• 제목/요약/키워드: Design Satisfaction

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스마트폰 구매결정 요인이 고객만족에 미치는 영향 : 연령과 성별 조절 효과 분석 (Influence of Determinants of Smartphone Purchasing on Customer Satisfaction : Moderating Effects of Age and Gender)

  • 이중배;백동현
    • 산업경영시스템학회지
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    • 제40권1호
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    • pp.22-34
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    • 2017
  • The purpose of this study is to investigate the influence of determinants of Smartphone purchasing such as A/S, brand, H/W, switching cost, design on customer satisfaction and verify the accordance of the results of existing researches and our research with customers' actual experience. The study also sought to confirm if moderating effects exist between determinants of Smartphone purchasing and customer satisfaction by age, gender. Data for this study was gathered by analyzing the results of a survey we conducted on 252 respondents. By taking into account the results of antecedent researches, we determined A/S, brand, H/W, switching cost, design as the 5 main factors that influence Smartphone purchasing behavior. We focused on analyzing the effect determinants of Smartphone purchasing has on consumer satisfaction and whether there exist any moderating effects between the determinants of Smartphone purchasing and consumer satisfaction by age and gender. As a result, we found out that design, brand, H/W had a significant influence on consumer satisfaction in the descending order. Switching cost and A/S turned out to have very little influence on consumer satisfaction. Also as a result of analyzing the moderating effects between determinants of Smartphone purchasing and consumer satisfaction by age and gender, the study verified that that A/S had the most significant influence as a moderating effect on age. And as for gender, switching cost was turned out to have a significant influence. The result of this study indicates several academic and practical implications for customer satisfaction of Smartphone business. Therefore, this result is expected to contribute to verifying influential factors of customer satisfaction improvement both academically and practically.

농촌 마을회관의 공간계획을 위한 이용실태 및 이용자 만족도에 관한 조사연구 - 전남 화순군 25개 마을회관을 중심으로 - (Usage Pattern and User's Satisfaction with Village Community Center for Space Planning - Focused on 25 Village Community Centers in Hwasoon Province -)

  • 문인영;김미희
    • 한국실내디자인학회논문집
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    • 제23권2호
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    • pp.193-200
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    • 2014
  • This study aimed to evaluate how users are satisfied with village community center. It will develope and determine a most detailed design and requirements to maximizing for user's convenience. The study conducted interview survey using questionnaire based on universal design principles, to users of village centers that are in possible of cooperation of 25 village centers in Haw Soon district, Jeonnam province and used 160 cases to the analysis. The conclusion of this study is as follows. First, users showed most satisfaction about LDK space and dissatisfaction about design, stair/slope, entrance, and bathroom. Specially, users are dissatisfied with curtains at room and handralis at entrance. In terms of design, users about the indoor-outdoor environment as a whole was unsatisfactory. Second, survey on actual needs space scrutinized bathroom, kitchen, and stair/slope according to priority. In result of these surveys, user's satisfaction with village community center and actual needs space show needed improvements on bathroom and stair/slope space urgently.

남자 중, 고등학생의 교복 치수 맞음새 및 만족도에 관한 연구 - 동복을 중심으로 - (Middle & High School Students' Fitness of Sizing System and Satisfaction for Fall and Winter School Uniform)

  • 이혜주
    • 복식문화연구
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    • 제14권1호
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    • pp.48-63
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    • 2006
  • The purpose of this study was to provide information on how to improve both the satisfaction and the current sizing system for the school uniform focused on middle and high school boys' students. In order to collect the data, a questionnaire was administered to 451 middle and high school boy students. 228 middle school boys' and 223 high school boys' data were analyzed using the SPSS Win. 10.0 program. The results of this study were as follows : 1. For the satisfaction of their school uniform, there were statistical differences in mean of the group by the academic year in the jacket(color, textile, design, activity), shirt(color, design, activity), and pants(color, design, activity) in the case of middle school boys'. On the other hand, high school boys' evaluation of school uniform was significantly different in jacket(color), shirt(color, textile, design, activity), pants(design), and tie(color, textile, design) by the academic year. 2. For the evaluation of sizing fitness, the length of jacket and the breadth of sleeve in jacket, and the width of sleeve in blouse, the length of pants, and the width of pants were statistical differences in mean of the group in middle school boys' by the grade whereas there was no significant difference in high school students by the grade. 3. It was shown that more getting school uniform repaired after the point of purchase in both middle school and high school students was higher.

