• Asia pacific journal of information systems
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• v.20 no.2
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.5
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• pp.1938-1962
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• 2015

Security of information during transmission is a major issue in this modern era. All of the communicating bodies want confidentiality, integrity, and authenticity of their secret information. Researchers have presented various schemes to cope with these Internet security issues. In this context, both steganography and cryptography can be used effectively. However, major limitation in the existing steganographic methods is the low-quality output stego images, which consequently results in the lack of security. To cope with these issues, we present an efficient method for RGB images based on gray level modification (GLM) and multi-level encryption (MLE). The secret key and secret data is encrypted using MLE algorithm before mapping it to the grey-levels of the cover image. Then, a transposition function is applied on cover image prior to data hiding. The usage of transpose, secret key, MLE, and GLM adds four different levels of security to the proposed algorithm, making it very difficult for a malicious user to extract the original secret information. The proposed method is evaluated both quantitatively and qualitatively. The experimental results, compared with several state-of-the-art algorithms, show that the proposed algorithm not only enhances the quality of stego images but also provides multiple levels of security, which can significantly misguide image steganalysis and makes the attack on this algorithm more challenging.

• Journal of Digital Contents Society
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• v.7 no.4
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• pp.295-300
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• 2006

A cell phone is a necessity for the modern society. The function of mobile phone enables us to exchange various information beyond the time and space. In addition it has lots of function such as shooting of moving picture. This study is to research the accuracy and rapidity of the information by means of SMS, and to propose a new system of transmission in order to create a profit for the life economy. Through the function, which is suggested in this paper, we can store the phone number to the sending category of the other party's phone by combining character or number. We can expect the most accuracy and swiftness of the cellphone information via of this proposed research.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1373-1379
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• 2018

Wireless sensors in Internet of Things are getting closer to our daily lives. Since wireless sensors have limited battery power, energy efficient schemes should be employed. In this paper, we analyzed a system by using stochastic model and then solved an optimization problem, given that the gathered sensor data are aggregated before being transmitted to the sensor servers from a wireless sensor device. Using the developed model, we also proposed a optimal solution to determine the energy efficient sensor data transmitting interval. We also conducted performance evaluations of our proposals using numerical examples.

• Journal of Digital Contents Society
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• v.12 no.3
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• pp.347-353
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• 2011

In HIPERLAN/2, the radio channels are assigned by AP(Access Point) that is centrally operated and the MAC protocol is based on TDMA/TDD. Mobile terminal that data transmission is necessary to uplink requests radio resource to AP through RCH channel. The changing number of RCHs in each MAC frame is important because too many RCHs may result in a waste of radio resources and too few RCHs may result in many access collisions and prolong time that connect to AP. Hence the number of RCH should be allocated properly according to traffic. From these point, this paper proposes an scheme that dynamically assigned the number of RCH which is based on the number of success and collision of message in previous MAC frame. To prove efficiency of proposed scheme, lots of simulations are conducted and analyzed.

• Journal of Digital Contents Society
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• v.12 no.3
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• pp.355-360
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• 2011

In this paper, the performance of OFDM (Orthogonal Frequency Division Multiplexing) was assessed by using computer simulations performed using Matlab. We analyzed channel estimation algorithm for adaptive modulation techniques and effect of system using designed simulator in Multimedia wireless communication multipath fading channel environment. Also, we analyzed performance of adaptive OFDM systems that apply adaptive equalizer using guided result through BER. In result, in case of adaptive modulation OFDM systems that modulation mode changes according to channel state, we knew that adaptive modulation OFDM systems have gains of about 7dB performance than general system (BER=$10^{-1}$). Thus we know that adaptive OFDM propose systems is required for efficient transmission in the high speed Multimedia wireless communication channel environment.

• Journal of Digital Contents Society
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• v.18 no.5
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• pp.905-910
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• 2017

In this paper, we were proposed an on-site smart integrated monitoring system for securing an independent network infrastructure (wireless communication, image transmission and site situation detection) in disaster area. The proposed system was designed not only for the entire structure of the disaster safety communication network but also for the effective exchange of information between the field crew team and the field command and control center at the disaster site. Also, the proposed Smart Integrated Monitoring System supports wireless communication between field crews at the disaster site and supports communication with the drone to collect disaster scene video information. Therefore, the on-site smart integrated monitoring system enables to obtain the complete image of the surrounding area in case of a disaster and to efficiently command the field crew.

• Journal of Digital Contents Society
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• v.18 no.5
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• pp.933-942
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• 2017

In this paper, we propose a web crawler service method for collecting information efficiently about college students and job-seeker's external activities, competition, and scholarship. The proposed web crawler service uses Jsoup tree analysis and Json format data transmission method to avoid problems of duplicated crawling while crawling at high speed. After collecting relevant information for 24 hours, we were able to confirm that the web crawler service is running with an accuracy of 100%. It is expected that the web crawler service can be applied to various web sites in the future to improve the web crawler service.

• Journal of Broadcast Engineering
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• v.10 no.3
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• pp.328-338
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• 2005

Technology for compressing low-bitrate multichannel audio coding is being standardized owing to the increasing need of consumer for multichannel audio contents. In this paper we propose the sound source location cue coding (SSLCC) for extremely compressing multichannel audio to be suitable at the narrow bandwidth transmission environment. To improve the compression capability of the conventional binaural cue coding(BCC), the SSLCC adopts the virtual source location information (VSLI) as a spatial cue parameter, a symmetric uniform quantizer, and Huffman coder. The objective and subjective assessment results show that the SSLCC provides lower bitrate and better audio quality than conventional BCC method.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.315-329
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• 2014

The purpose of this study is to examine a direction for contents choice and transmission strategies of radio literature reading programs. For this, 129 picturebook contents used for EBS program of "children books for adults" in recent 6 months were collected and analyzed quantitatively and qualitatively based on Nicholajeva's societal and aesthetic approach. In terms of external literary elements, there were unequal distribution of published period, nation, company and genre. In terms of literary inner factors, they were excellently reflecting the stream and the tendency of modern children literature. Finally, in the process of turning visual texts into auditory texts, the program used diverse auditory transmission strategies. Based on these results, it is suggested that this program need to take into account reforming the contents selection practice to provide abundant literary experience for listeners and sophisticating the transmission effects adapted for a digital era.