• 제목/요약/키워드: Design idea

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1920-30년대 한국의 이상적 '신여성' 이미지와 패션 (The Ideal Image and Fashion of the 'New Woman' in Korea in the 1920s and 1930s)

  • 이재윤
    • 복식
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    • 제64권7호
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    • pp.172-183
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    • 2014
  • The term "new woman" (신여성 [Sinyeoseong], 新女性) refers to an idealized image of contemporary women during the so-called modern period in East Asia. In Korea, these "modern girls" were also referred to as modan (毛斷), or "cut-hair", reflecting changes in appearances that rejected the traditional value system in favor of "the new" in everyday life. Although it was used to refer to the perceived educated leaders of this new period, it also had the negative connotation of referring to frivolous women only interested in the latest fashion. The popular discourse on this "new woman" was constantly changing during this early modern period in East Asia, ranging from male-driven women's movements to women-driven liberal and socialist movements. The discourse often included ideals of what constituted female impeccability in women's domestic roles and enlightened views on housekeeping, yet in most cases the "new woman" was also expected to be a good wife and mother as well as a successful career woman. The concept of the "new woman" was also accompanied by an upheaval in women's social roles and their physical boundaries, and resulted in women repositioning themselves in the new society. The new look was a way of constructing their bodies to fit their new roles, and this again was rapidly reproduced in visual media. Newspapers, magazines, and plays had gained immense popularity by this time and provided visual material for the age with covers, advertisements, and illustrations. This research will explore the fashion of the "new woman" through archival resources, specifically magazines published in the 1920s and 1930s. It will investigate how women's appearances and the images they pursued reflected the ideal image of the "new woman." Fashion information providers, trendsetters, and levels of popular acceptance will also be examined in the context of the early stage of the fashion industry in East Asia, including production and distribution. Additionally, as the idea of the "new woman" was a worldwide phenomenon throughout the 19th and early 20th century, the effect of Japanese colonialism on the structure of Korean culture and its role as a cultural mediator will also be considered in how the ideal image of beauty was sought, and whether this was a western, colonial, or national preference.

자동차 안전도평가제도의 정량적 효과분석 (Effectiveness Analysis of NCAP(New Car Assessment Program) on Traffic Safety)

  • 조한선;심재익;성낙문
    • 대한교통학회지
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    • 제26권2호
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    • pp.7-15
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    • 2008
  • 자동차 안전도평가제도는 제작사가 보다 안전한 자동차를 제작하도록 유도하기 위해 충돌시험 등을 통하여 자동차의 안전성을 평가하고, 그 결과를 소비자에게 공개하고 있다. 이것은 자동차 사고로 인한 사회적 손실을 감소시킬 수 있는 효과적인 자동차 안전정책 중의 하나로써, 우리나라는 1999년부터 건설교통부 주관으로 신차평가를 실시하고 있다. 현재 안전도평가 대상차종이 크게 증가하여 안전도평가 대상 차종의 확대가 필요한 시점임에도 불구하고, 현실은 그렇지 못한 실정인데, 그 이유로는 평가인력, 시설 및 비용 등 여러 가지가 있겠으나, 가장 근본적인 이유는 자동차 안전도평가제도의 효과를 정확하게 파악하지 못하기 때문인 것으로 판단된다. 이에 본 연구에서는 자동차 안전도평가제도를 통해 자동차제작사가 자동차의 안전도를 향상시킴으로써 교통사고 발생시 사고의 심각도를 얼마나 줄여줄 수 있는지를 정량적으로 분석함으로써 자동차 안전도평가제도의 효과를 측정해 보고자 하였다. 안전도평가 항목 중 이용가능한 자료가 있는 정면충돌만을 대상으로 정면충돌로인한 사상자 수를 추정하고 안전도가 향상된 차종의 판매대수를 이용하여 자동차 안전도평가제도의 효과를 측정할 수 있는 방법을 개발하였다. 2005년도 자료를 이용하여 정면충돌사고 시 사상자 감소분을 추정해 본 결과, 자동차 안전도평가제도를 시행함으로써 자동차 안전도가 향상되어 2005년 1년 동안 교통사고로 인한 사망자는 약 1.51명, 부상자는 약 446명 감소한 것으로 나타났다.

