saving through ATM, while the graduates use dual payment method using credit card and another payment method together. Therefore, the various payment methods should be considered according to the customer type, namely graduates or non-graduates. Fourth, in the context of different experience level, the result of the empirical analysis of the factors of the service quality shows no great difference between experienced and inexperienced customers. Both types of customer perceive security as the most important. To sum up, the service quality perceived by the customers of Internet shopping malls is empirically analyzed in different contexts such as gender, education, and experience. Then, the device for the customer relationship activation is suggested. It can be utilized as a guideline for the continuing diffusion of the Internet shopping mall, giving it a competitive advantage against other companies.

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Logistics Service Quality, Customer Satisfaction, and Loyalty During the COVID-19 Pandemic in Vietnam

  • NGUYEN, Xuan Hung;TRAN, Thuy Duong;VU, Phan Hoai Diem;DINH, Yen Chi;DUONG, Thi Mai Huong;THAN, Thi Ngoc Hien;NGUYEN, Trung Hieu
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.9
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    • pp.299-307
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    • 2022
  • The goal of the study is to examine and assess how the factors of logistics service quality provided by logistics service providers influence customer loyalty and satisfaction in Vietnam. This study employs samples of the Kansei technique. The article's data was gathered through an online survey of 388 distinct Vietnamese customers who used logistics services before and during the Covid-19 outbreak. After the data was obtained, it was evaluated using SmartPLS 3.0's Cronbach's Alpha test and structural equation model (SEM). Staff service quality, operational service quality, and technical service quality are the three factors that determine the quality of logistics services in the study. Out of the 10 proposed hypotheses, research findings show that five are acceptable. The Covid-19 Pandemic in Vietnam had a significant impact on all dimensions, but it had no effect on how satisfied customers were with the logistics service providers. Nevertheless, loyalty is considerably influenced by only one factor, which is customer satisfaction, and customer trust moderates the relationship between these two factors. As a consequence of that, several managerial implications have been proposed to help logistics service providers improve their services to attract and keep Vietnamese customers using their service in the long term.

Central Place System of Rural Areas and the Role of Eup-Myun Central Districts in Jeollabuk-do in terms of Living Service Supply (생활서비스 공급 측면에서 본 전라북도 농촌지역의 중심지체계와 읍·면 중심지의 역할)

  • Hong, Hwan-Seong;Lee, Kyung-Chan
    • Journal of the Korean Institute of Rural Architecture
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    • v.23 no.4
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    • pp.88-97
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    • 2021
  • This study aims to derive the life service supply structure in rural areas of Jeollabuk-do through the analysis of the centrality of life service in Eup/Myeon central area. In addition, mutual relationship between the settlement system in rural areas and the current status of the supply of living services in Eup/Myeon areas were also analyzed. In particular, in this study, the entire administrative districts of Jeollabuk-do are intended to be established as a single wide area unit, breaking away from the current status of living service supply at the Si/Gun level. This study mainly conducted with three points. First, the spatial range of Eup/Myeon central districts with centrality in terms of living service supply was established. Second, the hierarchical structure of the living service supply system in the rural areas of Jeollabuk-do was investigated through the analysis of the living service supply level based on the centrality and geographical distribution in Eup/Myeon central districts. Based on the analysis results, the central place system of rural areas in Jeollabuk-do was established in terms of living service supply. Third, through the analysis of the living service functions distributed in the central area, and the type of living service supply by hierarchy was identified.

A Study on the Domestic Small Package Express Service′s Competitive Power Improvement Plan at EC Times (전자상거래 시대 국내 택배업의 경쟁력 향상 방안에 관한 연구)

  • 박영태;정종식
    • Proceedings of the Korean DIstribution Association Conference
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    • 2002.05a
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    • pp.31-59
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    • 2002
  • Recently there are many changes of logistics environment Such as integrated logistics information system, the rapid growth of the domestic and international small package express service and third party logistics with Electronic Commerce. At this time it is very important to deliver to customers the goods sold through EC speedy, accurately and safely. That is to say, the role of small package express service is very important at EC times. The bottlenecks of small package express service in the circumstances of EC are the weakness of EC operating company and small package express service provider the shortage of distribution centre and cargo terminal, the shortage of skilled man with related small package express service etc. So, I suggested that for activation of EC it is necessary to strengthen the strategic alliances, introduce GPS and use the third party logistics positively in the side of small package express service provider. And it is necessary to prepare for the settlements of traffic problems, support the introduction of integrated logistics service, logistics information system, deregulate restriction such as weight limit of vehicles in the side of the government. And to government support throughout extending nation's SOC, deregulation, support to small package express service terminal, permit to stopping & parking in downtown, abolishing a no passing zone, permit to being employed foreigner. Also this service involves ensuring that the product will arrive when wanted, and in an undamaged condition.

