• 한국의류산업학회지
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• 제14권3호
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• pp.381-389
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• 2012

This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

• 복식
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• 제12권
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• pp.55-67
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• 1988

The purpose of this study lies in giving a help to the rational life of clothing of consumer and presenting some measures for solving problems of the marketing policy of knitwear and the searching of feasibility of the women's knitwear market. The results of this study are as follows; 1. The characteristics of each brand is not clearly introduced to the consumer. This is owing to the lack of the establishment of the policy that emphasize the special feature of each brand. 2. The target of brand almost coincides real consumer, but fashion mood and age group are declined to specific area. So, the scarcity of casual and young age brand is prominent. 3. All brand ought to treat design as the supreme priority other than anything else on the product differentiation strategy dispite the characteristics of the brand. 4. The distribution centered department store is observed very desirable in this study. 5. According to the result of the consmer's behaviors, it has been clarified that display is the most effective sale promotion. 6. Consumer is used to make improvised decision making in the purchasing activities. Thus, it is required to improve consumer's ability of appraisal for quality and material and to establish the calculable, rational consumption pattern.

• 복식문화연구
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• 제15권3호
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• pp.369-382
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• 2007

The purpose of this study was to propose the strategy for increasing the merchandising power of the SPA brand to improve the competitiveness of domestic fashion industry. A questionnaire survey was administered to 270 SPA brand customer who live in Seoul Metropolitan area and Gyeongi-do area. 240 data were analyzed by factor analysis, t-test, crosstabs analysis, and one-way ANOVA using SPSSWIN 12.0 program. The result were as follows: Importance of store attributes were categorized in five factors: store environment, service, product sales promotion, and convenience. A consumer's the importance of store attributes was significantly different depending on that consumer's demographic characteristics(major, grade etc..) and general product purchasing characteristics(purchasing expense). This result should not be interpreted by expanding to the whole group of the consumer in SPA brand, as the sample used in this study is limited to those in Seoul and GyeongGi area.

• 한국생활과학회지
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• 제18권2호
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• pp.419-429
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• 2009

The purpose of this study was to research the preference for the entertainers image and imitation behavior. The research was a survey and the subjects were 1,034 middle and high school students. The collected data was analyzed using frequency, statistics analysis, t-test, crosstab, ANOVA, factor analysis and multiple regression analysis. Result were as follows; The preference for the entertainment, most of the adolescents loved the singer and the TV talent. The feminine and urban image was their favorite image for the entertainer. The favorite image was significantly different according to the gender and age. Star entertainer imitation behaviors showed the differences according as adolescent's gender and age. The unique marketing strategy is required as the job in the entertainment business, so the tend to follow up and imitate all attractive factors and favorite image of the entertainer. This study was for helping the adolescent who are very sensitive and going to set up their identification to get the role model as the fair way to be the social member, helping the one to set up the image-making way for each entertainment's job, and helping the enterprise who want to use the image of the star in their promotion.

• 유통과학연구
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• 제17권9호
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• pp.47-56
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• 2019

Purpose - A work way of 'face to face' or a work way of 'unmanned' is very meaningful trend in contrast of robot as a worker. This paper explored some cases of unmanned terminal and kiosk which has been quickly adopted to fastfood industry in South Korea and researched whether any inconvenience or trouble exists in the level of 'the poor' and 'the aged' or not at the time of 'touching' screen in unmanned store. Research design, data, and methodology -The authors examined a few previous studies in keywords of AmazonGo, kiosk, digital divide, information gap, deregulation, and analyzed some cases of 'unmanned terminal' defines restrictively as all kinds of unmanned device, terminal and equipment including kiosk regardless of any place and type. Results - Promotion strategy of the unhandy and retailers needs to offer 'expansion of education and learning', readiness for the law aspect, reform of kiosk industry and priority of sufficient budge and politic assistance by government side. Conclusions - This paper presented some strategies of eliminating 'digital divide' both for a 'the poor', 'the aged', and for a retailer, so that the former may easily purchase goods on unmanned terminal, and the latter may easily sell the more goods at unmanned store.

