• 제목/요약/키워드: Distributed price

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소비자의 개인적 특성이 브랜드 구매의사결정에 미치는 영향 연구 - 중국 20-30대 화장품 소비자 라이프스타일 연구를 중심으로 - (Assessing the Perspective of Individual Consumers on Cosmetics Brand Purchasing According to Their Lifestyle of Young Consumers Living in the Metropolitan Areas of China)

  • 김주호;가영현
    • 마케팅과학연구
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    • 제15권3호
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    • pp.1-30
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    • 2005
  • 본 연구는 세계의 시장으로 주목을 받고 있는 중국의 화장품 시장과 소비자를 이해하기위해 중국 대도시의 화장품 브랜드 소비자를 대상으로 설문조사를 실시하여 라이프스타일 유형에 따른 화장푸 브랜드 구매행동을 분석하였다. 연구결과, 유행 추구형, 사교 추구형, 전통 보수 추구형, 성취 추구형, 소극적 침체형, 등 5개의 라이프스타일 유형을 도출해 내었다. 이들 군집은 화장품 브랜드 구매동기, 구매시 고려사항, 사용만족, 인구통계적 특성에서 군집간 차이점을 보이고 있었다. 예를 들어 유행 추구형 집단은 가격을 고려해서 구매하는 경향이 강했으나 사교 추구형 집단은 주위사람들의 조언에 의해 제품을 구매하는 경우가 많았다. 전통 보수 추구형 집단은 소득이 높은 소비자들로 본인사용경험에 의해서 화장품을 많이 구매하였으나 성취 추구형 집단은 제품의 기능에 의해 좌우되는 것으로 나타났다.

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패밀리 레스토랑 쌀 메뉴 선택속성의 중요요인과 만족요인의 관계 (Relationships Between Importance and Satisfaction of Rice-based Menu Selection Attributes of Family Restaurants)

  • 구자혁;이상건;윤유식
    • 한국지역사회생활과학회지
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    • 제19권4호
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    • pp.497-507
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    • 2008
  • This study investigated relationships between the importance and satisfaction of rice-based menu selection attributes at family restaurants. For data collection, a total of 250 copies of questionnaires were distributed to 4-year college students who had an experience of a rice-based menu at casual dining restaurants, and finally 221 surveys (88.4%) among them were analyzed by using SPSS Win ver. 11.5. Twenty selection attributes were used to test the level of importance and satisfaction for rice-based menu. The factor analysis identified six dimensions of the importance of rice-based menu selection attributes; variety of items, menu information, recommendation & atmosphere, food quality, preferred menu, and price. Also, five dimensions of satisfaction were identified as nutrition & taste, menu information, preferred menu & atmosphere, variety of items, and cooking. Canonical correlation analysis revealed that preferred menu factor of importance was highly correlated with preferred menu and restaurant atmosphere factor of satisfaction of rice-based menu selection. The managerial implications of these results for rice-base menu selection attributes are as follows: There seems to be a need to develop a variety of rice-based menus, because rice-based menus tend to be considered as an additional menu, not a main course. Aggressive marketing and communication strategies are necessary to position rice-based menu as a main course for college students and as a major maket segment to family restaurants.

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Energy Harvesting Technique for Efficient Wireless Cognitive Sensor Networks Based on SWIPT Game Theory

  • Mukhlif, Fadhil;Noordin, Kamarul Ariffin Bin;Abdulghafoor, Omar B.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제14권6호
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    • pp.2709-2734
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    • 2020
  • The growing demand to make wireless data services 5G compatible has necessitated the development of an energy-efficient approach for an effective new wireless environment. In this paper, we first propose a cognitive sensor node (CSN) based game theory for deriving energy via a primary user-transmitted radio frequency signal. Cognitive users' time was segmented into three phases based on a time switching protocol: energy harvest, spectrum sensing and data transmission. The proposed model chooses the optimal energy-harvesting phase as the effected factor. We further propose a distributed energy-harvesting model as a utility function via pricing techniques. The model is a non-cooperative game where players can increase their net benefit in a selfish manner. Here, the price is described as a function pertaining to transmit power, which proves that the proposed energy harvest game includes Nash Equilibrium and is also unique. The best response algorithm is used to achieve the green connection between players. As a result, the results obtained from the proposed model and algorithm show the advantages as well as the effectiveness of the proposed study. Moreover, energy consumption was reduced significantly (12%) compared to the benchmark algorithm because the proposed algorithm succeeded in delivering energy in micro which is much better compared to previous studies. Considering the reduction and improvement in power consumption, we could say the proposed model is suitable for the next wireless environment represented in 5G.