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A Study on the Service Quality Improvement by Kano Model & Weighted Potential Customer Satisfaction Index (Kano 모델 및 가중 PCSI를 통한 서비스품질 개선에 관한 연구)

  • Kim, Sang-Cheol
    • Journal of Distribution Science
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    • v.8 no.4
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    • pp.17-23
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    • 2010
  • The Banking industry is expanding rapidly. To keep the competitive advantages, participating companies concentrate their resource to provide the distinguishable services by increasing the service quality. This study is to find that how three kinds of service quality(process, output, and service environment) affect on the customer satisfaction. In this paper, WPCSI (Weighted Potential Customer Satisfaction Index) was developed using Kano model and PCSI. Kano's model of service quality classification was used to improve customer satisfaction, customer satisfaction index was calculated. Customer satisfaction index was calculated using the existing potential for improving customer satisfaction index (PCSI Index) to complement the limitations of the weighted potential improve customer satisfaction index (WPCSI) were used. Analysis using PCSI improve the quality of service levels may be useful in assessing. However, this figure is a marginal degree of importance on customers and quality characteristics have been overlooked but has its problems. A service provided to customers with some important differences depending on the interpretation of the scope for improvement is to be classified. In other words, the level of customer satisfaction and the satisfaction of the current difference between the comparison factor for the company to provide information about the priority of the improvement was not significant. Companies are also considered important that the customer does not consider the uniform quality of service provided can be fallible. In this study, the weighted potential to improve it improve customer satisfaction index (WPCSI) proposed a new customer satisfaction index. This is for customers to recognize the importance of quality characteristics by weighting factors, to identify practical and improved priority to provide more useful information than has been. Weighted potentially improve customer satisfaction index (WPCSI) presented in this study by the customers aware of the importance of considering the quality factor is an exponent. The results, 'Employees' working ability', 'provided the desired service level', 'staff to handle this task quickly enough' to the customer of the factors had significant effects on satisfaction are met. On the other hand 'aggressiveness on the product description of employees', 'service environment as a whole, beautiful enough to' meet and shows no significant difference between satisfaction. But 'aggressiveness on the product description of employees' and reverse (逆) were attributable to the quality. Small dogs and overly aggressive products that encourage the customer dissatisfaction that can result in widening should be careful because the quality factor can be said. As a result, WPCSI is more effect to find critical factors which can affect customer satisfaction than PCSI. After that, we discuss effects and advantages of customer satisfaction using WPCSI. This study, along with these positive aspects, the limitations are implied. First, this study directly to the bank so that I could visit any other way for customers, utilizing the Internet or mobile to take advantage of the respondents were excluded from the analysis. Second, in survey questionnaires can help improve understanding of the measures will be taken. In addition to the survey targeted mainly focused on Seoul, according to a sample, so sampling can cause problems is the viscosity revealed intends.

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The Effect of College Students' Perceived Choice Attribute of Traditional Market and Relationship Quality: Moderating Effects of Consumption Emotion and Mediating Effects of Consumer's Value (대학생들이 지각하는 전통시장 선택속성이 관계품질에 미치는 영향: 소비감정의 조절효과와 소비자 가치의 매개효과)

