• Korean Institute of Interior Design Journal
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• v.16 no.4
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• pp.21-30
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• 2007

`Desire` in this study is not something desire in the used to be-way we can deal with it. This study is to figure out 'desire structure' of interior architecture as a significant measure to interpret the Lacan's desire theory. It is also examines Lacan's concept of desire as defined in the mechanisms of language, in relation to architecture and interior architecture, and in the concept of the objet a(the unattainable object of desire), in the structure of desire as it can be seen in interior architecture. In particular, it analyzed that the desire structure have influenced on some kind of specific desire types what is expressed a characteristic to interior spaces of intimacy, perpetuity, representation, expression. These types reveal the characteristics of desire structure in inner space of interior architecture through negativing and fantasying. The focus on the structure becomes a major issue in almost many kinds of contemporary knowledge-system that starts from the mind to go out to the space in a material or non-meterial(spiritual) way. Therefore, the desire structure reconstructs the Real to make itself through negative and fantastic creation-process. It is important that desire characteristics help detect behind beneath the singularity of interior spaces more than what we know.

• English & American cultural studies
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• v.18 no.3
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• pp.115-170
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• 2018

The objective of this paper is to explore Jim's itinerary journey in terms of both Girald's concept of triangular desire and Derrida's concept of event. According to the Girard's mimetic desire theory, human being's desire is not spontaneous like Romanticism thought, but mimetic to the mediator between the subject and the object. Thus there is no romantic desire understood as one's own desire except mimetic desire. In this regard, mimetic desire is compatible with the conception of Derrida's thinking of an event that is resistant to its absolute singularity. Because both mimetic desire and event cannot be defined by the fact of each spatio-temporal specificity, they can not be understood by a traditional metaphysics of presence. In this paper, by using Girard's concept of mimetic desire theory, I showcase why the tragic journey of Jim's telos as a mythic quest for his romantic ego(ipse) cannot help but face his death and by using deconstructive thinking of iterability, this paper analyzes why Jim's romantic ego imitated by the mimetic desire through a mediator cannot be encountered happily with his ipseity until his end. As a victim of triangluar desire, Jim's romantic ego is nothing but a notion of an ipsiety that has been defined in terms of presence central to metaphysics. This paper also makes an attempt to re-interpret some articles contaminated with post-colonial perspectives from Derridean views with deconstructive rigorous reading to those papers to uncover an essential ground of presence.

• Journal of Korea Multimedia Society
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• v.13 no.11
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• pp.1706-1714
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• 2010

Identity is established by the interaction of consciousness and unconsciousness. The desire of the identity continuously gets generated and changes through this process. However, the conscious identity does not identify the clear substance of the desire. The reason is that the pure desire of unconsciousness has nothing to do with the order of 'The Symbolic', which is the area of language and law, and it only pursues the pure desire. The desire of unconsciousness, which had been examined by the consciousness and superego and subsequently got rejected in 'The Symbolic', can produce endless desire on the stage of fantasy called film, exposing the gap of The Real. This research analyzes the psychoanalytic communication between film and audience by way of the films, in which the desire is conceived by the cause of the desire 'object A', the identities pursuing the desire and the dialectic reproducing process of another desire are symbolically exposed and realized.

• Journal of Korea Multimedia Society
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• v.20 no.6
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• pp.969-977
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• 2017

Through Rene Girard's theory of triangle of the desire, this research investigates the mimetic nature of desire as shown in the main character of the movie The Servant. This paper analyzes the structural transformation of desire in the character, which is revealed by the process of reinterpretation via the medium change and convergence from Chunhyangjeon, a classic oral novel in Korea, to The Servant, a movie created by director Dae-woo Kim in 2010. The Servant is a meaningful research subject as the transformation of the inner desire of the character is accomplished by boldly designating Bangja, who is supposed to be a minor character, as the protagonist. In particular, Rene Girard's argument on the indirectness of desire in the theory of triangle of the desire helps understand the point where the character' inner desire, which naturally occurred in the existing narrative, transforms into the mimetic desire by an intermediary. This indirectness of the mimetic desire of the main character suggests a similarity with modern men's vanity which is offered by the capitalist era. Through this, the modern meaning of the mimetic aspect of desire as revealed by the transformation from the movie The Servant to Chunhyangjeon can be understood.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.1
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• pp.59-72
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• 2014

This study investigated slow fashion consumers from a human desire viewpoint in order to examine the psychological aspects of slow fashion consumption. First, the concept of slow fashion was defined. Second, this study reviewed the concepts of desire found in Oriental philosophies and applied them to slow fashion consumption. This process identified the fundamental desire that motivates consumers of slow fashion. Lastly, the psychological aspects slow fashion consumers were examined through a comparison of fundamental desire and external reasons given by interviewees in regards to personal motivation to purchase slow fashion products. Data were collected through in-depth interviews with 10 unmarried women 25 to 37 years old with experience in buying slow fashion products. Exploratory data were classified into external reasons and fundamental reasons to derive the concept of slow fashion. First, slow fashion is defined as sustainable fashion that considers humans and nature. It also seeks to produce morally good products that transcend time and space. Second, we identified the following external reasons: social responsibility, pursuit of healthy products, and pursuit of beauty. Finally, we extracted four factors that reflected fundamental desire: Recognition Desire, Ostentation Desire, Sexual Appeal Desire, and Power Desire. Altruism was emphasized by respondents who expressed social responsibility among external reasons and the desire for recognition among fundamental reasons. However, this goodwill also originated from human desire due to the emotional healing they receive from helping others. Interviewees sought psychological benefits such as self-satisfaction and spiritual growth through slow fashion that implied an Association of slow fashion consumption with human desire. Slow fashion consumption was influenced by moral convictions as well as various desires; in addition, external reasons for slow fashion consumption could be explained by desire.