버찌, 아로니아, 마키베리의 성분 및 항산화 활성 비교 연구 (Comparison of Components and Antioxidant Activity of Cherry, Aronia, and Maquiberry)

  • 이기원;제해종;정태환;이유림;최재환;황효정;신경옥
    • 한국식품영양학회지
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    • 제31권5호
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    • pp.729-736
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    • 2018
  • This study was performed to facilitate development of new food materials by comparing general components, functional components and antioxidant activity of cherry, aronia, and maquiberry. Cherry revealed higher content of water (6.71%), crude protein (4.61%) and crude protein (5.33%) than aronia and maquiberry. Crude fat content of cherry fruits was the lowest at 1.46%. Content of iron per 100 g was 0.96 mg in cherry, significantly higher than other berries. Total phenolic content of cherry, aronia and maquiberry was 31.32~95.05 GAE mg/g. Total flavonoid content in water extract was 2.07 QE mg/g in cherry, compared with aronia and maquiberry. FRAP reduction power of cherry, aronia and maquiberry was $86.94{\sim}331.83TEAC\;{\mu}mol/g$. FRAP reduction power ($156.50TEAC\;{\mu}mol/g$) of cherry was higher than that of aronia ($121.72TEAC\;{\mu}mol/g$) at $95^{\circ}C$ deionized water extract. In the case of water extract, $117.00TEAC\;{\mu}mol/g$, and cherry was higher in ABTS radical scavenging ability than aronia ($86.55{\mu}mol/g$). DPPH radical scavenging activity of cherry, aronia and maquiberry was $26.34{\sim}493.53TEAC\;{\mu}mol/g$. DPPH radical scavenging activity was lowest in cherry. In conclusion, in place of foreign expensive aronia and maquiberry, the price of cherry is low and use of cherry widely distributed has increased and is used as a material of functional food.

웨트수트 착용실태 및 제품개발을 위한 사이즈 체계 조사 -국내 브랜드와 수입 브랜드의 비교를 중심으로- (Investigation of Wetsuit Wearing Condition and Size System for Product Development -Comparison between Domestic Brands and Imported Brands-)

  • 허희진;김시연;이조은;주신영;남윤자
    • 한국의류학회지
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    • 제39권3호
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    • pp.408-418
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    • 2015
  • This study investigates the purchasing and wearing conditions of wetsuits, and analyzes consumer awareness on wetsuit functional factors between domestic and imported brands. This research provides basic information on presenting competitiveness and developing suitable wetsuits for the Korean body shape through an investigation of a size system. An in-depth interview was conducted to consider consumer awareness with 10 persons of different levels of scuba diving experience. The survey variables consist of classified suggestion of inquires for functional factors and size systems. We distributed 80 questionnaires to scuba diving club members; subsequently, a total of 66 usable data sets were coded for statistical analysis through SPSS WIN 18.0. The result shows that respondents preferred imported ready-to-wear brands, whereas national ready-to-wear brands were purchased less often. However, the difference in customer awareness of functional factors between domestic and imported brands was not significant. In evaluating the size system of six brands (including three domestic and three imported brands), wetsuits of domestic brands were better fitted to the Korean body shape than imported brands; however, competitiveness has been hindered by public perception that domestic brands imitate imported brands. The results suggest that domestic brands can strengthen their competitiveness through promoting a lower price and size suited to Koreans while trying to change public perception as imitators of imported brands.