장애인 창업의 마케팅전략을 통한 활성화 방안 연구 (Revitalization through a Marketing Research Foundation of the Disabled)

  • 정은혜
    • 유통과학연구
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    • 제13권2호
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    • pp.105-112
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    • 2015
  • Purpose - There is a recent social trend that is focused on the revitalization of business-founding. Business-founding now has an important impact on the progress of the national economy because of youth unemployment and an increase in baby-boom generation retirees. However, the support and infrastructure required for business-founding of the disabled are very insufficient. Since most supporting policies are on youth or middle-aged business-founding, business-founding by the disabled and the socially weak is losing competitiveness. Accordingly, this study diagnosed the issues by analyzing the current status of business-founding by the disabled and suggested a fostering direction for the advance of business-founding by the disabled. An idea for the founding of various business items is required for the competitiveness of business-founding by the disabled and the establishment of a growth-model based on marketing is required so that business-founding by the disabled would advance toward commercialization with growth potential. Research design, data, and methodology - Regarding the study method, the existing study literature on the status and issues in business-founding was mainly explored. In addition, the existing literature on the status and issues in business-founding by the disabled was also studied. The support on business-founding by the disabled by policy enforced by the 'Welfare Service Agency for the Disabled'and the support of related agencies including financial support on the commercialization of business-founding by the disabled were also examined. Results - Existing studies on business-founding by the disabled are very insufficient. It is very difficult to study a viable business-founding by the disabled fostering policy without thorough learning on the difficulties of business-founding by the disabled. Therefore, this study suggested a direction for the resolution of various issues such as market, funds, item, operational matters, and service by analyzing the difficulties in business-founding by the disabled until now. Particularly, this study suggested that building a commercialization model from the aspect of marketing strategy and the effort to change the growth aspect of the disabled into competitiveness are essential. Conclusions - This study examined the aspect of developing an item-development process for the growth and founding of disabled-owned businesses and the requirement of a government support system by multiple policies. Since the number of studies on business-founding by the disabled is very small, it is expected that this study would become an important study in the field of business-founding by the disabled. The revitalization of business-founding by the disabled substantially contributes to the progress of the state of the economy and continuous interest is required from the viewpoint of equal advance in the society. Success models in business-founding by the disabled should be created continuously and active publicizing of them to the disabled business-founders by analyzing the success cases would also be required. In addition, it is believed that a market entry strategy by way of a win-win strategy and cooperative relation with big companies should be also developed in the future.

한국 전통 석가산에 표상된 함의성 (The Implications Representated in Korea's Traditional Sokgasan)

  • 최우영;윤영조;서옥하;윤영활
    • 한국전통조경학회지
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    • 제31권1호
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    • pp.1-12
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    • 2013
  • 한국의 전통 석가산(石假山)은 고려시대 창안되어 조선시대로 계승된 우리의 우수한 석정문화(石庭文化)이다. 이 연구는 고려시대와 조선시대 석가산 문화가 시대 흐름에 따라 석가산 내면에 어떠한 함의성(含意性)을 표상하며 계승되어 왔는지를 분석하였다. 고려시대 산악형 풍경을 모사해 창안한 한국의 전통 석가산은 괴석을 소재로 진산(眞山)을 모사한 작은 인공가산(人工假山)을 만들었다. 그리고 산수풍경을 축경적(縮景的)으로 재현하고 심산유곡의 흥취를 집안에서 와유(臥遊)하며, 풍류를 즐기는 동시에 정서적 안정과 치유라는 실용적 측면의 경물(景物)로서의 심미적 풍경의 산수체험을 석가산을 통해 경험하였다. 이러한 석가산은 내향적으로는 경물 자체의 형식미를 초월하며 불로장생을 염원하는 삼신산(영주, 봉래, 방장)과 도교적 신선사상이 응축된 오악(숭산, 태산, 화산, 항산, 형산)을 표상하며, 신선계(神仙界)를 이상향적으로 나타내고자 하였다. 또한 석가산을 대하며 유교의 요산요수(樂山樂水)의 교훈을 실천해 심성을 가다듬고, 중국의 명산명호(名山名湖)를 모방하는 등 석가산 내면에 다양한 함의성을 포용하며 변천, 발달하였다. 한국의 전통 석가산은 심미적 풍경의 산수체험은 물론 실용적 경물로서의 형식미를 초월하며, 석가산의 심오한 상징적 함의성을 표상하여 무한한 상상의 관념적 공간으로 승화시켰다.

