• 제목/요약/키워드: Diffusion of Innovation Theory

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Factors affecting Pig Farmers' Adoption of the HACCP System

  • Jung, Gu-Hyun;Ahn, Kyeong Ah;Kim, Han-Eul;Jo, Hye Bin;Choe, Young-Chan
    • Agribusiness and Information Management
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    • 제3권2호
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    • pp.43-62
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    • 2011
  • The goal of this study is to determine, based on survey results, the underlying factors that affect the intention of the farmers who have not adopted the Hazard Analysis and Critical Control Points (HACCP) system for the rearing phase of pig production to adopt this system in the future. The research model for this study was con structed based on strategic contingency theory, the theory of the diffusion of innovation, and the technology acceptance model (TAM). Using structural equation modeling with partial least squares (PLS), this study analyzes the effects of the intensity of competition, the environmental uncertainty, the innovativeness and self-efficacy of the individual farmers, and the impact of the credibility of the Agricultural Technology Service Center (ATSC), which acts as the principal agent of technology dissemination and as a leader of change, on the perceived usefulness of technology and the farmers' intention to adopt the system. The results of the analysis are as follows. First, with regard to the underlying factors affecting the intention to adopt the new system, the intensity of competition within the industry and the institutional credibility of the ATSC were inferred to underlie the perceived usefulness. Second, institutional credibility has a positive impact on the perceived usefulness of the system, and the perceived usefulness, in turn, has a positive impact on the intention to adopt. The perceived ease of use also has a positive impact on the intention to adopt. Because the factor that has the biggest impact on the intention of a farm to adopt is the credibility of the ATSC, it is crucial for extension organizations, such as the ATSC, to make greater efforts to promote the expansion of the HACCP system. Because farmers feel that the implementation of the HACCP system is an instrumental strategy for coping with the high intensity of competition within the industry, they attempt to gain a competitive edge through the production of safe livestock products.

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Influential Factors for COBIT Adoption Intention: An Empirical Analysis

  • Jo, Yoon-Sung;Lee, Jung-Hoon;Kim, Jae-Min
    • International Journal of Contents
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    • 제6권4호
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    • pp.79-89
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    • 2010
  • In recent years, IT organizations are in the process of introducing IT Governance as the concept and measure of transparency, accountability and effectiveness of IT activities and control for managing governance processes. In this paper, the influential factors for IT organizations to adopt COBIT(The Control Objectives for Information and related Technology) which is a typical framework for effective IT Governance execution were classified and analyzed empirically into internal and external factors. Internal factors were designed based on influential factors in the theory of innovation diffusion, and external factors were designed based on influential factors from outside certification which were absent in COBIT and expertise support from the outside. The result of this study showed that understandability, transition and effectiveness which were internal factors had no effect on COBIT introduction, and only expertise support among certification and expertise support which were external factors had significant effects. This result shows that there are lack of COBIT supports and introduction in internal IT organizations. It is expected that the result of this study will allow strategic approach of COBIT adoption in future by verifying influential factors of COBIT introduction within IT organizations.

ATCA 기반 통신 장비의 수요 요인 분석 및 도입 전략에 관한 연구 (A Study on Influencing factors and strategic market segmentation for diffusing ATCA based network equipments)

  • 유재흥;하임숙;최문기
    • 한국통신학회논문지
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    • 제30권7B호
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    • pp.450-463
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    • 2005
  • ATCA(Advanced Telecom Computing Architecture)는 장기간의 통신 장비 시장의 침체에 돌파구를 마련하기 위해 100여개의 관련 업계가 모여 만든 차세대 표준 네트워크 설계 규격이다. ATCA는 기존 소수의 대형 벤더들이 자사의 고유 시스템을 공급함으로써 발생했던 이기종간의 호환성 문제, 고가의 장비가격, 시스템 변경 및 확장에 있어 어려움, 수요자의 공급업체에 대한 기술 의존성과 같은 문제를 해결할 수 있을 것으로 기대되고 있다. 본 연구에서는 ATCA 기반 장비의 잠재 수요자인 기업의 입장에서 어떠한 요인들을 기준으로 시스템을 채택하는 지를 Rogers의 혁신 이론에 근거하여 살펴보고 있으며 91개 기업체를 대상으로 설문 조사를 실시하여 실증 분석하였다. 로지스틱 회귀분석을 통해 ATCA 장비 구매에 유의한 영향을 주는 요인을 기준으로 군집 분석을 실시하여 기업의 특성에 따른 ATCA 장비 도입 전략을 제시한다.

