• Title/Summary/Keyword: Design Management Strategy

Search Result 1,095, Processing Time 0.034 seconds

The Effect of Features and Motivators of Mobile Phone on Repurchasing Intention: Focusing on Difference Between Korea and Indonesia (휴대폰의 재구매 동기에 관한 국가간 비교 연구 : 한국과 인도네시아를 중심으로)

  • Lee, Jong-Oh;Whang, Jae-Hoon
    • Journal of Information Technology Applications and Management
    • /
    • v.14 no.4
    • /
    • pp.159-174
    • /
    • 2007
  • The purpose of this research is to investigate the relationships among the perceived satisfaction, the perceived the trust, the commitment, the key features for mobile phone, the brand image, the switching cost and the repurchasing intention. We also examine the differences between Korean and Indonesian markets concerning the relationships of these key successfactors. The structural model is tested with the data form each of the sub-samples (i. e. Korean and Indonesian users taken separately). Properties of the casual paths, including standardized path coefficients, the significance of difference, and variance explained for trust, satisfaction, commitment and repurchasing in the hypothesized model, are presented. This study indicated that hardware (sound quality, LCD display, design) user interface (GUI, Menu, Key pad) and extra functions (camera phone, wireless internet, MP3 player) are the three important factors effecting the trust and the satisfaction. The proposed model has been newly tested from the technological prospective in order to get the more practical result. Following the model test, we conduct a test of the differences in path coefficients between Korean and Indonesian users. MSEM show that, compared to Korean market, Indonesian had more emphasized on extra-function for the mobile phone as well as giving more influence to the satisfaction from the brand image. It means Korean market consider the extra-function as basic or no-premium points. And the satisfaction has been effected by switching-cost in Korea but the trust in Indonesia. Other interesting result from the structural weight invariance indicate that, compared to Korean market, the brand-image has effected the satisfaction in addition to placing more the trust on determining the commitment in Indonesia.

  • PDF

Correlation Between Meteorological Factors and Hospital Power Consumption (기상요인과 병원 전력사용량의 상관관계)

  • Kim, Jang-Mook;Cho, Jung-Hwan;Kim, Byul
    • Journal of Digital Convergence
    • /
    • v.14 no.6
    • /
    • pp.457-466
    • /
    • 2016
  • To achieve eco-friendly hospitals it is necessary to empirically verify the effect of meteorological factors on the power consumption of the hospital. Using daily meteorological big data from 2009 to 2013, we studied the weather conditions impact to power consumption and analyzed the patterns of power consumption of two hospitals. R analysis revealed that temperature among the meteorological factors had the greatest impact on the hospital power consumption, and was a significant factor regardless of hospital size. The pattern of hospital power consumption differed considerably depending on the hospital size. The larger hospital had a linear pattern of power consumption and the smaller hospital had a quadratic nonlinear pattern. A typical pattern of increasing power consumption during a hot summer and a cold winter was evident for both hospitals. The results of this study suggest that a hospital's functional specificity and meteorological factors should be considered to improve energy savings and eco-friendly building.

The Development of Self-regulation Program Elementary School Students' to Improve Willpower (초등학생의 의지력 향상을 위한 자기조절 프로그램 개발)

  • An, Kwan-Su;Hwang, Jae-yeon
    • Journal of Digital Convergence
    • /
    • v.15 no.1
    • /
    • pp.413-425
    • /
    • 2017
  • The objective of this study is to develop the self-regulation program for senior class students of elementary school to improve willpower. The data on basic need for the self- regulation program was collected using a five-point Likert scale and the participants were 93 students from the fifth-grade and sixth-grade of elementary school. And 32 elementary school teachers participated in this study. The need-survey was conducted for the contents analyses and process elements of this program. Eight experts accomplished program structure and contents design performed by 2 tests on validity. This program consisted of making the student complete one target-behavior that caused him into developing willpower. Self-monitoring and rewarding are the strategy to develop willpower and the students who executed this program developed good attitudes.