공익에 대한 소비자의 지각과 태도가 공익관련 마케팅캠페인에 대한 소비자 태도에 미치는 영향에 관한 연구 (The Influence of Consumers' Perception and Attitude to Causes on Consumer Attitude toward a Cause-related Marketing Campaign)

  • 이은영
    • 유통과학연구
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    • 제11권12호
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    • pp.63-69
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    • 2013
  • Purpose - Ethical consumption is the action of buying one product over another with an ethical idea in mind. It has gained in popularity since the 1990s with more emphasis being put on the power of consumer actions to create social, economic, and environmental change. Ethical consumption involves boycotts of certain products or brands as well as purchases linked to ethical issues. Cause-related marketing (the buying behavior of ethical consumption) involves a for-profit and non-profit entity teaming up to promote a product at the same time as promoting a social cause. Each time a consumer buys that product, a donation is made by the for-profit entity to the non-profit entity supporting the specific cause. Cause-related marketing has become a tremendously popular type of ethical consumption in recent years owing to its reputation of allowing companies to "do well by doing good." This study examines how consumers' perception of cause and attitude influence their attitude toward a cause-related marketing campaign and attempts to suggest implications for marketers. Research design, data, and methodology - First, this study was designed to examine the consumers' perception factors (cause involvement, attitude for cause, attitude for company and brand familiarity) in order to determine whether these factors have significantly affected consumers' attitude toward a cause-related marketing campaign. Second, this study developed a structural equation model and tested it empirically using survey data from 223 individual respondents. Respondents were undergraduate students in Chungnam. They were shown an existing real campaign message of cause-related marketing, and then filled out a questionnaire. Data were analyzed with SPSS 20.0 and AMOS 17.0 programs. Results - The hypotheses were tested using factor analysis and structural equation modeling. The study's results showed that brand familiarity, attitude to the company and attitude to the cause significantly affected consumers' attitude toward the cause-related marketing campaign and performance. In particular, attitude to the cause was significantly related to attitude and performance of the cause-related marketing campaign. However, the hypothesis about cause involvement was not supported with the results indicating that cause involvement did not affect consumers' attitude toward the cause-related marketing campaign. The findings underline the importance of consumer perceptions of the cause and the company and their attitude to the cause. They point to the importance of individual differences that influence consumer perceptions of the cause, the company and brand familiarity. Also of importance is the consumer's attitude to the cause. Conclusions - The findings suggest some practical implications in designing and implementing cause-related marketing campaigns. It is important to enhance brand familiarity and create a favorable attitude to the company and attitude to the cause before designing cause-related marketing campaigns. The rising popularity of cause-related marketing has been attributed to its potential to cut through advertising clutter. The findings in this study suggest that marketing campaigns supporting a cause make a difference.

공간지능화서비스 구현을 위한 공공데이터 분석 (An Analysis of the Public Data for Making the Ambient Intelligent Service)

  • 김미연;서동조
    • 디지털융복합연구
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    • 제12권12호
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    • pp.313-321
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    • 2014
  • 현대 사회는 엄청난 양의 데이터를 만들어내는 디지털 시대에 접어들었고, 다변화되는 도시에서는 정보의 생성, 수집, 표현을 특징으로 하는 스마트 공간이 등장하고 있다. 2012년 이후 스마트기기의 확산과 초연결사회로 불리우는 소셜미디어 환경에서 공공데이터에 대한 관심이 더욱 고조되고, 보편화된 모바일 기기 사용 및 SNS 이용 확산에 따라 빅 데이터에 대한 이슈에 주목하고 있다. 초기에는 데이터의 플랫폼 구성에 연구개발이 집중되었으나 최근에는 공간지능화 서비스 구현을 위한 데이터의 분석과 활용방안에 대한 여러 분야의 아이디어가 제안되고 있다. 본 연구에서는 이러한 공공데이터의 활용성 측면에서 전문가보다는 일반인의 사용성 증대를 위한 시각화 과정에 집중하고자 기존의 공공데이터포털에서 제공하는 공개데이터 및 공공데이터 서비스 현황을 파악하여 그 활용가능성을 고찰하고자 한다. 연구의 결과로 일반 시민들에게 있어서 데이터의 분석 및 응용은 현재 종이문서의 이용을 감소시키고, 지능형 공간에서 공공정보서비스에 대한 개개인의 요구 및 행동에 맞추어 빠르고 신속한 대응할 수 있는 어플리케이션 개발에 도움이 될 것으로 기대한다.

