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A Study on the Effects of Business Environment upon Corporate Image (외식업체의 영업 환경이 기업 이미지에 미치는 영향)

  • Yoo, Kyung-Hin
    • Culinary science and hospitality research
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    • v.11 no.4 s.27
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    • pp.30-45
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    • 2005
  • This study is to explore the effects of business environment upon corporate image. Customers of foodservice establishments are selected as a population and six famous family restaurants located in Seoul were selected to evaluate the population. Accordingly, the purpose of the study is to survey satisfaction with corporate image of foodservice establishments and six famous family restaurants, to evaluate the satisfaction with corporate image, and to find a plan of raising corporate image. 240 samples were distributed and 194 samples were collected among them. 182 valid samples were selected for the research. As a result of factor analysis for business environment, internal environment factor, external environment factor, addition environment factor were extracted. There was no significant difference by sen, age, schooling, occupation, average income by month, and number of visiting foodservice establishments after examining the difference of establishment business environment by demographic characteristics. Analysing the effects of business environment upon corporate image revealed that the effects of business environment had effects upon corporate image in order of internal environment factor(.531), external environment factor(.360), and addition environment factor(.285).

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Traded control of telerobot system with an autonomous visual sensor feedback (자율적인 시각 센서 피드백 기능을 갖는 원격 로보트 시스템교환 제어)

  • 김주곤;차동혁;김승호
    • 제어로봇시스템학회:학술대회논문집
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    • 1996.10b
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    • pp.940-943
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    • 1996
  • In teleoperating, as seeing the monitor screen obtained from a camera instituted in the working environment, human operator generally controls the slave arm. Because we can see only 2-D image in a monitor, human operator does not know the depth information and can not work with high accuracy. In this paper, we proposed a traded control method using an visual sensor for the purpose of solving this problem. We can control a teleoperation system with precision when we use the proposed algorithm. Not only a human operator command but also an autonomous visual sensor feedback command is given to a slave arm for the purpose of coincidence current image features and target image features. When the slave arm place in a distant place from the target position, human operator can know very well the difference between the desired image features and the current image features, but calculated visual sensor command have big errors. And when the slave arm is near the target position, the state of affairs is changed conversely. With this visual sensor feedback, human does not need coincide the detail difference between the desired image features and the current image features and proposed method can work with higher accuracy than other method without, sensor feedback. The effectiveness of the proposed control method is verified through series of experiments.

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Nurses' Image Perceived by Nursing and Health Allied College Students in Korea (간호.보건 계열 대학생이 지각하는 간호사 이미지)

  • Seo, Eun-Hui
    • Journal of Korean Academy of Nursing Administration
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    • v.15 no.4
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    • pp.610-616
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    • 2009
  • Purpose: The purpose of this study was to compare and analyze the nurses' image perceived by nursing and health allied college students in Korea. Method: The data was collected from October 15th to November 15th, 2004. Subjects were composed of 679 students in three-year Junior College. The data was analyzed by SPSS 12.0 PC+ Win. The difference of nurse' image among departments and locations of Junior College were analyzed by t-test, ANOVA and Tukey test. Result: The mean score of nurses' image 3.1 point of the total 5 point. Nurses' image is showed significantly difference according to the departments; the department of nursing (3.54), physical therapy (3.01), radiology (2.97), emergency medical technology (2.76) and clinical pathology (2.67). Nurses' image was significantly differed among the 4 domains according to 5 departments; 'the qualification of nurse', 'the role of nurse', 'the interpersonal relationship of nurse', 'the social participation of nurse'. Nurses' image formed through directly contacting with nurses' and seeing nurses' action (69.1%), watching nurse in TV drama (15.9%). Conclusion: It is considered that nursing and health allied college students were affected by inter-communications with nurses' more than by mass media.

