• 제목/요약/키워드: Digital fashion

검색결과 648건 처리시간 0.032초

메타버스(Metaverse) 마케팅 사례를 통한 성공요인 및 활성화 방안 연구 (A study on deriving success factors and activating methods through metaverse marketing cases)

  • 조재욱
    • 디지털융복합연구
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    • 제20권4호
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    • pp.791-797
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    • 2022
  • 최근 이슈가 되고 있는 메타버스를 활용한 마케팅 사례연구를 통해, 각 산업에 있어 메타버스 생태계의 콘텐츠(content), 플랫폼(platform), 네트워크(network), 디바이스(device)관점에서 성공 요인 분석 및 활성화 방안에 대해 고찰하였다. 엔터테인먼트, 패션, 사무공간 및 부동산, 교육, 광고 및 상거래산업에서 콘텐츠와 플랫폼의 중요성을 확인할 수 있었다. 메타버스의 활성화를 위해서는 첫째, 시장참여자에게 안정적인 수익창출 모델을 마련해 줌으로써, 능동적인 참여와 리텐션 강화가 필요하다. 둘째, 가입자를 확대를 위한 매력적인 콘텐츠의 중요성은 메타버스 활성화의 주요한 키 트리거이다. 셋째, 사용자에게 라이트하고 심플한 디바이스를 활용하여 메타버스 서비스의 사용 편리성 향상이 필요하다. 넷째, 생태계 확장성을 통한 산업의 밸류체인에 있어 유기적인 상생협력전략이 뒷받침 되어야 한다. 아울러, 시장 참여자에게 비즈니스기회 및 추가적인 수익 창출 모델이 지속적으로 제공되어야 한다.

섬유 드레이프 이미지를 활용한 드레이프 생성 모델 구현에 관한 연구 (A Study on the implementation of the drape generation model using textile drape image)

  • 손재익;김동현;최윤성
    • 스마트미디어저널
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    • 제10권4호
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    • pp.28-34
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    • 2021
  • 드레이프는 의상의 외형을 결정하는 요인 중 하나로 섬유·패션 산업에서 매우 중요한 요소 중 하나이다. 코로나 바이러스의 영향으로 비대면 거래가 활성화되고 있는 시점에서, 드레이프값을 요구하는 업체들이 많아지고 있다. 하지만 중소기업이나 영세 기업의 경우, 드레이프를 측정하는 것에 대한 시간과 비용적 부담을 느껴, 드레이프를 측정하는 데에 어려움을 겪고 있다. 따라서 본 연구는 디지털 물성을 측정하여 생성된 3D 시뮬레이션 이미지를 통해 조건부 적대적 생성 신경망을 이용하여 입력된 소재의 물성값에 대한 드레이프 이미지 생성을 목표로 하였다. 기존 보유한 736개의 디지털 물성값을 통해, 드레이프 이미지를 생성하였으며, 이를 모델 학습에 이용하였다. 이후 생성 모델을 통해 나온 이미지 샘플에 대하여 드레이프 값을 계산하였다. 실제 드레이프 실험 값과 생성 드레이프 값 비교결과, 첨두수의 오차는 0.75개였으며, 드레이프값의 평균 오차는 7.875의 오차를 보임을 확인할 수 있었다.

COVID-19 불안감과 식생활 라이프스타일에 따른 드론 음식배달 서비스에 대한 소비자 태도 (The Influence of the COVID-19 Anxiety and Dietary Lifestyles on the Drone Food Delivery Service Attitude)

  • 조군위;박현정
    • 디지털융복합연구
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    • 제20권2호
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    • pp.175-184
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    • 2022
  • 본 연구는 COVID-19 불안감이 식생활 라이프스타일에 미치는 영향과 라이프스타일에 따른 드론 음식배달 서비스 태도에 미치는 영향을 조사하였다. 356명 중국 소비자를 대상으로 한 설문조사 연구결과는 첫째, COVID-19 불안감은 건강 지향형, 안전 지향형, 편의 지향형 라이프스타일과 정(+)의 관계가 있었다. 둘째, 건강 지향형, 유행 지향형, 편의 지향형의 경우 드론 음식배달 서비스의 안정성, 신속성, 부합성 인식과 긍정적인 관계가 있는 것으로 나타났다. 미각 지향형 라이프스타일은 서비스 안정성 인식, 안전 지향형 라이프스타일은 안정성 및 신속성 인식과 긍정적인 관계가 있는 것으로 나타났다. 셋째, 서비스의 인식된 안정성, 신속성, 부합성은 서비스 이용의도를 높이는 것으로 나타났다. 본 연구 결과는 COVID-19 불안감이 식생활 라이프스타일과 연관되어 드론 음식 배달서비스에 대한 소비자 태도에 영향을 미친다는 것을 보여준다.

