• 유통과학연구
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• 제12권12호
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• pp.55-63
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• 2014

Purpose - In urban regeneration projects, considerations for rejuvenating traditional public markets are becoming increasingly important. That is because the traditional market is not just a commercial space but also a living center for local people's existence. Cultural contents like these are invaluable assets in the contemporary economy. However, traditional markets are gradually declining because of changes in distribution systems and consumer lifestyles. New distribution systems such as modern distribution markets, home shopping, and online shopping malls made traditional markets less competitive. Further, traditional markets have not been able to adapt to the changing consumption styles of younger generations. Some say that it is a natural phenomenon that cannot be stopped. However, traditional markets are not just another distribution system but also a valuable resource that encapsulates the local people's tradition and history. Thus, a revitalization strategy for traditional public markets has become an urgent task in contemporary urban regeneration projects. This study aimed to find ways to activate traditional public markets by making it a community landmark based on visual merchandising perspectives. Research design and methodology - This study focused on analyzing Granville Island (Vancouver, Canada) as a role-model project for rejuvenating the traditional market. It investigated Granville Island both with walk-through evaluation and literature reviews. Results - We found that it has been developed not only to improve visual aspects, but also to promote cultural contents with high value added. For example, the developers maintained the visual elements that tell the original history of the site as an industrial factory. The renewal project had a balance between improving the outer look and creating attractive contents. The following are the merits of Granville Island that Korean traditional markets should note. First, they kept the whole area clean and hygienic. Second, merchants are well educated, business-savvy, and consumer-oriented. Third, the area's total environmental designs were done by professionals of a high caliber. Fourth, the city government and the merchants'association were collaborating well in their efforts to accommodate the changing needs of consumers. Conclusions - This study made the following suggestions as a conclusion. First, it will be a very powerful tool to rejuvenate the traditional market if we can discover unique cultural resources and develop them as cultural products, experiences, and events. Consumers of the 21st century have a strong tendency to consume not only material products, but also the experiences and memories attached to them. Second, in order to maintain the unique characteristics of traditional markets, fostering the viability of the merchants' association and local residents' society would be essential. Third, it is necessary to make the traditional market into a cultural place not only for the shopping patronage of local residents, but also for attracting tourists to increase sales. Finally, professional management and design approaches are needed in order to make the traditional market a pleasant space from a visual merchandising standpoint.

• 지능정보연구
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• 제17권2호
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• pp.61-75
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• 2011

시설물이나 토지, 도로, 방재 등 다방면에서 GIS의 효과성이 입증됨에 따라 최근 들어 상권이나 고객, 영업 관리 등에 GIS를 도입하여 시장분석 및 영업관리 역량을 강화하려는 민간 기업들이 증가하고 있다. 본 사례 연구에서는 날로 치열해지고 있는 통신시장의 경쟁환경 속에서 K사가 정교한 상권 및 고객 분석 역량을 확보하기 위해 GIS 영업정보 시스템을 구축 한 전 과정과 영업현장에서의 시스템 활용방안 등을 살펴보았다. 전사적으로 시스템을 오픈한 후 지사들로부터의 반응은 담당 관할구역에 대한 경쟁상황 파악 및 일/월 추세조회가 용이해 졌고, 왜곡되지 않은 실제 데이터를 제공받아 제한된 시간 내에 정확한 타겟 고객 선정이 가능해졌으며, 동별 시설분포와 같은 시설물 관련정보를 영업활동에 활용할 수 있어 매우 효과적이었다는 등이 주를 이루었다. 이와 같은 과정과 결과를 정리함으로써 향후 GIS 영업정보시스템 구축을 고려하고 있는 타 조직이나 기업들에게 의미 있는 가이드라인을 제시할 수 있기를 기대한다.

• 한국산림과학회지
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• 제105권3호
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• pp.377-390
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• 2016

본 논문은 산림부문을 대상으로 국내 적용 가능한 생태계서비스지불제 유형 및 구성요소를 설계하고 지불제 이행을 위한 지수체계를 개발하는 한편 사례분석을 통하여 지수체계의 적용 가능성을 검토하였다. 지수체계는 3개의 지표그룹 즉, 생태계서비스 공급량 현황, 산림관리계획 수립으로 인해 예상되는 생태계서비스 개선정도, 프로그램 이행을 위한 실질비용 측정을 위한 지표그룹으로 구성하였다. 사례분석 결과 생태계서비스 공급량에 있어 동일한 측정값을 나타낼지라도 관리요소 및 실질비용 시나리오에 따라 생태계서비스 종합점수는 최저 301점에서 최고 501점까지(충북 괴산군 사례지역 1의 경우) 또는 최저 273점에서 최고 460점(강원 평창군 사례지역 2의 경우)까지 차별화되는 것으로 나타났다. 이는 토지소유자가 어떤 수준의 관리계획과 모니터링을 선택했는지에 따라 단위비용당 종합점수로 표현되는 비용효과성이 다양하게 나타날 수 있음을 예시하는 결과로서, 지불제 이행 시 생태계서비스 점수만을 고려할 경우와 비용효과성 측면을 동시에 고려할 경우 상이한 결론 도출이 가능하다는 것을 시사하고 있다.

