• Journal of the Korean Home Economics Association
• /
• v.28 no.2
• /
• pp.91-106
• /
• 1990

This study focuses on consumers' advertising discriminatory competencies and the influencing facors. So the objects of this study are as follows : 1) to identify the overall level of advertising discriminatory competencies. 2) to examine if consumer attitude variables have significant effects on the ads. discriminatory competenceis. 3) to examine if the frequencies of contacting advertising variable have significant effects on the ads. discriminatory competencies. 4) to examine if socio-economics variables-age, educational level, monthly family income, occupational status-have significant effects on the ads. discriminatory competencies. 5) to find out the independent influence of variables related to the ads. discriminatory competencies. For this purpose, a survey was conducted using questionaires and advertisement papers. The data used in this study included 194 Homemakers living in Seoul. The ads. used in this study included ads. of diary products like foods, drinks, medicine, cosmetic, detergent in TV, radio, newspaper and magagine. Statistics were Frequency Distribution, Mean, percentile, ANOVA, Scheff -test, Pearsons' Correlation, Multiple Regrassion Analysis. Major findings were as follows : First, in 26 items(70%) of 37 items measured consumers' ads. discriminatory competencies, the rate of right answer was below 50%, so over the half of consumers were misleaded by the deceptive ads. Second, consumers' ads. discriminatory competencies differed significantly according to consumer attitude variables but no according to the frequency of contacting advertising. Third, according to socio-demographic variables-age, educational level, monthly family income, occupational status-advertising discriminatory competencies differed significantly. In group of lower age, higher educational level, higher income and professional occupation status, the level of ads. discriminatory competencies were high. Forth, the most influencing variabel on ads. disciriminatory competencies were eudcational level and in turn general attitude toward ads., attitude toward consumerism. This three variables explain 22.9% of dependent variable's variance. From these findings, the following suggestions are made, First, the consumer education offering informations and learing practical ads. discriminatory competencies should be conducted for all consumers wheather they are educated or not. Also the education to improve the consumer attitude must be. Second, considering misleading level, the business must make the regulatory standards and reinforce the regulation voluntarily, and by enforcing the regulation of ads. and deciding more diverse, objective and exact standards, the government should keep the consumer's right to know.

• Journal of Industrial Convergence
• /
• v.17 no.2
• /
• pp.63-70
• /
• 2019

This study was conducted to identify the empathy ability of nursing college students and prejudice and discriminatory behavior against the mentally ill and to analyze the relationship between them. The study included 281 nursing college students located on K province. Studies show that the empathy of nursing college students is positive for prejudice and discrimination behavior, negative correlation, prejudice and discriminatory behavior and that there are differences in empathy depending on whether they have experience in volunteer activities. Discriminatory behavior differed depending on the age and grade of the subjects. In order to reduce discriminatory behavior and prejudice among nursing college students, it will be necessary to increase direct and indirect experience opportunities to improve empathy and also to require systematic education and practical courses considering the characteristics of the subjects. This will contribute to improving the awareness and attitude of nursing college students as future professional nurses.

• Journal of the Korean Society of School Health
• /
• v.24 no.1
• /
• pp.61-70
• /
• 2011

Purpose: To identify factors associated with children's discriminatory attitudes towards fully recovered children who contracted the 2009 Influenza A (H1N1), in order to provide fundamental information to improve health education for children. Methods: Cross-sectional data were collected from the entire 6th grade classes (N=2,323) of 11 elementary schools randomly selected from 11 school districts in the Seoul Metropolitan Area of South Korea. Questionnaires were used to assess participants' knowledge of and attitudes towards the Influenza A (H1N1) virus. Results: Multiple regression analyses were used to investigate the factors associated with children's discriminatory attitudes toward fully recovered children who had contracted the 2009 Influenza A (H1N1). Multiple regression analysis revealed that perceived risk of contracting and knowledge of 2009 influenza A (H1N1) were significant factors in predicting a child's attitude toward fully recovered Influenza A (H1N1) patients, after controlling for socioeconomic variables. Conclusion: The findings suggests that perceived risk and knowledge play important roles in formulating children's appropriate attitudes towards Novel influenza A (H1N1) patients who are fully recovered from the disease. To promote and maximize children's attitudes in this area, health education needs to be directed at children to reduce excessive concern about contracting the virus and to improve their overall health knowledge.