캄보디아 환자와 의사의 원격 의료에 대한 반응 조사 (Findings from the Survey Responses by Cambodian Doctors and Patients for Telemedicine)

  • 유선길;오동익;민세동;신원한
    • 인터넷정보학회논문지
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    • 제16권4호
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    • pp.13-23
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    • 2015
  • 날로 증가하는 공공의료비 지출을 줄이고, 의료 취약계층에 효과적인 의료 서비스를 제공하기 위해 의사와 환자 간 원격 의료도입이 하나의 대안으로 제시되고 있으나, 의료계에서는 유효성과 안전성 등을 이유로 이에 반대하고 있다. 정부는 지난 10여년간 꾸준히 원격의료의 도입을 위해 다양한 시범사업을 진행하고 있으나, 아직 이를 실제화 시키지 못하고 있다. 이러한 상황에서 본 연구팀에서는 국내에 비해 비교적 원격의료에 대한 거부감이 덜한 캄보디아에서 원격의료 시범사업을 1년 간 진행하였다. 사업진행 후 이러한 새로운 진료방식이 앞으로 확산될 수 있을 것인지를 파악해 보고자 로저스 확산 이론에 근거한 설문을 진행하였다. 설문 분석결과, 의사와 환자 모두 원격진료의 상대적 이점에 대하여 긍정적으로 생각하고 있는 것으로 나타났다. 그러나 원격의료에 사용되는 기기의 복잡도와 가격은 보완 되어야 할 필요가 있는 것으로 나타났다. 또한 캄보디아와 같이 상대적으로 열악한 환경에서도 원격의료 서비스의 제공이 의미가 있는 것으로 분석되었다.

4G Adoption : A Survey of Vietnam Market

  • Tapanainen, Tommi;Dao, Trung Kien;Nguyen, Thanh Hien;Nguyen, Thi Thanh Hai
    • Journal of Information Technology Applications and Management
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    • 제26권1호
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    • pp.1-19
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    • 2019
  • The aim of this study is to assess the impacts of service properties, price expectancy, social influences, and switching costs on adoption intention of 4G in Vietnam. The research model was established by the theory of diffusion of innovation, technology acceptance model, service quality, social influences and switching costs. The result from customers using telecommunication services in Vietnam shows that adoption intention of 4G is affected directly by perceived usefulness, personal innovativeness, price expectancy, social influences, prior service quality and switching costs. Whereas, switching costs have negative effect on adoption intention. Other factors such as personal innovativeness, perceived ease of use and prior service quality have an indirect effect on adoption intention of 4G.

A Research Framework for the Success Factors of Information

  • Yoo, Sangjin;Soongoo, I-Iong
    • 한국산업정보학회논문지
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    • 제3권1호
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    • pp.117-139
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    • 1998
  • This study is intended to identify the factors affecting the successful information warehouse (IW) implementation through the technology acceptance model. As the IW has played an important role with the organizations, it has become a strategic management tool. However, because the building of an IWS requires a great amound of financing and a multi-period, managers should consider identifying the variables as a predictor of IWS success. The related research areas, such as TAM , TRA, and innovation diffusion theory, and previous research associated with the EWS success factors are reviewed in this paper. Based on the hypotheses presented , the study will empirically test the relationships between six external variable-user involvement, computer self-efficacy, OLAP characteristics, problem difficulty , user training and top management support-and system utilization via user's perceptions of ease of use, unusefulness. This study semmes to be a first attempt in this research area, and its results will provide general guidclines for IWS project managers to enhancement the like hood of system succes.

혁신확산이론을 기반으로 한 농촌 주민들의 태양광 에너지 수용성 연구

  • 안주형;정서용
    • 한국태양광발전학회지
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    • 제4권2호
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    • pp.54-61
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    • 2018
  • The purpose of this study is to analyze the acceptance of solar photovoltaic energy use based on the Diffusion of Innovations Theory. The study looks at a total of 27 rural residents - among them 15 who accepted solar photovoltaic energy through a support system and 12 who accepted solar photovoltaic energy through government support of the village. Paper-based interviews were also conducted to gather additional information. The findings of the study indicated that relative advantages and observability are huge factors in a rural resident's decision to accept solar photovoltaic energy. In order to revitalize innovation in the use of solar photovoltaic energy, This study suggests that we must utilize relative advantages and reinforce trialable observations.