형식주의 예술의상의 미적 가치 (The Aesthetic Values of Formalism Art to Wear)

  • 서승미;양숙희
    • 복식문화연구
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    • 제11권1호
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    • pp.118-134
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    • 2003
  • The first purpose of this study is to take a better look it the background of Formalism art in the cultural society and to examine the aesthetic value of the formative arts of formalism architecture that are ail basically founded upon the study of Formalism. Secondly, it analyzes the aesthetic value of Formalism Art to Wear, Which can be explained as a mixture of art and fashion, by investigate to the features of art history. The results are as follows; First, Formalism Art to Wear of Simultaneity does not represent continuance but simultaneous. In other words. inside the same time and place of dimension, events art visualized without transformation. Secondly, formalism Art to Wear of Geometrical Aesthetics deals with a purely genuine atmosphere that pursues absolute perfection, composed abstract of geometrical shapes. Thirdly, Fomarlism Art to Wear of Deformation breaks analysis from balance and symmetry showing extreme transformation nil new vitality. Fourthly, Formalism Art to Wear of Space Extension experiments with post-corporeality. Post-corporeality centers the human body extension that is open to various boundaries of implosion and electronic technologies, providing us with a new Cyborg of the digital body.

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융합시대의 스타콘텐츠 발굴 및 선정에 관한 연구 (A Study on the Decision and Selection of the Star Contents in the Convergence Era)

  • 임명환;박용재;허필선
    • Journal of Information Technology Applications and Management
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    • 제18권2호
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    • pp.1-21
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    • 2011
  • In this era of convergence, which is characterized by the integration and combination of technology and industries, broadcasting and communications, offline and online, and devices and services, the content industry is also experiencing rapid changes including inter-genre exchange, the creation of new industries, and customized demand. Specifically, IT-based digital content industries such as the online game, e-book, mobile contents and web portal industries are no longer restricted to the boundaries of video, music and games but are being expanded into the realms of education, medicine, fashion and sports thanks to CT innovation of 3D, CG, AR/VR, VFX, etc. As such, various countries have come to recognize the convergent content industry as a new growth engine that will pick up where the IT industry left off, and are forming policies for its development accordingly. This research aims to optimize the system of content taxonomy which is currently genre-focused and unable to support technological development and convergence, and to discover and select star contents to be rigorously developed with governmental support. In this paper, 20 star contents in 8 areas were selected, and these are expected to create tremendous cultural and economic value through ongoing technological and industrial development.

유전자 알고리듬을 이용한 지능구조물의 PPF 제어기 실시간 다중변수 조정 (Real-Time Multiple-Parameter Tuning of PPF Controllers for Smart Structures by Genetic Algorithms)

  • 허석;곽문규
    • 소음진동
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    • 제11권1호
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    • pp.147-155
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    • 2001
  • This paper is concerned with the real-time automatic tuning of the multi-input multi-output positive position feedback controllers for smart structures by the genetic algorithms. The genetic algorithms have proven its effectiveness in searching optimal design parameters without falling into local minimums thus rendering globally optimal solutions. The previous real-time algorithm that tunes a single control parameter is extended to tune more parameters of the MIMO PPF controller. We employ the MIMO PPF controller since it can enhance the damping value of a target mode without affecting other modes if tuned properly. Hence, the traditional positive position feedback controller can be used in adaptive fashion in real time. The final form of the MIMO PPF controller results in the centralized control, thus it involves many parameters. The bounds of the control Parameters are estimated from the theoretical model to guarantee the stability. As in the previous research, the digital MIMO PPF control law is downloaded to the DSP chip and a main program, which runs genetic algorithms in real time, updates the parameters of the controller in real time. The experimental frequency response results show that the MIMO PPF controller tuned by GA gives better performance than the theoretically designed PPF. The time response also shows that the GA tuned MIMO PPF controller can suppress vibrations very well.