• Journal of Distribution Science
• /
• v.18 no.7
• /
• pp.19-25
• /
• 2020

Purpose: This study analyzes service quality of Pivate Brand (PB) productsto provide some academic and practical implications. Research design, data, and methodology: The focus is on how service quality of No Brand, which has recently received much attention, affects brand attitude and, to confirm whether consumers' prior knowledge of PB moderates this effect. A total of 167 men and women in their 20s who have experience using No Brand were surveyed. Hypothesis was verified by using hierarchical regression analysis. Results: a) Tangibles, reliability, empathy, and assurance of service quality for No Brand have a positive effect on brand attitude; b) The moderating effect of prior knowledge is only statistically significant in the context of reliability. Conclusion: This study provides academic and practical implications for establishing differentiated PB strategies. It highlights the effects of service quality and consumer prior knowledge on brand attitude. This suggests that the sub-dimension of PB service quality has a discriminatory effect on the brand attitude of No Brand, and that consumer's prior knowledge of the product influences reliability of service quality. Therefore, consumer's prior knowledge is important in order to increase trust.

• Journal of Distribution Science
• /
• v.17 no.11
• /
• pp.81-92
• /
• 2019

Purpose: The salesperson, the core of the operating activities, plays the role of connecting the inside and outside of the company, representing the company to the consumer and identifying and responding to the customer's needs. The department store industry is the most representative retail industry in South Korea, and competition among its peer group and industry is intensifying, requiring differentiated service sales activities and performance from its employees. This study divided the sales force system into activity control(process-oriented control) and output control(performance-oriented control) and verified the differential impact on the job attitude of the salesperson (e.g., job satisfaction and burn-out), respectively. In addition, the effect of job satisfaction and burn-out of the salesperson on the job performance were checked. Research design, data, and methodology: The survey was conducted on 200 sales people working at five branch stores of Hyundai department store in Seoul, and 194 of them were analyzed. The reliability and validity of the variables were analyzed and hypotheses were verified through the SEM. Results: Results have shown that activity control has a greater impact on burn-out compared to output control, and output control has a greater impact on job satisfaction compared to activity control. It has been shown that the salesperson's burn-out does not affect sales performance, but that job satisfaction has a positive effect on sales performance. Conclusions: This study examines the effect of sales force management system such as activity control and output control, on the job attitude and sales performance in department stores. According to the results of this research, each of two control systems have a discriminatory effect on the job attitude variables. For the sales managers of department store, it is recommended to increase the efficiency of sales management by increasing the use of outcome control compared to activity control.

• Korea journal of population studies
• /
• v.25 no.2
• /
• pp.139-161
• /
• 2002

In 1987, the Equal Employment Opportunity Law was enacted, which indicated the institutional regulation against gender-discriminatory labor practices. Until the late 1980s, women were forced to quit upon marriage. It had influenced negatively on women status in the labor market. In this paper, 1 try to examine how the institutional change affects young educated women's work behaviors. The change of the education and family effect on work will be examined. For analysis, data from 2002 Women's Work Survey is employed. The results show the followings. Among women of young generation, negative effect of education has disappeared and turned out to be positive among the never married. But, marriage and the family responsibility still influence negatively on young women's participation into the labor market. In making a decision to work, husband's attitude is more important than wife's own. But, among the single, women's own attitude toward work plays an important role. In overall, women of young generation is also influenced by the family responsibility as much as the previous generation. The negative effect of marriage and the family responsibility on women's working is stronger among the college educated women.

