• Journal of Distribution Science
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• v.20 no.12
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• pp.59-69
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• 2022

Purpose: The purpose of this research is to identify and design a model for the integration between marketing and supply chain management (SCM) of technopreneurship-based souvenirs MSMEs to fulfil customer value creation. Research design, data and methodology: This research method uses the system development life cycle method. This study draws its insights and conclusions from a literature review in several fields followed by an interactive research approach that helps identify, validate, and implement a theoretical framework so that the modelling results can be adopted in applicative manner for souvenir MSMEs. Result: Implementing the "G-ASPOO-L" supply chain management integration model based on technopreneruship to fulfil value creation in the 5.0 society era created three perspectives: an inter-functional perspective, a process perspective, and an integrated business concept perspective. The supply chain management involves enterprise integration, strategic customer integration, strategic supplier integration, and marketing strategy integration. Conclusion: The proposed model framework leads to managerial problems of supply chain management strategy, which urgently requires an interaction approach that challenges the traditional view of demand creation and implementation of supply chain management to fulfil value creation. This research leverages existing knowledge and advances our understanding of the strategic integration issues companies face in digital-based competition.

• The Journal of Asian Finance, Economics and Business
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• v.5 no.1
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• pp.17-27
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• 2018

In 21^st Century business world, services are carried out in multifaceted, competitive and rationality manner that are characterized by evolving many factors, which are often unpredictable. On-the-go banking is a product in financial sector. However, it faces serious pitfalls being it riskiness. Bank customers compete for time-saving options. On contrary, PCBs compete for marginalizing its operating costs for enhancing its revenues. On strategic tactics, PCBs targets city customers in multi-facets including offering incentives for enhanced usages of on-the-go banking. Influencing customer's intention, attitude and behavior in banking, PCBs also offers incentive under market system along with often informational asymmetry. However, it causes exploitation. In most cases customers don't read terms & conditions of services. They don't save contract-copy. These weaknesses cause abuses. Customer faces hidden charges, extra fees, account hacked. Addressing the issue, Voluntary Insurance Option is proposed where PCBs will introduce it as a product of bank-services. Transferring risk away from customer will benefit both PCBs and bank-customers. This product can attract new customers who were on the brink using digital banking but just felt it was too risky. This model can facilitate the parties involved for increasing usage of on-the-go banking-services while customers can maintain optimal utility of usages.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.1
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• pp.107-118
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• 2024

The purpose of this paper is to investigate the factors affecting digital entrepreneurship and digital innovation and the moderating effect of technology absorptive capacity. To achieve the research purpose, the contributing factors are set as technical characteristic (digital technology capability), organizational characteristics (digital learning capability and financial readiness), and institutional pressures (coercive pressure, mimetic pressure, and normative pressure). The research model and hypothesis are established based on the theoretical background of digital entrepreneurship, digital innovation, institutional pressure, and technology absorptive capacity. The proposed model is analyzed by targeting 104 companies. Smart Partial Least Square (PLS) 4.0 is utilized for deriving the study results. The results of hypothesis testing are as follows: First, digital technology capability, digital learning capability, financial readiness, and institutional pressure have a positive influence on digital entrepreneurship. Second, digital entrepreneurship has a positive impact on digital innovation. Finally, technology absorptive capacity has a moderating effect in influencing digital entrepreneurship on digital innovation. The results of this study emphasize the need for digital entrepreneurship in the era of the Fourth Industrial Revolution and digital transformation, and may provide strategic implications for companies that desire to achieve digital innovation through digital entrepreneurship.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.1-11
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• 2015

The growing company that provides high quality service to every customer by introducing a cloud-system organization. However, the information needs of diverse and different, so every cloud system, and acts as a barrier to entry for cloud services provide appropriate. Cloud services are becoming complicated and diversified depending on concerns about cloud security continues, the growing need of professionalism held by the cloud service(Cloud Service Brokerage) CSB companies. Thus, to analyze the various services, find my support legislation, security and compatibility issues, the services of the best new business through service offerings tailored to the environment, and will implement the necessary management services which brokerage (CSB) is. This study presents a brokerage(CSB) development model, and suggested policy measures that apply to the co-op that I am having difficulties in cloud services business models.

• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.2
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• pp.101-108
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• 2008

In this paper, we develop system to backup automatically personal data by real time based on ECA model. This system backups data that is changed in user PC using CDP technology based on ECA model. Proposed ECA model defines file's change such as file creation, update, remove etc. in user PC to event for synchronization between server and user PC. If event is detected about file, proposed system examines condition that is defined and backup the file to server. Backup data that is stored to server can recovery on point of time that user wants. The proposed system can be applied to data management system for business, personal data management system, high-capacity contents management system etc.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.2
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• pp.81-89
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• 2010

The major worldwide communication network operators have designed and are building up the NGN with various network capabilities, which conventional Internet do not have. The open network service model makes these network capabilities available to the third party of the value added service providers through the standardized API providing users with more intelligent and enhanced services. This paper proposes the open network service model as NaaS (Network as a Service) and examines service models of several levels. It is believed that these efforts presented in this paper will make the network operators expand their service ranges through the opening of invested network resources producing more various communication services for users.

• Journal of Digital Convergence
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• v.7 no.4
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• pp.43-56
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• 2009

The concept causing all the fuss is "the utility computing or the usage-based IT service", which now represents the future for IT asset in all aspects of the way they work in business, the commercial and public sector. The core of "utility computing or usage-based IT service" is changing the IT assert from "ownership" to "borrowing", which enables managers to get greater utilization of data-centre resources at lower operating costs. This trend is spreaded in public sector centering the Governmental Internet data Center of Korea(NCIA). So, it has need to make an usage-based IT service model that is suitable for public sector. In this paper, we propose the usage-based IT service model that is composed of IT service framework, service pricing model and IT service architecture.

• Journal of Digital Contents Society
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• v.5 no.4
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• pp.300-305
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• 2004

The industry of digital culture contents has resulted in the high growth of added value at the area of game and movie in 2004 but the markets of animation character, and music disc have been weaken. Animation industries in Digital culture contents have attracted the attention of the people as the business of multi culture contents which has the possibility to expend and to enhance the added value nut only for the field of image and character business but also for the area of the copy right on. The stable structure of market, however, has not been settked down except a few of successful projects due to the rapid decline of 2D animation and the strong market of 3D in overseas. The purpose of this study is to analyze and research the basic logic of the market structure at the domestic business of 3D animation. In addition this paper is to suggest an alternative in terms of benchmarkin in overseas. It could be expected to achieve the effective production in this field, if the result of this study could be applied to the related world as a development model at the area of 3D animation in digital culture contents.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.6
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• pp.175-193
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• 2022

Although there is paradigm shift in art industry and interdisciplinary convergence between art and entrepreneurship, little has been done in "art entrepreneurship." First, this study organized the concepts of art entrepreneurship and conducted literature reviews on the trends of international and domestic research. Second, this paper aimed to understand the concept of art platform business. To do so, authors reviewed the general concept of business model and special features of platform business. Third, this paper categorized and introduced 11 art platform businesses from the based on the purposes of companies (① rental & selling, ②commercialize & selling, ③crowdfunding, ④information sharing & digital exhibition). Forth, this study provided two frameworks (①business model components, ②platform controllability and customers' information asymmetry) and applied them into 11 cases. By systematically reviewing the previous studies, this paper expects to increase scholarly understanding of the field of art entrepreneurship where two different areas (art and entrepreneurship) have studied separately. In addition, introduction and analyses of 11 online art platform have practical implications.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.387-397
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• 2021

The object of this article is to assess the factors affecting the behavioral intention of young retail customers to use digital banking services in Vietnam. In this article, multivariate data analysis techniques including Cronbach's Alpha, Exploratory factor analysis (EFA), Confirmatory factor analysis (CFA), Structure equation model (SEM), and Bootstrapping are used to analyze the data collected from 525 young respondents under the age of 35 who are using or having opportunities to experience digital banking services. The people taking part in the survey were mainly University students with incomes of most of them under VND 5 million. The result from the analysis illustrates that (1) perceived ease of use positively affects intention to use, (2) social influence positively impacts intention to use, and (3) customer support has a positive impact on the intention of young people to use digital banking services. While technology self-efficacy, convenience, and perceived security were found to have an impact on intention to use services in former studies, the influences of these factors on intention to use digital banking services are found insignificant in this research. From these results, the author provides implications for commercial banks to increase the intention to use digital banking of young people in Vietnam.