• 제목/요약/키워드: Discounted Price

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부산항 컨테이너부두 임대료 산정체계 표준화 방안 (Standardization of the Lease Fee Assessment System of Busan Port Container Terminals)

  • 길광수
    • 한국항만경제학회지
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    • 제27권3호
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    • pp.65-90
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    • 2011
  • 부산항만공사(BPA)가 관리하고 있는 부산항 컨테이너부두는 민간운영사가 임차하여 운영하고 있다. 운영사가 BPA에 납부하는 연간 임대료는 BPA의 2010년도 연간 매출액 2,444억원의 약 66%에 달하는 1,609억원으로, BPA 총수입의 대부분을 차지하는 매우 중요한 수입원이다. 그러나 부산항의 컨테이너부두 임대료는 부두 신설에 따라 운영사 선정 입찰시 적용한 임대료 산정체계의 차이, 1999년 임대료 산정체계를 수입공유제에서 고정임대료제로 변경하면서 부두별로 적용한 임대료 산정방법 및 산정기준의 상이, 북항과 신항간 임대료 산정시기의 차이 및 그에 따른 임대료 산정기준의 상이 등으로 형평성 논란을 빚어왔다. 따라서 본 연구에서는 현행 부산항 컨테이너부두 임대료 산정체계의 문제점을 분석하여 임대료 산정체계의 표준화 방안을 제안한 후 신설부두와 기존부두를 대상으로 컨테이너부두 표준 임대료 산정체계 적용 사례를 제시하였다. 임대료 산정체계를 표준화하기 위해서는 할인 현금흐름법(DCF법)으로 산정방법을 일원화해야 한다. 또한 주요 임대료 산정기준이 되는 산정기간, 할인율, 물가상승률 및 임대료 인상률, 임대료 산정물량, TEU당 매출단가, 인건비 등의 제반 운영비용을 표준화해야 한다. 신설부두에 대해서는 표준화된 임대료 산정체계를 그대로 적용할 수 있으나, 기존부두에 대해서는 특히 임대료 산정물량, 투자비 및 재투자비, 장비 및 시설유지비 등을 신설부두와 달리 적용해야 한다. 표준화된 임대료 산정체계를 도입할 경우 임대료 산정체계의 객관성과 일관성은 물론 부두간 임대료 수준의 형평성을 도모할 수 있다. 또한 표준화된 임대료 산정체계를 도입하여 임대인의 투자비회수 관점과 운영사의 운영수지보전 관점 임대료 수준을 동시에 고려한 적정 임대료를 산정함으로써 임대 차인 간 이익의 균형을 도모할 수 있다. 본 연구는 컨테이너부두 임대료 산정체계의 표준화에 관한 초기의 연구라는 점에서 학술적인 의의와 실무적인 기여가 있을 것으로 기대된다. 향후 운영비용 추정 및 적정 운영원가 산정을 위한 비용함수 및 활동기준원가계산(activity based costing) 방식의 도입, 임대료 산정물량의 적정화를 위한 과학적 기법 도입 등 보다 다양한 시각이나 방법론으로 후속 연구가 이루어지기를 기대한다.

큰느타리버섯 재배사의 경제성 분석 (Economic Analysis of Pleurotus Eryngii Cultivation Facilities)

  • 서원명;윤용철
    • 한국농공학회논문집
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    • 제48권6호
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    • pp.31-41
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    • 2006
  • The analysis used in this work was cost-benefit analysis method. All future costs and returns of a given mushroom house were discounted to the time of initial investment (present) by means of 3.5% discount rate. Then the cost of ownership was compared to the return from the system. This analysis method has been developed and coded into a balance sheet for use on a EXCEL program. Using this programmed analysis,a large number of the case studies were examined using different combinations of economic conditions. These results will be very useful to individuals considering investment in a mushroom house, or any similar production system. By the way of the sensitivity analysis for each important parameter, the change of the marginal cost-benefit period could be finally determined. These parameters were typically construction cost of mushroom house, cost of cooling system, required cooling and heating energy amounts, unit price of mushroom media bottle, growing number of media bottles, production weight per unit bottle, sale price of mushroom, and annual number of growing period, etc.

