• 제목/요약/키워드: Discount Rate

검색결과 308건 처리시간 0.024초

인공신경망을 이용한 소비자 선택 예측에 관한 연구 (A study on forecasting of consumers' choice using artificial neural network)

  • 송수섭;이의훈
    • 한국경영과학회지
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    • 제26권4호
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    • pp.55-70
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    • 2001
  • Artificial neural network(ANN) models have been widely used for the classification problems in business such as bankruptcy prediction, credit evaluation, etc. Although the application of ANN to classification of consumers' choice behavior is a promising research area, there have been only a few researches. In general, most of the researches have reported that the classification performance of the ANN models were better than conventional statistical model Because the survey data on consumer behavior may include much noise and missing data, ANN model will be more robust than conventional statistical models welch need various assumptions. The purpose of this paper is to study the potential of the ANN model for forecasting consumers' choice behavior based on survey data. The data was collected by questionnaires to the shoppers of department stores and discount stores. Then the correct classification rates of the ANN models for the training and test sample with that of multiple discriminant analysis(MDA) and logistic regression(Logit) model. The performance of the ANN models were betted than the performance of the MDA and Logit model with respect to correct classification rate. By using input variables identified as significant in the stepwise MDA, the performance of the ANN models were improved.

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CER 가격 불확실성을 고려한 A/R CDM 사업의 실물옵션 분석: 포스코 A/R CDM 사업 분석 (Real Option Analysis on Posco A/R CDM Project under CER Price Uncertainty)

  • 홍원경;박호정
    • 자원ㆍ환경경제연구
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    • 제20권3호
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    • pp.459-487
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    • 2011
  • 포스트 교토체제에서는 A/R CDM 등 산림 분야의 중요성이 증대할 것으로 전망된다. A/R CDM에 대한 정확한 경제성 평가는 투자의사결정에 유용한 정보를 제공하여 투자 활성화로 이어질 수 있다. 본 연구에서는 전통적 경제성 평가 방법이 간과한 의사결정자의 의사결정권의 가치 내지 기다림의 가치를 반영한 실물옵션 방법에 의해 모형을 구축하고 실제 A/R CDM 사례를 적용하여 실증분석을 하였다. 그 결과 적용 사례의 경우 최적투자분기점이 추정된 l-CER의 가격보다 낮게 나타남으로써 적절한 투자의사결정이 이루어졌음을 알 수 있었다. 그러나 할인율의 수준과 적용 범위에 따라 최적투자분기점과 투자의사결정이 크게 영향을 받는 것으로 나타났다.

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Preference Attributes of Foreign Infant Education Materials: Focused on Brand, Service, Distribution

  • Kim, Byoung-Goo;Lee, Chun-Su
    • 유통과학연구
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    • 제17권2호
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    • pp.35-42
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    • 2019
  • Purpose - There is little research on the market of foreign infant education materials. So, it is needed to deeply examine the development and preference factors of foreign infant education materials. Therefore, this study presents a future method and model for analyzing the important variables of buying foreign infant education materials. Research design, data, and methodology - The conjoint analysis method and model of this paper is used as follows. Conjoint analysis method is possible to derive the attributes to be analyzed through the model of the preferred factors, and then to derive the sub-attributes of the attributes. Results - This study derived preference attributes between brand benefit, equity (brand image, loyalty, awareness), distribution network (department store, specialty stores, discount store, internet mall), and service quality (tangibles, reliability, responsiveness, assurance, empathy) in infant education materials conjoint model. Conclusions - Since the opening of the education market in Korea, parents have a high education level due to low birth rate. The advantages of the conjoint analysis method have been extended to the study of infant education materials. Based on this, this paper will identify important attributes that are considered in preference of foreign infant education materials and help to establish and implement future marketing strategies.