대학생의 즉석섭취식품류 소비 실태와 김밥류의 미생물학적 품질 평가 (A Survey on the Ready-to-Eat Foods' Consumption Practices of University Students and Microbiological Quality Assessment of Kimbab)

  • 이진향;배현주
    • 한국식품조리과학회지
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    • 제31권2호
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    • pp.153-161
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    • 2015
  • This study was conducted to investigate the consumption practices of ready-to-eat (RTE) foods and to analyze the microbiological hazard of kimbab, a Korean dish, and the most popular of the RTE foods eaten by participants in this study. A questionnaire was distributed to 230 university students who had previously purchased RTE foods, and 224 were collected (response rate: 97.4%). Statistical analyses were conducted on the questionnaires using the SPSS program, and a total of 135 kimbab products were sampled for aerobic plate counts, coliforms, E. coli, E. coli O157:H7, Staphylococcus aureus, Salmonella spp., and Listeria monocytogenes. The results of the analyses are as follows. Kimbab (87.0%), sandwich (86.4%), hamburger (89.8%), lunchbox (81.5%), and sushi (87.4%) were most often eaten immediately after purchasing. Additionally, the results of the microbiological hazards analysis of kimbab showed that the aerobic plate counts were significantly different according to the purchasing price (p<0.01). The coliform levels were significantly different according to the place of purchase (p<0.01) and the major ingredients of kimbab (p<0.05). In addition, Staphylococcus aureus and E. coli were detected in 5.9% and 5.2% of the tested samples, respectively. However, E. coli O157:H7, Salmonella spp., and Listeria monocytogenes were not detected in any of the samples. In conclusion, the manufacturers of RTE foods should apply the HACCP system for food safety.

리튬 전지용 $MnO_2$ Cathode의 제조 및 전기화학적 특성 (The Preparation and Electrochemical Properties of $MnO_2$ Cathode for Lithium Rechargeable Battery)

  • 유영한;김영재;박준기;서부완;정인성;김주승;박복기;구할본;문성인
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 1996년도 하계학술대회 논문집 C
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    • pp.1682-1684
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    • 1996
  • Recently, because diffusion of cordless machine and smart card and so on, and concern of unpolluted materials, one are concerned with Li secondary batteries. Li secondary batteries have high voltage, high energy density and high power density, and heavy metal pollution problems are little. Mn is low price and is distributed much quantity. Therefore, we investigated $MnO_2$. In this study, we worked the electrochemical properties and charge/discharge characteristics of $MnO_2/Li$ cells. In results, the more heating temperature is high, the more ${\gamma}-phase$ varied ${\beta}-phase$, and when $MnO_2$ is heated at $320^{\circ}C$ and super-s-black 20wt% is mixed, characteristics are the best.

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Validation of Single Nucleotide Polymorphisms Associated with Carcass Traits in a Commercial Hanwoo Population

  • Sudrajad, Pita;Sharma, Aditi;Dang, Chang Gwon;Kim, Jong Joo;Kim, Kwan Suk;Lee, Jun Heon;Kim, Sidong;Lee, Seung Hwan
    • Asian-Australasian Journal of Animal Sciences
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    • 제29권11호
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    • pp.1541-1546
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    • 2016
  • Four carcass traits, namely carcass weight (CW), eye muscle area (EMA), back fat thickness (BF), and marbling score (MS), are the main price decision parameters used for purchasing Hanwoo beef. The development of DNA markers for these carcass traits for use in a beef management system could result in substantial profit for beef producers in Korea. The objective of this study was to validate the association of highly significant single nucleotide polymorphisms (SNPs) identified in a previous genome-wide association study (GWAS) with the four carcass traits in a commercial Hanwoo population. We genotyped 83 SNPs distributed across all 29 autosomes in 867 steers from a Korean Hanwoo feedlot. Six SNPs, namely ARS-BFGL-NGS-22774 (Chr4, Pos:4889229), ARS-BFGL-NGS-100046 (Chr6, Pos:61917424), ARS-BFGL-NGS-39006 (Chr27, Pos:38059196), ARS-BFGL-NGS-18790 (Chr10, Pos:26489109), ARS-BFGL-NGS-43879 (Chr9, Pos:39964297), and BTB-00775794 (Chr20, Pos:20476265), were found to be associated with CW, EMA, BF, and MS. The ARS-BFGL-NGS-22774, BTB-00775794, and ARS-BFGL-NGS-39006 markers accounted for 1.80%, 1.72%, and 1.35% (p<0.01), respectively, of the phenotypic variance in the commercial Hanwoo population. Many genes located in close proximity to the significant SNPs identified in this study were previously reported to have roles in carcass traits. The results of this study could be useful for marker-assisted selection programs.