The effects of manufacturing and sales companies and manufacturing companies' reputation and product types on the perceived product quality: focusing on cosmetic products (제조판매원과 제조원의 명성 및 제품유형이 지각된 품질에 미치는 영향: 화장품을 중심으로)

  • Lee, Suhaeng;Youm, Dongsup
    • Journal of Digital Convergence
    • /
    • v.18 no.3
    • /
    • pp.71-81
    • /
    • 2020
  • This study the effects of cosmetic product manufacturing and sales companies and manufacturing companies' reputation and product types to the customers on the perceived product quality. For this study purpose, the experiments were conducted targeting 8 groups using 2 × 2 × 2 factor design. Regarding the study results, first, the manufacturing and sales companies and manufacturing companies with higher reputation showed higher perceived product quality than the companies with lower reputation. Second, the reputation of manufacturing and sales companies and manufacturing companies was identified to have interactive effects on perceived product quality. Third, manufacturing and sales companies and product types have interactive effects on perceived product quality. Finally, manufacturing companies and product types have interactive effects on perceived product quality. This study results can provide valuable information for product manufacturing for manufacturing companies and marketing strategy planning for manufacturing and sales companies.

Technological Change and Organizational Strategy as an Evolutionary Process (진화론적 관점의 기술혁신의 동태성: 정보기술산업과 조직경쟁유형의 진화)

  • Cha, Dae-Kyu
    • Korean Business Review
    • /
    • v.11
    • /
    • pp.15-38
    • /
    • 1998
  • This study explores the evolution of technical innovation over time. It focuses on sectors of the information technology because this industry can be referred to as one of the most dynamic industries of all times. Following evolutionary theorists, we argue that technological change is gradual and that superior firms and technologies are reward by the' selection' environment. In the initial phase of the industry life cycle, technological change is expected to be radical and uncertainty is high. Over time a product or technology is likely to arise which stands out above all other products or technologies. These so-called 'basic designs' serve as sorts of 'technological guideposts' for further developments in the technology. Once a basic design established, technological progress tends to follow consistent paths or trajectories. The cumulative character of technological progress facilitates a rapid expansion of the boundaries of the technology until the natural limits of the technology are approached and technological progress slows down. Following ecological theories, supply-side developments in the industry are described on the basis of five different organizational types. On the basis of this pattern of market and technological evolution we came up with seven basic propositions.

  • PDF

A Study on the Performance Factors of Cute Characters Center Around a Two-Headed Character (애니메이션 캐릭터의 귀여움 표현 요소 연구 : 이등신 캐릭터를 중심으로)

  • He, Shan;Park, Sung-Won
    • Journal of Information Technology Applications and Management
    • /
    • v.27 no.4
    • /
    • pp.85-91
    • /
    • 2020
  • Animation is a field of popular visual art that is established in human life, and the form of characters appearing is an important factor that is highly anticipated by the public. Designing animation characters according to aesthetic characteristics not only satisfies people's aesthetic needs but can also increase their artistic immersion in animation works. In addition, animation storytelling is delivered around characters and enhances the value of the work by encouraging more public to focus on it. In this paper, we tried to analyze the design elements of Minions characters to derive the reason why they are loved by the public. Among the morphological characteristics of bicepsin characters, a study was conducted on the fact that bicepsin characters visually express 'cute' through the study of infantile eating and color. The visual cuteness elements of a bisung character will soon be linked to the psychological satisfaction of the audience's work and will be a factor in the appreciation of the value of the work. By studying the elements of expression that represent isosin characters, I would like to discuss the factors that help the audience to immerse and get satisfaction with the characters. This will be used as an important factor for an animation character to have for the audience and will reveal its value. Second-class animation images belong to the art of small pieces, suitable for all the audience to enjoy. The two-size animated image has a strong appeal and entertainment, is a confusing visual attribute, can stimulate the audience's five senses. Compared with the actors in the movie, the visual form of the animation is more important.

Orientation and International Strategies for the East Asian Journal of Business Economics

  • Kim, Byoung-Goo;Kim, Young-Ei
    • East Asian Journal of Business Economics (EAJBE)
    • /
    • v.6 no.1
    • /
    • pp.42-46
    • /
    • 2018
  • Purpose - The purpose of this study was to review and analyze EAJBE (The East Asian Journal of Business Economics) of EABEA (The East Asia Business Economics Association) and all of their published articles of 2013 to 2017 and to revise and update the existing publication standards and practices in order to improve the overall quality and reputation of EAJBE. Research design, data, and methodology - This paper applied an analytical approach, a case study method, to analyze and examine the published articles and the publication standards and practices of EAJBE (East Asian Journal of Business Economics) from their first publication. Results - The EAJBE has been issuing academic journals four times a year since its foundation. Although it is a journal based in Korea, overseas scholars publish articles steadily compared to other academic journals and the EAJBE raises the level of globalization. The level of internationalization of association's management and editorial members is also high, making the overall academic journal more cosmopolitan. Conclusions - Although the EABEA (The East Asia Business Economics Association) is a newly formed, the association is actively managing the academic community and making two major goals for the development of the academic journal. First, this journal is actively attracting overseas scholars, and is raising the level of internationalization. As an integrated academic conference is held with overseas scholars, they actively exchange with overseas scholars by contributing and publishing their papers. Second, it is seeking to establish national and international ties by publishing the papers of Korean scholars as well as abroad and holding academic contests regularly.

