• Archives of design research
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• v.17 no.2
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• pp.393-402
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• 2004

The mobile advertisement has varied on lifestyle of people, who live aninformation-oriented society with portable equipment such as web phone and PDA(Personal Digital Assistant). Also, the advertising has expended mobile techniques and its application field unpredictably. The intrinsic characteristic of misdistribution, reach, and convenience in mobile advertisement add up the capacity of a location, information and individualize. This market condition leads the basic audio focused formal mobile advertisement to the new mobile Internet environment with an additional able of data communication. Moreover, the type of SMS (Short Message Service), Graphic, Wep Push, and ridchmedia, which based on music, basic graphic, voice, and letters transfer by mobile terminal and the mobile character is present inevitably correlation with pixel art and animation in 2D(Two Dimensions) techniques. Thus, this research appoints the importance and its role of mobile advertisement that is core of the business marketing in new media era. To activate mobile market, the mobile companies classify the characteristic of consumers with developed commercial use of mobile character and research their behavior to meet optimal mobile character in business.

• Journal of Broadcast Engineering
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• v.18 no.3
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• pp.435-444
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• 2013

ATSC terrestrial DTV system can support high data rates for HDTV(High Definition Television) service, but it suffers from significant performance degradation caused by multipath fading. Thus, it is necessary to analyze multipath fading effects in order to enhance the DTV reception performance. Generally, DTV channel profile can be obtained by auto-correlation between reference pseudo random signal and received DTV signal. However, in the ATSC terrestrial DTV system, the estimation performance of DTV channel profile may be decreased due to the VSB modulation features. In this paper, improved DTV channel profile measurement technique is analyzed and proposed.

• Journal of Broadcast Engineering
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• v.15 no.6
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• pp.853-867
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• 2010

Recently, thumbnail techniques are required to index a high-performance video at digital convergence-based multimedia service like IPTV and DMB. Therefore a thumbnail extraction method in H.264/AVC bitstreams has been proposed. However, thumbnail quality deterioration problem at converting the general equation of spatial domain to frequency domain which is generated by not considering about H.264/AVC transform and quantization processing and rounding-off operation in intra prediction. In this paper, we propose a new thumbnail extraction method in H.264/AVC bitstreams. The proposed scheme is based on H.264/AVC core-transform for a thumbnail extraction in frequency domain, and probability theory, intra rounding-off error compensation. Through the implementation and performance evaluation, the subjective quality difference between the output of our scheme and the output of reference decoder is negligible and better than the conventional method, and moreover PSNR gain by up to 8.66 dB.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.96-108
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• 2015

The market of webtoon is expanding and the main users' acceptance environment of webtoon is changing from web to mobile. Among this phenomena, platform companies combined various digital technologies and a new user interface to the webtoon. The major directions of change in webtoon are applying multimedia effects and actualize the optimized form for the mobile environment represented by a smartphone. This study defined these types of webtoon as 'Webtoon 2.0' and built a separate concept from 'Webtoon 1.0' which means the early form of webtoon. Through this, we propose a new standard in classifying various types of cartoons that are sporadically serviced to users. Also, through experiments with users, we checked the current status of webtoon 2.0 and webtoon 1.0 by quantitatively measuring and analyzing the degree of user satisfaction with the current webtoon. Through this, this study suggest technical and aesthetic development application of Korean webtoon which is available to platform operators, writers and users.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.468-481
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• 2018

This study aims to empirically investigate how users' online engagement behaviors predict their uses of paid contents. To this end, the data from the 2016 Korean Media Panel Survey, which has been conducted annually by the Korea Information Society Development Institute(KISDI), were analyzed. Major findings(N=8.313) were as follows. First, the active type of online engagement(e.g., posting, commenting), which contributes to direct creation of online contents, was the most powerful predictor to explain the DV. On the other hand, relatively passive actions of user engagement(e.g., sharing, endorsing, voting) turned out to have no significant effects on the uses of paid contents, just as personality traits and online privacy concerns did. Based on these results, it is recommended that online contents or platform service providers should try to establish clearly-targeted marketing strategies, after thoroughly collecting and analyzing the data of users' various online behaviors.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.617-621
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• 2007

When people who are not expert need remodeling or interior construction in their houses or buildings, there might be several problems. A lack of knowledge and unforeseen can lead expressing wrong design or construction that they did not want. The aim on this thesis is to develop virtual construction designing experience web-site in order to help non-professional to predict the actual construction working result by self-construction design, provided by virtual reality program, sharing knowledge of architectural design and materials on internet to solve certain problems. The way of study is using case of virtual reality technology which is practically using in architecture era recently; in construction design, deducting realizable virtual reality technology of limitation and its solution; analyze case of construction designing program which is currently used by professionals; constitute required essential functions as UI when constructing. Followed by result of study, as a proposal, in service, technical, and UI sectors are the way to construct its objectives for internet based virtual construction experience web-site.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.11
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• pp.2575-2580
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• 2013

In this paper, we watch out key measure of the level of transportation service about travel time and delay time. And we measured vehicle traffic by moving vehicle method using CCTV which is one of the travel time measure. We should be measured in place of continuous traffic flow characteristics with wide traffic light interval. In addition, traffic flow on the other side of the interval must be sufficiently identifiable and at the end of this section must be possible U-turn. This method it requires only the driver of the vehicle because of the CCTV measure. In addition, We cannot require time, distance, and traffic equipment that can be recorded. Because equipped with the software to do that. In addition to traffic, average travel time, average space speed, traffic density are also available.