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품질경영체제에서 온라인쇼핑몰의 활성화에 관한 연구 (A Study on Vitalization of the Activities of Online Shopping Mall in Quality Management System)

  • 김형욱;정인진
    • 품질경영학회지
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    • 제29권2호
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    • pp.54-75
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    • 2001
  • The tremendous growth of the Internet, particularly World Wide Web, has resulted in significant changes in commerce environments. Internet has brought significant changes in the economics of marketing channels and has led to a redefinition of industry value chain. Electronic Commerce(EC) has become so important that countries and firms unprepared for this new trend would lose competitive advantages in the coming century of Digital Economy. Despite its importance, current EC markets in Korea are immature and there still exist several barriers to EC development thus excluding business to consumer EC markets. As interest in quality management and its effect on competitive performance has grown, there has been a corresponding proliferation of research. However, the majority of the research on quality management has not evolved in a comprehensive and rigorous fashion, particularly with regard to reliability and validity issues. The purpose of this paper investigates on Vitalization of the Activities of on-line shopping mall under of TQM system in Korea. That would make it possible to remove elements of insecurity and doubt currently felt by many users of on-line shopping mall(internet detail or cyber mall) business. In addition, we tried to find out what factors discourage consumers from using electronic purchasing methods, as well as how perceived quality factors and customer satisfaction when consumers are exposed to the purchase process on the on-line shopping mall business.

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패션기업의 반품물류 효율화 방안에 관한 연구 (A Study on Efficient Return Logistics of Fashion Industry)

  • 김한성;황대성;이재건;김태원;강경식
    • 대한안전경영과학회지
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    • 제18권1호
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    • pp.159-166
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    • 2016
  • Logistics had only been perceived as a supporting means or auxiliary of corporate activity, but is now surfacing as a priority sector for competitiveness in the infinite competition of the global market. This study looks into the current status of logistics and sets forth the improvement tasks by analyzing the problems of the returned goods logistics. In order to improve the manual process of returned goods, the POS system (point-of-sales system) was implemented and DAS (Digital Assorting System) and SORTER System were synchronized for utilization, which cut the prime cost of the once expensive returned goods logistics, and analyzed the efficiency of establishing automated logistics system for efficiency of returned goods logistics in the aspects of one-stop BPR (Business Process Re-engineering).

골프장 캐디를위한 스마트 유니폼 프로토 타입 제안에 관한 연구 (A Study on a Proposal for Smart Uniforms for Caddies at Golf Courses, including a Study of Prototypes)

  • 김선영;김미현
    • 복식
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    • 제61권3호
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    • pp.111-121
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    • 2011
  • This paper intends to improve caddies' vocational efficiency, to increase the quality of caddies' services for customers, and further, to widen the application of smart clothes by proposing prototypes of smart uniforms in which caddies' vocational characteristics are reflected. The smart uniforms proposed by this study were restricted to those for spring and fall seasons and three types for a jacket, a turtle neck shirt, pants, and a jumper were proposed. Each design was developed to contain functionality and aesthetic, and also to be transformed subject to weather or other conditions. In addition, the uniforms were designed to carry not only a two-way radio and a remote controller for a cart that caddies necessarily carry, but also i-Pod, a distance meter, and other digital tools by use of solar cells. That is, this paper proposed the designs that can meet with caddies' vocational characteristics and different conditions. This paper is regarded meaningful in that smart clothes, which are forecasted as a future high value-added business, are applied to the uniforms of various job types so they can expand me existing functions of uniforms and further, think about the ways of being used for higher value-added products through the fusion with technologies.

Musical Identity Online: A "Netnographic" Perspective of Online Communities

  • Strubel, Jessica;Pookulangara, Sanjukta;Murray, Amber
    • International Journal of Costume and Fashion
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    • 제13권2호
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    • pp.15-29
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    • 2013
  • Today's technology enables consumers to trade millions of dollars, conduct online banking, access entertainment, and do countless other activities at the click of a button. Online social networks (OSN) have become a cultural phenomenon that allows for individualistic consumerism. Consumers are increasingly utilizing OSN to share ideas, build communities, and contact fellow consumers who are similar to themselves. The relevance of online communities to the music is immense especially because musicians are now using social media to build global audiences. Not only is information about music and performance disseminated online, but musical commodities are sold and traded online. Online music communities allow consumers to elect and create new identities online through the purchase of subcultural commodities. Given the growing economic importance of online music communities it is important to get a holistic view of subcultural communities online. This study utilized content analysis of online music community websites using the Netnography methodology as developed by Kozinet for data collection to analyze consumers' purchasing and consumption behavior of subcultural commodities online as related to the formation of subcultural identities. Findings showed that subcultural items are predominantly purchased online, especially digital music, and there is a need for more custom craft items. The authors presented a new conceptual taxonomy of online subcultural consumer classifications based on online behavior patterns.