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국내 전자상거래 환경에서 혁신확산이론 선행연구에 관한 메타분석 (A Meta Analysis of Innovation Diffusion Theory based e-Commerce Environment in Korea)

  • 남수태;진찬용
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2017년도 춘계학술대회
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    • pp.147-148
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    • 2017
  • 빅데이터 분석은 데이터베이스에 잘 정리된 정형 데이터뿐 아니라 인터넷, 소셜 네트워크 서비스, 모바일 환경에서 생성되는 웹 문서, 이메일, 소셜 데이터 등 비정형 데이터를 효과적으로 분석하는 기술을 말한다. 메타분석은 여러 실증연구의 정량적인 결과를 통합과 분석을 통해 전체 결과를 조망할 수 있는 기회를 제공하는 통계적 통합 방법이다. 전자상거래 연구에서 혁신확산에 영향을 미치는 요인으로 상대적 이점, 적합성, 복잡성, 시험 가능성, 관찰 가능성, 편리성 그리고 커뮤니케이션 채널을 외부 요인으로 설정된 연구를 대상으로 하고자 한다. 다음으로 국내 주요 학회지에 게재된 혁신확산이론 관련연구에서 어떠한 요인들을 사용하고 있고 또한 이러한 외부요인들이 종속변수에 어느 정도의 설명력을 가지는지를 메타분석을 통해 알아보고자 한다. 이러한 연구모델을 바탕으로 학문적 실무적 의의를 논의하고자 한다.

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Behavioral Intention to Use Wellness Wearables: A Conceptual Model Development

  • Niknejad, Naghmeh;Hussin, Ab Razak Che;Ghani, Imran
    • International Journal of Internet, Broadcasting and Communication
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    • 제10권3호
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    • pp.1-10
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    • 2018
  • Wearable Technology is going to be the biggest buzzword and the next generation of digital revolution in the near future. Wearables have changed the focus of the healthcare industry to prevention programs in order to encourage individuals to be more active and to take the responsibility of their own health. Although, the intention of consumers to use wellness wearables has been growing rapidly, the number of individuals who refuses continued use of such devices increases day-by-day. Diffusion and innovation of new technology could be more efficiently gained by consumer's adoption. So, it is extremely important for providers and designers to understand the impact of positive and negative factors on consumers' intention to use wellness wearables. Moreover, a unified framework is required for better understanding of individuals' behavioral intention for using wellness wearables. Thus, the goal of this study is to identify the potential factors that influence consumers' willingness to use wellness wearables as well as proposing a unified framework based on Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and Value-based Adoption Model (VAM) with two extra factors, perceived trust and perceived health increase. The findings of this article improves the theoretical understanding of the engaged factors in the proposed research model of the study.

Determinants of E-invoice Adoption: Empirical Evidence from Vietnam

  • NGUYEN, Anh Huu;NGUYEN, Thao Phuong;DANG, Giang Tra Thi
    • The Journal of Asian Finance, Economics and Business
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    • 제7권7호
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    • pp.311-321
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    • 2020
  • This paper aims to investigate the effect of the factors on the e-invoice at its infant stage of adoption in the context of Vietnam. Data were collected by using a questionnaire delivered to 318 participants who are managers and accountants of companies in Vietnam from June to September 2019. The statistical methods approaches are employed to address the research issues including Cronbach's Alpha testing, Explanatory Factor Analysis (EFA), and Confirmation Factor Analysis (CFA). Then, Structural Equation Modeling (SEM) is employed to assess the proposed hypotheses model of e-invoice adoption in Vietnam. The research findings showed that direct factors have a statistically significant impact on the e-invoice adoption towards behavior, and perceived behavioral control. Perceived usefulness and perceived ease-of-use positively affect attitude towards the behavior. These factors, in turn, are impacted by perceived compatibility. Based on the research results, some practicable suggestions are proposed in order to boost the number of Vietnamese enterprises voluntarily adopting e-invoice. This study indicates the important impacts of the user's attitude and perception about control ability on intention to use. In addition, some key intuitive recommendations were proposed aiming to improve the success of the e-invoice adoption of enterprises in the context of Vietnam.