  • Lee, Young-Chul;Yang, Hoe-Chang
    • Journal of Distribution Science
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    • v.10 no.1
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    • pp.33-42
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    • 2012
  • This study is focused on traditional market's competitiveness in Korea. Ever since the Korean retail industry had been opened to the big conglomerates, the traditional markets have faced very serious competition from various types of distribution channels. In particular, this study has been conducted to find another way to help the Korean traditional market from the perspective of college students who are consumers of the future. This study examines the relationships among store choice attributions, consumption emotion, consumer's value, and relationship quality from the perspective of college students. In order to verify the relationship, and moderating and mediating effects, data were collected from 126 college students in Whasung, Gyeonggi Province to test the theoretical model and its hypotheses. The results of this study are as follows: First, service (= .263, p < .01) and advertising (= .188, p < .05) are significantly positively related to relationship quality. However, store atmosphere (= .176, p = .052) is not statistically significantly related to relationship quality. The result that students have stereotypes about the atmosphere of traditional markets and are therefore excluded from their store choice attributions can be expected. Second, college students selected service division (= .230, p < .05) as the most important factor among the traditional market's store choice attributions. This result reflected that enhancing service strategy would strengthen the traditional market against discount stores. The process of product selection by customers in discount stores is based on the concept of self-service. However, traditional market traders can make various contacts with their customers. If traditional market traders can enhance various service factors just like in the process of product selection, it will effect strong competitive advantages. Third, it is also revealed that consumer's value exhibit complete mediation effect in the relationships between service and advertising. These results showed that traditional markets must be considered for consumer value. Because previous studies showed that values refer to "enduring belief that … specific mode of conduct or end-stat of existence … personally or socially preferable to an opposite of converse mode of conduct or end-state of existence" (Rokeach, 1973; George and Jones, 1996). Furthermore, Schwartz (1994) defined values as desirable trans-situational goals, varying in importance, that serve as guiding principles in the life of a person or other social entity. As conceptions of desirable end-states of existence or modes of conduct, values help people choose, evaluate, and give meaning to their experiences (Rokeach, 1973). Efforts (e.g. promote the consumers value) of the traditional market traders will improve the preferences for the traditional market of consumers and college students. Implications and future research directions are also discussed.

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A Study for the City Housewives' Sense and Behavior of Wedding and Ancestral Service (도시주부의 혼.제례에 대한 의식과 행동에 관한 연구)

  • 이정우
    • Journal of the Korean Home Economics Association
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    • v.28 no.1
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    • pp.105-124
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    • 1990
  • The purpose of this study is to investigate 1) the level of the city housewives' sense and behavior of wedding and ancestral service according to the background variables, 2) the relationship of the sense of wedding and ancestral service and behavior, and 3) what the most influential factors are. For the purpose of this study, 700 questionnaire were distributed to the housewives who live in Seoul and collected during the February 1989. And the measuring instruments are composed of 9 questions, 11 questions of the sense of wedding service, 12 questions of the sense of ancestral service, 11 questions of the behavior of wedding service, and 12 questions of the behavior of ancestral service. To obtain the sense and behavior of wedding and ancestral service scale, item analysis through Pearon's correlation and factor analysis, frequency distribution, percentile, mean, standard deviation, t-test, F-test, Pearson's γ, Paired-t-test, Duncan's Multiple Range Test, and Stepwise multiple Regression were used for data analysis. The major fidnigs are as follows: 1. The general tendency of the city housewives' sense of wedding service was modern. That of the city housewives' sense of ancestral service was the mid level of the traditional and the modern. According to background variable (ie: age, educational level, the number of children, the duration of marriage, religion, the existence of job, the existence of married son and daughter), the city housewives' sense of wedding service is different significantly. Accoring to background variable(ie: age, educational level, the average home income a month, the number of children, the duration of marriage, religion, the existence of married son and daughter), the city housewives' sense of ancestral service is different significantly. 2. The general tendency of the city housewives' behavior of wedding service was modern. That of the city housewives' behavior of ancestral service was somewhat modern. According to background variable(ie: age, educational level, the number of children, the duration of marriage, the existence of married son and daughter, the form of family), the city housewives' behavior of wedding service is different significantly. According to background variable(ie" age, educational level, the number of children, the duration of marriage, religion, the existence of job, the existence of married son and daughter), the city housewives' behavior of ancestral service is different significantly. 3. There were positive correlation between the city housewive' sense and behavior of wedding and ancestral service(P<.001). And the housewives' sense of wedding service was modernized than that of ancestral service, the housewives' behavior of ancestral service was modernized than that of wedding service. 4. The city housewives' sense of wedding service was the duration of marriage(β=-.226), influential factor. And influential factors on that of ancestral service were educational level(β=.250), the existence of married son and daughter(β=-.123), number of children(β=-.101). The influential factors on the city housewives' behavior of wedding service were age(β=-.193), the form of family(β=.097). And that of ancestral service were educational level(β=165), the number of children(β=-.157).

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