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A study on the Hand and the Sensibility Image of Preferred Underwear Textiles

  • Kim, Hee-Sook;Na, Mi-Hee;Cho, Shin-Hyun
    • International Journal of Human Ecology
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    • v.8 no.1
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    • pp.27-37
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    • 2007
  • The purpose of this study is to investigate the preference of the hand and the sensibility image of underwear textiles according to seasons. According to a recent survey of 109 college students, using a 7 scale evaluation to the preference of the hand and the sensibility image among 13 summer and 10 winter underwear textiles. The data was analyzed through mean, SD, factor analysis, t-test, Person correlation analysis and regression analysis using SPSS Win 11.0. The summer underwear textiles were classified according to six tactile factors: stiffness/surface unevenness, weight, elasticity, moistness, extension, and warm-cool and 3 sensibility image factors: elegant individual, modern, and sporty-casual. The winter textiles were classified according to six tactile factors: stiffness/surface unevenness, elasticity, warm-cool, drapability, moistness and flexibility and divided into 2 sensibility images: modern elegant and sporty-casual. Factors expressing hand and sensibility image according to season showed significant difference. In the summer, weight, in the winter, drapability and flexibility showed significant difference at the hand factor evaluation. The hand factors: weight, warm-cool and modern sensibility image factors effect the preference of summer underwear textile, also the hand factors-elasticity, stiffness/surface unevenness and the sensibility image factor-easy-sport-casual-effect the preference of winter textiles. Therefore, the thin, light, and cool textiles which are also gorgeous and sporty-casual are preferred for summer underwear textiles while soft, simple and comfortable textiles are preferred for winter textiles.

A Study on Positioning of Imported Make-up Cosmetics Brand Image Attribute - Focus on Fashion Involvement - (수입색조화장품(輸入色調化粧品) 상표(商標)이미지 속성(屬性)에 따른 포지셔닝에 관(觀)한 연구(硏究) - 유행관여(流行關與)를 중심(中心)으로 -)

  • Kim, Ye-Hee;Kuh, Ja-Myung
    • Journal of Fashion Business
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    • v.7 no.4
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    • pp.43-56
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    • 2003
  • The main purpose of this study was to investigate the difference of perceptional degree of imported make-up cosmetics brand and importance of brand image attributes, and the evaluation of brand image attributes of imported make-up cosmetics according to fashion involvement and to provide positioning the imported make-up cosmetics brands according to brand image attributes. Survey was conducted to 301 people from age 20 to 30 year female woman who is leaving in Seoul and Kyunggee Inchon using convenience editing. Material analyzing was done using t-test, factor analysis, cluster analysis, multidimensional scaling. The results were as follows. 1. The perceptional degree of brand and the importance brand image attributes showed significant difference according to fashion involvement. 2. The evaluation of brand image attributes of imported make-up cosmetics were different between high involvement group and low involvement group. 3. As a result of multidimensional scaling, the imported make-up cosmetics brands were positioned different according to brand image attributes between high involvement group and low involvement group.

Efficient Human body tracking Using Similarity Of Histogram Of Intensity and Hue Local Area (국부 영역의 명도와 색상 히스토그램 유사도를 이용한 인체 추적)

  • Kwak, Nae-Joung;Song, Teuk-Seob
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.10a
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    • pp.149-152
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    • 2016
  • In this paper, we propose an algorithm to track human body of input video from a single camera. The proposed method gets the difference image between gray image of input image and one of background image and also the difference image between hue image of input image and one of background image. Then we combine the results, splits foreground and background and detect human body objects. Then each object is numbered and is tracked. The proposed method tracks each object using the intensity and hue histogram of local area in objects. The proposed method is applied to video from a camera and tracked well the hided objects and the overlapped objects.

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Comparison of Slim Appearance for 2D Image and 3D Virtual Clothing Images Based on Stripe Arrangement (스트라이프 조건에 따른 2차원 이미지와 3차원 가상착의 이미지의 착용효과 비교)

  • Park, Soyoung;Lee, Yejin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.2
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    • pp.321-330
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    • 2022
  • This study analyzed the difference between 2D image and 3D virtual clothing images based on stripe arrangement to obtain fundamental data for slim appearance. First, the slimming effect according to the three types of stripe ratio was examined. Subsequently, the slimming effects of seven types of one-piece dress designs according to the stripe location were analyzed. Subjective ranking was evaluated. The width items and radius of curvature were measured for the image's respective parts. Consequently, in 2D image and 3D virtual clothing images, the one with the narrowest stripe ratio was evaluated as the slimmest; however, the conditions for the slimming effect were different. In the seven one-piece dress designs, a difference was apparent in the ranking of the 2D image and 3D virtual clothing images. In the 3D virtual clothing image, arranging the stripes on the entire garment proved inefficient. The stripes were curved according to the curvature of the human body, creating an optical illusion that differed from that of the 2D image.

