• Title/Summary/Keyword: Design Promotion

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Apparel production methods of domestic fashion brands for the activation of K-fashion (K-패션 활성화를 위한 국내 패션브랜드의 의류생산 방식 고찰)

  • Ahn, Young-Sill;Kim, Hee-Sun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.3
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    • pp.115-128
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    • 2018
  • The purpose of this study is to systematize various clothing production methods that domestic fashion brands are utilizing to produce fashion products, and to propose effective clothing production methods according to the characteristics. The research methods are contents analysis method of the literatures, articles, reports, and interviewing method of the practitioners who are in charge of the production of fashion. First, the clothing production methods of the domestic fashion brands are categorized as follows. It is divided into a fashion brand management method and a promotion company entrustment method based on who carries out the clothing production and management. The fashion brand management method is subdivided into the 'rental-production', 'CMT', and 'self-production' methods. All three methods are performed at domestic and global sourcing, but the CMT method is more utilized at the global sourcing. The promotion company entrustment method is subdivided into the 'full consignment production method', the 'CMT method involving promotion company', and 'direct buying method by promotion company'. All methods are performed at domestic and global sourcing. Second, the results of reviewing effective clothing production methods, according to characteristics are as follows. If fashion brands control the production and management, they use all three fashion brand management methods. The fashion brands use the promotion company entrustment method when they wants to offer special products, or the number of items is large, or the production management is difficult, or the manpower and equipment size is reduced. The domestic sourcing is utilized by fashion brands and promotion companies when production management is required for high quality apparel production, in case of trendy and complex designs, spot production, and in small quantity production. The global sourcing is utilized by fashion brands and promotion companies when it comes to lowering the production cost, fashion brands preferred the mass production of apparel with design that can be pre-planned.

Current Status and Challenges of Research Methology for Health Promotion Research: Focusing on Research Funded by the Korea Health Promotion Foundation, 2005-2011 (건강증진 연구방법의 현황과 과제 : 한국건강증진재단 연구과제(2005-2011년)를 중심으로)

  • An, Ji-Young;Kim, Kwang Kee;JeKarl, Jung;Moon, Hyunjung;Cha, Sun Kyung;Jeong, Eunha
    • Korean Journal of Health Education and Promotion
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    • v.30 no.5
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    • pp.47-59
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    • 2013
  • Objectives: To investigate the current status and challenges of research methodology for health promotion research (HPR), this study analyzed HPR funded by the Korea Health Promotion Foundation (KHPF) from 2005 to 2011. Methods: All of the research reports funded by the KHPF for the period were included in this study. From the literature reviewed, a framework of this study was developed. Results: Quantitative research was 67.7%. The most common quantitative research design was cross-sectional survey (46.6%). Only 7.3% of quantitative research employed theoretical frameworks, and more than a half (53.4%) used primary data. For qualitative research (2.8%), most cases were conducted together with quantitative research. No qualitative research employed a philosophical underpinning. Only 7.0% of research received consent form, and 2.1% was approved by institutional review board. The results of this study indicate that there is a need to employ various research methods to study key concepts of HPR more in-depth. Efforts should be made to reduce statistical errors and also employ newly introduced statistical methods. Conclusions: Overall, a lack of scientific evidence from the HPR reports analyzed in this study was observed. Therefore, the KHPF and the academia should work together to solve the problems indicated from this study.

An Effect of Health Promotion Program in Mid-life Women (중년여성의 건강증진 프로그램 효과검증 연구)

  • 김금자;차영남;임혜경;장효순
    • Journal of Korean Academy of Nursing
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    • v.29 no.3
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    • pp.541-550
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    • 1999
  • The purpose of this study was to test the effect of the health promotion program in mid-life women. The research design was a quasi experimental, nonequivalent control-group pretest-posttest design. The data were collected from February 24 to April 14, 1998. The subjects were midlife women, ages 40 to 50 years who reside in Chonju city. The experimental group consisted of 41 subjects and the control group 40 subjects. The instruments used for the study were the Self Efficacy Scale and the Health Promotion Behavior Scale developed by Park(1995). The data was analyzed by SPSS/PC. The study results were as follows : Through the 7 week education program for health promotion, self efficacy and health behavior were effectively changed in middle-aged.