• Journal of Korea Multimedia Society
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• v.16 no.12
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• pp.1475-1481
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• 2013

A subject always follows desire caused by primal lack which exceeds its desire on survival. At this time, the immediacy provided by vision and the excellence of information become important means in mediating the object of the desire. The subject who is attracted to the vision and image toward desire cannot get out of the trap of the image. When the film raised unconsciousness to pleasure while reproducing the desire of 'mirror image', the digital image presents a virtual experience on the desire of subject by dominating audience with its perfect image regardless of the existence of the object. This study attempted to prove that unconsciousness of subject has close relation with digital image, which takes other's desire as its own by wrongly identifying other's desire as its own desire and captivates subject by the experience of desiring. According to the result of study, digital image escalates the imaginary desire of subject through the virtuality of image close to reality and captivates subject by giving pleasure to the unconsciousness of subject as a path in going along with the desire of other.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.928-939
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• 2000

This thesis will study the determinants of consumer satisfaction based on the disconfirmation theory. The proposed questions are first, to find out if desire and expectation are conceptually distinct. Second, to study the effects of desire, expectation, perceived performance, desire congruency, and expectation congruency on clothing satisfaction. The data used in this thesis were obtained from a two stage longitudinal survey. SPSS WIN 8.0 was used for the analysis and the following method such as mean, correlation, t-test, hierarchical regression were applied. The results indicate that first, according to the correlation analysis and crosstab analysis, satisfaction and desire were perceived as two different concepts. Second, using the hierarchical regression analysis to compare the effects of determinants of consumer satisfaction, the model of desire, expectation, performance, desires congruency, expectations congruency best explain the clothing satisfaction. Among them, effects of performance had the strongest impact. Expectation did not influence satisfaction but desire did.

• Journal of Korea Multimedia Society
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• v.19 no.6
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• pp.1074-1088
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• 2016

Successful Visual Story Telling(VST) of desire is a crucial key for the success of animation because desire is the leading power of story development of animation. An analysis of the desire of VST using the top 5 successful American feature film animations is carried out. Totally, 147 desire shots are extracted by using the proposed Objective Selection of Desire Shots(OSDS) method based on the theory of Makee's conflict and desire pursuing modeling, Maslow's 20 desire types, Greimas's actant model, and the 17 narrative process classification. In addition to them, the 5 Beat(5B) model of a scene is proposed. Five image specialists have evaluated VST of the selected 147 desire shots. For each shot, the desire type among the 20 desires and the strength are obtained. Among them, the top 3 desires(affiliation, achievement, and nurturance) appearing 51.8% are analyzed. The composition elements of shots affecting the desire type and the strength have found. These can be used for better VST of preproduction and production of animation.

• Human Ecology Research
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• v.58 no.3
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• pp.391-400
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• 2020

This study examined the relationship between ambivalence of Korean working mothers for children and their future desire for child birth. This study examined multiple-role efficacy as a mediator in the relationship between ambivalence for their children and future desire for child birth by Korean working mothers having more than one pre-school aged child. This study examined the mediation effect of multiple-role efficacy on the relationship between ambivalence and desire for child birth by working mothers. On-line and off-line survey data from 291 Korean working mothers with more than one pre-school aged child was used for this study. Collected data were analyzed using the PASW 18.0 program and descriptive statistics analyses. Structural equation modeling and bootstrapping were conducted by AMOS 20.0 program. Results showed that ambivalence for children of working mothers having pre-school aged children had no direct influence on future child birth desire. However, their ambivalence had an indirect influence on future child birth desire through multiple-role efficacy and multiple-role efficacy by working mothers had significant effect on child birth desire. In conclusion, the working mothers' multiple-role efficacy had a mediation influence on the relationship between ambivalence for children and desire of child birth. These results were discussed for designing a policy to counter low birth.

• Korean Journal of Health Education and Promotion
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• v.30 no.5
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• pp.163-175
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• 2013

Objectives: This study was performed to identify the relationship among sexual desire, other domains of sexual function and quality of life (QOL) and to describe the effect of sexual desire on sexual function and QOL in married women with hypoactive sexual desire disorder (HSDD). Methods: A total of 397 women with HSDD participated in this study. Data were collected through self-reported questionnaire which were constructed to include general characteristics items, Female Sexual Function Index (FSFI), and QOL tool. Data were analyzed using SPSS/WIN20 for descriptive statistics, t-test, one-way ANOVA, Duncan, partial correlation coefficients, and Hierarchial multiple regression. Results: There were significant correlations with sexual desire and other domains of sexual function. And also, sexual desire had a positive correlations with the psychological status and total QOL. The sexual desire was statistically significant predictors for sexual function and QOL. Conclusions: Health professionals should direct efforts toward developing sexual health-related counseling or education programs for women suffering from sexual dysfunction with the goal of helping them to achieve satisfying sex lives and improved quality of life.