소비자의 식단 요구도 분석을 통한 쌀빵의 학교급식 적용 가능성 분석 (Possibility Analysis of a Rice Based Bread by Analyzing Customers' Needs of Menus for School Foodservice)

  • 이소정;이민아;양일선;이해영
    • 대한지역사회영양학회지
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    • 제14권5호
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    • pp.545-555
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    • 2009
  • School foodservice customers are likely to be tired of repeated cycle menus and their satisfaction for meals offered in school is inclined to be low. The menu variety is an important factor in increasing customer satisfaction. The purpose of this study was to investigate customer perspectives for applying rice based bread menus in order to add menu variety and promote using rice processed products in school foodservice. The questionnaire was distributed to 760 parent samples in elementary schools and 520 student samples in middle/high schools and a total of 665 and 387 usable data were collected, respectively. Food habits such as preference for cooking method, menu preference, food allergy and nutritional perspectives for menu and customer perception for rice based bread like quality, reliability, price, and purchasing convenience were investigated using 7 Likert scale. Also expected menu types applying rice based bread and offering frequency of rice bread menu were examined. Preference level for bread-based meals were moderate and students' preferences were slightly higher than parents. Menu types applying rice bread expected by middle/high school students were western food (49.4%), spaghetti (28.4%), set menu (13.7%), noodle (17.6%), Korean food (11.1%), Chinese food (10.9%) and porridge (4.5%). The most occupied rate was once in a week for expected offering frequency. Most respondents perceived that rice bread was more nutritive and qualitative than the wheat based one.

Organic Water Additive on Growth Performances, Hematological Parameters and Cost Effectiveness in Broiler Production

  • Saha, Munmun;Chowdhury, Sachidananda Das;Hossain, Md. Elias;Islam, Md. Kamrul;Roy, Bishwajit
    • Journal of Animal Science and Technology
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    • 제53권6호
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    • pp.517-523
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    • 2011
  • The experiment was conducted with 144 broiler chicks from day-old to 5 weeks of age to investigate the efficacy of a water additive in broiler production. The chicks were randomly distributed into four different treatments namely T1 (control), T2 (water additive as per recommendation level), T3 (25% less than recommendation) and T4 (25% more than recommendation). Body weight of control group was higher in 2nd week of age, but at the end of the experiment additive groups showed higher values compare to control (p<0.05). Body weight gain was increased and feed conversion ratio was improved in the additives groups during the finishing and total period, although feed intake was different among the additive groups (p<0.05). When the hematological parameters were evaluated, packed cell volume and total erythrocytes counts were increased in the additive group that received 25% more than recommendation, and hemoglobin in 25% less than recommendation group. Mean cell volume and mean cell hemoglobin of the additive groups showed lower (p<0.05) values compare to the control, but other parameters were not affected. Sales price and profit were significantly higher in the additive groups compare to the control, although total production cost was increased in the additive groups (p<0.05). All levels of water additive increased profit in comparison with the control but 25% less than recommendation level appeared to be most profitable and cost effective. It also suggests that any additive considered for poultry, must undergo trial for determining efficacy as well as its cost effectiveness for application.