• 한국추진공학회:학술대회논문집
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• 한국추진공학회 2017년도 제48회 춘계학술대회논문집
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• pp.188-193
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• 2017

미국과 유럽은 대형 항공기 산업을 선도하고 있으며, 아시아-태평양 지역에서는 물동량이 증가하면서 운송산업과 정비산업이 크게 발전할 것으로 전망된다. 또한, 일본과 중국은 중소형 항공기 분야에서 설계 제작국에 진입하였으며, 후발국가의 정비산업도 경쟁이 더욱 가속되고 있다. 향후 10년간 세계의 항공기 정비산업은 연평균 3.4%로 성장하고, 엔진 정비산업은 7%씩 성장할 것으로 전망된다. 본 논문을 통하여 고부가가치를 창출할 수 있는 기술집약형 항공엔진 정비산업 육성 방안을 제시하고자 한다.

• 한국주거학회논문집
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• 제24권3호
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• pp.19-26
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• 2013

The purpose of this research is to provide basic data for the promotion strategy to activate modular construction system as residential facilities, through a study on the architectural planning, institutions and policies and research on connection details, for the use as residential facilities of the modular construction that is not actively supplied for the general residential facilities. As a result, I suggest sample model plan of domestic and foreign case analysis and characteristic of modular construction and practical application of modular construction for Residential Facilities. Owing to many advantages including short construction period structural stability and economic benefits, modular construction is expected to play a role as residential alternative of socially controversial affordable housing and weekend homes, and potential housing shortage after reunification; and to contribute to the development of design automation and industrialized constructions. Though Korea is still lacking development of the system that meets the domestic context, if supported by ongoing researches on the development of construction methods, materials and details, the settlement of appropriate modular residential facilities to suit the national situation will serve a possible alternative solution for many housing and environmental problems.

• 한국추진공학회지
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• 제22권4호
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• pp.117-124
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• 2018

미국과 유럽은 대형 항공기 산업을 선도하고 있으며, 아시아-태평양 지역에서는 물동량이 증가하면서 운송산업과 정비산업이 크게 발전할 것으로 전망된다. 또한, 일본과 중국은 중소형 항공기 분야에서 설계 제작국에 진입하였으며, 후발국가의 정비산업도 경쟁이 더욱 가속되고 있다. 향후 10년간 세계의 항공기 정비산업은 연평균 3.4%로 성장하고, 엔진 정비산업은 7%씩 성장할 것으로 전망된다. 본 논문을 통하여 고부가가치를 창출할 수 있는 기술집약형 항공엔진 정비산업 육성 방안을 제시하고자 한다.

• International Journal of Advanced Culture Technology
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• 제6권4호
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• pp.143-151
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• 2018

Industrialization has accelerated the expansion of mobility to the urban areas, land use for function of residence and consumption. With the urbanization, the management and distribution of the physical space of the city and rational design have also become major issues. Rapid and widespread urbanization has consistently accumulated problems of natural, physical, environmental, and psychological circumstances, and most of urban areas have begun to focus on restoring an efficient, safe and healthy urban environment to improve of the quality of life since the latter half of the 20th century, New-Urbanism is a new urban development paradigm that resembles the practical implications of a shared economy for social, economic and environmental cost reduction.. The geographical significance of the sharing city's concept of the alleys is to revitalize sustainable cities while restoring the attractive elements of the city. This study examines the lessons of New-Urbanism in those traditional urban space comparing with each East Asia's cities such as golmok (alley or backlane) in Seoul, Huton in Beijing, Lilong in Shanghai, and Roji in Japan. This study diagnoses whether main principals of New-Urbanism such as development of good community and walkable pedestrian route, restoration of regional identity and sense of the place, and mitigation of climate change strategy can be practiced in the community of alley as well.

• 유통과학연구
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• 제19권2호
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• pp.15-24
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• 2021

Purpose: The research is to find out the perception of consumers for the convenience store (c - store) image in an emerging market, with a sample from Ho Chi Minh City. Research design, data, and methodology: Data were collected using a 24 - item structured questionnaire into six factors, namely: store atmospheric, merchandise, supplementary service, customer convenience, sales personnel, promotion. Five hundred consumers shopped at the different c - stores were collected for a multidimensional scaling technique that creates a perceptual map illustrating of c - store image. Results: The results point out that consumers' perception of a different c - store is different. The trend of c- stores are focusing on the dimensions of the function aspect. The customers also put their attention on the psychological dimension, which, in this case, is customer convenience with a sharp point. Almost all stores are bad on store atmospheric in customer- based. Conclusions: The modern retail store chains need to focus on elements to create a store image positioning and improve the perceptions of the consumers towards the store. Besides, customers not only visit the stores, not due to its convenient location, mass media or shopping experience, but also a strong identity for the store's brand image.