• Cartoon and Animation Studies
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• s.48
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• pp.199-215
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• 2017

Recently, a drone is used for the general purpose application although the drone was builtfor the military purpose. A drone is actively used for the creation of contents, and an image acquisition. In this paper, we develop a 3D library module platform using 3D mesh model data, which is generated by a drone image and its point cloud. First, a lot of 2D image data are taken by a drone, and a point cloud data is generated from 2D drone images. A 3D mesh data is acquired from point cloud data. Then, we develop a service library platform using a transformed 3D data for multi-purpose uses. Our platform with 3D data can minimize the cost and time of contents creation for special effects during the production of a movie, drama, or documentary. Our platform can contribute the creation of experts for the digital contents production in the field of a realistic media, a special image, and exhibitions.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2005.11a
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• pp.127-130
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• 2005

우수한 이동수신 성능을 지닌 지상파 DMB(T-DMB: Terrestrial-Digital Multimedia Broadcasting)의 킬러앱(Killer App)이라 불리는 교통 및 여행정보(TTI: Traffic and Travel Information) 서비스는 주 5일 근무제 실시와 지속적인 자동차수 증가로 인해 그 중요성이 부각되고 있다. 지상파 DMB 기반의 TTI 서비스 전송을 위한 프로토콜로 국제 표준인 TPEG(Transport Protocol Expert Group)이 유력시 되고 있으나, 현재 국제 표준화가 완료된 서비스 규격으로는 속도 ${\cdot}$ 유고정보 및 대중교통수단 관련 정보 전송이 가능한 RTM(Raod Traffic Message)과 PTI(Public Transport Information) 뿐이다. 국내의 경우, 속도 정보 제공을 위한 새로운 서비스 규격으로 CTT(Congestion and Travel Time Information)에 대한 표준화 작업이 진행 중에 있다. 최근 이동통신 인프라 대신 지상파 DMB를 기반으로 한 새로운 위치기반서비스의 규격 제정의 필요성이 대두되었으며, 이에 따라 이를 위한 국내 표준화 활동이 본격적으로 추진될 예정이다. 본 논문에서는 기존 TPEG 규격과 완벽히 호환되는 위치기반서비스 전송을 위한 새로운 POI(Point Of Interest) 프로토콜을 제안하였다. 이의 검증을 위해 POI 데이터 서비스 저작 및 전송서버 및 POI 수신 플랫폼을 설계 ${\cdot}$ 구현하여 송수신 플랫폼을 구성하였으며, 구축된 플랫폼을 이용한 방송실험을 통해 제안된 POI 서비스 응용 프로토콜의 안정성 및 전송 효율성을 확인하였다.

• Journal of the Ergonomics Society of Korea
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• v.30 no.1
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• pp.187-193
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• 2011

Objective: The aim of this study was to investigate the association between conceptual metaphors of affect and physical dimensions. Background: The evidence that affect is unconsciously linked to physical dimensions(e.g., position and color) has been obtained in western cultures. However, in eastern cultures, especially, in Korea, it has been seldom tested. It is indispensable to examine whether or not cultural differences exist for better understanding of the conceptual metaphors. Method: 50 positive and 50 negative words were adopted from previous studies in order to determine the relationship between physical domains and abstract affect. Three hypotheses were tested in this study: (1) Good is up. (2) Good is bright. (3) Good is right(for right-handers). The automatic association between valence(positive vs. negative) and vertical position (up vs. down) was investigated in experiment 1, in which 100 words were randomly presented on either the top or the bottom of a LCD screen and the evaluation time of the presented word was recorded. The unconscious association between valence and color(white and black) was examined in experiment 2, where each word was randomly presented in either white or black. Lastly, we tested whether right-handers tend to associate rightward space with positive ideas and leftward space with negative ideas. Results: Reaction time was faster when words were presented in metaphor congruent domains(e.g., 'positive words on the top, in bright color, and on right space vs. negative words on the bottom, in dark color, and on left region) than when they were shown in metaphor incongruent domains. Conclusion: The results might give the groundwork for various directions in further understanding perception, emotion, and behavior. Application: This study may provide useful points to GUI designers and service developers if further studies enhanced in validity and reliability are followed.