• Journal of Digital Convergence
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• v.8 no.3
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• pp.63-77
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• 2010

The purpose of this study is to determine potential effects of region marketing activities on attraction of domestic or overseas business. In order to meet the goal, this study set a research model and hypotheses on the basis of preceding reference literatures and case studies. This study identifies management environment, life environment, marketability, investment supporting environment as the variables of investment decision and urban attitude. As a result, it was found that marketability and investment supporting environment had positive effects on urban attitudes and investment decision, and urban attitudes had positive effects on investment decision as well.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.11
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• pp.2717-2722
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• 2013

Sophisticated business intelligent software and personalized web services help collecting and mining huge amounts of personal information. This increase in digitalized personal information and advances in Internet technologies poses new challenges to consumers' information privacy. Based on the identified concept of information privacy concerns (IPC), this study additionally explores the interrelationships among consumers' individual characteristics(self-efficacy, digital literacy, customer alienation), customer satisfaction and intention to buy in e-commerce process. Academically, this study extends IPC to an empirical research model by identifying the conceptualization and organization of IPC. Moreover, practically, e-commerce providers can develop how to relieve IPC of online consumers.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.3
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• pp.327-338
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• 2014

The purpose of this study is to investigate what the characteristics of word-of-mouth on SNS and how these factors credibility for information's source and acceptance of word-of-mouth. We proposed study model was set through overall theoretical investigation. The 179 Valid survey data were gathered from the user who have prior experience in SNS. According to factor analysis, characteristic of word-of-mouth information on SNS were classified into consensus and neutrality. And credibility for information's source and acceptance of word-of-mouth were composed sing dimension. The Hypothesis inspection says that all variables were positively correlated with each other. And consensus and valance have positive influence on credibility for information's source. Also credibility for information's source influence on acceptance of word-of-mouth and valance have positive affect trust for information's source. Several academic and practical implications are yield accordingly. Especially this study intention to provide basis which can be used for all business's effective marketing activity.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.4
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• pp.279-295
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• 2010

Technology development has reshaped not only the business environment but also financial service. The purpose of this study is to investigate the factors affecting customer's attitude and usage of Internet banking. Based on prior studies, this study identifies usefulness, ease of use, innovativeness, social influence, quality, cost as affecting factors of customer's attitude and usage of Internet banking. This study intends to do a comparison analysis the relationship between customer's attitude and usage of Internet banking by classifying Internet banking service into inquiry, transfer, and other service. Result shows that usefulness, quality, and cost are significantly related to the customer's attitude toward Internet banking service, but ease of use, innovativeness, and social influence are not. Even though customer's attitude was found to be significantly related to the use of Internet banking, the degree of it was different by service types inquiry, transfer, and other service in a row. It implicates that usage of Internet banking still centered on inquiry service.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.4
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• pp.153-168
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• 2011

UCC paradigm based on Web 2.0 has made new business models and came to the forefront as a commercial media. The purpose of this study is to analyze the customer attitudes toward UCC and it effects as a commercial media. Based on prior studies of Internet and Web advertising, informativeness, entertainment, irritation, trust, usefulness, ease of use, incentives, innovativeness, and flow were identified as affecting factors of the attitude of UCC advertising. Results show that all factors except ease of use and incentives significantly related to the attitude of UCC advertising in Korea. In China, all factors except informativeness, entertainment, and usefulness were found to be significantly related to the attitude of UCC advertising. Customer attitude toward UCC advertising was also found to be significantly related to the such effects as brand attitude, word of mouth and intention to buy in both countries. This study contributes to improve the understanding of UCC as a commercial media and provide the base of activation strategies for it according to the cultural differences.

• Journal of Digital Convergence
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• v.8 no.1
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• pp.81-92
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• 2010

This study focuses on the evaluation of an article about the AHP methodology in project area at 2001 edition. It is titled, "Application of AHP in project management," by K.M.A.S-S. Al-Harbi. This paper presents the Analytical Hierarchy Process (AHP) as a decision making method in project management. The evaluation by each section is based on the model by Fred Pyrczak (2008) in Evaluating Research in Academic Journals. This paper has an implication that evaluation method can be shown by quantitative numerical value.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.39-45
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• 2013

Recently, the rate of dependence on information system in company is increase through domestic and international trends with the cases of developed similar institutions. In this paper, we analysis current state of company that protect company information resources from disaster, rapid and systematic recovery and business continuity strategic planning. Especially, proposed model was designed. disaster emergency response capacity to enhance disaster preparedness simulation training for standardized measures were established and maintained. In addition, operational continuity, building on the methodology to meet the international standard methodology is presented.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.31-45
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• 2013

The purpose of this study is to investigate the relationships among causes and effect of technostress creators and technostress creators. Rooted in the person-technology fit model, this research suggests cause of technostress creators such as system quality and system vulnerability. Furthermore, the research suggests outcome of technostress such as organizational commitment. The research found that system vulnerability has significant effects on the technostress creators. In addition, technostress creators influence significantly an organizational commitment. The conclusions and implications are discussed.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.3
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• pp.199-212
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• 2012

This study focuses on the influence of followership on leadership and empowerment, and to verify based on the control variables taken in IT SME's to enhance competitiveness through innovation and improvement plan that have been taken. Because there can be a lot of information to be taken, the laws of Moderated Regression Multiple analysis(MMR) were used. Amos, due to the moderating effect of Structural Equation Modeling(SEM) has been employed to re-verify the results seen with Moderated Regression Multiple analysis. The paper focuses on determining whether transformational leadership or transactional leadership is effective as shown by the levels of empowerment derived from these two types of leadership under study. As a result, both the Moderated Regression Multiple analysis and structural equation model searched information on transformational and followership for empowerment having moderating effects. In the Moderated Regression Multiple analysis, results showed that empowerment for leadership in business in the regulation of followership role appeared not to be seen. However, using the structural equation modeling, moderating effects have been found.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.87-94
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• 2019

Our study builds up a theoretical model to explain how individual compassion in organizations affects the macro concept of corporate social responsibility (CSR). A theoretical framework conceptualizes whereby individual compassions in work organizations responding to others' suffering generate positive or negative organizational identity, which impact their CSR activities. That is, we proposes that authentic compassion will develop positive organizational identity and then leads to proactive CSR, while pseudo compassion will trigger negative organizational identity and in turn results in reactive CSR. This study aims to explain the antecedents of firms' CSR in terms of individual compassion in organizations, interacted with the dynamics of organizational identity.