• Journal of Korea Technology Innovation Society
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• v.3 no.2
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• pp.33-47
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• 2000

We focus on the investigations of the effect of social networks on the diffusion of innovations, in order to successfully bring innovations into markets. We begin with consideration of social system from Rogers(1995)' perspective, which includes the fifty-year sequential tradition of diffusion studies, and expand the conceptualization into a framework for thinking about the effect of social networks on the diffusion of innovations. We draw upon basic ideas from the research traditions of social network theory in sociology, and social identity theory in social psychology. Finally, we offer propositions for the future empirical researches. A better understanding of social networks can complement research on the diffusion of innovations and help in the development of a universal model of consumer response to innovations.

• Journal of the Korean Operations Research and Management Science Society
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• v.40 no.4
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• pp.107-121
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• 2015

Diffusion of innovation is the process in which an innovation is communicated through certain channels over time among the members of a social system. The literatures have emphasized the importance of interpersonal network influences on individuals in convincing them to adopt innovations and thereby promoting its diffusion. In particular, the behavior of opinion leaders who lead in influencing others' opinion is important in determining the rate of adoption of innovation in a system. Centrality has been recognized as a good indicator that quantifies a node's influences on others in a given network. However, recent studies have questioned its relevance on various different types of diffusion processes. In this regard, this study aims at examining the effect of a node exhibiting high centrality on expediting diffusion of innovations. In particular, we considered the situation where two innovations compete with each other to be adopted by potential adopters who are personally connected with each other. In order to analyze this competitive diffusion process, we developed a simulation model and conducted regression analyses on the outcomes of the simulations performed. The results suggest that the effect of a node with high centrality can be substantially reduced depending upon the type of a network structure or the adoption thresholds of potential adopters in a network.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.515-535
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• 2001

This paper begins with investigation of the race to unlock human DNA, and investigates the emergent areas of bio-technological innovations. This paper draws upon basic ideas from the research traditions of the diffusion of innovations in the competitive situations. To achieve the succesful diffusion of bio-technological innovations, following issues are suggested; clusters, alliances competence, core competence, consumer resistance, chasm phenomena, qualitative research, social network, and cross-culture. The better understanding of the diffusion of bio-tech innovations with empirical studies can complement research on the diffusion of bio-technological innovations and help in the development of a universal model for diffusion of high technological innovations.

• Journal of Technology Innovation
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• v.11 no.2
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• pp.71-89
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• 2003

Since technological innovation, adoption, and diffusion is a fundamental engine for a company's competitiveness and in turn a nation's industrial development, diffusion of technological innovation has been one of popular research themes to many researchers and scholars for decades. Especially, in today's knowledge-based economy, the IT technology became a fundamental infrastructure for a nation and thus their impact on a nation's economy has grown to be tremendous. This paper investigates the patterns of technological diffusion of 16 telecommunications services. Firstly, we identify the optimal diffusion model which represents the 15 IT innovation best in terms of goodness-of-fit. Secondly, based on the best model identified we cluster the 16 IT innovations according to their diffusion characteristics such as penetration rate and diffusion speed. Lastly, we categorize the innovations in terms of technology (voice-based innovation and data-based innovation) and demand (household-use and business-use) attributes, and compare their diffusion patterns and found some meaningful difference in diffusion patterns. We hope the result helpful to corporate managers as well as policy makers in relevant areas.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.7 no.5
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• pp.948-953
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• 2006

This study presents a statistic method to estimate the salient time of critical success factors for successful business. Generally, the importance of the facts is flexible along with changes of business circumstance. Also, the change of business circumstance is affected by time. Thus, the importance of facts is change through the time. This study, based on Roger's diffusion of innovations theory suggests a precise estimating method to cognitional timeliness of the critical success factors in technology-based Industry.