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BIM 개념을 적용한 건축공학설계교육 사례 분석 (A Case Study of Architectural Engineering Design Education using BIM Concept)

  • 신규철;강다영
    • 한국디지털건축인테리어학회논문집
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    • 제11권1호
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    • pp.63-71
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    • 2011
  • The purpose of this research is to analyze a case study of the applicability of BIM concept in architectural engineering design education of 4-year architectural engineering program under ABEEK accreditation. The research method is to introduce a case of architectural engineering design studio and to compare the satisfaction of outcome between BIM S/W and conventional design process. The survey outcome reveals that the satisfaction of BIM S/W is relatively higher than the satisfaction of drawings by hands. The design education outcome is analyzed according the characteristics of expression, revision, relationship, and spatial understanding, etc.

사설안내표지판 관리지침의 디자인 만족도에 관한 연구 -대전시 사설안내표지판 디자인 관리지침을 중심으로- (Design Satisfaction of Private Signboards on the Sign Management Guideline)

  • 김영국;주연정
    • 한국콘텐츠학회논문지
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    • 제13권5호
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    • pp.159-169
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    • 2013
  • 사설안내표지판은 공공디자인의 영역으로 시민들의 편의를 돕고 도시미관을 고려해야 하지만 제도화된 디자인 규정이 없는 행정적인 문제와 관리 주체들의 인식 부족으로 무질서한 난립을 초래하여 도시 미관을 해치고 정보 혼란을 야기하는 주요 원인이 되고 있다. 이러한 문제로 서울시를 비롯한 각 지방 도시들은 사설안내표지판 디자인 관리지침을 만들어 개선사업을 진행하고 있으나 개선 후 안내표지판의 실질적인 디자인 만족도 검증의 연구가 부족한 실정이었다. 이에 본 연구에서는 사설안내표지판의 디자인 관리지침을 만들어 개선 사업을 실시한 대전시를 중심으로 개선 후 표지판의 시각요소, 정보전달, 도시 가로환경에 대한 디자인 만족도에 대해 조사하고 분석해보았다. 분석 결과 시각요소, 정보전달, 도시 가로환경의 모든 항목에서 개선 후 디자인의 만족도가 높게 나타나 긍정적인 평가를 받는 것으로 판단되며 사설안내표지판 디자인 만족도의 실증적 조사에 의의가 있다고 사료된다.

뷰티서비스 고객만족 요인의 탐색적 접근 - 헤어미용 서비스를 중심으로 - (Exploratory approach to customer satisfaction factors of beauty service - Focusing on hair beauty services -)

  • 노정은;정재윤
    • 한국의상디자인학회지
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    • 제22권3호
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    • pp.155-167
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    • 2020
  • Despite accelerating market changes in the beauty service industry, there are still inadequate service education programs and a lack of objective data and research to develop systematic policies to strengthen competitiveness, thereby fostering the beauty service industry. Accordingly, this study will examine the factors that affect customer satisfaction in terms of customer touchpoints, hence uncovering what the beauty service needs to develop systematic customer service education programs. It aims to contribute to the improvement of beauty service quality by providing basic empirical data that is necessary to build service education programs and strengthen the touchpoint staffs' job competency. A total of 16 people, 8 male, and 8 female customers in their 30s and 40s, who have ever used hair shop services in the metropolitan area, and 8 male and female hair designers and owners, were interviewed during a 9week period from October 31, 2017, through December 30, 2017. The data was analyzed as follows in order to measure service quality, SERVQUAL was revised and supplemented according to the purpose of this study, and a table for customer satisfaction factors was constructed. In addition, the results of the study were derived by classifying the relations among the customer satisfaction factors with respect to the interviews. The results show that the price of hardware, the location of the store, and hair designers' ability, which are the direct components of customer satisfaction, have a great influence on the customer satisfaction considered when selecting the beauty services (hair shops). In addition, it can be seen that human services including human-ware, which are accompanying services make up a high proportion considering customer satisfaction factors.