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Resilience among Undergraduate Freshmen during the COVID-19 Pandemic: The Development of Resource Promotion Program (COVID-19 팬데믹 상황에서 대학신입생의 회복탄력성: 자원 증진 프로그램의 개발)

  • Kim, Jae Yoon;Lee, So Young;Park, Eunyoung;Mana, Mana;Baek, Joon Sang;Kang, Min Ju
    • Human Ecology Research
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    • v.60 no.2
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    • pp.243-256
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    • 2022
  • Undergraduate freshmen are currently encountering numerous difficulties in adapting to college life due to the outbreak of the COVID-19 pandemic. Thus, several studies have underlined the need to develop interventions focused on undergraduate students' resilience during this situation. We adopted the service design method in identifying the difficulties faced by undergraduate freshmen during this pandemic, and also developed interventions for raising their resilience. The service design method is a person-centered approach which adopts the user's viewpoint in developing solutions, thereby enabling their requirements to be satisfied. Surveys and in-depth interviews revealed that undergraduate freshmen were experiencing psycho-emotional problems which were derived from schoolwork and college life. This is particularly the case with students who are experiencing greater levels of academic difficulty, and were insufficiently equipped with resources such as stress-coping strategies and social support. Four undergraduate freshmen were recruited online to test the effectiveness of a resource promotion program aimed at enhancing their resilience. This program has proved to be helpful in relieving daily/academic stress and in building relationships among freshmen, regarding which the participants showed a high level of satisfaction. The results were discussed by focusing on psycho-emotional difficulties and resources of college freshmen, as well as the effectiveness of the resource promotion program. Further research is required in order to verify the efficiency of the program and to confirm conclusions.

A Design of Promotion Management System for Webtoon

  • Jeong, Hyun-jin;Lee, Seung-hwan;Lee, Jun-hyun;Huh, Jun-ho
    • Journal of Multimedia Information System
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    • v.4 no.4
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    • pp.211-218
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    • 2017
  • Recently, the number of subscribers of the webtoons published by some major internet portal companies and others is increasing and their revenues are continually rising. Accordingly, a number of studies are being conducted for this phenomenon. For the uploaders off webtoons, their works are graded and added up for the promotion review but the criteria of such a promotion system usually fall short of readers' expectations. Although most of the subscribes of webtoons are drawn into subscription mainly by the recommendation of people around them, the responses from the new subscribers were often quite different from what the portal companies have anticipated, affecting the rank of the webtoon. Thus, a promotion management system which provides a reliable and clear method of assessment is proposed in this study including the revenue and copyright management scheme for the cartoonists.

Predicting Variables of E-loyalty for Fashion Products according to E-promotion Interests (패션소비자의 판매촉진 흥미도에 따른 e-충성도예측요인)

  • Park, Eun-Joo;Choi, Ju-Young
    • Fashion & Textile Research Journal
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    • v.12 no.3
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    • pp.302-309
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    • 2010
  • The purposes of this study were to examine whether the e-promotion interest was an influencing variable on promotion-acceptance attitudes, browsing, consumer satisfaction and e-loyalty, and to investigate the predictors for e-loyalty of shopping mall according to e-promotion interests. A questionnaire was developed based on the previous researches. Data were obtained from 555 adults who had purchased fashion products in online shopping. Data were analyzed using by factor analysis, Cronbach's alpha, t-test and regression. The results showed that consumers with high e-promotion interests were more likely to accept e-promotions affectively and behaviorally, to have hedonic and utilitarian browsing, to satisfy the online shopping, and to make e-loyalty compared to them with low e-promotion interests. For high interested group in e-promotion, the more cognitive and affective attitudes toward promotion acceptance they were the greater e-loyalty in the context of online shopping for fashion products. Additionally, the more hedonic browsing and satisfy the online shopping they were the greater e-loyalty of shopping mall at Internet. However, for low interested group in e-promotion interests, the more utilitarian browsing and satisfy the online shopping they were the greater e-loyalty of online shopping for fashion products. It implies that consumer' e-promotion interest was an influencing variable on promotion-acceptance attitudes, browsing, consumer satisfaction and e-loyalty in online shopping for fashion products. Consumer satisfaction played an important role for making e-loyalty of fashion shopping malls. These findings are discussed in terms of insights for developing the strategies of encouraging to make the loyalty of shopping mall in the context of purchasing fashion products at Internet.