The Effects of a Health Mentoring Program in Community-dwelling Vulnerable Elderly Individuals with Diabetes (취약계층 당뇨병노인을 위한 건강멘토링프로그램의 효과)

  • Sung, Ki wol;Kang, Hye Seung;Nam, Ji Ran;Park, Mi Kyung;Park, Ji Hyeon
    • Journal of Korean Academy of Nursing
    • /
    • v.48 no.2
    • /
    • pp.182-194
    • /
    • 2018
  • Purpose: This study aimed to estimate the effects of a health mentoring program on fasting blood sugar, total cholesterol, triglyceride, physical activity, self care behavior and social support changes among community-dwelling vulnerable elderly individuals with diabetes. Methods: A non-equivalent control group pre-post-test design was used. Participants were 70 community-dwelling vulnerable elderly individuals with diabetes. They were assigned to the experimental (n=30) or comparative (n=30) or control group (n=28). The experimental group participated in the health mentoring program, while the comparative group participated in health education program, the control group did not participate in any program. Data analyses involved a chi-square test, Fisher's exact test, a generalized linear model, and the Bonferroni correction, using SPSS 23.0. Results: Compared to the control group, the experimental and comparative groups showed a significant decrease in fasting blood sugar, total cholesterol, and triglyceride. Compared to the comparative and control groups, the experimental group showed significant improvement in self care behavior. However, there were no statistical differences in physical activity or social support among the three groups. Conclusion: These findings indicate that the health mentoring program is an effective intervention for community-dwelling vulnerable elderly individuals with diabetes. This program can be used as an efficient strategy for diabetes self-management within this population.

A Study on the Relationship among Job Attitude, Personality and Demographic Characteristics based on the Types of Dual Commitment (이중몰입유형별 직무태도와 성격 및 인구통계학적 특성의 융복합적 관계성 연구)

  • Kang, Young-Seok;Jeon, Sang-Gil;Lee, Mi-Kyeong
    • Journal of Digital Convergence
    • /
    • v.14 no.7
    • /
    • pp.135-144
    • /
    • 2016
  • This study attempted to verify the relationship among Job Attitude, Personality and Demographic Characteristics according to Dual Commitment Type. The groups were named 'very high dual commitment group(both highly committed to the organization and union)', 'normal dual commitment group(average level of commitment to both of them)', 'resisting dual commitment group(no commitment to both of them)', 'organization commitment group(only committed to organization)', 'union commitment group(only committed to union)'. This research was analyzed by 388 Hyundai and Kia motor company members and 'very high dual commitment group' and 'organizational commitment group' showed the highest Job Satisfaction and Job Involvement. Through group segmentations considering sub-concepts could contribute to design a strategy to increase the company's competitiveness in aspects of the direction to the HR policy.

Evaluation and Promotion Policy for Promising Business Models Based on TV White Space (TV 유휴 대역을 활용한 유망 비즈니스 모델의 평가 및 활성화 정책 연구)

  • Kim, Tae-Han;Song, Hee-Seok
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
    • /
    • v.23 no.8
    • /
    • pp.909-922
    • /
    • 2012
  • To fully utilize scarce spectrum resource, it's necessary to develop and evaluate promising business models prior to making technology R&D plan and industrial promotion policy. The purpose of this paper is to design potential business models, evaluate the propriety of commercializing the models, and discuss promotion policies after exploring promising sectors consuming spectrum resources. The research is based on TV white space, which is vacant TV channels in region or time domain and considered as core spectrum resource along with digital terrestrial television switchover. As the result, four kinds of business models were derived, including broadcasting and telecommunication types. Each model was discussed from four standpoints: customer value proposition, profit formula, key resources, and key processes, and the propriety for commercialization was evaluated by three dimensions: technological evaluations, business-oriented evaluations, and user-oriented evaluations. The promotion policies of government and market participants for the activation of TV White space-based business models were discussed as well.