오프라인 소매점의 모바일 할인 서비스에 대한 전략적 분석 (Game Theoretic Analysis of the Mobile Discount Service of the Offline Retailers)

  • 조형래;이민호
    • 산업경영시스템학회지
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    • 제39권3호
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    • pp.47-55
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    • 2016
  • The proliferation of the Internet and related technologies has led to a new form of distribution channels, namely online retailers. The conventional offline and the new online retailers have different transaction costs perceived by the consumers in the following perspectives: the accessibility to the product information, the traffic cost and the opportunity cost for the time to visit the store, the delivery time and the possibility of 'touch and feel' to test the quality of the product. In particular, the online retailers have lower distribution cost structure in that they do not have physical stores, which results in lower selling price. Thus they continuously offer price competition against offline retailers using the lower selling cost as competitive weapon. Moreover the emergence of the social commerce is likely to intensify the competition between the online and offline retailers. To survive in this fierce competition, the offline retailers are trying to defend their business interests by sticking to offline transaction in anticipation of increased customer loyalty, customer's preference for 'touch and feel' style shopping, and others. Despite of these efforts, customers who touch and feel a product in an offline store but purchase the product through an online retailer are increasing. To protect such customers, recently, some of the offline retailers began to provide the mobile discount service (MDS) which enables the offline customers to purchase a product at a discounted price through the mobile applications. In business competitions, the price discount strategy is usually considered to secure more market share at the cost of lower profit. In this study, however, we analyze the effect of MDS as a weapon for securing more profit. To do this, we set up a game model between the online and offline retailers which incorporates the effect of the MDS. By numerically analyzing the Nash equilibrium of the game, some managerial implications for using the MDS for more profit are discussed.

Optimal Admission and Pricing Control Problem with Sideline Profit, Customer Order Cancellation, and No Waiting Room

  • Son, Jae-Dong
    • Management Science and Financial Engineering
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    • 제14권1호
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    • pp.35-63
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    • 2008
  • We discuss the problem of selecting profitable customer orders arriving at a company providing two classes of services. For an arriving customer order for the first class, the company 1) makes a decision whether to accept or reject it (admission control), or 2) decides a price of the order to offer to an arriving customer (pricing control). The customer order undergoing processing in the system may be cancelled owing to unavoidable circumstances with the customer. The second class of service is provided as a sideline, which prevents the server from being idle when all the customer orders for the first class are completed and delivered. This yields the sideline profit. We discuss both admission control and pricing control problems in an identical framework as well as examine the structure of the optimal policies maximizing the total expected present discounted net profit gained over an infinite planning horizon.

조선 설비투자분석 및 관리절차의 적용에 관한 사례연구 (A Case Study on the Application of Shipyard Capital Investment Appraisal and Management Procedure)

  • 박주철;윤성태
    • 산업공학
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    • 제12권2호
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    • pp.285-293
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    • 1999
  • This paper analyzes the facility investment appraisal process of a real world shipyard and proposes several improving points. For this purpose the investment appraisal sheets are investigated in terms of the theory of the discounted cash flow (DCF) method. Through this investigation, the differences between the theory and its application are clarified and it is tried to resolve the gab by applying the DCF method appropriately including explicit use of actual cash flows in revenue and expense expressions. It is also proposed that some portion of the capital loss caused by defending facility sales may not be the sunk cost and that the portion can conceptually be calculated by the difference between economic value and sales price.

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바이오가스 기반 수소 생산공정에 대한 경제성 및 환경성 분석 (Techno-Economic Analysis and Life-Cycle Assessment for the Production of Hydrogen from Biogas)

  • 김현우;백영순;원왕연
    • 한국수소및신에너지학회논문집
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    • 제32권5호
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    • pp.417-429
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    • 2021
  • Due to fossil fuel depletion and environmental pollution, H2 production from organic waste has received an increased attention. In this study, we present an integrated process for the H2 production from biogas and evaluate the economic feasibility and sustainability via rigorous techno-economic analysis (TEA) and life-cycle assessment (LCA). Through the TEA, we determine the minimum H2 selling price using discounted cash flow analysis and investigate the main cost drivers. The environmental impact of the proposed process is quantified via LCA.

TV홈쇼핑 가정용품 판매가격이 매출에 미치는 영향에 관한 연구 (A Study on the Influence of Price of TV Home Shopping Household Goods' upon Its Sales)