Artificial Neural Network Analysis for Prediction of Community Care Design Research in Spatial and Environmental Areas in Korea

  • Yumi, Jang;Jiyoung An;Jinkyung Paik
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.249-255
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    • 2023
  • This study aims to empirically confirm the effect and impact of community care design research centered on domestic space and environment on health promotion, diagnosis treatment, disease management, rehabilitation, and mitigation through the year of publication and perspective. To this end, based on 1,227 space and environment design studies from 2,144 community care design research data conducted for about 20 years from 2002 to 2022, when care services began in earnest through the long-term care system for the elderly, SPSS 26.0 was used to create a 'Multi-layer Perceptron' artificial neural network structure model was predicted and neural network analysis was performed. Research Results First, as a result of checking studies in each field of health care by year, there is a significant difference with the number of studies related to health promotion being the highest. Second, the five perspectives are region, time, dimension, function, and content perspective. As a result of inputting these variables as independent variables and analyzing their importance in the artificial neural network, the function perspective had the most influence, followed by the region > content > dimension > time perspective.

The Effects of an Elderly Health Promotion Program on Health Promotion Lifestyles, Health Status and Quality of Life in the Elderly (노인 건강증진대학 프로그램이 노인의 건강증진행위, 건강상태 및 삶의 질에 미치는 효과)

  • Park Jeong Sook
    • Journal of Korean Academy of Nursing
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    • v.34 no.7
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    • pp.1194-1204
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    • 2004
  • Purpose: The purpose of this research was to identify the effect of an elderly health promotion program on health promotion lifestyles, health status, and quality of life in the elderly. Method: The research design was a nonequivalent control group pre post experimental design. Thirty two elderly persons were in the experimental group and the other thirty two elderly were in the control group. A 16 week health promotion program was given to the experimental group. The measurement tools were HPLP II, grip strength, back lift strength, flexibility, body fat percentile, blood sugar, serum cholesterol, and quality of life. Result: The experimental group showed a higer score of health promoting lifestyles, flexibility, grip strength, back lift strength, and quality of life. There were no differences in body fat percentiles, blood sugar and serum cholesterol between the experimental and control group. Conclusion: This health promotion program for elderly can be recommended as an effective nursing intervention for elderly in a community.

Choice versus Given: Influence of Choice on Effectiveness of Retailers' Sweepstakes Promotion

  • Meeja IM
    • Journal of Distribution Science
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    • v.21 no.6
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    • pp.39-49
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    • 2023
  • Purpose: This paper aims to investigate the influence of different methods of distributing sweepstakes (i.e., whether consumers choose to enter into the sweepstakes themselves or they are given the sweepstake ticket by default) on the effectiveness of the sweepstakes promotion (i.e., interest in the sweepstakes and intention to participate in the sweepstakes). Research design, data and methodology: The paper verifies this effect through three experimental studies: an online experiment using a sweepstakes promotion scenario at a department store, an online SNS sweepstakes promotion event, and a face-to-face card lottery game. Results: Participants belonging the group that chose sweepstakes tickets by themselves showed higher interest and intention to participate in the sweepstakes than those who were given the sweepstakes ticket by default. Furthermore, the group that chose the sweepstakes card thought it had a higher probability of winning than the group given the sweepstakes card. Conclusions: This paper shows a way to enhance the promotional effect of sweepstakes in the retail stores, without incurring additional costs, by approaching from sweepstakes design from the psychological perspective of the consumer. The study also sheds new light on the effect of sense of control manipulation using choice behavior in the promotional context.