• 한국터널지하공간학회 논문집
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• 제18권1호
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• pp.1-12
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• 2016

TBM 시공 중에는 설계단계에서 예측하지 못한 지반과 조우할 수 있다. 그 중에서 TBM 굴진의 안정성을 저해하는 위험지반과 조우할 경우, 예상치 못한 문제로 인한 공사비 증가, 공기 지연 등으로 상당한 경제적 손실이 발생하게 된다. 따라서 시공 중 예상치 못한 리스크를 최소화하는 것은 TBM 프로젝트에서 매우 중요한 문제이다. 본 논문에서는 TBM 시공 중 막장전방의 위험지반을 사전에 예측하는 방안과 해당 위험지반으로 인해 발생 가능한 리스크 사건을 제시하였다. 또한 리스크 사건의 위험도를 평가하고, 대응이 필요한 리스크 사건에 대하여 대책공법을 제시할 수 있는 TBM 리스크 관리 시스템을 개발하였다. 먼저 TBM 굴진 중 안정성을 저해하는 위험지반들로 인해 발생 가능한 리스크 사건을 정리하였으며, 시공 중 막장전방의 위험지반을 예측하기 위한 방법으로 전기비저항 탐사기법을 활용하였다. 이렇게 예측한 위험지반에서 발생 가능한 리스크 사건의 위험도 평가는 위험지반 조우 시 리스크 사건의 발생확률과 리스크로 인한 다운타임의 크기에 대한 상호 영향도를 고려하여 수행한다. 평가 결과 등급에 따라 대응이 필요한 리스크 사건에 대하여 대책공법들을 제시하였으며, 여러 대책공법 중 최적의 대책공법을 객관적인 기준으로 선정하기 위하여 공사비와 공사기간 등을 속성으로 한 다기준 의사결정론을 활용하였다. 마지막으로 본 시스템의 검증을 위해 실제 리스크가 발생했던 EPB Shield TBM 현장에 개발 시스템을 적용하여, 시공 중 효과적인 리스크 관리를 통해 발생 가능한 리스크의 사전 대응이 가능함을 확인하였다.

• 유통과학연구
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• 제13권4호
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• pp.35-43
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• 2015

Purpose - This study aims to seek various plans to maintain the advancement of the overseas and domestic employment scenario through a case analysis of the Japanese industry, which maintains domestic employment while promoting the overseas advancement of companies despite having a similar industrial structure as Korea. The study further intends to derive insightful implications for Japanese manufacturing companies and government policies. Research design, data, and methodology - We selected four companies from the Japanese manufacturing industry. Being companies that were successful in increasing the domestic employment scenario while advancing in overseas markets. We utilized several secondary data sources including Japanese newspapers and report literature. Results - Previous studies have shown a negative relationship between Foreign Direct Investment (FDI) or offshoring and domestic employment. However, our results showed this relationship with respect to the Japanese manufacturing industry as follows: 1. FDI for developing overseas markets does not decrease domestic production. If Japanese companies change their strategy from exports to overseas production, there will be a consequent decrease in domestic employment of Multinational Enterprises (MNEs). However, the local production that plans the sales expansion of a foreign market does not substitute domestic production. 2. Several case studies illustrate that, as the production of final goods is expanded in foreign countries, there is a corresponding increase in the export of intermediary goods from Japan. In this case, if the production process of Japanese companies is promoted in foreign markets, the amount of exported material and parts from Japan will consequently increase. 3. It is difficult to consider that the establishment of subsidiary companies in foreign countries by manufacturing companies for wholesale, retail, and services decreases domestic employment. This is because the international development of these industries needs expatriates, expatriate training organizations, and research and development (R&D) activities. 4. When there is overseas demand, the growth of local management activities is expected to increase the work of the overseas business department in the head office in Japan, if competitiveness can be secured for better localization and management speed. 5. The conversion of the domestic manufacturing industry into high value-added production is necessary. The relocation of domestic production to foreign markets decreases domestic employment. To prevent this, the upgradation of domestic production bases, including high value-added production, and R&D capability need to be strengthened. Technology-based companies must develop new technology, patents, processes, and so forth, which require extensive human resources for R&D. Conclusions - Domestic medium-sized companies that are capable of consistently supplying high value-added products should be actively encouraged to deploy into and develop overseas markets. Further, this paper considers the necessity of a guidance policy that provides suggestions for overseas deployment, by the initiation of the government, to companies that cannot do so due to the lack of foreign experience or decisions by the CEO, despite having the relevant capability and technologies to supply high value-added products.