Refinement of damage identification capability of neural network techniques in application to a suspension bridge

  • Wang, J.Y.;Ni, Y.Q.
    • Structural Monitoring and Maintenance
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    • 제2권1호
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    • pp.77-93
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    • 2015
  • The idea of using measured dynamic characteristics for damage detection is attractive because it allows for a global evaluation of the structural health and condition. However, vibration-based damage detection for complex structures such as long-span cable-supported bridges still remains a challenge. As a suspension or cable-stayed bridge involves in general thousands of structural components, the conventional damage detection methods based on model updating and/or parameter identification might result in ill-conditioning and non-uniqueness in the solution of inverse problems. Alternatively, methods that utilize, to the utmost extent, information from forward problems and avoid direct solution to inverse problems would be more suitable for vibration-based damage detection of long-span cable-supported bridges. The auto-associative neural network (ANN) technique and the probabilistic neural network (PNN) technique, that both eschew inverse problems, have been proposed for identifying and locating damage in suspension and cable-stayed bridges. Without the help of a structural model, ANNs with appropriate configuration can be trained using only the measured modal frequencies from healthy structure under varying environmental conditions, and a new set of modal frequency data acquired from an unknown state of the structure is then fed into the trained ANNs for damage presence identification. With the help of a structural model, PNNs can be configured using the relative changes of modal frequencies before and after damage by assuming damage at different locations, and then the measured modal frequencies from the structure can be presented to locate the damage. However, such formulated ANNs and PNNs may still be incompetent to identify damage occurring at the deck members of a cable-supported bridge because of very low modal sensitivity to the damage. The present study endeavors to enhance the damage identification capability of ANNs and PNNs when being applied for identification of damage incurred at deck members. Effort is first made to construct combined modal parameters which are synthesized from measured modal frequencies and modal shape components to train ANNs for damage alarming. With the purpose of improving identification accuracy, effort is then made to configure PNNs for damage localization by adapting the smoothing parameter in the Bayesian classifier to different values for different pattern classes. The performance of the ANNs with their input being modal frequencies and the combined modal parameters respectively and the PNNs with constant and adaptive smoothing parameters respectively is evaluated through simulation studies of identifying damage inflicted on different deck members of the double-deck suspension Tsing Ma Bridge.

Hugo $H\"{a}ring$의 '신건축(Neues Bauen)' 사상과 그 이론 발전의 상징론적 측면에 대한 고찰 (A study on Hugo $H\"{a}ring's$ Theory of 'Neues Bauen' and its Symbolic Meaning)

  • 김경진;임석재
    • 건축역사연구
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    • 제12권2호
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    • pp.41-59
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    • 2003
  • Hugo $H\"{a}ring$(1882-1952) belonged to that special generation of architects born in the 1880s which became responsible for the establishment of Modern Movement in the 1920s as W. Gropius, Mies van der Rohe and Le Corbusier, etc. Although he have been overlooked by many historian, He was a key figure of the Modern architecture and as the main theorist for Organic stream in German architecture. He is well-known for his theory of 'Neues Bauen(New Building)', the organic functionalism that is epitomized as the design process from the inside outwards, starting with the life-processes of dwelling. So he argued that the builder must become aware of the life process his building is to serve, and he should not impose a form but try to find the form. These concepts are expressed well in his key-words, the 'Organwerk(organ-work)' and 'Leistungsform(form as achievement)'s. $H\"{a}ring's$ theory can be found in the short early essay, 'Wege zur Form(approaches to form)' of 1925. But His concept of 'function' is based on the speciality and individual identity that concerned him from the start, not purely pragmatic aspects. After 1940s his theory moved increasingly in this direction. He defined this as the transition from 'Organwerk' to 'Gesetaltwerk', from mere anatomy to essence, being, personality, life. It suggest that Hugo Haring's idea of Gestalt is a dimension of mystical or symbolic meaning. This paper Is about the way in which this theoretical transition can be parallel with contemporary philosophers as E. Cassirer's philosophy of symbolic forms and M. Heldegger's phenomenology. And the key example of this viewpoint is (1921-1926) near Lubuk in Germany, with its 'cowshed' of pear shaped plan devised around the requirements and rituals of farm. This study presents the symbolic conception of Hugo $H\"{a}ring's$ theory can propose the ability of a symbolic intuition as a view that re-integrate technical thinking with knowledge of other kinds beyond the immediate material.

