• The Journal of Industrial Distribution & Business
• /
• v.8 no.7
• /
• pp.71-81
• /
• 2017

Purpose - The purpose of this study is to investigate the relationship between customer trust and intention to return to the traditional market by using empirical analysis. Research design, data, and methodology - For the empirical analysis of this study, questionnaires were conducted for adults and over 20s. A total of 200 questionnaires were distributed to consumers with experience in traditional markets, and 163 of them were used for empirical analysis. In order to analyze the relationship between customer trust and return visit intention by consumers visiting the traditional market, variables were selected through 10 constructive concepts and revised based on previous studies. The SPSS for win 18.0 was used for data analysis. Results - In order to clarify the relationship between consumer's visit to traditional market and customer's trust, it was found that the tolerance values of both the visiting factors and the consumers' perceptions of traditional markets were higher than .01. In the relationship between visitor's visit to traditional market and customer's trust, price was positively related to customer trust at 0.1% level. Image, product quality and freshness of traditional market were 5% Positive effects were found. These results show that consumers who visit traditional markets gain customer's trust in price, image, product quality and reliability of traditional market. Conclusions - In this study, the results of this study are as follows: First, the effect of customer trust on customer satisfaction is affected by the image (emotion) consumers feel about traditional market, the trust level about the price of goods offered by the market, The confidence level of freshness, the reliability of consumers' connection with the local economy, the consumer's traditional marketplace, and the level of awareness of the service (kindness) of the variables on the independent variables. As a result of the analysis, it was found that among the influence variables of customer trust used in this study, consumers had a high level of confidence about the price of commodities offered by the market, quality of goods, and freshness, The same relationship, market environment such as hygiene or cleanliness, connection with a local economy, service (kindness) of traditional market did not affect consumers' trust in traditional markets.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.11 no.12
• /
• pp.6169-6187
• /
• 2017

With the fast growth of mobile services, Mobile Cloud Computing(MCC) has gained a great deal of attention from researchers in the academic and industrial field. User authentication and privacy are significant issues in MCC environment. Recently, Tsai and Lo proposed a privacy-aware authentication scheme for distributed MCC services, which claimed to support mutual authentication and user anonymity. However, Irshad et.al. pointed out this scheme cannot achieve desired security goals and improved it. Unfortunately, this paper shall show that security features of Irshad et.al.'s scheme are achieved at the price of multiple time-consuming operations, such as three bilinear pairing operations, one map-to-point hash function operation, etc. Besides, it still suffers from two minor design flaws, including incapability of achieving three-factor security and no user revocation and re-registration. To address these issues, an enhanced and provably secure authentication scheme for distributed MCC services will be designed in this work. The proposed scheme can meet all desirable security requirements and is able to resist against various kinds of attacks. Moreover, compared with previously proposed schemes, the proposed scheme provides more security features while achieving lower computation and communication costs.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.12 no.2
• /
• pp.892-905
• /
• 2018

In smart home environment, certificate based signature technology is being studied by communication with Internet of Things(IoT) device. However, block - chain technology has attracted much attention because of the problems such as single - point error and management overhead of the trust server. Among them, Keyless Signature Infrastructure(KSI) provides integrity by configuring user authentication and global timestamp of distributed server into block chain by using hash-based one-time key. In this paper, we provide confidentiality by applying group key and key management based on multi - solution chain. In addition, we propose a smart home environment that can reduce the storage space by using Extended Merkle Tree and secure and efficient KSI-based authentication and communication with enhanced security strength.

• Journal of Information Technology Services
• /
• v.13 no.1
• /
• pp.161-179
• /
• 2014

Added value of music industry in Korea is not distributed and calculated properly, and this obstacle brings various problems in a creative environment. Meanwhile, a new business model such as Open Collaboration, Crowdsourcing and platform that makes decisions and innovation from external resources has been appeared in commercial area. This new model like a composer delivers to consumers directly through Youtube.com, and multi collaboration is applied to the music industry, and it enables a new type of mechanism for creation, distribution, division, and calculation of music. However there are not enough empirical study of the music market because existing relative researches has been centered around fundamental concepts and application methodologies. This research defines Open Collaboration Platform in the music industry, and studies affecting factors of Participation Intention for example Justice, Information System Quality and Perceived Value. For a survey we apply PLS(Partial Least Square) to analyse Equity, Information System Quality and structural equation between Perceived Value and Participation Intention. Analysis results show Distributive Justice and Procedural Justice affects Platform Trust, and Service Quality, Economical Value and Emotional Value affects Platform Usefulness. Also Platform Trust and Platform Usefulness affects Platform Participation Intention. We discussed academic and practical implication based on research results.