실물옵션을 이용한 소형열병합발전의 경제성 평가 : 전력가격 변동성을 고려하여 (Real Option Analysis for Medium-scale CHP Plant Investment with Volatile Electricity Prices)

  • 박호정;장철호
    • 자원ㆍ환경경제연구
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    • 제16권4호
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    • pp.763-779
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    • 2007
  • 최근 고유가와 교토의정서의 발효에 따라 에너지 이용효율성 제고와 온실가스 배출삭감의 필요성이 증대되고 있는 상황에서 소형열병합 발전이 주목받고 있다. 본 연구는 열병합발전의 판매전력가격의 변동성으로 인해 미래수익이 불확실할 경우를 상정하여, 비가역적 성격의 열병합발전 설비투자에 대한 경제성 평가 모형을 제시한다. 이를 위해 실물옵션 기법을 이용하였다. 전력가격의 평균회귀성을 실증적으로 반영한 시설규모별 발전설비에 대한 모의실험 결과, 40Gcal 용량 이상의 발전설비에 대해 경제성이 보장되는 것으로 나왔다. 열병합발전의 경제성은 투자비용과 열수요 판매가격, 할인율에 영향을 받는 것으로 나타났다.

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심해저 망간단괴 개발사업의 경제적 타당성 재평가 (An Economic Feasibility Study of Manganese Nodule in Korea Area: Clarion-Clipperton Fracture Zone)

  • 남광현;오위영;권석재
    • Ocean and Polar Research
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    • 제26권2호
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    • pp.187-197
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    • 2004
  • The purpose of this paper is to investigate economic feasibility of manganese nodules in Korea area (Clarion-Clipperton Fracture Zone). We assumed that the production scale of manganese nodules were 3.0MT or 1.5MT and analyzed that the capital cost and operating cost were estimated in the four sectors, exploration, mining, transportation and metallurgical process. The capital cost and operating cost evaluation reflects the latest technical practices. First, for analyzing economic feasibility, the scenario suggests that the production of 4 metals can be made for 25 years. Assuming the discount rate at 8.0%, equity capital at 50% and tax at 27%. When manganese nodule were mininged 3.0 MT, economic feasibility analyses showed that IRR was 12.8 and pay-back period was 9.2 years, and when manganese nodules were mininged 1.5 MT, economic feasibility analyses showed that IRR was 4.0 and pay-back period was 11.8 years. This study indicated there is economic validity of at the product of manganese nodules 3.0 MT. In addition, we carried out a sensitivity analysis at the change of cobalt price on mining 1.5 MT. The result of sensitivity analysis clearly showed that economic validity is high at increasing of cobalt price 50% up.

중소기업 공공구매 판로지원 종합정보시스템 구축사업의 경제성 분석 (Economic Analysis on the Small & Medium Business Public e-Procurement Information System Project)

  • 정훈;안재경
    • 한국IT서비스학회지
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    • 제17권2호
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    • pp.69-81
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    • 2018
  • This study performed an economic analysis and tested the viability of a public computerization project to create a comprehensive information system for public e-procurement for small and medium-sized businesses (SMBs). The study found that the estimated costs of the project included 4.3 billion won to build the system and 710 million won per year to maintain the system once it is built. The project's estimated total benefits amounted to 6.66 billion won per year, including 5.871 billion won per year in increased convenience for SMBs that use the system, 406 million won per year in benefits for public institutions, and 383 million won per year in benefits for the institution "A" to adopt the system. We used the contingent valuation method (CVM) to estimate the benefits to SMBs, which would be the main participants of the project. The survey found that the SMBs were willing to pay an average fee of 170,136 won. we conducted an economic analysis by applying a 5.5% social discount rate over an analysis period of 10 years and found a benefit-cost ratio of 5.02 and a net present value of 40.201 billion won, which indicated a very high economic viability of the project. The results of this study can be an important reference when deciding whether to pursue computerization projects in the public sector.

소셜 커머스 고객 만족에 영향을 미치는 요인에 관한 연구 (On the Factors that Affect Customers' Satisfaction in Social Commerce)

  • 최성호;이상용
    • 지식경영연구
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    • 제15권2호
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    • pp.165-182
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    • 2014
  • Social commerce is regarded as a kind of e-commerce that utilizes social media. Considering increasing complaints around social commerce market, it is important to see customers' satisfaction level and intentions to repurchase. In this study, we examine antecedents that affect customers' satisfaction and relationship between satisfaction and intention to repurchase in social commerce market. We also use social media characteristics as moderators between antecedents and customers' satisfaction. The main results are as follows. First, except site design, most of the intrinsic factors of service quality, such as information, transaction, communication and perceived security had positive effects on customers' satisfaction. Second, all the extrinsic factors of service quality, such as discount rate, constraints, and discrimination had significant impacts on customers' satisfaction. Third, the social media characteristics could not moderate the relationship between service qualities and customers' satisfaction. Fourth, customers' satisfaction had positive effect on the intention to spread through social media. Fifth, customers' satisfaction had positive effect on the intention to repurchase. Social commerce companies need to set up strategies considering the antecedents of customers' satisfaction using these research results. They also need to secure customers that have sustainable purchasing intentions.