• 동아시아경상학회지
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• 제5권4호
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• pp.39-49
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• 2017

Purpose - This study is to propose a creative idea for constant business growth and development by examining characteristics of business outcomes by phase, which are "growth" and "erosion and stagnation," respectively. Research design, data, methodology - It is necessary to identify an occurrence of crisis and its diffusion with a dynamic model in order to identify a success and failure of businesses in an organic way, not on a binary structure. The static perspective is to understand a crisis as a simply one-time event or as a linear causation. Thus, it has a limited understanding of the overall situation and has limits to investigating a foundational cause and developing long-term countermeasures. On the contrary, the dynamic perspective is to understand the crisis as circulation process of the overall system. Thus, it divides elements of the crisis as external and internal ones to understand it as the causal relationship of each element. Results - During the growth period of Burger King, the company promoted its brand very successfully with aggressive and creative marketing activities. However, due to the founder's disposal of management rights and the following changes in the management, the company had no choice but to lose focus on its business philosophy and brand management, and eventually it had to face the big crisis (resonance) which was delisting from the stock market because of the external threat; well-being trend. However, Burger King resumed lifting on the stock exchange by making great efforts to clearly identify the current issues and seek solutions. Under the spirit of "perseverance" and its slogan "Have it your way" the company is now going head to head with McDonald's in the North American region and emerging countries. Conclusions - Then, what is the most crucial factor in the success and failure of businesses? Answers may vary, however, as learned from the case study of Burger King, corporations should inspect the present and focus on developing a long-term strategy for the future and actively fulfill the actions. McDonald's may not be able to innovate by itself in the future as it may become routinized to the growth. There will be chances of winning if we change conditions of individuals or organizations to an organic system in terms of being creative. There is a hopeful message here that an individual or small business may have more advantages in the era of the idea and innovation.

• 한국산학기술학회논문지
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• 제18권6호
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• pp.596-608
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• 2017

2002년 제조물책임법(PL)을 시행하여 소비자가 제조물을 생산하고 판매하는 기업에 대하여 제품의 결함에 따른 손해배상을 청구할 수 있도록 하는 제도적 장치를 마련하였다. 그러나 최근 가습기 살균제 사건 등으로 인해 기업의 제조물책임 강화와 소비자 피해구제를 위한 집단소송제도, 징벌적배상제 도입을 위하여 제조물책임법 개정안 등 현재, 12여건의 관련 법안이 국회에 발의되어 있으나 정작 법안의 이해 당사자인 중소기업의 62.6%는 이에 대해 잘 알고 있지 못한 것으로 나타났다고 하고 있다. 많은 기업들이 PL 방어대책(Product Liability Defense : PLD)으로 문서작성 보관의 적정화, 관련업자와의 책임관계의 명확화, PL 보험의 가입 또는 배상자금의 확보 등으로 대비하고 있으나 이와 같은 대비책은 제품의 설계와 제품의 안전성을 고려한 부분에 대하여 한계점을 느끼게 한다. 이에 본 연구는 먼저 PL의 명확한 개념과 대응방안에 대해 살펴보고 PL 시스템과 개별 경영시스템 간의 관련성을 파악하고 제조물책임법에 대비한 PL 대응시스템을 기업의 개별경영시스템에 통합하고 보다 제품의 안전에 중점을 둔 개별경영시스템 모델을 제시하고자한다. 이 같은 연구목적에 따른 결과는 중소기업의 PL법 대응을 위한 합리적 대응방안으로 평가 받을 것으로 기대된다.

• 디지털융복합연구
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• 제16권11호
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• pp.221-230
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• 2018