• Journal of Contemporary Eastern Asia
• /
• v.16 no.1
• /
• pp.48-68
• /
• 2017

Manual elections processes in Egypt have several negative effects; that mainly leads to political corruption due to the lack of transparency. These issues negatively influence citizen's participation in the political life; while electronic voting systems aim to increase efficiency, transparency, and reduce the cost comparing to the manual voting. The main research objectives are, finding the successful factors that positively affects E-voting implementation in Egypt, in addition of finding out the reasons that keep Egyptian government far from applying E-voting, and to come up with the road map that Egyptian government has to take into consideration to successfully implement E-voting systems. The findings of the study suggest that there are seven independent variables affecting e-voting implementation which are; leadership, government willingness, legal framework, technical quality, awareness, citizen's trust in government and IT literacy. Technology-Organization-Environment (TOE) theory was used to provide an analytical framework for the study. A quantitative approach (i.e., survey questionnaire) strategy was used to collect data. A random sampling method was used to select the participants for the survey, whom are targeted voters in Egypt and have access to the internet, since the questionnaire was distributed online and the data is analyzed using regression analysis. Practical implications of this study will lead for more citizen participation in the political life due to the transparency that E-voting system will create, in addition to reduce the political corruption.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.12 no.4
• /
• pp.67-76
• /
• 2002

Kerberos is designed to provide strong authentication between client and application servers which are working in distributed network environment by using symmetric-key cryptography, and supposed to trust other systems of the realm. In this paper, we design an efficient and strong authentication mechanism by introducing the public/private-key to Kerberos. In the mechanism to make a system more secure, the value of the session key is changed everytime using MAC(message authentication code) algorithm with the long-term key for user-authentication and a random number exchanged through the public key. Also, we employ a mutual authentication method, which is used on challenge-response mechanism based on digital signatures, to improve trust between realms, and present a way of reducing the number of keys by simplifying authentication steps.

• KIPS Transactions on Computer and Communication Systems
• /
• v.11 no.3
• /
• pp.91-98
• /
• 2022

With the recent increase in interest in metaverse in which virtual and physical spaces are digitally fused, many activities in physical spaces are expected to take place in web-based virtual spaces. Therefore, there is a need for research on a self-sovereign identity system that can secure privacy and mutual trust in a DID(decentralized identifier)-based virtual space environment. We, in this paper, developed and validated a reliable communication method consisting of DIDComm messages, a procedure for generating distributed identifiers, asymmetric keys, and DID documents based on Hyperledger Indy and DIDComm open sources. The developed communication method can be applied to verify each other by exchanging additional information and verifiable credentials for trust among communication participants.

• Convergence Security Journal
• /
• v.20 no.1
• /
• pp.3-8
• /
• 2020

Blockchain can enhance data transparency and security through decentralized data management that is out of the centralized system. permissioned blockchain of the blockchain platform, only trust-based authorized nodes can participate in the distributed network. Considering the characteristics of the permissioned blockchain, it is necessary to consider the network communication speed, transaction finality agreement, and stability as a condition for selecting the consensus algorithm. The consensus algorithms of the permissioned blockchain environment are diverse such as PoA, PBFT, Raft, etc., but there are no various evaluation factors for selecting consensus algorithms. In this paper, various performance evaluation factors are proposed to analyze the characteristics of each consensus algorithm of the permissioned blockchain and to select an efficient consensus algorithm considering the characteristics of the user environment that composes the network. The proposed performance evaluation factor can consider the network speed, stability, and consensus of the finality agreement between nodes under the premise of trust. Through this, a more efficient blockchain network environment can be constructed.

• Journal of Global Scholars of Marketing Science
• /
• v.18 no.1
• /
• pp.115-139
• /
• 2008