Codebook-Based Foreground Extraction Algorithm with Continuous Learning of Background (연속적인 배경 모델 학습을 이용한 코드북 기반의 전경 추출 알고리즘)

  • Jung, Jae-Young
    • Journal of Digital Contents Society
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    • v.15 no.4
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    • pp.449-455
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    • 2014
  • Detection of moving objects is a fundamental task in most of the computer vision applications, such as video surveillance, activity recognition and human motion analysis. This is a difficult task due to many challenges in realistic scenarios which include irregular motion in background, illumination changes, objects cast shadows, changes in scene geometry and noise, etc. In this paper, we propose an foreground extraction algorithm based on codebook, a database of information about background pixel obtained from input image sequence. Initially, we suppose a first frame as a background image and calculate difference between next input image and it to detect moving objects. The resulting difference image may contain noises as well as pure moving objects. Second, we investigate a codebook with color and brightness of a foreground pixel in the difference image. If it is matched, it is decided as a fault detected pixel and deleted from foreground. Finally, a background image is updated to process next input frame iteratively. Some pixels are estimated by input image if they are detected as background pixels. The others are duplicated from the previous background image. We apply out algorithm to PETS2009 data and compare the results with those of GMM and standard codebook algorithms.

Persuasion Effects of Corporate Sports Marketing Strategy on the Corporate Image : Focused on the Moderating Effect of Origin Perception and Corporate Reputation (기업의 스포츠마케팅 전략에 따른 기업이미지 설득효과 : 원산지 인식과 기업평판의 조절효과를 중심으로)

  • Chang, Kyung-Ro;Kim, Min-Cheol
    • 한국체육학회지인문사회과학편
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    • v.54 no.4
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    • pp.347-361
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    • 2015
  • The purpose of this study was to examine whether corporate sports marketing strategy using professional teams changes corporate image. In particular, this study was intended to analyze the effects of origin and corporate reputation on the change of corporate image in the process of persuading corporate image. Finally 211 effect data were secured by pre-test and post-test. The change of corporate image and the moderating effect of origin perception and corporate reputation were analyzed. The results were as follows. First, corporate trust image and social contribution image showed statistically significant increase. Second, corporate image had a difference before and after the test according to origin perception and after the test, corporate trust image and social contribution image were increased. Third, corporate image had a difference before and after the test according to corporate reputation. After the test, corporate trust image and social contribution image were increased and trust image confirmed the mediating effect according to corporate reputation. Based on the findings, this study suggests that corporate sports marketing strategy using professional teams has an effect on the persuasion of corporate image. Moreover, it demonstrates that the strategy is an important marketing tool to change consumers' corporate image.

Social Face Sensitivity and Appearance Management Behaviors according to Sex Role Identity (성역할정체감에 따른 체면민감성과 외모관리행동)

  • Park, Eunhee
    • Journal of Fashion Business
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    • v.16 no.5
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    • pp.164-177
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    • 2012
  • The purpose of this study was to classify sex role identity into groups and analyze the difference of social face sensitivity and appearance management behaviors by sex role identity. Questionnaires were administered to 306 people in their twenties and thirties living in Daegu Metropolitan City and Kyoungbuk province. The data was analyzed by using frequency, factor analysis, credibility, ${\chi}^2$-test, ANOVA, Duncan-test, and t-test. The findings were as follows. Sex role identity were classified into four groups (androgyny, masculineness, feminineness, and undifferentiation). Men in androgyny group showed the highest rate of 41.3% followed by undifferentiation(24.7%), masculineness(21.3%), and feminineness(12.7%). Women in undifferentiation group showed the highest rate of 35.9% followed by feminineness(24.4%), androgyny(23.7%), and masculineness(16.0%). Social face sensitivity were composed of four factors (consciousness of being embarrassed, social formality, other consciousness, and prestige). Appearance management behaviors were composed of six factors (skin management, fashion image management, plastic surgery management, weight management, hair management, and health management). According to the result of a significant difference between social face sensitivity and appearance management behaviors by sex role identity, male showed significant difference between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, social formality, and other consciousness). Both of the male and female showed a significance of difference in consciousness of being embarrassed, and social formality. Male showed significant difference between the sub-variables of appearance management behaviors factors (fashion image management, weight management, hair management, and health management). Both of the male and female showed a significance of difference in fashion image management. Gender of twenties and thirties showed distinction between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, and prestige) and appearance management behaviors (skin management, fashion image management, plastic surgery management, weight management, and hair management).