  • 조경인;이상윤
    • 유통과학연구
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    • 제7권2호
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    • pp.29-44
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    • 2009
  • 본 연구는 통신판매에 있어 TV홈쇼핑의 사업구조 확대와 이를 준비하는 TV홈쇼핑 회사의 사업구조적인 부분을 이론적인 고찰을 통해 연구하여 현재 TV홈쇼핑 회사가 성숙기에서 전망을 하고 있는 사업을 위해 무엇을 준비하며 이를 위해 현재의 TV홈쇼핑의 사업구도가 어떠한지를 조사하였다. 이론적 연구를 위해 국내외 문헌을 조사하였고, 실증적 연구를 위해 K사에서 모델 TV홈쇼핑업체를 선정 가정용품의 판매 실험을 통한 결과를 토대로 병행하였다. 본 연구의 취지는 TV홈쇼핑의 현재 영업구조를 이해하고 매출을 일으키기 위한 방법으로 상품의 판매가격의 변동을 주어 매출을 유도하는 방식에 대한 연구를 하였다. 이의 실증적 연구를 위해 가정용품의 판매가격을 중심으로 연구를 하였다. 연구의 결과는 다음과 같다. TV홈쇼핑에서 가정용품의 판매가격이 매출에 미치는 영향에서 TV홈쇼핑 회사는 방송시간당 효율단가를 두고 그 효율에 도달하기 위한 매출전략을 두기에 상품이 TV홈쇼핑으로 진행이 되면서 판매가격의 할인으로 매출을 지키려 한다. 하지만 이것은 절대적인 것은 아니다. 일반적인 프로모션이 보편화가 되었다. 상품가격은 그 상품의 생명력과도 같다. 계속되는 할인행사는 상품의 신뢰를 떨어뜨리고 그 결과는 그대로 상품공급업체가 책임을 져야 한다. K사 모델 TV홈쇼핑의 총매출 증가율은 13% 증가하였고 효율구성비도 9%가 상승하였다. 매출금액은 9%가 상승하였으며 평균 이상의 안정적인 매출을 얻을 수가 있었다. 판매수량 또한 100%를 유지하였다.

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남성 패션 스타일의 변화와 특징에 따른 디자인 제안 (Development of Men's Wear Design according to the Change and Features of Men's Fashion Styles)

  • 박한힘;김영인
    • 한국의상디자인학회지
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    • 제17권4호
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    • pp.117-129
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    • 2015
  • This study is to find out the changes and features of male consumers' life style and purchase tendency according to the change of Korean fashion market, and based on which to suggest the design for the 20s men as well as a proper distribution channel for it. Documentary research and investigation were done together for the study. By reviewing documents focused on previous studies and declaring the change of men's fashion shopping tendencies and the following changes and features of their fashion sense and styles a conceptional frame for a design suggestion was presented. Ways to investigate were men's wear collection research, Q-technique. First of all, they tend to boldly reduce unnecessary purchases and do not hesitate to focus on the wanted item, expanding the trend of 'value purchase.' Secondly, men's wear use various design elements with feminine images, while the materials, colors and design expressive techniques that have been exclusively used for women's wear, began to be applied to men's one, turning them into gentle styles with womanhood is stressed. Thirdly, Korean distribution channel is rapidly diversified from departments to new-concept ones such as multi-brand stores. Especially, displaying and selling various optional products, multi-brand stores lead such diversification of fashion distribution channel. Fourthly, features of the drapery types favored by the 20s men are that they like no-chromed dark or blackish colors with fixed structure and partially-applied drapery on the clothes. Fifthly, it turns out that men in their 20s set a premium on design and price while they buy clothes. In addition to that, they buy clothes mainly during discount period and displayed much bigger satisfaction for the purchase on discounted price that those on normal price.

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공공도서관 자료구입에 영향을 미치는 제도에 관한 연구 (A Study on the Laws and Regulations Affecting the Public Library Acquisitions)

  • 장덕현;강은영
    • 한국비블리아학회지
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    • 제22권3호
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    • pp.269-288
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    • 2011
  • 본 연구는 장서관리 영역에서 논의의 대상에서 제외되어 있던 공공도서관의 자료구입과정에서 나타나는 문제를 제도적인 측면에서 분석하여, 자료구입업무가 효율적으로 진행되기 위한 개선방안을 제안하는 것을 목표로 수행되었다. 이를 위해 관련 사항을 도서관 자료의 성격 규정과 관련한 제도, 자료를 구입할 때 정가 대비 가격책정과 관련한 제도, 자료구입을 위한 예산배정과 관련한 제도, 자료를 구입하는 과정과 관련한 제도 등 4개의 범주로 나누었다. 다음으로 각 단계에서 나타나는 문제점을 분석하여, 공공도서관에서 적용할 수 있는 항목에 대해서는 적용 가능성을 제시하고 구입과정에서 제약이 되는 항목에 대해서는 개선방안을 제시하였다.