• Journal of Information Technology Application
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• v.3 no.3
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• pp.71-90
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• 2001

Research on innovation has a long tradition from various disciplines. MIS research has also been interested in the innovation adoption because IS development and implementation can be regarded as an innovation process. To deal with IT innovations, MIS research adopted existing innovation(diffusion) theories which have been developed on general innovation phenomena. However, the MIS innovation research revealed that there exist some limitations in applying the innovation theories to IT innovations and proposed that research on IT innovations should reflect the unique characteristics of IT. The purpose of this study is twofold; first, to synthesize the past research and propose the uniqueness of IT innovations and second, to survey the Perceptions of managers on If innovations. Three unique characteristics of IT innovations are derived from the past research which are (1) knowledge barriers, (2) increasing returns, (3) organizational decision. Data collected from 68 Korean managers showed that the perceptions of managers support the uniqueness of IT innovations. Some recommendations to facilitate IT innovations are discussed and further research directions are suggested.

• STI Policy Review
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• v.8 no.1
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• pp.41-61
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• 2017

The literature in research policy extensively addresses the interaction between public R&D and the society. Scholars have paid particular attention to the way science and technology are diffused into the society and industry with the aim of substantiating their potential value. In practice, having recognized the importance of the said interaction, R&D entities and governmental organizations promote scientific and technological innovations that result from their R&D activities. Yet, the nature of news media exposure as their primary channel to promote R&D outcomes has been remarkably understudied. Using the results of R&D projects supported by the National Research Foundation of Korea (NRF), this study examines R&D entities' strategic use of the news media to publicize their outcomes. The empirical results suggest that the scale of an R&D project positively affects the counts of media exposure of its R&D outcomes, whereas the level of technology readiness and the technology life-cycle do not have significant influence. In addition, the results suggest that, compared to senior researchers, young researchers are more likely to publicize their R&D outcomes and that R&D outcomes from highly ranked universities are more likely to be publicized than those from lower-ranking universities despite our control for R&D outcomes. The aforementioned results suggest that in promoting the diffusion of science and technology, especially to the public, policymakers should be concerned about incentives for those who provide techno-scientific information, such as researchers. The social need for the diffusion of techno-scientific information into the public (e.g., technology transfer and diffusion) is an insignificant factor in determining the media exposure of such information, whereas personal benefits and sensitive issues related to a researcher's own R&D activities (e.g., justification for R&D activities) drive researchers to publicize their R&D outcomes. This paper suggests that policymakers, especially those concerned with better diffusion of scientific and technological innovations need to design a proper incentive system to maximize the societal benefits of media exposure.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2000.05a
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• pp.123-135
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• 2000

• Journal of Distribution Science
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• v.11 no.3
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• pp.39-48
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• 2013

Purpose - This study aims to analyze the main problems of spatial modernization of the economy, and to develop new approaches to way out from crisis, to accelerate of innovations process from the cities-centers to the underdeveloped regions. Research design, data, methodology - The application of scientific methods in this research will allow to systematize the available data, from both a theoretical and empirical perspective. The study employs the method of ranking regions, the rate of innovation activity and comparative evaluation of R&D indicator. In addition, the authors proposed the method of modeling of innovation diffusion in the regions. Results - This study confirms that the need help for the underdeveloped regions, but we should clearly understand the limits of opportunities and to choose the right mechanisms. Further, this study shows it's important to maintain the regions with high innovation activity, as they are growth poles, which are play the role of translator's innovations to the periphery. Conclusions - According to the results of this theoretical and empirical study proved that modernization of the economy is realized faster in the regions with the best conditions for the diffusion of innovations, the higher the concentration of the population, a more developed infrastructure and reduced of administrative barriers.

• Journal of the Korean Society for information Management
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• v.34 no.1
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• pp.135-154
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• 2017

The purpose of the study is to identify the barriers to using mobile health applications based on the Diffusion of Innovations Theory. The study employed a purposive sampling to recruit college students who were non-adopters or rejecters. The study participants were a total of 44 students, who consist of 32 males and 12 females, and paper-based interviews were conducted. The findings of the study indicated that attributes such as relative advantages, complexity, trialability and observability were not considerable factors of impeding the adoption or continuous use of health applications, whereas relative disadvantages and compatibility were. The study suggests that health application developers and service providers minimize relative disadvantages and enhance compatibility of the innovation with consumers' life styles, rather than try to improve relative advantages and complexity, to more effectively encourage non-adopters to try and maintain using the innovation.