• Journal of the Korean Home Economics Association
• /
• v.35 no.2
• /
• pp.217-234
• /
• 1997

This study attempts to analyze some determinants of consumers' medical service quality and their complaining behavior. The results can be summerized as follows: 1. The determinants of consumers' perceived medical service quality could be categorized as five factors; i.e. nursery, hospital environment, medical doctors, other staffs service fee. Among them nursery sector consists of 32% variance. 2. According to the discriminant analysis, those determinants are of great value to distinguish between satisfied/unsatisfied group. The hit ratio was 85.4% which is relatively high score. 3. The type of complaining behavior could be grouped into no action, private and public complaining behavior. Most of respondents belonged to no action group and a few showed private complaining behavior. Any respondents who were willing to show public complaining behavior could not be found out. 4. These variables which influence complaining behavior were preconception toward hospital, barrier to complaining process and expected complaining behavior. Among them the first one was most influential variable. 5. In order to distinguish between complaining/non complaining behavior group, discriminant analysis was done. The result showed the above three variables had a significantly discriminatory power, the hit ratio reaching above 70%. In summary, we can see that consumers' evaluation on the whole medical service depends on the external factor such as staffs' attitude or hospital facilities due to the lack of their ability to evaluate highly specialized service like doctor's treatment.

• The Journal of the Korea Contents Association
• /
• v.21 no.9
• /
• pp.164-175
• /
• 2021

The purpose of this study is to develop the 'Kkondae Scale' and verify its validity. For this purpose, three constructive concepts (attribution error, cognitive rigidity, and one-way communication) were derived through expert interviews, prior research and literature analysis, and 15 preliminary questions were selected. In addition, a preliminary scale was developed by modifying or adding items to conform to each constructive concept through expert content validity evaluation. Next, as a result of the exploratory factor analysis of about 250 adults, a three-factor structure model was derived. As a result of the confirmatory factor analysis on the preliminary scale for about 401 adults, it was confirmed that the fit of the three-factor structure was good. As a result of convergence and discriminatory validity analysis, it was confirmed that the developed scale was a valid tool to measure Kkondae by showing appropriate correlations with listening attitude, empathy, acceptance of others, and intellectual humility. Finally, based on the results of this study, the significance, limitations, and future research direction of the study were discussed.

• Management & Information Systems Review
• /
• v.33 no.1
• /
• pp.99-118
• /
• 2014

This study is a product launch strategy Preannouncing companies associated with temporal distance( in the near future/ distant future) and prior knowledge level(high knowledge/ low knowledge), the memory - based judgments(Global product judgment/ Discrete product judgment) and the purchase intention appears, the difference between the empirical verification of what was discriminatory. The study, first, Preannouncing main effect of temporal distance on judgments remember the difference between the purchase intention and consistent global product judgment is more discrete product judgment were higher awareness, purchase intention is higher. Second, Preannouncing high level of product knowledge in global product judgment showed that compared to discrete product judgment. In addition, low levels of knowledge than a discrete product judgment that global product judgment and purchase intention shown that a high level of consumer knowledge through systematic information processing and the road leads to higher purchase attitude. Third, Preannouncing according to the temporal distance and level of knowledge about the interaction effect results in the near future in terms of the high level of knowledge consumers global product judgment was higher than the discrete product judgment. On the other hand, a low level of knowledge of conditions in the distant future, consumers are more discrete product judgment recognized global product judgment showed that high.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.5
• /
• pp.15-24
• /
• 2019

The purpose of the study is to present implications for the management performance and improvement of enterprises through the study of the simplicity of meals, individual values, inhuman relationships, attitude formation, awareness and solitary eating behaviors. The research method was investigated by the judgment sampling method. The collected effective samples were validated using a confirmed factorial analysis to ensure the validity of the discriminatory validity and the internal validity of the convergent validity. First of all, the company should provide information to the people who eat alone to A recognize the simplicity of their meals. Second, we should ensure that the individual values of the Honbab people can be formed through various promotional strategies that can lead to the formation of attitudes. Third, companies should pursue diverse event strategies that can lead to the formation of attitudes of the people of the Honbab family. Fourth, event development such as the provision of a very special service for customers only will have to be conducted when visiting the stores of the Honbap people. Finally, companies should focus on promoting the convenience, convenience, and time-consuming advantages of eating alone through a variety of marketing, and strive to increase their customers.