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국립공원의 훼손지 유형과 개선방안에 대한 기초적 연구 (Basic Study on Damaged Area Types and Improvement Idea of the National Park)

  • 염성진
    • 한국환경과학회지
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    • 제24권11호
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    • pp.1405-1415
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    • 2015
  • This study is conducted to determine the damage, distinguish the types and identify the restoration by that type for 13 Korea national parks out of 21. There are 21 Korea national parks are in Korea covering 6.67% of the country or $6,656km^2$ ($3,902km^2$ on land and $2,754km^2$ in the sea) currently since the area around Jirisan ($440km^2$) was designated as the first Korea national parks in 1967. With the cancellation of entrance admission on Korea national parks since 2007, annual visitors to the Korea national parks have grown from 37 millions in 2008 to 46 millions by 2013 and continue to grow due to numerous leisure activities, alpine activities and social changes. As such, Korea national parks are natural resource with high value to be conserved and are attracting significant attention as recreational spaces for people at the same time. On the other hand, there have been issues of soil erosions or disturbed vegetation due to increased number of visitor to the national parks. Korea national parks area damage to its type and damage characteristics to analyse the 13 Korea national parks out of 21 on July 2012 March, Korea national parks over the subjects of the National Park from damaged area status Survey analysis by the Korea National Park Service. As a result, 203 million units in the 16 Korea national parks damaged land of the reform package during ecological trail (including non-regular hiking trails) 153 (77.66%), damaged valleys 20(9.14%) independent damaged area, 13 disconnected ecological axis(7.61%), closed trail(2.03%) (3.55%), and line type damage(like a non-regular hiking trails) appears to be a high ratio. Korea national parks damaged land of the results identified, by contrast ratio and the annual number of visitors Bukhansan national park(49.26%), Gyeongju national park(23.65%) damaged land rates, such as Seorasan national park(4.93%), Songnisan national park (4.43 %), Gyeryongsan national park(3.45%), and the annual number of visitors be similar result. The National Park Service has been reporting on damages and restorations but damages and their types have not been established yet. Damages have been generally studied and categorized on hiking trails due caused by heavy traffic on them but the reports were limited on hiking trails only. Since damage to the Korea national parks are not limited on the hiking trails, it is necessary to determine damages in various aspects. Thus, in this study, damage types, spatial characteristics, causes and restorations are analyzed based on the survey results of damages to national parks in order to provide a basis for the efficient management and operation of the Korea national parks.

조선후기 불화에 나타난 화(靴)에 관한 연구 (A Study on Shoes(靴) Shown in Buddist Paintings in the Late Joseon Dynasty)

  • 박혜령;조신현
    • 한국의류산업학회지
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    • 제9권2호
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    • pp.176-187
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    • 2007
  • Buddhist paintings in the late Joseon dynasty are characterized by diversification and subdivision of subject matters. Buddhist paintings rapidly declined since 19th century, being miniaturized and showing complicated composition. Figures that identified the shape of shoes in Buddhist paintings of late Joseon dynasty included sacheonwang that were placed in the left and right bottom of Buddhist paintings, sinjung, gwiwang and pan-gwan of siwangtaeng. Sacheonwang, an Indian folk god, was depicted as a noble person in "ahamgyeong", an early sutra, but was depicted as an armored warrior in Mahayana Buddhism world. The style of shoes sacheonwang in Korea were different depending on the times. The shoes of the sacheonwang sculpture in Seogguram of Shilla dynasty are sandal type. The sacheonwang that was drawn on Jijangbosaldo in Goryeo dynasty wears non-showy armor and red yi(履). The sacheonwang that was expressed on Buddhist paintings in Joseon dynasty wears showy armor and decorated hwa. Comparing the yi of Goryeo Jijangbosaldo sacheonwang with the yi of Bodhisattva on the Dunhuang yeolbanbyeonsangdo, Jijangbosaldo sacheonwang's shoes are Korean style in which the sole is flat and the front part has no decoration, but in the shoes of Bodhisattva on the Dunhuang yeolbanbyeonsangdo the sole is not flat, the front part is lifted. The style of shoes of pan-gwan, who is depicted on Siwangtaeng, is hwa. However, unlike the decorative hwa of sacheonwang, its front is not lifted and it has no decoration. It is assumed that the shoes of sacheonwang or pan-gwan represented obangsaek based on the idea of eumyang-ohaeng. Depiction of shoes shown in Buddhist paintings reflected the phases of the social life. In addition, the sandals of Shilla sacheonwang implies that sourthern culture in addition to Buddhism was introduced. Having expressed the shoes of Goryeo sacheonwang with conventional yi implies that Buddhism governed the inner world of the people, and the shape and material of the shoes reveals aristocracy. It is assumed that that an armored warrior wore yi, not hwa implies that the then society was stable. Also, it is assumed that that the shoes of sacheonwang on Buddhist paintings in Joseon dynasty were hwa implies that the role of tutelary god was stressed in the disordered society.