Since financial crisis of IMF resulted in intensive competitiveness and adverse management environment, many hotel industries have responded it with restructuring. Since this restructuring is accompanied by reduction of employees, hence comes the recognition of justice in the procedure of restructuring. When the surviving employees in the restructuring process recognize unfairness in the procedure and practical operations, organization effectiveness can not be maintained due to losing trust of their employers. In this paper I will examine the relationship between validity of restructuring and compensatory programs for layoffs and surviving employees' trust of the employers. Also I will find out the relationship between remaining employees' trust of the employers and their job satisfaction and organization commitment. Through this relationship, we can prepare an alternative to reduce negative effect of restructuring. The hypotheses of this study are proposed as follows: H1: The higher surviving employees' recognition of procedural justice in restructuring process is, the higher their trust with a manager of the company is. H2: The higher surviving employees' recognition of distributive justice in restructuring process is, the higher their trust with a manager of the company is. H3: The higher surviving employees' recognition of procedural justice in restructuring process is, the higher their job satisfaction is. H4: The higher surviving employees' recognition of distributive justice in restructuring process is, the higher their job satisfaction is. H5: The higher surviving employees' recognition of procedural justice in restructuring process is, the higher their organization commitment is. H6: The higher surviving employees' recognition of distributive justice in restructuring process is, the higher their organization commitment is. H7: The higher surviving employees' trust with a manager of the company in restructuring process is, the higher their job satisfaction is. H8: The higher surviving employees' trust with a manager of the company in restructuring process is, the higher their organization commitment is. For the purposes of this study, employees working in luxury hotels located in Seoul were targeted. Self-administered questionnaires were distributed to those who consented with the investigation after explaining the purpose of the survey. A total of 500 questionnaires were distributed and 450 questionnaire were returned to the researcher for analysis. 430 of the returned questionnaires were used for analysis. As for the education for this survey, 250 junior college graduates or under (58.1%), 143 college graduates (33.3%) and 37 graduate school graduates (8.6%). As for the marital status, 315 persons (73.3%) are single and 115 are married (26.7%). As for the monthly income, 49 people (11.48%) are less than 2 million won, 148 (34.4%) are between 2 million and less than 2.5 million won, 153 (35.6%) are between 2.5 million to less than 3 million won, 80 (18.6%) are more than 3 million won. As for the workplace, 293 people (68.1%) work for the F&B department, 73 (17.0%) for rooms department, 41 (9.5%) for operation/ marketing department, 23 (5.3%) for account/ general affair department. As for the period of employment, 85 people (19.8%) are less than 5 years, 150 (34.9%) are between 6 to 9 years, 143 (33.3%) are between 10 to 14 years. and 52 (3.%) are more than 15 years. An exploratory factor analysis was used to survey validity and reliability of calculating tool on perceived values. This study used correlation between individual items and whole items and Cronbach's alpha value of multiple-item scale which is usually used to assess scale and reliability. Reliability of conceptual sub-dimension was assessed by basing on repeated procedure of correlation between individual items and whole items and factor loading. 1. Verification of correlation between validity of restructuring and trust This research showed that procedural and distributive justice of restructuring affects trust positively. The path coefficient between procedural justice of restructuring and trust is 0.719(t=10.135, p=0.000), and thereby the higher procedural justice results in higher trust. The path coefficient between distributive justice of restructuring and trust is 0.160(t=3.291, p=0.001), and thereby the higher distributive justice results in higher trust. Hence H1 and H2 are accepted. 2. Verification of correlation between validity of restructuring and job satisfaction The path coefficient between procedural justice of restructuring and job satisfaction is 0.179(t=2.202, p=0.028), and thereby the higher procedural justice results in higher job satisfaction. The path coefficient between distributive justice of restructuring and job satisfaction is 0.074(t=1.620, p=0.105), and thereby distributive justice of restructuring has no relationship with job satisfaction. Hence H3 is accepted, but H4 is removed. 3. Verification of correlation between validity of restructuring and organization commitment The path coefficient between procedural justice of restructuring and organization commitment is 0.188(t=2.466, p=0.014), and thereby the higher procedural justice results in higher organization commitment. The path coefficient between distributive justice of restructuring and organization commitment is 0.118(t=2.720, p=0.007), and thereby the higher distributive justice results in higher organization commitment. Hence H5 and H6 are accepted. 4. Verification of correlation between trust and job satisfaction The path coefficient between trust and job satisfaction is 0.610(t=6.736, p=0.000), and thereby the correlation has a meaningful result. Since the higher trust of the employer results in higher job satisfaction, H7 is accepted. 5. Verification of correlation between trust and organization commitment The path coefficient between procedural justice of restructuring and job satisfaction is 0.446(t=5.547 p=0.000), and thereby the higher trust of the employer results in higher organization commitment. Hence H8 is accepted. This research aimed to help the employers of hotel industries by analyzing the effects of validity of restructuring on employees' trust, job satisfaction and organization commitment. The research found that employer's validity of restructuring has significant affects on the degree of employee's trust with a manager, thereby reducing the negative effects of restructuring and enhancing organization commitment and job satisfaction. The principal purpose of this research is to confirm the correlation between employees' perceived validity of restructuring and their trust with a manager. Also whether this correlation results in competitive edge of the company is also investigated. It is also pointed out that employees had to participated the procedure of restructuring, sharing the philosophy and reason of restructuring. This participation and furthermore compensatory methods can reduce employees' anxiety of organization operations. Variable of trust appeared to have impact on intermediation effect between perceived variable of validity and job satisfaction, organization commitment, so that increase of trust with a manager plays an crucial role in increasing organization effectiveness. Since this research did not cover whole hotel industries which underwent restructuring, it showed a limit. Unlike previous studies which dealt with validity and trust of superior bosses, this research focussed on employers. Also the organization citizenship which is not considered in this study will be dealt with in the future study.

• Journal of Information Processing Systems
• /
• v.6 no.3
• /
• pp.269-294
• /
• 2010

The interconnection of mobile devices in urban environments can open up a lot of vistas for collaboration and content-based services. This will require setting up of a network in an urban environment which not only provides the necessary services to the user but also ensures that the network is secure and energy efficient. In this paper, we propose a secure, energy efficient dynamic routing protocol for heterogeneous wireless sensor networks in urban environments. A decision is made by every node based on various parameters like longevity, distance, battery power which measure the node and link quality to decide the next hop in the route. This ensures that the total load is distributed evenly while conserving the energy of battery-constrained nodes. The protocol also maintains a trusted population for each node through Dynamic Trust Factor (DTF) which ensures secure communication in the environment by gradually isolating the malicious nodes. The results obtained show that the proposed protocol when compared with another energy efficient protocol (MMBCR) and a widely accepted protocol (DSR) gives far better results in terms of energy efficiency. Similarly, it also outdoes a secure protocol (QDV) when it comes to detecting malicious nodes in the network.