서비스제공자와 사용자의 인식차이 분석을 통한 소셜커머스 핵심성공요인에 대한 연구: 한국의 티켓몬스터 중심으로 (A Study on the Critical Success Factors of Social Commerce through the Analysis of the Perception Gap between the Service Providers and the Users: Focused on Ticket Monster in Korea)

  • 김일중;이대철;임규건
    • Asia pacific journal of information systems
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    • 제24권2호
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    • pp.211-232
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    • 2014
  • Recently, there is a growing interest toward social commerce using SNS(Social Networking Service), and the size of its market is also expanding due to popularization of smart phones, tablet PCs and other smart devices. Accordingly, various studies have been attempted but it is shown that most of the previous studies have been conducted from perspectives of the users. The purpose of this study is to derive user-centered CSF(Critical Success Factor) of social commerce from the previous studies and analyze the CSF perception gap between social commerce service providers and users. The CSF perception gap between two groups shows that there is a difference between ideal images the service providers hope for and the actual image the service users have on social commerce companies. This study provides effective improvement directions for social commerce companies by presenting current business problems and its solution plans. For this, This study selected Korea's representative social commerce business Ticket Monster, which is dominant in sales and staff size together with its excellent funding power through M&A by stock exchange with the US social commerce business Living Social with Amazon.com as a shareholder in August, 2011, as a target group of social commerce service provider. we have gathered questionnaires from both service providers and the users from October 22, 2012 until October 31, 2012 to conduct an empirical analysis. We surveyed 160 service providers of Ticket Monster We also surveyed 160 social commerce users who have experienced in using Ticket Monster service. Out of 320 surveys, 20 questionaries which were unfit or undependable were discarded. Consequently the remaining 300(service provider 150, user 150)were used for this empirical study. The statistics were analyzed using SPSS 12.0. Implications of the empirical analysis result of this study are as follows: First of all, There are order differences in the importance of social commerce CSF between two groups. While service providers regard Price Economic as the most important CSF influencing purchasing intention, the users regard 'Trust' as the most important CSF influencing purchasing intention. This means that the service providers have to utilize the unique strong point of social commerce which make the customers be trusted rathe than just focusing on selling product at a discounted price. It means that service Providers need to enhance effective communication skills by using SNS and play a vital role as a trusted adviser who provides curation services and explains the value of products through information filtering. Also, they need to pay attention to preventing consumer damages from deceptive and false advertising. service providers have to create the detailed reward system in case of a consumer damages caused by above problems. It can make strong ties with customers. Second, both service providers and users tend to consider that social commerce CSF influencing purchasing intention are Price Economic, Utility, Trust, and Word of Mouth Effect. Accordingly, it can be learned that users are expecting the benefit from the aspect of prices and economy when using social commerce, and service providers should be able to suggest the individualized discount benefit through diverse methods using social network service. Looking into it from the aspect of usefulness, service providers are required to get users to be cognizant of time-saving, efficiency, and convenience when they are using social commerce. Therefore, it is necessary to increase the usefulness of social commerce through the introduction of a new management strategy, such as intensification of search engine of the Website, facilitation in payment through shopping basket, and package distribution. Trust, as mentioned before, is the most important variable in consumers' mind, so it should definitely be managed for sustainable management. If the trust in social commerce should fall due to consumers' damage case due to false and puffery advertising forgeries, it could have a negative influence on the image of the social commerce industry in general. Instead of advertising with famous celebrities and using a bombastic amount of money on marketing expenses, the social commerce industry should be able to use the word of mouth effect between users by making use of the social network service, the major marketing method of initial social commerce. The word of mouth effect occurring from consumers' spontaneous self-marketer's duty performance can bring not only reduction effect in advertising cost to a service provider but it can also prepare the basis of discounted price suggestion to consumers; in this context, the word of mouth effect should be managed as the CSF of social commerce. Third, Trade safety was not derived as one of the CSF. Recently, with e-commerce like social commerce and Internet shopping increasing in a variety of methods, the importance of trade safety on the Internet also increases, but in this study result, trade safety wasn't evaluated as CSF of social commerce by both groups. This study judges that it's because both service provider groups and user group are perceiving that there is a reliable PG(Payment Gateway) which acts for e-payment of Internet transaction. Accordingly, it is understood that both two groups feel that social commerce can have a corporate identity by website and differentiation in products and services in sales, but don't feel a big difference by business in case of e-payment system. In other words, trade safety should be perceived as natural, basic universal service. Fourth, it's necessary that service providers should intensify the communication with users by making use of social network service which is the major marketing method of social commerce and should be able to use the word of mouth effect between users. The word of mouth effect occurring from consumers' spontaneous self- marketer's duty performance can bring not only reduction effect in advertising cost to a service provider but it can also prepare the basis of discounted price suggestion to consumers. in this context, it is judged that the word of mouth effect should be managed as CSF of social commerce. In this paper, the characteristics of social commerce are limited as five independent variables, however, if an additional study is proceeded with more various independent variables, more in-depth study results will be derived. In addition, this research targets social commerce service providers and the users, however, in the consideration of the fact that social commerce is a two-sided market, drawing CSF through an analysis of perception gap between social commerce service providers and its advertisement clients would be worth to be dealt with in a follow-up study.