승마바지 개발을 위한 디자인 선호도 연구 (A Study on the Design Preference for the Development of Horse-Riding Pants)

  • 이다은;권영아
    • 한국의류산업학회지
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    • 제17권1호
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    • pp.1-10
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    • 2015
  • The concern for living a healthier and more active life has increased and the target market for the leisure-sportswear will broaden. This study suggests ideas and directions to develop horse-riding pants that consider fit satisfaction, demand performance and design requirements. A total of 203 riders were surveyed in Busan, Jeju, and Gwacheon horse racing tracks from November to December 2011 and from September to October 2012. Frequency analysis, ANOVA, t-test, and ${\chi}^2$-test were performed for the statistical analysis of the data using SPSS Win 21.0 program. The results of this study are as follows. The satisfaction of riding pants showed differences according to gender, riding career, BMI, age, and riding level. Females showed lower satisfaction of pant length than males. Riders with 1-4 years riding career showed more satisfaction of the front waist circumference. The group between 10 and 20 years more strongly preferred a rubber band waist than the group over 30 years. Those underweight preferred no pocket on the back. The intermediate-high riding level showed more fit satisfaction than those at the high level. Beginners put more importance on hip cushion, while riders over an intermediate level put more importance to sewing durability. Basic pants with beige and/or black full patch attached to the velcro hem were preferred by most riders. In conclusion, it is confirmed that design strategies in segmented riding pants market are necessary.

온라인 의류 점포 유형에 따른 점포속성 만족도 (The Satisfaction of Store Characteristics Depending on On-Line Store Type)

  • 김은숙;김미영
    • 복식
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    • 제57권7호
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    • pp.1-14
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    • 2007
  • This study investigates the differences between the satisfaction factors of store characteristics depending on on-line clothing store type and its satisfaction index. The collected data were analyzed by using SPSS 10.0 software with various techniques such as paired t-test, T-test, Cronbach's ${\alpha}$ reliability and factor analysis that use principal component analysis and Varimax orthogonal rotation were used. The results are summarized as follows: 1. By categorizing the level of on-line store characteristics satisfaction depending on its type, clarifies the differences between its satisfaction. The satisfaction rank of general merchandise store was as followed: searching and approaching system, buying process service, screen-displayed design, product, store credit. On the other hand, the satisfaction rank of general store was as followed: screen-displayed design, store credit, buying process service. 2. By analyzing the difference of satisfaction depending on the store type, it was found that general merchandise store was more satisfied with screen-displayed design, approaching and searching, whole payment process, the safety of payment and shipping service, security service when compared to specialty store. It was also found that specialty store was more satisfied with the variety of product, update of rare items, quality and price of product. 3. By analyzing the difference between the type of on-line clothing store satisfaction depending on age, in the case of general merchandise store, the result showed that people in their thirties were more satisfied with buying process service, store credit, customer management system when compared to twenties. In the case of specialty store, the result showed that people in their twenties were more satisfied with customer management service when compared to thirties, and when it came to buying process service, it was vice versa.

설계변수의 통계적.기술적.실질적 측면을 고려한 자동차 내장재질의 만족도 모형 개발 (Development of Satisfaction Models for Passenger Car Interior Materials Considering Statistical, Technical, and Practical Aspects of Design Variables)

  • 유희천;류태범;오경희;윤명환;김광재
    • 산업공학
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    • 제17권4호
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    • pp.482-489
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    • 2004
  • As the functional characteristics of passenger cars have reached to a satisfactory level, customers place more concerns with the aesthetic aspects of interior designs. The present study developed satisfaction models of passenger car interior materials for six parts including crash pad, steering wheel, transmission gearshift knob, audio panel, metal grain, and wooden grain. Eight to fifteen material design variables such as color, embossing, and smoothness were defined for the six interior parts based on literature survey, customer reviews, and expert opinions. A satisfaction survey was conducted for 30 vehicles with 30 participants ($mean{\pm}SD$ of age = $28.7{\pm}6.6$) by using a modified magnitude estimation scale. Based on the survey results, the material design variables were screened from statistical, technical, and practical aspects. With the screened variables, satisfaction models were developed by using the quantification I method for the six interior parts, indicating the importance of material design variables and preferred material properties.