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공공도서관의 자료구입에 관한 연구 (A Study on the Book Purchases in Public Libraries)

  • 강은영
    • 한국도서관정보학회지
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    • 제44권3호
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    • pp.153-182
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    • 2013
  • 공공도서관의 자료구입과정은 도서관 내부적으로 장서개발과정을 실현하는 역할을 수행함과 동시에, 이를 통해 도서관이 출판물에 대한 공적소비자로서의 역할을 수행하여 출판산업에 기여하는 효과를 창출한다. 이에 이 연구에서는 현재 국내 공공도서관의 자료구입과정을 면밀히 살펴보고 그 과정에서 드러나는 여러 가지 문제들을 조명하여 합리적인 자료구입이 이루어지기 위한 방안을 모색해 보았다. 이를 위해 자료구입정책, 자료구입을 위한 인력과 조직, 자료구입방법, 자료구입을 위한 계약, 자료구입 할인율과 도서정가제 등 다섯 가지 측면으로 나누어 자료구입의 과정과 방법 등 그 현황을 살펴보았다. 현황 분석을 위한 데이터 수집은 국내 공립 공공도서관 315개관을 대상으로 한 설문조사를 통하여 이루어졌다.

해중림 조성사업의 경제성 분석:제주 우도 서광리 어장을 중심으로 (Economic Analysis of the Seaweed Forest Creation Project : the Case of Jeju Woodo Seokwang-ri)

  • 강석규
    • 수산경영론집
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    • 제42권1호
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    • pp.37-55
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    • 2011
  • This study is to examine the economic effects of seaweed forest creation project in the case of Jeju Woodo Seokwang-ri. Seaweed forest creation project will raise up the quality and quantity of coastal fisheries resource and improve the structure of coastal ecosystem as a project the recovery of coastal fisheries resource against barren ground like whitening event. The economic effect by seaweed forest creation project can be found not only in the income increase of fishermen but also in reduction of carbon dioxide. The results of this study are summarized as follows: First, the income increase effect of fishermen has economic value of 26,945 thousand won under a 30-year cash flow based on a 8.5% discount rate. This suggests that the seaweed forest creation project increases income of fishermen. Second, the reduction effect of carbon dioxide has economic value of 1,083 thousand won per year. This indicates that the seaweed forest creation project reduces carbon dioxide. In conclusion, the results of this study suggest the seaweed forest creation project has economic value in the case of Jeju Woodo Seokwang-ri.

가정간호서비스의 비용효과분석;뇌혈관질환자를 중심으로 (Cost-Effectiveness Analysis of Home Care Service for Cerebrovascular Disease Patients)

  • 임지영;박영주
    • 간호행정학회지
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    • 제8권2호
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    • pp.323-334
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    • 2002
  • Purpose: This study was designed to analyse economical efficiency of home care service by comparing a cost-effectiveness ratio(CER) between hospitalization and home care service. Method: The analytic framework of this study was constructed in 5 stages; perspective of the analysis, measurement of costs, measurement of effects, analysis of CER, and sensitivity analysis. The SAS program was utilized for the general characteristics of the subjects, descriptive statistics, homogeneous test, normality test and difference test. Result: The results were as follows; 1) CER was 35,248,256 of ADL, 7,996,026 of nursing satisfaction, 6,144,946,000 of QALY of patients in the hospital and 11,168,863 of ADL, 2,322,239 of nursing satisfaction, 3,674,556,000 of QALY of patients in the home care center. ICER was 438,067,932 of ADL, -190,044,176 of nursing satisfaction, 8,615,336,000 of QALY. 2) In the sensitivity analysis of sex, age and discount rate, the CER of patients in the home care center was lower than the CER of patients in the hospital. Conclusion: With these findings, it affirmed that home care service had an economical efficiency compared with hospitalization in cerebrovascular disease patients. Therefore, these results will be used to develop governmental policy or expansion of the home care service.

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