• Journal of Digital Convergence
• /
• v.19 no.9
• /
• pp.157-168
• /
• 2021

As a recent global economic trend, the subscription economy is rapidly expanding along with the growth of non-face-to-face online shopping. This study tried to verify the factors influencing online subscription for disposable consumer goods through behavioral reasoning theory. 344 questionnaire responses were collected through a survey in Korea and empirical analysis was performed. As a result of the analysis, value of openness was found to have a positive effect on attitude, reason for adoption and reason against adoption. Reason for adoption showed a positive effect on attitude and adoption intention. Reason against adoption showed a negative effect on attitude but it has no impact on adoption intention. Attitude showed a positive effect on adoption intention. Finally price consciousness and quality barrier was found to the most important factors of reason for adoption and reason against adoption respectively. The results of this study can contribute to subscription companies establishing their marketing strategies. Future research can be conducted with various subscription products and additional variables.

• Journal of the Korean Home Economics Association
• /
• v.33 no.3
• /
• pp.255-264
• /
• 1995

This study was the designed to measure skin irritation caused by clothing at free foraldehde have caused a substantial number of cases of dermatitis type. Free formaldehyde levels were observed in infant's sanitatized goods9disposable diapers, cotton-diapers and under wear etc.) at 1992, 1994. The amount of free formaldehyde was measured by means of Acetyle Acetone method(KS K 0611). As the resort, underwear generally gave the highest free formaldehyde level, but disposable diapers and cotton diapers showed the lowest level. The formaldehyde level in intan's clothing lowered in 1994 than 1992, after the enforcement of the level in intant's clothing lowered in 1994 than 1992, after the enforcement of the formaldehyde level control. it was found that 38.7% of infant's sanitatized goods still exceeded th controlled level(A-Ao : 0.05) In the future, research to lower the amount of formaldehyde released form fabrics will also lead to decreased incidence of garment formaldehyde sensitivity. The possibility of a consumer suffering is being in convenienced form a textile-related skin problem will be even lower than it has been in the past.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.1
• /
• pp.83-92
• /
• 2022

Religions and beliefs can affect the shopping behaviors of its followers and practitioners. However, the knowledge about the factors that motivate, facilitate and even constrain customers' purchase of spiritual goods, such as feng shui items, is limited. Therefore, in this study, I examined the reasons, facilitators, and constraints of purchasing spiritual goods from the buyers' perspective. Two research questions directed the examination process, including (1) why users buy spiritual goods? And (2) what factors may facilitate or constrain the purchase and use of spiritual goods? Using Vietnam's feng shui market as the context, I applied the autoethnographic and ethnographic methods to collect and analyze the data. I found that the two main reasons to purchase the feng shui items were the products' meaning and beauty. In addition, I observed three groups of factors that could facilitate or constrain the purchase and use of feng shui items, including information about the products and their sellers, disposable income and life stage of the buyers, and price and authenticity of the products. Finally, based on these findings, I discussed the practical implications for managing the spiritual goods market in Vietnam.

• Human Ecology Research
• /
• v.58 no.3
• /
• pp.279-298
• /
• 2020

The purpose of this study is to develop home economics educational programs on the theme of 'improving consumer life' for sustainable development. It is a program to enhance the changemaker mindset for responsible production and consumption among the 17 goals of the Sustainable Development Goals(SDGs). The program was developed 8 that to make solar cookers, make household goods from recycled materials, change maker-practice green life, eco-friendly journal 1, plastic warnings, design alternatives for disposable products, change maker-efforts and eco-friendly journal 2. The developed program was validated 3 times by a group of experts and students. This program has the following features. First, the Home Economics Education(HEE) program under the theme of 'Improving consumer life' for sustainable development are carried out at the stage of change-maker education with project-based process. It can improve students' collaboration skills, self-directed skills, communication skills and problem solving skills. Second, eight programs can increase understanding and interest in sustainable development, and learners are interested in social issues. This program can raise learners who play an active role in solving social problems by increasing their interest and interest in the class, free from the form of passive classes. Third, the HEE programs under the theme of 'Improving consumer life' for sustainable development are meaningful in that they are closely related to students' lives and encourage them to practice in their own lives. Fourth, since the program is well-suited to the present time and includes content elements for sustainable development, it can induce changes in learners' perceptions, attitudes and behaviors.