기업의 창업가들과 경영자들은 글로벌 대기업들에 의해 지배되고 있는 산업들에서 성공하기 위해 필요한 규모 및 능력을 달성하기 위해서 협력업체들과의 확장된 네트워크를 잘 이용할 줄 알아야 한다는 사실을 목격하게 된다. 기업의 경영자들은 간소하지만 민첩한 기업을 만들고자 한다면, 그들은 어떻게 기업의 조직구조 모델이 운영효율성, 유연성에 영향을 미치게 되는지, 그리고 어떻게 기업 조직을 기업환경과 전략(기회와 위협을 감지하고 대응할 수 있는)에 맞게 조정해야 하는지를 이해해야 한다. 본 연구는 요즘처럼 빠르게 변하고 불확실한 기업 환경에서 생존하고 번창할 수 있는 기업을 만들기 위해 필요한 역량들을 검토한다. 본 논문에 제시된 것 들은 빠르게 변하는 글로벌 경제의 수요에 대처하려 했던 수백 명의 경영자들과 기업창업자들의 지난 20년 동안의 노력의 결과들이다[1]. 본 연구의 결과는 정보기술(IT)이 기업의 성공을 위해 필요한 역량 및 조직구조를 개발하는데 있어서 필요한 가이드라인을 제공한다. 본 연구는 계량적인 연구 모델을 제시하지 못하는 한계점을 가지고 있으나, 최근의 정보기술 환경에서 기업들이 조직의 구조를 설계하는데 있어 고려해야할 점들과 지침을 제공하는 것이 연구의 목적이다.

• 한국프랜차이즈경영연구
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• 제13권2호
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• pp.33-51
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• 2022

Purpose: The online market is growing the most in history due to the expansion of non-face-to-face commerce. In addition, as consumers' interest in health, food safety, and environment increases, interest in and consumption of eco-friendly agricultural products is also increasing. Therefore, in the case of a specialty store that sells eco-friendly organic agricultural products, a marketing strategy that can increase customer loyalty by reflecting these consumer needs is necessary. In this study, the store attributes of eco-friendly food stores are classified into location, assortment, price, quality, and employee service, and the effect of each store attribute on utilitarian and hedonic value is investigated. Research design, data, and methodology: The subjects of this study were customers who visited an eco-friendly food store. Of the 511 survey responses, 311 were used for statistical verification, excluding 200 who had not visited within the last 3 months. For statistical analysis, Smart PLS 3.0 was used, and after checking the validity and reliability of the items, hypothesis testing was performed. Result: As a result of the study, it was found that assortment, quality, and employee service among store attributes had a positive (+) effect on utilitarian and hedonic value. Second, location had no significant effect on utilitarian and hedonic value. Third, price did not appear to have a positive (+) effect on the utilitarian value, and it was found to have a positive (+) effect on the hedonic value. Fourth, It was investigated whether the presence or absence of delivery service had an effect on store attributes between utilitarian and hedonic value, and it was found that there was a significant effect between employee service and hedonic value. Conclusions: Among eco-friendly food store environment management will be required in order to provide food that meets the tastes and needs of consumers by diversifying the taste, standard, and quality grade of food, and to maintain or improve the quality. In order to unlike other stores, eco-friendly food stores have high price resistance from the point of view of consumers, so it is necessary to diversify promotional media such as YouTube and SNS to raise awareness of eco-friendly organic food.

• 한국프랜차이즈경영연구
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• 제8권2호
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• pp.37-47
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• 2017

Purpose - Recently, the food service franchise market is experiencing rapid growth and competition is intensifying. Therefore, consumer choice has expanded, and reputation management has become important as a strategy for survival of corporations. Based on previous studies, this research proposed the theoretical framework about the structural relationships among reputation, trust(cognitive trust, affective trust), and loyalty. Research design, data, and methodology - This study examined the structural relationship between reputation, trust, and loyalty from the customer's perspective. Based on comprehensive validation procedures across nine food service Franchise firm types, This study found support for a five-dimensional scale with the following dimensions: Customer Orientation, Employer Brand, Reliable and Financially Strong Company, Product and Service Quality, and Social and Environmental Responsibility. In order to verify the research purposes, research model and hypotheses were developed. The data were collected from 227 food service franchise consumers through online survey. The data was analyzed with SPSS 24.0 and Amos 23.0 statistical program. Result - The results of the study are as follows. First, customer orientation, reliable·financially strong company and product·service quality have significant impact on corporate cognitive trust. And employer brand, product/service quality and social·environmental responsibility have significant impact on corporate affective trust. Second, cognitive trust and affective trust have significant impacts on consumer loyalty. Conclusions - The implications of this study are following as: From the theoretical perspective, this study considers trust as two dimensions such as cognitive and affective, not a single dimension, and identify what dimensions of franchise firms affect consumers' reputation perception and in turn lead cognitive and affective trust, and loyalty. This study also provides several managerial implications. In the franchise market where competition is intensifying, it is very important to analyze the attitudes of consumers in order to gain an advantage in competition with other competitors. In this study, it is meaningful that the study was conducted on consumers who have experience using a restaurant franchise company. Also, reputation is necessary to pay attention to the company because it is an important variable that strengthens with customer through confidence in food service franchise business, and leads loyalty and consumer consumption. Therefore, marketers should develop marketing strategies considering various reputation factors.